PracticePanther

![Partner-Panther Integration](//images.ctfassets.net/f2ysq090txql/1StPP9KClyanhztQoNlfSz/1c17d6b9f935b408b534e4ed066a02f0/Partner-Panther_Integration.png)

## Syncing your contacts between PracticePanther and over 180+ apps

PracticePanther helps thousands of law firms in over 35 countries use to automate their processes and get more done in less time. This platform allows to set alerts, one-click billing, track billable time and expenses, and it stores valuable client data. Because of that last benefit, whenever PracticePanther is used next to other business tools, an integration solution is necessary. 

PracticePanther already offers a native one-way connection with Google Contacts, Mailchimp, and Outlook. Additionally, Zapier offers one-way pushes with certain apps. __PieSync takes integration solutions to the next level with 2-way synchronization.__

A 2-way or bidirectional sync implies that __whenever you add or modify a client's information in one tool you'll have it automatically up-to-date the in the other one, and vice versa.__ Avoiding isolated data and duplicates. Plus, PieSync keeps in mind historical data to make sure you don't miss a thing. 

Here are the business tools you can connect to PracticePanther: 

<Widget type="piesync-widget" left="practicepanther" size="compact" />

__The app you are searching for is not here? Don’t worry! We are launching a new one every week. [Vote for your favorite cloud-based app!](https://www.piesync.com/connections/) __

> I'm using PieSync because it saves time. Point blank, its synchronization saves me hours.- Leonard Harrison, Owner of Beneficial Dynamics

What makes PieSync unique is its ability to intelligently interpret data. It makes sure to match contacts based on their email address and it takes “the best” information of each app. Which means it will enrich your data using the information available across your software stack. 

## Configure your sync, your way

PieSync’s [“Intelligent Sync”](https://www.piesync.com/blog/introducing-intelligent-syncing/) feature is based on “if-this-then-that” rules or conditions, that allow you to filter the sync according to what your team needs.

![Screen Shot 2019-06-19 at 11.58.13](//images.ctfassets.net/f2ysq090txql/6Chj9zIpIVIMG5ixW5qQjo/8801e8259c57809d7cd5ff4b70c7f16e/Screen_Shot_2019-06-19_at_11.58.13.png)

You are in full control of your sync! Choose which information fields to sync and how. You’ll find your standard fields mapped by default, but you can map as many other customized fields as you wish.

![Screen Shot 2019-06-19 at 11.57.54](//images.ctfassets.net/f2ysq090txql/3MkHiu4i52hT3TES8daEg1/9c40ff734791c82fd74214518eb40820/Screen_Shot_2019-06-19_at_11.57.54.png)

![Screen Shot 2019-06-19 at 11.58.53](//images.ctfassets.net/f2ysq090txql/6vDf5JzpCdCfiuP0ax7XX1/f450a1e98ccef177ca80982c7f20579d/Screen_Shot_2019-06-19_at_11.58.53.png)

Afterwards, you can just let it work in the background. Set it and forget it!

<Button text="Try PieSync for free" href="https://www.piesync.com/practicepanther/" />

## 5-Minute Configuration

<Embed src="https://www.youtube.com/watch?v=Nl0P9-moBqs&t" />

## Quick list of immediate benefits:

- Save time spent on data entry
- No coding required
- Share contact information with your teams
- Access a unique and up-to-date database from any device
- No more import/export of your contacts
- One database across all your cloud apps
- Sync changes, including deletions and unsubscribes.
- Share accurate customer information across your marketing, sales, and customer service platforms.


__Need help to configure your connection? You can always visit our [Support Center](https://help.piesync.com/connector-apps/practise-panther) to get extra information.__



From now on,  you can have your contacts in sync between PracticePanther and180+ other business tools. It's a complete client data sync that works 2-way and in real time. Save time and avoid duplicates today! 

