Aircall

HubSpot

![nick aircall-case](//images.ctfassets.net/f2ysq090txql/6bKvpNmqc4qBRcWLa2uCxM/9951a1c931d9c2ff9a4753aade8c2a13/nick_aircall-case.png)

Digital transformation in the last decade is remarkable. New technologies replace old ones at great speed and this makes it hard for business owners to keep track of it all.

[Maatwerk Online](https://www.maatwerkonline.nl/) steps in to help its customers to successfully implement and track different digital marketing efforts. This modern company is located in Rotterdam, South Holland is specialized in generating more customers through well-thought online marketing strategies.

Each one of their customers is different. They all have unique needs. That’s why Maatwerk Online requires different types and channels of communication. They are using Aircall as a VOIP, Mailchimp for email marketing, Outlook and HubSpot at the center of it all.  There’s an impressive software stack in place behind the digital agency. The challenge is to keep those tools in sync.

Last year, Nick Heurter, Online Marketer at Maatwerk Online, discovered PieSync.

![Pasted image at 2019-04-24 1 42 PM](//images.ctfassets.net/f2ysq090txql/7tg0MlLp1ypfwpbgfazaFr/18adcd47a0536a4fcc86426dc6ac7b14/Pasted_image_at_2019-04-24__1_42_PM.png)


## The scenario 

Where do their leads come from? Maatwerk online generates most of their leads through a web form on their website. When filling out this form, the information is automatically sent to HubSpot.  

On the other hand,  Nick receives a lot of phone calls, which he picks up through Aircall. This phone system allows you to add several team members that have their own application on their desktop device. It’s basically a VoIP (Voice over Internet Protocol) where all of Nick’s team members can answer calls or forward them to other colleagues.

To reach out to their existing and potential customers, Maatwerk Online uses one of the most popular email marketing tools around, no other than Mailchimp. 

All these tools gather valuable customer information at various stages of the customers’ journey. The problem is that the data is scattered across the application. These tools aren’t communicating 2-way with each other. That’s where PieSync steps in.

<RelatedPost slug="propseller-case-study" />

## Where PieSync comes to the rescue

Though Aircall is working perfectly for them as a business phone, according to Nick, answering a phone call before using PieSync was an adventure. He didn’t know exactly who was calling them, if there was any information about the contact stored about them, or their history with them. This situation wasn’t contributing to the quality of the conversations, neither was it helpful to create personalized conversations.

Nowadays PieSync keeps subsets of contacts in sync between Aircall and HubSpot. This way whenever someone makes or modifies a piece of contact information in either app, it will be automatically updated in the other app according to your exact criteria. Meaning, always up-to-date caller IDs without making a simple import/export. 

![schema casestudy nick-01](//images.ctfassets.net/f2ysq090txql/2xSrZkLwCOOssrkT16A75l/be3b22da5a8deae8cccf26354b756b7a/schema_casestudy_nick-01.jpg)

> “Thanks to the PieSync integration, when I receive a phone call I know exactly who is calling. With just one click, I have all the customer information in front of me,” says Nick. “If I had to manually insert and update all our customer information it would take me approximately 4 hours a week.” 

Wondering what happens with **deletions?** Let us explain:

<Embed src="https://www.youtube.com/watch?time_continue=3&v=hrZl-HU5iZQ" />





This is how an online agency saves hours by keeping Aircall & HubSpot in sync.

Digital Marketing 

This Online Agency Saves Hours by Keeping  Aircall and HubSpot in Sync


![Propseller-case-study](//images.ctfassets.net/f2ysq090txql/C9EqO7AVxxVEA8PKfi0bV/bf436539b5d0f189399e286e75bdd8a4/Propseller-case-study.png)

Back in 2017, Adrien Jorge founded [Propseller](https://propseller.com/), the first “search-to-engage” property agent marketplace in Asia.

They use client’s reviews, historical transactions, and commission rates to match you with your best property agent, the one(s) making you achieve the most with your real-estate sale or lease.

They believe that by bringing at the same time transparency to clients and new business opportunities to agents, they can change the face of real-estate.

Propseller is using PieSync to keep their contacts aligned. Their chosen platforms are [Aircall and Hubspot](https://www.piesync.com/aircall/hubspot/).


## Before PieSync


According to Adrien Jorge, Founder and CEO at Propseller, answering a phonecall before using PieSync, was a big adventure. They didn't know exactly who was calling them, if their was any information about the contact or their history with them. 

This situation wasn't contributing to  the quality of the conversations, neither was it helpfull to create personalized conversations. 

![adrien jorge kleiner](//images.ctfassets.net/f2ysq090txql/1wSUyq6XwAiJDu2heAUv1l/62be9ccc88857896b6f8857e80c8ac23/adrien_jorge_kleiner.jpg)


## After PieSync

Nowadays, Propseller keeps different contacts in sync between HubSpot and Aircall. This way, whenever someone makes or modifies a contacts information in either apps, it will be automatically updated in the other app according to your exact criteria.

