Bookeo

![Bookeo green new](//images.ctfassets.net/f2ysq090txql/K2kFEELf46bE2or2r0VmP/9df8486df639b66d5c60b562209fe52e/Bookeo_green_new.png)

[Bookeo](https://www.bookeo.com/) provides a leading online booking and scheduling system for tours, classes, and appointments, to help you save money and time. Bookeo’s online reservation system has grown to serve thousands of businesses in more than 120 countries. 

This scheduling software saves organizations time and money, while boosting efficiency and customer satisfaction.

Currently, within Bookeo you can find some [native integrations](https://www.bookeo.com/integrations/) to connect with other apps. To extend that functionality, PieSync is now available with a unique 2-Way contact sync solution. 

The platform  opens a window to connect your Bookeo contacts with more than 160+ business apps in real time. 
 
<Widget left= "bookeo" />

__The app you want to connect with is not here? Don't worry! We are adding new apps every week. [Vote for your favorite one!](https://www.piesync.com/connections/?utm_source=launch&utm_medium=blog&utm_campaign=planyo&utm_content=connections)__

## 2-Way Sync for Bookeo

You rely on Bookeo to manage and schedule your events and reservations. However, across your company, you may also have a Marketing Automation app, Accounting tool, VoIP system, and several other cloud-based tools. All these apps gather valuable customer information for your different teams. The problem is that most apps don’t really communicate with each other and as a result you have isolated islands of customer data in each app and department of your business.

A lot of businesses use the time-wasting import/export or one-way zaps, but your apps are never really up-to-date. These methods are one of the most common causes of duplicate contact data, while historical data is rarely pushed.

__PieSync’s sync engine helps you create an intelligent connection between Bookeo and other business tools in real time.__

During the initial sync,the service matches the existing, historical data between the two systems and merges your duplicate contacts. Later on, PieSync’s method is to continually check and understand the data in both apps, whenever someone makes or modifies a reservation or his/her contact information in either connected app, it will be automatically updated in the other app according to your exact criteria. 

__This means no more worrying about manually import/export, duplicates or outdated data! __

<Button href="https://www.piesync.com/bookeo/" text="Try it now!" />

## Intelligent Syncing

Thanks to PieSync's [rule-based sync](https://www.piesync.com/blog/introducing-intelligent-syncing/), you can create more nuance by using “__If__–this–__then__–that” rules or conditions. These rules enable you to choose which lists of customers or categories from an app you want to keep in sync.

![sync bookeo](//images.ctfassets.net/f2ysq090txql/3idgFxcmNoDDkAOOIjoctE/b8989755858010aacfd7127ec57139d9/sync_bookeo.png)

PieSync's Intelligent Sync will save you hours on data management, ensure squeaky clean contact data, and will empower your software stack. You'll have the right data from Bookeo in the right app, at the right time.

<RelatedPost slug="top-syncs-with-eventbrite" />

### Here are some nice examples of what you can do with this integration:


__1. Sync up [Bookeo to RingCentral](https://www.piesync.com/bookeo/ringcentral/) or  [Aircall](https://www.piesync.com/bookeo/aircall/)__ 


Caller ID! Let's an student is booking a class online via Bookeo. By creating an easy setup with PieSync, as soon as a reservation is made, your guest’s contact information is synced to your telephony system. If they happen to call you right after making the booking... Their name will appear on your phone automatically and you’ll be able to greet them properly. Now that's outstanding customer service!


__2. Sync up [Bookeo to ActiveCampaign](https://www.piesync.com/activecampaign/bookeo/), Sendinblue, or any other e-mail marketing__

You can immediately segment your emailing lists according to the info Bookeo gathered. Additionally, if your customers interact with certain mailings, you can set up automations that will send back the right information to Bookeo. 