Contact Management

Accounting & Finance

Now you can have you PracticePanther Contacts in sync with other business tools

Constant Contact

![email segmentation](//images.ctfassets.net/f2ysq090txql/DeuDb8THykMJNnflqZPCX/5d0e66472339abb9695277cbd324c526/studio-republic-644339-unsplash.jpg)

*Your email marketing is only as good as your subscriber list. Ever hear that line? *

While the statement is true, there is certainly some variability to it. For example, you could have a healthy list with quality contacts and still experience low open-rates or engagement. The real key to optimizing your email list is by [using segmentation](https://www.constantcontact.com/features/list-segmentation) to provide hyper-relevant and personalized content to your audience. 

## Why does email segmentation work?

List segmentation is the process of breaking up your email contacts into groups or “segments” by similarities. According to Marketing Sherpa, proper contact list segmentation can double email open-rates. 

This is because when emails are relevant to the recipients, the more likely they are to engage with your content. For example, if you are emailing your subscribers to invite them to a fundraising event you’re hosting in Denver, Colorado, you will get more engagement by only sending those emails to contacts in and around the Denver area. Locals are the best segment for you to market to in this instance.

Another example could be if you are promoting a senior citizen discount at your business. Having the option to only promote to the contacts that your discount applies to (in this case, senior citizens) gives you a huge advantage. You’re essentially narrowing down your audience to only the most qualified and engaged prospects. Emails that are relevant to the recipient drive exponentially more revenue than general broadcast emails.

Here’s how to get started:

- Gather information
- Decide how to group contacts
- Build out content for each segment

## 1. Collect information about your email contacts

Knowledge is power! The more you know about your email subscribers, the better-targeted content you can provide them. Without specific information on contacts, your segmentation options will be limited. Here are the best ways to collect subscriber information for your email segmentation strategy:

### Ask for specific information on your email sign-up form.

When you [create your email sign-up forms](https://www.constantcontact.com/features/email-list), you can choose which information you would like to collect from those contacts by creating fields for them. Your forms can have required fields in addition to “email address” including first name, last name, birthday, age, and more. Keep in mind you don’t need to ask for all that information at once. Ask only for what is absolutely necessary at the start. You can collect more information over time. 

### Connect your business systems

Pulling information from outside of your email marketing platform can help you identify information on contacts like location, demographic, customer status, recent purchases, engagement, customer anniversary, spend amount, donation amount, purchase history, and more. 

By [allowing your different business systems to talk to each other](https://www.piesync.com/), specific information on your subscribers can be pulled directly into your email marketing platform. Choose to connect your CRM (customer relationship management) like SalesForce, donor management system like DonorPerfect, bookkeeping system like QuickBooks, e-commerce platform like Shopify, and so many others.


<Button text="Try PieSync for free" href="https://app.piesync.com/signup/" />


### Look at your email reports

There is also plenty of information you can gather right from your email marketing system. With [Constant Contact](https://www.constantcontact.com/features/email-marketing-automation), you can easily identify which contacts engage (or don’t) with your emails so you can segment contacts automatically.

Contacts can also opt themselves into segments depending on which email content they show interest in. For example, if someone clicks on a link in your newsletter to learn more about your hiking club, you can have them automatically assigned to a list segment that you promote hiking gear and events to. 

## 2. Decide how to group contacts

Now that you know how to gather information on your contacts, it’s time to think about what specific information you need to best segment them. This, of course, will vary depending on your specific business and goals. For example:

- If your goal is to re-engage contacts who have stopped opening your emails, create a list based on subscribers who have not engaged with your emails in the past six months.
- If your goal is to start a VIP program, create a list of contacts who have spent the most money with your business. 
- If your goal is to reach a specific niche of your audience, then create a group of people who have shown interest or interacted with related content. 

Here are some additional ways in which you can segment your contacts:

- Location
- Demographic
- Company 
- Job title
- Engagement
- Time as a customer
- Money spent as a customer
- Recent purchases
- Interests

One of the biggest perks of working with an email marketing platform is that many of these segments can be automatically built. For example, as soon as someone signs up for your email list, they are entered into a “new subscriber” segment. This way, your list segments are always up-to-date with the most relevant information on your contacts. 

## 3. Build out content for each segment

Now that you know who you're sending to, you can create the hyper-relevant, personalized content you need to get the best results from your email marketing. 

