Act! Premium Cloud

![actpremium](https://blogassets.piesync.com/wp-content/uploads/2017/11/actpremium.png)
## Act! Premium Cloud
 [Act! Premium Cloud](https://www.act.com/resources/getting-started/act!-premium-cloud) makes every interaction count with quick, organized access to highly personalized customer details, so it’s easy to build relationships that last. This all-in-one CRM gives you instant access to your customer information anywhere in the world and from all of your devices. You can also establish eCommerce Connections and much more. Now you can sync Act! Premium Cloud with these apps:

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## Why PieSync?
You probably use a lot of different apps to run your business and there are only a few apps that natively integrate. **That’s where PieSync steps in.** PieSync integrates your contacts bidirectionally between your favorite cloud apps. Which means that if you add or update a contact in one app, you will have it up-to-date in the other one, and it works in real-time! This means you will have access to quality customer data, no matter where you are or who entered the data. You never have to manually export/import data again! PieSync's  **2-Way Contact Sync in Real Time** is available for more than [90 cloud apps](https://www.piesync.com/connections/?utm_source=launch&utm_medium=blog&utm_campaign=actpremiumcloud&utm_content=relatedarticle), and we adding new ones weekly. The best part? You don’t have to waste hours of your time setting up and configuring your sync. It’s fast and easy, with one step authorizations.  It does not require any installation or download. The entire syncing solution exists in the cloud.
## Most popular features
#### Share accurate customer information across the different departments of your company.
Are your marketing, sales and accountancy teams working on separate platforms known as data silos? Data silos are inefficient and make communication between your teams and customers difficult. If your accountancy department is using Xero and your Sales team uses a CRM, you can keep in Sync the tags, groups or any other attribute between apps to empower each app with accurate and up-to-date information.  
#### Customizable Field Mapping
A custom field is a field that’s not standard to the app (such as name, phone, address...)  But a field that you’ve created yourself. For instance, "VIP Customer" or "Real Estate Industry". Customizable field mappings let you define which fields you want to keep in sync between your apps. You’re in complete control of the custom mapping. You can map standard fields found in the app (if they aren’t mapped by default), or you can map the custom fields that you have created yourself.  
* * *
### Related Article: [Announcing our Biggest Update to date – Custom Fields and Customizable Field Mapping!](http://blog.piesync.com/custom-fields/?utm_source=launch&utm_medium=blog&utm_campaign=actpremiumcloud&utm_content=relatedarticle)
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## Intelligent Syncing
This is the latest feature of PieSync, it allows you to sync attributes, categories, lists, etc. Through an intuitive “ **If** –_this_– **then** –_that_” conditional logic, you can sync contacts maintaining your segmentation for marketing, communication, and support purposes. The [“ **If** –_this_– **then** –_that_” rules](https://blog.piesync.com/intelligentsyncing/?utm_source=launch&utm_medium=blog&utm_campaign=actpremiumcloud&utm_content=relatedarticle)or conditions enable you to accomplish complex automatic workflows across different applications. ![act!](https://blogassets.piesync.com/wp-content/uploads/2017/11/Gif3_V1.gif)  With your sales, marketing and customer care platforms all synced together, you’ll turn the average customer into brand advocates.
## Learn how to set up Act! Premium Cloud:
https://www.youtube.com/watch?v=13y4dc-G1tw Need help to configure your connection? You can always visit our [Support Center](https://help.piesync.com/connector-apps/act-premium-cloud) to get extra information about this connection. So what are you waiting for? [Start your 14-day trial today!](https://www.piesync.com/actpremium/?utm_source=launch&utm_medium=blog&utm_campaign=actpremiumcloud&utm_content=cta2-try) 

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Sales

Act! Premium Cloud is now available for a 2-Way Contact Sync

ActiveCampaign

ActiveDEMAND

Drip

HubSpot

SharpSpring

GetResponse

Mailchimp

Marketo

Wishpond

![QuickGuideMkt](//images.ctfassets.net/f2ysq090txql/24XjDXnDo04aYA2KWwqoKK/a4516e282c727c1a3543e1e041e5d897/QuickGuideMkt.png)

Cloud-based business applications are redefining the way SMEs do business. Massive campaigns that once were only reachable for big companies with big budgets are now accessible to smaller businesses. 