__And many more combinations are possible! __

## Customizable Field Mapping

Depending on the other app you're syncing with, you'll see most Bookeo fields (such as name, lastname, address, etc.) mapped by default. Additionally, you can manually map your Bookeo custom-made fields and any additional standard fields that aren't included in the default mapping yet. Learn more about it [here.](https://www.piesync.com/blog/announcing-our-biggest-update-to-date-custom-fields-and-customizable-field/)

![custom fields bookeo](//images.ctfassets.net/f2ysq090txql/b2mJIH91fZpLHVy9KhOcz/e578a3fb2e5dae50c9a771e7f4fb1b13/custom_fields_bookeo.png)

![default bookeo](//images.ctfassets.net/f2ysq090txql/fmSU9bgeO86SHeE6ZCI6h/6b912b97ee0d2c16fa50841ceeaef244/default_bookeo.png)

---


Need help to configure your connection? You can always visit our [Support Center](https://help.piesync.com/connector-apps/bookeo) to get extra information about this connection.

So what are you waiting for?

<Button href="https://www.piesync.com/bookeo/" text="Start your free trial today!" />

A powerful 2-Way Sync is now available for Bookeo! Have your contact information continuously up-to-date between Bookeo and over 160+ other business apps! 

Tourism

Technology

Contact Management

Introducing a new contact sync solution for Bookeo users 

HubSpot

Salesforce

![hubspot vs salesforce yellow](//images.ctfassets.net/f2ysq090txql/7BQ5DjsdRU4ZHhZxxNxg8G/dad159194c82aeb16e25e4f409b00da1/hubspot_vs_salesforce_yellow.png)

If we asked you to think of a CRM, there’s a high chance you’ll say [Salesforce](https://www.salesforce.com/). They’ve dominated the space for years, especially for larger enterprise customers. But they’re not the only customer relationship management system out there. 

One of the best alternatives to Salesforce is [HubSpot](https://www.hubspot.com/), with 56,500+ users in 100 countries. Rather than striving to fill a niche, HubSpot has won its uniqueness by providing customers with an all-in-one system with the company’s inbound marketing philosophy at its heart.

When should a company use Salesforce or HubSpot? And how can you decide whether Salesforce or HubSpot is better for your business?

If you’re deciding between Salesforce or HubSpot, you will likely have a mid-sized or established business that needs something more than most of the [CRMs on the market for small businesses](https://www.piesync.com/blog/the-best-crms-for-small-businesses-pros-cons-and-what-you-need-to-know/). If your business is still small, focus on HubSpot: it’s better for small businesses that might want to scale in future. If your business is midsize or growing fast, either HubSpot or Salesforce could be a good fit for you.

Nearly all businesses can benefit from a good CRM system (the exception: if your business has almost no data about leads, customers or sales to store). Here’s our comparison of two of the biggest players: HubSpot vs. Salesforce.

<RelatedPost slug="the-best-crms-for-small-businesses-pros-cons-and-what-you-need-to-know" />

## 1. Cost

__HubSpot’s basic CRM is famously free__, and you can choose which of their Sales, Marketing, and Service Hubs to add on top. Their basic Starter plans are $50/month for each Hub you need. After this, prices rise steeply: it’s $800/month for the Professional plan for Marketing, and $400/month for Sales or Service (billed annually). If you need their Enterprise features, your business should be at a stage where you can stomach another steep price jump. [See HubSpot pricing here.](https://www.hubspot.com/pricing/service)

__How expensive is Salesforce? The short answer: expensive.__  Although they have a $25/user/month Essentials plan, this isn’t going to get you far. Like HubSpot, their basic plan for their Sales Cloud (the core CRM) is a “land and expand” tactic. To get the functionality you need, you’re likely to soon see yourself paying $150/user/month for their Lightning Enterprise plan for the Sales Cloud. 

For their Marketing Cloud, Service Cloud, and other automation and integration features, you'll need to add these separately to your package. [See Salesforce pricing here.](https://www.salesforce.com/editions-pricing/overview/)

__The verdict?__ If you’re on a tight budget or concerned about cost, Salesforce isn’t right for you. HubSpot has big price jumps between plans, but it’s still a fraction of Salesforce.

## 2. Overall feature sets

In May 2018, __Salesforce was named [the #1 CRM for the fifth consecutive year](https://investor.salesforce.com/about-us/investor/investor-news/investor-news-details/2018/Salesforce-Named-1-CRM-Provider-for-Fifth-Consecutive-Year/default.aspx)__ according to IDC data. That should be [taken with a pinch of salt](https://www.realstorygroup.com/Blog/3266-Salesforce-and-the-Real-Story-on-CRM-Marketshare) – although Salesforce is the king of CRMs, it’s not for all businesses.