Start with one segment. For example, let’s look at the segment “new customers.”

After a customer makes their first purchase, they will be automatically entered into your “new customers” list in your email marketing platform. The benefit of marketing to this segment is to influence these contacts into becoming repeat customers. 

Create an email that welcomes them as an official patron, thank them for their order, and provide them with tips on how to make the most of their new purchase. Keep in touch with this segment by sending them information on upcoming sales or events. They’ll stay engaged as your business stays top-of-mind.

## Keep the momentum going

By following these three simple steps to segmenting your emails lists, you will only be providing the best content to the most quality contacts. 

Once you have explored email segmentation, you can use email marketing automation to set up [segmented email drip campaigns](https://blogs.constantcontact.com/10-best-email-drip-campaign-examples/). An email drip campaign is a series of automated email campaigns that are sent in a specific order when triggered by a specific user action as they progress through the customer journey.

For example, create a series of emails to send to re-engage contacts that may have stopped opening your emails. Or, to influence prospects that have not purchased from you yet into becoming first-time customers. 

Build relationships with your contacts automatically. When your list segmentation and email drip campaigns are automated, you can just sit back and watch your email do the heavy lifting for you.


The real key to optimizing your email list is by using segmentation to provide hyper-relevant and personalized content to your audience. Here are 3 Steps to Getting the Most out of Your Email Marketing by Segmenting Your Contacts. 

Email Marketing

3 Steps to Getting the Most out of Your Email Marketing by Segmenting Your Contacts

LionDesk

![LionDesk-Interview](//images.ctfassets.net/f2ysq090txql/669x2r0BqWptXpvyz1O8x2/72479572fd6b6f6e3643438b0e881321/LionDesk-Interview.png)

Cloud-based business applications offer brilliant, flexible and affordable solutions for small and medium-sized businesses. They have their own structure, business model, benefits and challenges, including contact management. We asked David Anderson, LionDesk Founder and CEO, about the impact of these type of platforms on the growth of SMBs and the importance of keeping different tools aligned. This is what he told us.

## How do you think cloud-based solutions and SaaS are impacting the growth of small and medium-sized businesses?

Consumer expectations are at an all-time high.  To remain competitive businesses must evolve to deliver products and services faster, easier and better.  SaaS technology allows businesses to keep up with demand while running their business effectively and efficiently. For example, a LionDesk user can set up their system to remind them of important tasks, automatically follow up with contacts throughout the year, and show them at-a-glance how their database is performing while only spending 15 min/day in the system.  That’s the power of technology. 

## What are the biggest challenges for SMEs when it comes to contact management?

 Hands down the biggest challenge is contact follow up.  We don’t have a lead generation problem, we have a lead follow up problem.  The person who responds to the lead the fastest wins. The person who maintains a relationship with their contact through consistent communication and nurturing wins.  The person who remembers small personal details about a contact wins. And, that’s exactly what a fully functional CRM system like LionDesk can be set up to do.

## How can integration solutions such as PieSync enhance the use of LionDesk?

 A core value at LionDesk is that we Play Well with Others.  By having an open system that allows users to connect their favorite business building tools they’re able to work more efficiently and effectively. PieSync is a must have integration for syncing important data between systems.  Your CRM is only as good as the information you are feeding it. The power of PieSync is that it offers a 2-way solution to sync contact data between systems. 

## Where do you think lies the importance of keeping sales and marketing tools aligned with other business applications?

The #1 benefit of having a hub like LionDesk that connects all your business tools is that it limits the number of applications you need to log into to run your business. Having the same data from your different applications aligned and shared helps your team rowing in the same direction.

<RelatedPost slug="liondesk" />

### About PieSync 

PieSync helps you create an intelligent 2-way connection between more than 180 cloud-based apps in real time. During the initial sync, the service matches the existing, historical data between the two systems. Plus, you can choose to merge your duplicate contacts.

Later on, PieSync continually checks and interprets the data in both apps. This means that whenever you add or update a contact’s information in either connected tool, that change is synced back to the other app, according to your exact criteria.