Among these revolutionary tools, marketing automation apps have a special role. They make marketers lives easier by automating repetitive tasks and making multi-channel workflows more efficient. 

But with so much variety available, when it comes to choosing just one, SMEs need to know where to look. That’s why we made a quick guide with some aspects that you might want to keep in mind before you click the “buy” button. 

## 1. Choose according to your company’s size

With so many options on the market, there’s no need to invest in a massive (and expensive) tool if you don’t really need it. Search for options that adjust to your company’s size and needs. 

Most apps and SaaS solutions offer different plans to reach out to various types of business. A good idea is to estimate the number of leads you will be expecting and choose a tool and plan that can handle that amount. Just remember to leave room for growth, because with your new marketing automation tool that will surely happen!   
 
 
## 2. Keep in mind the must-have features 

When you start searching for a marketing automation tool, it’s easy to feel overwhelmed by the numerous amount of features you’ll see around. Some apps even offer a feature set created especially for a particular industry. But don’t worry, here are some of the basic must-have features your selected app should have:   

- Overview of your customer data 
- Trigger-based emails
- Lead Scoring and Tracking
- Lead Nurturing
- Social Media Marketing 
- Segmentation
- Website Visitor Tracking
- Support Customer Outreach

Not enough? Don’t worry, most marketing automation tools offer a much more extensive feature set. Plus, you can always integrate them with other apps to give them additional “powers”. Here’s a couple of [interesting combinations you can make](https://www.piesync.com/blog/4-awesome-piesync-syncs/).   

## 3. Customization  

The advantages of customization and phrases such as “Make it personal” are nothing new to marketers. But how far can this concept go when it comes to marketing automation?

Imagine your ideal automation app as a toolbox. Inside that toolbox, you’ll find a variety of features designed precisely to “make it personal.” It’s up to you and your team to get the full 100% out of those tools. 

When properly implemented, a marketing automation tool can offer personalized content recommendations, [trigger behavior-based emails](https://www.piesync.com/blog/how-real-estate-agents-can-double-their-open-rate-for-trigger-based-emails/), and ultimately create an amazing customer experience. 
  

## 4. Make sure you can integrate it with your other platforms 

Most cloud-based apps are not natively integrated. Some of them don’t even speak the same programming language, but all of them gather valuable information across your company. 

With integration, you can make sure your marketing automation app is constantly communicating with other platforms such as customer success tools, accounting or billing software, CRM, etc. By keeping your apps in sync, you are enriching your database and eliminating data silos. 

<RelatedPost slug="3-eye-opening-reasons-to-integrate-your-crm-and-marketing-automation-tool" />

Usually, integrations require third-party solutions. Check out [all the apps PieSync can help you keep in sync](https://www.piesync.com/connections/).   


## The Marketing Automation Tools that SMEs are using  

If you’ve checked the previous tips, you are ready to know the names of the best marketing automation tools available. Luckily, G2Crowd, Capterra, and other business solutions review platforms are constantly publishing lists with The-Best-Of-The-Best according to users reviews. Let’s see some results...

On April 2018, Capterra published the [Top 20 Most User-Friendly Marketing Automation Software](https://www.capterra.com/marketing-automation-software/#user-friendly). The list is based on usability, customer services offered, and average review score.  Number one on the list is [Drip](https://www.drip.com/), self-denominated as “ the first ECRM – an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale”. As if that wasn't enough, this great tool has a special mention on Capterra as one of the most affordable automation tools around. 

This list also features [HubSpot](https://www.hubspot.com/) Marketing Automation, [ActiveDEMAND](https://www.activedemand.com/), [Wishpond](https://www.wishpond.com/marketing-automation/) and [GetResponse](https://www.getresponse.com/). Curiously, the most popular Marketing Automation Software on Capterra is not Drip but [MailChimp](https://mailchimp.com/). Never underestimate a little chimp!  