Salesforce deserves its reputation as a sterling CRM for enterprise-level businesses. In terms of functionality, Salesforce is better than HubSpot as a CRM. But not all businesses need all of the features, complexity, and level of customization that Salesforce offers.

__HubSpot tries to tick a lot of boxes__, and the system provides tools for social media marketing, content management, web analytics, landing pages and search engine optimization. That’s a lot in one place. HubSpot does it well, however, and its customers have a tool that can grow with their business and fill gaps when and if they need them.

HubSpot coined [the inbound marketing methodology](https://www.hubspot.com/inbound-marketing), a technique for drawing customers to products and services via content marketing, SEO and branding. This philosophy infuses HubSpot’s own product and services. If your business also has a heavy focus on content marketing, HubSpot may well be a good fit for you – both in terms of product and ethos.

![IM-marketing-hub-tools](//images.ctfassets.net/f2ysq090txql/5lv1GQkRgAi1QlzDJYlf4j/8af734fe0c352c29b7eb790a278ac46b/IM-marketing-hub-tools.png)

__The verdict?__ In terms of functionality, Salesforce is better than HubSpot as a CRM. But there are many businesses that don’t need anywhere near all the features that Salesforce offers. Also, if you’re a business with a focus on content marketing or need a strong link between sales and marketing, try HubSpot.

<RelatedPost slug="beginners-guide-to-crm-customer-relationship-management" />

## 3. Automation

[Automation is playing a more important role in businesses](https://www.piesync.com/blog/why-you-should-automate-your-sales-besides-selling-more/) than ever before. It’s never been easier to let your tools work for you, especially when it comes to your CRM system.

Salesforce has Einstein, its own built-in artificial intelligence to help you work more intelligently. With the add-on, you can set up completely automated processes to take contacts from new lead to onboarded customer and beyond. According to their [2018 report](https://www.salesforce.com/company/news-press/stories/2018/2/022818-a/), Salesforce Einstein now generates more than 1 billion predictions a day for their customers.

![EinsteinDiscovery](//images.ctfassets.net/f2ysq090txql/2fvC8o25OkwxIEuoluBZUA/659db40e651835ab688d164576ad8d59/EinsteinDiscovery.png)

HubSpot has a comprehensive feature set for automation, including workflows that you can build around any contact, company, deal and ticket values (although the latter two still have some teething issues). If you want to create internal or customer-facing “if this, then that” actions, HubSpot has your back. Some automation features are gated behind their Enterprise plan, including predictive lead scoring, recurring revenue tracking, and custom event triggers.

__The verdict?__ HubSpot offers more than enough automation for most mid-sized businesses. As with most features offered by both tools, if you need enterprise-level standard you will probably be more impressed by Salesforce.

## 4. Reporting and analytics

If you’re a mid-sized to enterprise level business, reporting and analytics will matter to you.

Analytics isn’t HubSpot’s strong suit, and larger teams may find themselves asking how accurate the data it gives you really is. Their [Reporting add-on](https://www.hubspot.com/products/marketing/reporting-add-on) fills some of the gaps, allowing you to create dashboards of any and all properties you want to track against each other.

HubSpot’s campaign features also have room for improvement. It’s still difficult to build an accurate view of which contacts come from which campaigns, and track the effectiveness of your content and channels. One Capterra review explains how they use the HubSpot and Salesforce integration to get around this: *“It is not perfect attribution, but it does tell us what content is "influencing" who becomes a customer. The integration with Salesforces and the syncing of campaigns to Salesforce helps us track that.”*

__The verdict?__ Salesforce wins on reporting and analytics. One of the main benefits of integrating Salesforce and HubSpot would be to improve the accuracy of your data, but this is likely a costly way of doing things.

<RelatedPost slug="5-crm-reports-to-help-you-tame-the-big-data-beast" />

## 5. Collaboration between functions (sales, marketing, support)

Salesforce and HubSpot aren’t tools to be used in a silo. When you place them at the centre of your business and ensure that everyone knows how to use them, you’ll get the most results.