<Button text="Try PieSync for LionDesk" href="https://www.piesync.com/liondesk/" />

### About LionDesk

LionDesk is a CRM, Lead, and Transaction management platform for Agents, Brokers and Teams. With features like intelligent drip campaigns, video emails and texting, text-2-sell tools, social and demographic profiling, integrated power-dialer and more, LionDesk is an all-in-one solution that can take your business to the next level.




We asked David Anderson, LionDesk Founder and CEO, about the impact of cloud-based applications on the growth of SMBs and the importance of keeping different business tools aligned. This is what he told us.

Real Estate

Q&A with David Anderson, LionDesk Founder and CEO

WooCommerce

![WooCommerce v3](//images.ctfassets.net/f2ysq090txql/2RjhNw9wEWRRXkqZHa9EGz/18ab6f49181ef410a89f7efb04a435a3/WooCommerce_v3.png)

## PieSync for WooCommerce

[WooCommerce](https://woocommerce.com/) is an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. This online store builder, is a plugin for WordPress, the software that runs 26% of the web. With 8,287,048 downloads, WooCommerce powers over 39% of all online stores, making it one of the most popular eCommerce app availables. 

Being the place where you manage orders and customers, the data stored within this platform is key to gain business insights. But how do you keep it in sync with your other business applications? How are your different teams keeping customer data together? 

Most cloud tools are not natively integrated. That means you have to work out a way to get contact data from one app to another. A lot of businesses use the time-wasting import/export method or one-way pushes, but your apps are never really in sync.

PieSync actually synchronizes your contacts data 2-way and in real time. Wich means that if you add or update a contact in one app, you will have it updated automatically in the other one, no matter where you are or who entered the data. 

__That means you don't have to manually transfer data EVER again! __

__This unique contact sync solution allows you to connect WooCommerce with all types of business tools: CRMs, Marketing Automation tools, Cloud Accounting apps, GSuite, Outlook, iCloud, etc. __

Check out all the options available:

<Widget type="piesync-widget" left="woocommerce" size="compact" />

__The app you are searching for is not here? Don’t worry! We are launching a new one every Wednesday!. [Vote for your favorite application.](https://www.piesync.com/connections/) __

PieSync's Intelligent engine is constantly checking for updates in both apps.  If there are any changes in one app, you'll have it automatically up-to-date in the other app in real time.

## Create your own workflows

You can leverage personalization and flexibility in your integration by choosing the type of content you want to sync, and deciding which lists, tags, groups, or categories in each app should be in sync with each other.

![capsule and woocommerce](//images.ctfassets.net/f2ysq090txql/8qZzzdp54sPVlCrs5tnYT/5ad75fa636ece8ecc9bcfcfb46284463/capsule_and_woocommerce.gif)

PieSync identifies and syncs the typical fields such as email address, phone number, address, etc. You can also define which field goes where thanks to the [Custom Field Mapping option](https://www.piesync.com/blog/announcing-our-biggest-update-to-date-custom-fields-and-customizable-field/).

![crm woocommerce](//images.ctfassets.net/f2ysq090txql/652l9GiZ1AdELyNE4QPCVA/08dba7550d6f2195a79b8c4ff15fceee/crm_woocommerce.gif)


<Button href="https://www.piesync.com/woocommerce/" text="Try it now!" />

> “PieSync is a user-friendly product. We set up a tailor-made configuration that adjusts perfectly to our company’s particular needs.”
> Steve Seymour - Director at Gluhub


## Learn how to sync WooCommerce via PieSync in 5 minutes:

You don’t have to waste hours of your time setting up and configuring your sync. It’s fast and easy, with one step authorizations. 

<Embed src="https://www.youtube.com/watch?v=PW52bXwk0rk" />

## After the set up, you'll enjoy these benefits:

- Save time spent on data entry
- Increase ROI
- No more import/export of your contacts
- One database across all your cloud apps
- Sync changes, including deletions and unsubscribes, in your favorite cloud apps and CRM
- Share accurate customer information across your marketing, sales and customer service platforms.

## More advantages:


**No installation or download required** 

The entire syncing solution exists in the cloud. You don’t have to install or download any additional software. 