Want a second opinion? Well, according to G2Crowd’s [“Best Marketing Automation Software for spring 2018”](https://www.g2crowd.com/categories/marketing-automation), HubSpot is the indisputable leader followed by [Marketo](https://www.marketo.com/). However, [SharpSpring](https://sharpspring.com/) and [ActiveCampaign](https://www.activecampaign.com/) are names on the list you definitely want to take a look at.     


Marketing automation tools make marketers lives easier by automating repetitive tasks and making multi-channel workflows more efficient. But here's a quick guide with some aspects that you might want to keep in mind before you click the “buy” button. 

Quick Guide: How to choose the best Marketing Automation tool for your SME

Zoho CRM

![GDPR 5businessapps](//images.ctfassets.net/f2ysq090txql/3YSJj1ILGwEW8A2w4mMmwY/4387e776f4db478761639c3d980cfc43/GDPR_5businessapps.jpg)

On May 25th the new European privacy regulation (GDPR) came into force. (Remember that endless stream of ‘Goodbye’ and ‘We’ve updated our privacy policy’-emails?) [Don’t panic if you failed to meet the deadline.](https://www.piesync.com/blog/gdpr-3-key-components-you-need-to-pay-attention-to-right-now/) You are not alone. But that doesn’t mean you should postpone your efforts to comply. 

If you are feeling a bit overwhelmed … rest assured, there is an app to help you with that! We’ve listed five popular apps that can make your post-GDPR life a lot easier. 

# Mailchimp - making permission marketing a piece of cake

As one of the largest marketing automation platforms, MailChimp helps businesses find their audience and engage (with) their customers. They provide GDPR-friendly forms, making it easy to obtain and record the consent you need to be compliant. The forms are integrated in pop-ups, landing pages, ... So no compromise on your design has to be made. MailChimp also provides marketing permission texts that you can easily alter to meet your specific needs. There are opt-in checkboxes for all your different communication channels and room to link your privacy policy.

![pasted image 0](//images.ctfassets.net/f2ysq090txql/MxybfO8Z6memIEi4ICaeC/5baeeda9f049b28b46496e134ceab61e/pasted_image_0.png)

[Take a look at the MailChimp website to discover all the new GDPR-features. ](https://blog.mailchimp.com/gdpr-forms-and-more-tools/)

# Hubspot - helps you track lawful basis for all your contacts

HubSpot CRM arms your sales team with the information and the tools needed for today's modern sales process. HubSpot Marketing, meanwhile, is the marketer's number one inbound marketing tool that can help with landing page creation, email campaigns, social media scheduling and blogging.

We talked about having a legal reason to use someone's personal data (lawful basis). Either through consent (opt-in), the signing of a contract or legitimate interest. But you also need the ability to track the lawful basis for every single one of your contacts. Hubspot recently added a feature that will allow you to track lawful basis by setting up automated workflows (e.g. when starting a trial, a lawful basis property gets added to a certain contact) or by manually adding the lawful basis property information. Hubspot will also store a copy of the notice (e.g. your privacy policy) that your customer was provided with upon consenting. 

[Go to the Hubspot website and have look at all the new features they realised to help you be GDPR-compliant.](https://www.hubspot.com/data-privacy/gdpr/product-readiness)

<Download slug="download-your-free-gdpr-checklist" title="Download your free GDPR checklist!" description="Not sure where to start? We created the ultimate checklist to collect, store and manage consent under GDPR. Best part? It’s completely free!" button="Download + subscribe" thanks="Thank you for downloading our GDPR checklist!" />

# Zoho CRM - keep track of all your data processing activities

Zoho CRM is designed to help you meet the new European privacy standards. They added multiple features to track all your data processing activities on customer’s data. 

The CRM allows you to track the source(s) where you obtained the contact’s data (e.g. Webforms, imports, manual creation, API’s, …). In case of webforms, additional details (form name, IP address) will be added to the contact’s record details.
Zoho also makes sure you can easily track all processing activities done on a customer’s data. So you can stay accountable for lawful and secure processing of data. 