Both HubSpot and Salesforce have the functionality for sales, marketing and support teams, and you can layer their features and plans to create the mix you need. Right now, HubSpot offers the most user-friendly sync between sales and marketing departments. Their Support Hub still has a lot of room to grow, so you might still be better served integrating a more comprehensive tool like Intercom for your support tickets, however.

__The verdict?__ HubSpot provides an easy gateway to getting your sales and marketing teams on the same page. It’s not quite there for support yet, unless you’re a smaller business.

## 6. Scalability

You need to know that your CRM can grow with you. That’s one of the best things about the HubSpot CRM system: you can start with a completely free plan, and upgrade as and when your business grows, in the specific areas where you need more functionality. Most users are unlikely to hit many ceilings if you’re willing to pay for top-tier enterprise functionality. Some specific use cases may eventually run into a few issues if you’re in need of high levels of customization.

With Salesforce, there is no end to the potential to scale and customize the software for your business. It’s designed for huge companies that have a long list of niche requests, including current known requirements and unknown future needs.

__The verdict:__ both tools will grow with you, but the sky’s the limit with Salesforce.

## 7. Implementation & support

You can get signed up for the HubSpot free CRM in a matter of minutes. Without needing a paid plan, you can import all of your contacts as a CSV, match their existing fields to standard and existing HubSpot properties (e.g. lifecycle stage, deal won date, renewal date, account manager) and start organizing your pipeline. 

Salesforce offers a 14-day free trial, but it’s just that: a trial. Eventually you’ll need to decide if you can pay up for a paid plan. With HubSpot, you’ll always have the free CRM. With Salesforce, you’re also likely to require an in-house Salesforce specialist or time with one of their experts.

Anyone has access to HubSpot’s wealth of free content resources, and they also have the comprehensive [HubSpot Academy](https://academy.hubspot.com/) to improve your business know-how. Salesforce has the comparative [Trailhead](https://trailhead.salesforce.com/en/home) e-learning hub, but with HubSpot’s inbound marketing ethos, it’s not surprising that they win on content. 

As a HubSpot paid customer, you’ll have access to their 24/7 phone support and support tickets with email responses. They also offer live chat, which is often unavailable at the time of writing. But on the whole, your problems will be listened to and solved by HubSpot.

Each Salesforce plan includes a Standard support package, with 2-day response time to your inquiries. For critical response times, you’ll need to pay extra for their Premier plan or above. You can [see all Salesforce support plans here.](https://www.salesforce.com/services/success-plans/overview/)

__The verdict?__ Despite their sporadic live chat availability, HubSpot wins on support, unless you’re a top-tier enterprise client.

## 8. Integrations

Most businesses are using a multitude of different tools and services, which can lead to [scattered data and productivity loss](https://www.piesync.com/blog/top-5-problems-with-big-data-and-how-to-solve-them/) if you don’t have integrations in place. This is especially the case when it comes to your CRM, where the bulk of your data is held. Fortunately, both HubSpot and Salesforce have a great range of integrations.

[HubSpot Integrations Library](https://www.hubspot.com/integrations) has 270 out-of-the-box integrations that are simple to set up with the other apps you use often, like Jira, MailChimp, or Slack. [Salesforce AppExchange](https://appexchange.salesforce.com/category/integration) has 172 apps, 103 of which are paid.

You can also hire developers to help you create custom integrations, but there are easier options. PieSync offers integrations between [HubSpot](https://www.piesync.com/hubspot/), [Salesforce](https://www.piesync.com/salesforce/) and 160+ apps, and uses a 2-way contact sync to keep your data updated in real-time. This makes integrating your tools much easier than you might think.

<Button text="Try PieSync for free" href="https://app.piesync.com/signup/" />

__The verdict?__ HubSpot is our winner here, with the highest number of out-of-the-box integrations. For either CRM, [PieSync](https://www.piesync.com/) makes streamlining your workflows much easier via 2-way contact syncs between your business tools.

<Embed src="https://youtu.be/0FXGagQjzEY" />

## 9. Adoption & reviews

As of March 2019,  HubSpot has 56,500 users in 100 countries (according to their homepage). Salesforce, in comparison, has over 150,000 customers according to their [2018 Annual Report](https://s1.q4cdn.com/454432842/files/doc_financials/2018/Salesforce-FY18-Annual-Report.pdf), with an [estimated 25 subscribers](https://www.salesinsideinc.com/services-details/salesforce-customers-list) (or individual users) per customer.

