Start syncing ActiveCampaign and Microsoft Exchange two-way

Active Campaign is an all-in-one marketing tool with extensive functionality such as email marketing, sales and CRM. Built for SME’s, it provides a broad range of tools such as campaign segmentation, dynamic content, and A/B testing for your Marketing.

Access business email, calendar, and contacts on your PC, phone, and web browser with Exchange Online, hosted email that’s easy to use and easy to manage. Maintain control over your environment while gaining the advantage of hosting your email on Microsoft servers. Exchange Online helps protect your information with advanced capabilities. Anti-malware and anti-spam filtering protect mailboxes.

Better align customer audiences through a 2 way sync for ActiveCampaign. Through PieSync, new subscribers in ActiveCampaign will immediately sync back to your CRM as leads or contacts, or both.

You can set up PieSync to have entire ActiveCampaign lists (or tags, …) sync with your CRM to not only send across the contact data, but also the meta data of where the customer sits in the marketing journey, if at all.

The 2-way sync allows to remote control ActiveCampaign by setting up custom fields and other attributes.