![pasted image 0 (1)](//images.ctfassets.net/f2ysq090txql/LxVtMTX2yy4CWseaAAoc8/69ce2c9a20cfe41d6d82cbc0ff91a456/pasted_image_0__1_.png)

[Curious to know more? Click here to discover all GDPR-features for Zoho CRM.](https://www.zoho.com/crm/gdpr/overview.html) 

# ActiveDEMAND - an entire GDPR toolset

ActiveDEMAND is a marketing automation platform that helps you improve conversion and drive demand. They developed an entire GDPR toolset to help you comply to the new regulations. 

ActiveDEMAND can help you track consent for all your EU clients with their easy opt in management set up. 

Under the new European privacy regulations, individuals can exercise their right to be forgotten. They can ask you to delete all their data from your systems and you have to comply within 30 days (although there are a few exceptions). If someone asks you to access their personal data, you must confirm whether or not you are processing their data (and why) and provide them with a copy of all the data you are holding about them. With the toolkit from ActiveDEMAND consulting or deleting a prospects data is only one click away. Making it easy for your to comply to these requests within the 30-day-deadline. 

[Go to ActiveDEMAND’s blog to read more. ](https://www.activedemand.com/marketing-tips/gdpr-and-digital-marketing/)

# PieSync - using an intelligent 2-way connection to make sure all your cloud apps are up-to-date

64% of businesses are using cloud apps, with an average of 13 apps per business. PieSync's Intelligent 2-way sync allows you to easily consolidate customer contacts from multiple apps so you can gain a 360° view of your customers. Our cloud app gives you peace of mind by knowing that all of your apps are up to date with the latest customer data. 

PieSync can help you comply with a number of GDPR regulations. [Nearly 66% of the Solix survey respondents](https://www.computerweekly.com/news/252433545/Almost-a-quarter-of-London-businesses-unaware-of-GDPR) said they were unsure if they could delete an individual’s personal information forever by the 30 day deadline. If a customer exercises his right to be forgotten, [PieSync lets you add a ‘trash’-tag](https://help.piesync.com/features/syncing-deletions) to the customer’s records in your prefered apps. This makes it easy for you to track your contact’s information and delete the data necessary to comply to the customer’s request.  
With more and more apps releasing new GDPR features to update your contact information with, it is important to synchronise all that extra data throughout your different cloud platforms. Hubspot for instance, released a new contact property to track the lawful basis for processing a customer’s data. If you have required this permission, you need to get that info across to your emailing platform (f.e. Mailchimp). PieSync can help you set up intelligent syncing rules to make sure all your apps work together and you get the most out of all the new GDPR-related product updates. 

With the new European privacy regulation it became even more important to make sure you send accurate information to the right people. With PieSync you can [keep track of your (un)subscribe data](https://help.piesync.com/features/syncing-unsubscribes) across different apps, making sure everyone in your company works with the most up-to-date information.

__Want to know more about our intelligent syncing features? [Click here](https://www.piesync.com/blog/introducing-intelligent-syncing/). Try PieSync now? [You can start your free trial today!](https://app.piesync.com/signup/)__



*Disclaimer: The contents of this web page do not constitute legal advice. This page is for informational purposes only, and we strongly encourage you to seek independent legal counsel to understand how your organization needs to comply with the GDPR.*


On May 25th the new European privacy regulation (GDPR) came into force. (Remember that endless stream of ‘Goodbye’ and ‘We’ve updated our privacy policy’-emails?) Don’t panic if you failed to meet the deadline.  We’ve listed five popular apps that can make your post-GDPR life a lot easier. 

Contact Management

5 business apps to help you master GDPR

Act! Premium Cloud makes every interaction count with quick, organized access to highly personalized customer details, so it’s easy to build relationships that last.  This all-in-one CRM gives you instant access to your customer information anywhere in the world and from all of your devices. You can also establish eCommerce Connections and much more.

actpremium

ActiveDEMAND is an integrated marketing platform that makes online marketing easy. ActiveDEMAND enables small businesses manage social media marketing, email marketing, and the marketing contact database. One tool for all online marketing.


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Recent Act! Premium Cloud & ActiveDEMAND Blog Posts

Act! Premium Cloud is now available for a 2-Way Contact Sync

Quick Guide: How to choose the best Marketing Automation tool for your SME

5 business apps to help you master GDPR