On Capterra in March 2019, HubSpot had a [4.5/5 rating](https://www.capterra.com/p/152373/HubSpot-CRM/) for their CRM based on 1758 reviews. HubSpot Marketing also has a [4.5/5 rating](https://www.capterra.com/p/171840/HubSpot-Marketing/), this time based on 3242 opinions.
Salesforce, unsurprisingly, wins on the sheer number of reviews: 10,626 with a [4.5/5](https://www.capterra.com/p/61368/Salesforce/) average rating.

__The verdict?__ Salesforce still wins by a mile on adoption and market share. In terms of reviews, we’ll call it a draw.

## Our verdict: HubSpot vs. Salesforce

So, when should you choose Salesforce or HubSpot as your CRM? 

As a rule of thumb, if __you want to stay lean__, choose HubSpot.

Choose Salesforce if you __need a customizable CRM__ solution, or will in future.

If you’re __worried about cost__, Salesforce probably isn’t for you.

If you need __tip-top reporting and analytics__, look closer at Salesforce than HubSpot.

---



__Can HubSpot replace Salesforce?__ In some cases, definitely. If your business wants to stay lean but still have a lot of scope to grow, we’re more likely to recommend HubSpot than Salesforce to you.

For some businesses, you might even want to use both HubSpot and Salesforce and set-up the integration between the two tools. I thought HubSpot and Salesforce were competitors? In many ways, yes. But some businesses can benefit from using both tools in their organization for different yet complementary purposes.

One Capterra review explains: “HubSpot integrates with our Salesforce CRM, and provides valuable information to our sales staff, which can help them better help our customers/potential customers. We assign leads that come through HubSpot and feed into Salesforce for personal follow-up...” Another review mentioned integrating their Salesforce API for accurate lead scoring.

For most businesses, however, it’s going to be a choice between HubSpot and Salesforce. Migrating CRMs isn’t easy, so aim to __choose a system that can cover you for the long term__. Think about your plans for the next few years and if HubSpot or Salesforce can tick those boxes. Then, make use of the free trials available and assess the features that are really important to your business.


When should a company use Salesforce or HubSpot? And how can you decide whether Salesforce or HubSpot is better for your business? Check out this detailed HubSpot Vs. Salesforce article.

HubSpot vs. Salesforce: which CRM to choose? Comparing cost, features, scalability and more

![local 1](//images.ctfassets.net/f2ysq090txql/5eVJbMRo7JboWBnhfzrJMx/9e46552b30851bf93a75af1ac47d3d08/local_1.jpg)

SEO is essential in a mobile-first, online-first world. Period. According to [Duane Forrester](https://www.mainstreetroi.com/10-quotes-to-guide-your-seo-strategy/), Senior Product Manager at Bing, “On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” That’s a bold claim, especially about a digital marketing strategy that’s still emergent.

Despite its importance, a [2018 Clutch digital marketing](https://clutch.co/agencies/digital-marketing/resources/how-businesses-use-digital-marketing-2018) survey found that SEO ranked last on the list of digital marketing strategies that SMBs and large organizations employed, even though it had great ROI (return on investment) when done right. 

The reason? Most businesses misunderstand SEO, or they don’t have the patience to wait for the long-term results SEO brings. Furthermore, SMBs are usually under the impression that SEO is for the bigwigs. They feel that they’ll never be able to compete for the high-volume keywords that big businesses are targeting.

For small businesses— especially those that have a brick-and-mortar store—competing in the big league against players like Amazon and Wal-Mart is a recipe for guaranteed failure. So what are small, local businesses to do then? How are they to both attract leads and make sure that those leads turn into conversions that generate revenue? That’s where local SEO comes in!

## What is Local SEO?

[Forbes reported](https://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-facts/#1aa068147475) that 95% of consumers have used their smartphone to perform a local search. And while that number is astounding, there’s more! Of those consumers, 61% went on to call the business, and 59% actually visited the physical store. Leveraging this kind of engagement is crucial, and local SEO helps you do just that.