**Add Teams**

You can add your entire team to your PieSync account. This means everyone can access the most up to date data when they need it most. 

**Multiple plans to scale your business growth**

We have multiple plans to suit businesses of all sizes. When your business grows, you can simply upgrade to the next plan. 

**Avoid Duplications**

PieSync hates duplicates just as much as you do. We eliminate duplicates by matching contacts based on their email addresses.


__Need help to configure your connection? You can always visit our [Support Center](https://help.piesync.com/connector-apps/woo-commerce) to get extra information about this connection.__

So what are you waiting for?

<Button href="https://www.piesync.com/woocommerce/" text="Start your free trial today!" />

<RelatedPost slug="compete-ecommerce-giants" />

PieSync introduces a new synchronization solution for WooCommerce: From now on, you can sync your WooCommerce contacts 2-way with more than 180+ other business apps. 

Ecommerce

PieSync's Customer Data Sync is Now Available for WooCommerce users!

Follow Up Boss

![lead conversion follow up boss](//images.ctfassets.net/f2ysq090txql/6zAubk79DZQlPjaDUokjQP/dc29363cc237e85f0b0dc2642c6a14de/lead_conversions_real_estate.png)

There's no shortage of challenges when you buy or sell a home.

*“In real estate, there’s almost always a major life event happening at the time of the home purchase. Your client might be going through downsizing, upsizing, divorce, getting married, having a baby, etc."* says Debra Beagle co-owner and Managing Broker of the #1 RE/MAX team in the world.

In fact, sales for high-ticket products (think above $10,000) require a [minimum of seven touches](https://www.linkedin.com/pulse/20140515154931-96757-how-many-touches-make-a-sale) to convert. There's just no way around it: __the more expensive the product, the more complex the sale.__

But that doesn’t stop Realtors from crushing multi-million dollar deals. So, what’s their secret?

Here are actionable lessons on how to boost conversions on big-ticket items straight from real estate agents who regularly close million-dollar transactions.

<RelatedPost slug="andrew-caton-story" />

## Lesson #1 - Set up a solid process

High-end buyers tend to be discerning, cautious and usually have a lot of questions. After all, there is a ton of risk (and more than a few stakeholders) involved in a single transaction.

The best Realtors have systems and processes in place to consistently deliver value and answer all their prospects questions, without losing time or efficiency. 

Top-notch team leaders like Debra focus on training agents to be unparalleled sources of intel for their prospects, providing regular updates on the market via a [simple, focused CRM](https://www.followupboss.com/blog/best-real-estate-crm/) which also helps ensure agents are following up with leads.

Data from the [Sales Management Association](https://salesmanagement.org/) shows that __90% of all companies that use a formal, guided sales process were ranked among the highest performing brands in their market. __

Boosting conversions on big-ticket items is all about having a repeatable and [efficient process.](https://www.process.st/process-improvement/) 

No matter what tool you use, make sure you have a rock-solid system so that you never have to wonder who to contact first when you sit down at your desk every morning.


## Lesson #2 - Use thought leadership to build authority

According to an [Edelman and LinkedIn survey](http://www.edelman.com/b2b-thought-leadership/), 82% of business decision makers found that a brand's ability to demonstrate thought leadership increased their level trustworthiness.

__And trust is everything when closing a complex sale. __

While there are many ways to become a thought leader, one of the best methods is to simply become the most valuable resource in your market. For instance, luxury agents like [Gary Ashton](https://www.garyashton.com/) leverage their superior expertise to sell million-dollar homes to former senators, CEOs, even the GM of the Tennessee Titans. 

And Gary knows *everything* about his market. From the diverse kinds of communities his prospects want to be a part of to the Italian tiles in the kitchen—he can inform his potential buyers with every last detail they want to know (but don’t want to spend the time researching themselves).

## Lesson #3 - Be empathetic

Back in the day, [*"Always Be Closing"*](https://blog.hubspot.com/sales/terrible-closing-techniques) was the norm among sales reps. But today, that old adage just doesn't cut it, especially when prospecting big-ticket buyers.

