Active Campaign is an all-in-one marketing tool with extensive functionality such as email marketing, sales and CRM. Built for SME's, it provides a broad range of tools such as campaign segmentation, dynamic content, and A/B testing for your Marketing.
Zoho's CRM makes sure your sales team stays focused on their targets. Lead generation from existing websites, lead activity tracking, email integration, task management and complete sales cycle views are just some of Zoho's many features.
Better align customer audiences through a 2 way sync for ActiveCampaign. Through PieSync, new subscribers in ActiveCampaign will immediately sync back to your CRM as leads or contacts, or both.
You can set up PieSync to have entire ActiveCampaign lists (or tags, ...) sync with your CRM to not only send across the contact data, but also the meta data of where the customer sits in the marketing journey, if at all.
The 2-way sync allows to remote control ActiveCampaign by setting up custom fields and other attributes.