Local SEO is a variant of vanilla SEO that focuses on strategies that make you visible [to local customers](https://yoast.com/what-is-local-seo/). This can mean everything from adding zip codes and individual county names to keywords to making sure you show up in “near me” searches on services like Google Maps. 

Suppose you run a carpet cleaning business in New Orleans, Louisiana. Business has been sparse. Your SEO agency, however, keeps telling you how you’re ranking higher for keywords like *carpet cleaning and carpet cleaning services*, that you’re generating more “traffic” than ever before.

The thing is, [traffic isn’t the same as a lead](https://www.rhinopros.com/blog/is-online-traffic-the-same-as-online-leads). While traffic means more people are visiting your site, leads are traffic that has the potential to become a customer. Now assume that your SEO agency starts optimizing for local SEO. Your business starts ranking for keywords like carpet cleaning services in New Orleans or best *carpet cleaning Louisiana.* Suddenly, you’re getting more phone calls than ever before; people are visiting your store. Business starts picking up. You’re getting a return on your SEO investment. How do you achieve this? Let us explain. 

<RelatedPost slug="10-places-small-business-owners-shouldnt-cheap-out" />

## Local SEO Practices That Jump-Start Revenue

There are a bunch of [small business SEO](https://www.searchberg.com/small-business-seo.html ) marketing practices that can supercharge the revenue that you generate from your online presence. Here are the most important ones:

### Google My Business or Bust

We can’t emphasize this enough; you need to have a verified Google My Business listing that you frequently update and post on. [Research](https://moz.com/local-search-ranking-factors) shows that it’s the most important local SEO ranking by far. 

Not only does it help customers find your business’s location, but it also has amazing interoperability with Google’s whole suite of services; from AdWords to Analytics, Maps, and much more.

GMB also gives you better search visibility. Google generally populates its local search results with at least three business listings from GMB. This is known as the coveted Google 3-pack. 3 business listings show up with their phone numbers and addresses. [By some estimates](https://moz.com/blog/the-new-snack-pack-where-users-clicking-how-you-can-win), around 50 percent of consumers click on them!

![google local market](//images.ctfassets.net/f2ysq090txql/3tvuYmapc8E2ZZZJxyqiv6/c342a35a0a8e30d4fc0ea03cf5c7e2f5/google_local_market.png)

    A sample Google 3-pack listing using the example used above

It also keeps potential customers updated regarding any changes in your operating hours, additional services you provide, etc. The best part? The Google My Business platform is completely free. It’s sinful not to capitalize on this opportunity!

### Incentivize Local Reviews

Around [85% of customers](https://www.brightlocal.com/learn/local-consumer-review-survey/?SSAID=314743&SSCID=91k2_m1sad) think local reviews are just as reliable as a personal recommendation! Think about how many times you’ve asked a friend or a relative about a product they use. Now think about the influence their recommendation—positive or negative—had on your decision. Chances are, it was pretty high.

Local reviews—whether it’s Google, Yelp, or otherwise—not only help you rank higher, but they also help build goodwill that you can’t build in any other way. Think of it as internet word of mouth. 

You can incentivize customers who loved your service to leave reviews; give them discounts, coupons for a service, etc. It’s also important to reply to reviews, so customers know that you’re engaged and that you care about them. This applies to negative reviews as well; an unhappy customer can drive potential customers away from your business. Make sure you make up for their bad experience. 

## OK Google, Get Me More Revenue

[More than 58%](https://seoexpertbrad.com/voice-search-statistics/) of consumers have used voice search to find a business in the last year. The kicker? Consumers who use voice search are more likely to use long-tailed, local keywords. How do you ensure that you show up in both AI assistant and voice-initiated search results?

For the former, it’s important to know where AI assistants get information from, and get listed on those directories. For the latter, you need to make sure that you’re optimizing for more conversational keywords that people would actually search for.

For example, if you’re someone who provides garden maintenance and tree trimming services, think of what you would search for if you needed those services. You go outside, you see your garden is overgrown, untamed, and an eyesore for anyone who visits you. You take out your phone and say “OK Google, where can I get help with garden maintenance in Boston?” Google Assistant will likely pull up a few local businesses that are optimized for those keywords.