Today, you need to be genuinely empathetic and knowledgeable about the nuances of your market. As a salesperson, it’s your job to put yourself in your client’s shoes. After all, their decision will have a tangible impact on the people in their life, their office, or their community.

__Ask yourself a few simple questions:__

- What can my prospect stand to gain by working with me?
- What could my prospect lose by working with me?
- What other decisions makers influence the transaction?

In real estate, prospects make life-changing decisions (read: buying a home) that can bring about some major anxiety. So why not go the extra mile to connect with your clients on an emotional level?

For example, in addition to always being available to answer customer questions, Rainbow Russell, Client Care Coordinator for CRG Companies attends all closing meetings, bringing along a basket with goodies like coffee mugs, a jar of local honey and a thank you card.

It's a little extra lovin' that helped the team [triple their conversions](https://www.followupboss.com/blog/million-dollar-sales-strategies-work-5-practical-systems-best-realtors-business/) to over $25 million in sales volume.

<RelatedPost slug="real-estate-crm-what-you-need-to-know" />

## Lesson #4 - Build symbiotic alliances

Let's circle back to Debra and Gary for a minute.

In 2011, Debra found herself with a ton of listings and not enough time in the day.

But when she partnered with Gary—who was bringing a steady flow of buyer leads—the business simply “exploded.”

At the time, Debra had reached approximately $9 million in revenue and Gary and his team were at about $79 million. __But today, their partnership has resulted in a rockstar team on track to hit annual *revenue of over $400 million*.__

The key takeaway from this is the value Gary and Debra could provide their clients due to leveraged community connections. Introducing your prospect to someone who can solve a specific problem for them offers the kind of value they never forget. 

More importantly, showing your prospect that you have ‘connections’ helps them see you not just as a “salesperson”, but as someone reliable with skin in the game.

## Follow an ‘anti-sell’ approach

In big-ticket transactions, the stakes are high for both agents and customers. Remember, your job is about more than simply selling a solution.

No matter how big, savvy or influential the client—they're still human. Keep it real and remain focused on how you can solve their immediate problem.

Be that one person who genuinely gets it and they’ll remember you as a trusted ally, not just another pushy sales rep. And that is how you sell like a Realtor.

<RelatedPost slug="how-to-use-email-to-boost-your-real-estate-sales" />



David Lawrence from Follow Up Boss collected some actionable lessons on how to boost conversions on big-ticket items straight from real estate agents who regularly close million-dollar transactions. Take a look! 

Sales

How to Maximize Lead Conversions on Big-Ticket Items

![seo anchor text ](//images.ctfassets.net/f2ysq090txql/AT2km6bxARiYkaQqRpmBn/276b4e9664b392ea6be54b862b8c55c2/IMG_0128.jpg)

Link anchor text has become an essential tactic for modern day SEO, and rightfully so. Backlinks have long been recognized as critical for SEO, as they strengthen domain authority, making your site or post more likely to rank on SERPs.

However, one area which can sometimes be overlooked is the anchor text. This is an extremely important element in the process and shouldn’t be underestimated. Let’s take a look at why link anchor text is important for SEO, and how to execute it effectively.

## Why Is Anchor Text Important?

Search engines use anchor text, along with the quality and quantity of backlinks to optimize a website and determine its rank among search results. The more anchor texts, the merrier. Links contribute directly to a site’s domain authority and help it rank higher on search results.

So, if you want your website to rank on the first page of search results, you need to learn the optimal way to insert relevant backlinks in your content. With so many people using link building strategies to improve SEO, the devil is in the detail. And one of the most important details in the anchor text.

## What Are the Different Types of Anchor Text?

Remember when I said “the more anchor texts, the merrier”? Let’s rephrase that. The amount of anchor text should be given equal importance in terms of usage. You cannot overuse or underuse hyperlinks. Before diving into the discussion of the perfect anchor text ratio for the page, we have to fully understand the different types of Anchor texts. Let’s take a look:

### 1.	Exact Match Anchors

Also known as Brand Name Anchor Text, these search queries explicitly use the exact brand name for searching. No additional words or phrases are involved and these queries try to match the anchor text with the exact brand name. For example, if the user were to search for a company called “Space Z Technology”, they would input the search query “Space Z Technology” into the search engine without any additional context or words.