![Propseller 1 (2)](//images.ctfassets.net/f2ysq090txql/01rjkHFZ2iftldHqSfHw7L/c65bd49bc327363607f64ef92dd06020/Propseller_1__2_.png)

By default, most cloud-based CRM apps like HubSpot, only offer limited fields such as; name, country, adress, etc. However, for Adrien it was important to create a specific field "Role". This way he knows which contact in the HubSpot contact database identifies itself as a Client, Agent, Talent, Vendor, etc.

Subsequently, he created that custom field inside HubSpot to store the specific information. Through the PieSync rule interface, he can point to certain intelligent rules. Thus, only the contacts that have a certain "Role" in HubSpot will be synced to his Google Contacts.

As a result, he is making sure he only syncs his essential contacts to his phone, as his phone is direclty synced to his Google Contacts. 

These intelligent rules we offer can be very significant. In most cases it's not necessary to sync all of the contacts. By selecting certain rules in the PieSync rule interface, you make sure you don't overload your phone or other business tools with unnecessary information. Thereby increasing the efficiency of your business.


![Gif Adrien](//images.ctfassets.net/f2ysq090txql/1bsa8IKKGWY6qyxo4OGvjF/b24ce9e8ed274adbadde721c397d341e/Gif_Adrien.gif)



__Another important factor for Propseller is to offer personalization.__

“Saturday we received a phone call from a number we knew: Marc (Call came to Aircall, it was synced from HubSpot thanks to Piesync). The name was displayed on Aircall, I answered saying "Hello Marc". 

With one click, I had his HS contact in front of me (Aircall offers one click to Hubspot contact). He said, "I talked to your colleague last time...". I said "Yes, you talked to John". He said "It was too early for me to be intro to an agent but now I think is the right time because [...], I am not sure you have that on your record". 

Because John recorded everything, I could say "Yes, you are living here, have x kids and you were looking for a new place". I pass you the details but he was introed and super happy, while John was resting.” says Adrien Jorge.

  > "With one click, I had his HubSpot contact in front of me" 


## More benefits

Ultimately, PieSync is helping Propseller to improve the quality of their conversations.

“Effective communication is difficult to achieve, you need the right system, process, and people. There are lots of companies not able to do so, but we are doing it really well, thanks to the resources we have available.” says Adrien Jorge.


## Check out all the applications you can sync with Aircall! 

<Widget type="piesync-widget" left="aircall" size="compact" />


## An easy setup: 

<Embed src="https://www.youtube.com/watch?time_continue=4&v=Uyv2xxmzXPo" />




Propseller keeps Aircall and HubSpot in sync via PieSync to improve the quality of personalized conversations.

Media & Communication

Art & Culture

Propseller improves the quality of conversations by keeping Aircall and HubSpot in Sync

Zoho CRM

Mailchimp

Zendesk

![Hotel-Spider -Case](//images.ctfassets.net/f2ysq090txql/4Dgh4WXItQBhhA9IjsARVv/a5290bca95ca0a96749c4ecf4b24cb9c/Hotel-Spider_-Case.png)

Based in Switzerland, Tourisoft is a company with over 15 years of experience in the hotel technology market. Through their platform, [Hotel-Spider](https://www.hotel-spider.com/en), they imagine, develop and deploy cloud-based solutions for the hospitality industry. Their goal? To give control back to the hotelier with the best-of-breed technology. 

Much like PieSync, Hotel-Spider offers a sync solution business-to-business. They synchronize data from different booking sources to centralize it and make it accessible for the hotels who hire their services. 

Across their sales and support processes, relationships and people are the core of all they do. To ensure the quality of each interaction with their leads and subscribers, they use Zoho as their CRM, Aircall as a phone system, Zendesk for support ticketing, and MailChimp for emailing. 

Hotel-Spider trusts PieSync to keep the contact data stored within these great tools in sync with each other. 

## Inside Hotel-Spider Software Stack 

Elisha Schoppig, Operations Manager at Tourisoft, answers 90% of his calls via [Aircall](https://aircall.io/).

> “We’ve been using Aircall for about a year now, we were searching for something cloud-based that we could use from anywhere, scalable, and that could be applied anywhere. The only option with these characteristics available in Switzerland, was Aircall. It offers a lot of flexibility, and many options.” 
> 

<RelatedPost slug="sync-your-contacts-between-aircall-and-many-other-cloud-apps" />

At the center of their business, they have [Zoho CRM](https://www.zoho.eu/crm/). *“Basically anyone who has been in contact with us either as a lead or as a subscriber exists in Zoho,”* explains Elisha. 

Through [MailChimp](https://mailchimp.com/) they send out email marketing communications to their leads, and share product updates with their current subscribers. 

Last but not least, to offer a top-of-the line support service, Hotel-Spider uses [Zendesk ](https://www.zendesk.com/)ticketing functionalities to reply timely and effectively to their subscribers.  

This software stack enables sales actions and many different email communications. The typical sales process for Hotel-Spider begins when someone fills out a form on their website and a lead is created in Zoho. But what to do with this data if it’s isolated in a CRM?