It’s essential that you’re one of them! Consumers are highly likely to take the information AI assistants give them at face value. Make sure you optimize for keywords like long-tailed keywords like *“get help with garden maintenance in Boston”*. And as mentioned above, it’s essential to have a GMB listing.

## Citations, Link-Building, And Everything in Between

Citations are web-based references of your business’s information on other websites. The more citations you have, the greater your site’s authority and the higher your rankings. In fact, if you get listed on a very well-respected website, it can have a transformative impact on your revenue and lead generation.

Where do you look for citations? Many apps, local business directories, and search engines allow you to list your business’s information. It’s important to geo-target appropriate directories for your region, since it can help you target local consumers. Furthermore, there are also industry-specific platforms that you should target to be seen as a legitimate business.

In the same way, link building and generating validated, authoritative backlinks is at the heart of any good SEO strategy. How do you modify this for local SEO? A great way to achieve both good word of mouth and get backlinks is to approach news outlets that cover local news. Get them to talk about your latest service or event, and make sure that they link to your business’s web page when they do. Interviews and press releases are also great ways to be seen and have your website see more organic traffic.

## The Takeaway

[Small business SEO](https://www.searchberg.com/small-business-seo.html) that goes local has the potential to (sometimes literally!) put your business on the map and kickstart your revenue growth. It circumvents the problem of competing with large corporations which are much bigger than you, and helps you attract solid leads which are actually looking for the services you provide in the area that you provide them in.

Of course, it’s essential that once you generate a lead, your homepage is able to make that lead a conversion. Make sure that your homepage not only has a web copy that’s optimized for all the important local keywords, but that the content is also compelling enough to really rope customers in. If you’re able to nail both local SEO and lead conversion, your website can be a revenue-generating tour-de-force!


SMBs are usually under the impression that SEO is for the bigwigs.  How are they to both attract leads and make sure that those leads turn into conversions that generate revenue? That’s where local SEO comes in!

Ecommerce

Living Locally—How Small Businesses Can Focus On Local SEO to Jump-Start Revenue Generation From Their Website

Aircall

Zoho CRM

Mailchimp

Zendesk

![Hotel-Spider -Case](//images.ctfassets.net/f2ysq090txql/4Dgh4WXItQBhhA9IjsARVv/a5290bca95ca0a96749c4ecf4b24cb9c/Hotel-Spider_-Case.png)

Based in Switzerland, Tourisoft is a company with over 15 years of experience in the hotel technology market. Through their platform, [Hotel-Spider](https://www.hotel-spider.com/en), they imagine, develop and deploy cloud-based solutions for the hospitality industry. Their goal? To give control back to the hotelier with the best-of-breed technology. 

Much like PieSync, Hotel-Spider offers a sync solution business-to-business. They synchronize data from different booking sources to centralize it and make it accessible for the hotels who hire their services. 

Across their sales and support processes, relationships and people are the core of all they do. To ensure the quality of each interaction with their leads and subscribers, they use Zoho as their CRM, Aircall as a phone system, Zendesk for support ticketing, and MailChimp for emailing. 

Hotel-Spider trusts PieSync to keep the contact data stored within these great tools in sync with each other. 

## Inside Hotel-Spider Software Stack 

Elisha Schoppig, Operations Manager at Tourisoft, answers 90% of his calls via [Aircall](https://aircall.io/).

> “We’ve been using Aircall for about a year now, we were searching for something cloud-based that we could use from anywhere, scalable, and that could be applied anywhere. The only option with these characteristics available in Switzerland, was Aircall. It offers a lot of flexibility, and many options.” 
> 

<RelatedPost slug="sync-your-contacts-between-aircall-and-many-other-cloud-apps" />

At the center of their business, they have [Zoho CRM](https://www.zoho.eu/crm/). *“Basically anyone who has been in contact with us either as a lead or as a subscriber exists in Zoho,”* explains Elisha. 

Through [MailChimp](https://mailchimp.com/) they send out email marketing communications to their leads, and share product updates with their current subscribers. 

Last but not least, to offer a top-of-the line support service, Hotel-Spider uses [Zendesk ](https://www.zendesk.com/)ticketing functionalities to reply timely and effectively to their subscribers.  

This software stack enables sales actions and many different email communications. The typical sales process for Hotel-Spider begins when someone fills out a form on their website and a lead is created in Zoho. But what to do with this data if it’s isolated in a CRM?