### 2.	Partial Match Anchors

Instead of a direct search method, the user may also search for phrases which only partially match the brand name. For example, the user may use the search engine to look for phrases, such as “Where is Space Z Technology located?” etc. If you have phrase- based anchor text in your content, then you are good to go.

### 3.	Naked Anchors

This one is quite popular and widely used by the audiences to search for your business or webpage. Different variations of your website are used as search queries and these anchor texts help you rise up the search results very quickly and easily.

### 4.	Keyword Anchor Text

Hundreds of different keywords will pop up on online keyword suggestion tools for your content. It is up to you to decide the best ratio for their usage and the amount of backlinks to be put into your webpage.

<RelatedPost slug="sam-hurleys-top-seo-tips-for-real-estate-websites" />

## How Do You Use Anchor Texts Optimally?

Now, we can finally begin to discuss the best methods to use anchor text. SEO is arguably the most important tool in a marketer’s arsenal, and it is most effective if you know [how to use it](https://www.piesync.com/blog/why-your-content-marketing-strategy-isnt-working/).

### - Anchor Text Ratio

Getting penalized for overusing anchor text or losing potential audiences due to under-utilization of anchor texts can have big impact. It is important to get this balance right. In most cases in SEO, the perfect ratio for using hyperlinks is somewhere between 2% to 5%. Anything more than that will just feel unnatural, stuffed and forced. However, the optimization rules are different for different pages, such as home pages, contact us, services and etc. 

### - Anchor Text Diversity

Why settle for one type of anchor texts when you have a whole spectrum of different variations of using anchor texts. Instead of stuffing raw naked links into the content, try mixing exact match and partial match anchor texts as well. This will not only allow you to introduce more backlinks, but it will also feel more natural and diverse.

### - Go Local

Recent figures show that more than [95% consumers search for local SEO phrases](https://seoexpertbrad.com/local-seo-stats/), and look for local businesses over national or international ones. This goes to show the importance of using location-oriented keywords and anchor texts in your content. As a small business, capitalize on the [benefits of local SEO](https://www.piesync.com/blog/living-locally-how-small-businesses-can-focus-on-local-seo-to-jump-start/) and use location and brand name as keywords for to optimize your local SEO.

### - Use Proper Calls-to-Action

Often, keywords and anchor texts make more sense when used within a call-to-action. As an additional benefit, this will help to drive organic traffic to your site. Encourage your audience to start a relationship with you with a compelling call-to-action, such as a link to contact you or to get a quote. Instead of the user having to find your contact information, anchor text makes it as easy for them as possible to become your next customer.

### - Stay Fresh

The best way to increase traffic with anchor text is to keep them fresh. Regularly check the authenticity of your links and update them if any of your links have expired. Make sure that your anchor text links to webpages that are live and available to all the regions. Regularly conduct keyword tracking to make sure you are still using the right keywords in your anchor text.

## The Bottom Line

If you want to maximize your SEO, study the [anchor text distribution](https://hqseo.co.uk/anchor-text-seo/) of your competitors’ websites before optimizing your own. Competitor analysis can be one of the most effective ways to improve your own processes, and anchor text is no exception.
Anchor text has an important role in SEO: it is important to understand how to use anchor text in order to be competitive. Through a combination of solid research, effective link building and strong, diverse anchor text you will take your SEO to the next level.


Let’s take a look at why link anchor text is important for SEO, and how to execute it effectively.

Blog

Keep up to date on the latest tips for your sales, marketing, customer care and accounting teams.

Now you can have you PracticePanther Contacts in sync with other business tools

3 Steps to Getting the Most out of Your Email Marketing by Segmenting Your Contacts

Q&A with David Anderson, LionDesk Founder and CEO

PieSync's Customer Data Sync is Now Available for WooCommerce users!

How to Maximize Lead Conversions on Big-Ticket Items

Why Link Anchor Text Is Important for SEO (and How to Use It)