## The problem 

Elisha and his team understand the importance of segmentation on email communications. Next to the distinction they need to have between leads and subscribers, they also have different lists in MailChimp according to the person’s language. This information was stored only in Zoho CRM.  So here’s the first challenge Hotel-Spider had to face: How to keep in sync Zoho CRM contacts, leads and language preferences with MailChimp?  

Elisha remembers the hassle to keep those lists up-to-date before PieSync: 

> “We are constantly getting new leads and contacts in Zoho CRM. Before PieSync, every two weeks I used to manually import/export lists from Zoho into MailChimp. The result was an hour of work and 80% of the time there were mistakes.”

At this point, Aircall was not yet on the picture, but the possibility of adding this tool represented a second challenge. *“Though Zoho and Aircall have a native integration, you can only see the calls on Zoho’s platforms, not the other way around,” *explains Elisha. “For us, it’s very important to see who is calling directly on our phones, wherever we are.” 


## The Solution 

![Hotel-Spider](//images.ctfassets.net/f2ysq090txql/5AhmnMgCWNZCcJfDohganH/3fdf74af38c996b22c1a50c532e98b14/Hotel-Spider.png)

*“I tried other one-way tool but that didn’t work. Then I stumble into PieSync and saw they covered everything we needed. Now we have Zoho, our core system, connected to all the other data management tools we use,”* says Elisha.  

The workflow between [MailChimp and Zoho](https://www.piesync.com/mailchimp/zoho-crm/) is simple but powerful. Whenever a lead coming from their website is created in Zoho, PieSync will automatically add it to the right list in MailChimp.  The same happens with contacts (current subscribers), they can come from any source, but once they are gathered in Zoho, their contact information will be synced into MailChimp. 

PieSync is constantly checking for changes in Zoho to update MailChimp. This means that even if the information is updated after the sync is set, Elisha won’t have [problems with duplicates or out-of-date information](https://www.piesync.com/blog/how-to-clean-up-duplicates-in-your-crm-list-with-piesyncs-new-feature/).  

Simultaneously, the [integration between Aircall and Zoho CRM](https://www.piesync.com/aircall/zoho-crm/) via PieSync gives them access to quality contact information from any device. 

![quote-Elisha](//images.ctfassets.net/f2ysq090txql/7DfhAfB5NwUCwQOXdgyDUf/5e24661ba318021491ce4871a9f8b5aa/quote-Elisha.png)
 
Another big benefit of using PieSync is the possibility to map custom fields between Zendesk and Zoho CRM. *“There’s already a native integration between [Zoho and Zendesk ](https://www.piesync.com/zendesk/zoho-crm/)that sends our tickets into Zoho. But PieSync adds an extra value with their custom fields features. There’s some custom information in Zoho such as account ID and salutation (Miss, Mister, Madame, etc.) that I automate to have it available for macros in Zendesk,”* says Elisha. 

> “We went from no integration and data silos to have synchronized data across our business.”

<Button text="Try PieSync for free" href="https://app.piesync.com/signup/" />

Hotel-Spider trusts PieSync to keep their contact data in sync between Aircall, MailChimp, Zoho CRM and Zendesk: "We went from no integration and data silos to have synchronized data across our business."

Tourism

Hotel-Spider trusts PieSync to keep their contact data in sync between Aircall, MailChimp, Zoho CRM and Zendesk

Contact sharing

[Aircall](https://aircall.io/call-center-software-integrations/piesync/?utm_medium=referral&utm_source=piesync&utm_campaign=partner-integration) empowers Sales & Support teams to ace every call with a phone system specifically built for their favorite business tools.


aircall-icon@2x (1)

Supported Apps

GETTING STARTED GUIDE : How to set up a new connection? ALL FEATURES EXPLAINED : All our features/functionality explained in detail - no app-specifics. Aircall empowers Sales & Support teams to ace...

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intercom

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salesforce

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insightly

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ONTRAPORT

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bexio

helpscout

Help Scout

freshsales

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drip

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onepagecrm

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msexchange

Microsoft Exchange

sellfapp

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chargebee

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highrise

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desk

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mautic

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propellercrm

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batchbook

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aweber

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bitrix

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bookeo

Bookeo

boomtown

BoomTown

bpmonline

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Bullhorn

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Capsule

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Recent Aircall Blog Posts

This Online Agency Saves Hours by Keeping Aircall and HubSpot in Sync

Propseller improves the quality of conversations by keeping Aircall and HubSpot in Sync

Hotel-Spider trusts PieSync to keep their contact data in sync between Aircall, MailChimp, Zoho CRM and Zendesk

Help Articles related to syncing Aircall

Start syncing your Aircall contacts two-way with more than 190 other apps

Discover how PieSync can make your cloud apps work together

Accurate & real-time data

Save time

Easy & Secure

Free Trial

Start syncing Aircall with one of our 192 apps

Recent Aircall Blog Posts

This Online Agency Saves Hours by Keeping Aircall and HubSpot in Sync

Propseller improves the quality of conversations by keeping Aircall and HubSpot in Sync

Hotel-Spider trusts PieSync to keep their contact data in sync between Aircall, MailChimp, Zoho CRM and Zendesk

Help Articles related to syncing Aircall

Start syncing your Aircall contacts
two-way with more than 190 other apps