## The problem 

Elisha and his team understand the importance of segmentation on email communications. Next to the distinction they need to have between leads and subscribers, they also have different lists in MailChimp according to the person’s language. This information was stored only in Zoho CRM.  So here’s the first challenge Hotel-Spider had to face: How to keep in sync Zoho CRM contacts, leads and language preferences with MailChimp?  

Elisha remembers the hassle to keep those lists up-to-date before PieSync: 

> “We are constantly getting new leads and contacts in Zoho CRM. Before PieSync, every two weeks I used to manually import/export lists from Zoho into MailChimp. The result was an hour of work and 80% of the time there were mistakes.”

At this point, Aircall was not yet on the picture, but the possibility of adding this tool represented a second challenge. *“Though Zoho and Aircall have a native integration, you can only see the calls on Zoho’s platforms, not the other way around,” *explains Elisha. “For us, it’s very important to see who is calling directly on our phones, wherever we are.” 


## The Solution 

![Hotel-Spider](//images.ctfassets.net/f2ysq090txql/5AhmnMgCWNZCcJfDohganH/3fdf74af38c996b22c1a50c532e98b14/Hotel-Spider.png)

*“I tried other one-way tool but that didn’t work. Then I stumble into PieSync and saw they covered everything we needed. Now we have Zoho, our core system, connected to all the other data management tools we use,”* says Elisha.  

The workflow between [MailChimp and Zoho](https://www.piesync.com/mailchimp/zoho-crm/) is simple but powerful. Whenever a lead coming from their website is created in Zoho, PieSync will automatically add it to the right list in MailChimp.  The same happens with contacts (current subscribers), they can come from any source, but once they are gathered in Zoho, their contact information will be synced into MailChimp. 

PieSync is constantly checking for changes in Zoho to update MailChimp. This means that even if the information is updated after the sync is set, Elisha won’t have [problems with duplicates or out-of-date information](https://www.piesync.com/blog/how-to-clean-up-duplicates-in-your-crm-list-with-piesyncs-new-feature/).  

Simultaneously, the [integration between Aircall and Zoho CRM](https://www.piesync.com/aircall/zoho-crm/) via PieSync gives them access to quality contact information from any device. 

![quote-Elisha](//images.ctfassets.net/f2ysq090txql/7DfhAfB5NwUCwQOXdgyDUf/5e24661ba318021491ce4871a9f8b5aa/quote-Elisha.png)
 
Another big benefit of using PieSync is the possibility to map custom fields between Zendesk and Zoho CRM. *“There’s already a native integration between [Zoho and Zendesk ](https://www.piesync.com/zendesk/zoho-crm/)that sends our tickets into Zoho. But PieSync adds an extra value with their custom fields features. There’s some custom information in Zoho such as account ID and salutation (Miss, Mister, Madame, etc.) that I automate to have it available for macros in Zendesk,”* says Elisha. 

> “We went from no integration and data silos to have synchronized data across our business.”

<Button text="Try PieSync for free" href="https://app.piesync.com/signup/" />

Hotel-Spider trusts PieSync to keep their contact data in sync between Aircall, MailChimp, Zoho CRM and Zendesk: "We went from no integration and data silos to have synchronized data across our business."

Hotel-Spider trusts PieSync to keep their contact data in sync between Aircall, MailChimp, Zoho CRM and Zendesk

Contact sharing

Infusionsoft by Keap

![Keap integration ](//images.ctfassets.net/f2ysq090txql/mfOpeTuCccahWqugbGsTI/838880f3a3bff28e33fff3b1c308bb74/KEAP_BLOG.png)

## We now support Infusionsoft by Keap and Keap... wait what? 

As of the 29th of January 2019, Infusionsoft ™ is officially Keap ™. Next to the re-branding, the software decided to diversify its product portfolio and now offers two products: __Infusionsoft by Keap__ is your classic CRM and it offers custom sales and marketing automation. Then you have __Keap__ a system that will help you manage your clients and progress leads to sales. The good news? PieSync offers a 2-Way Contact sync for both products. 

For more information on the sync possibilities available for Infusionsoft by keap, [check out this blog](https://www.piesync.com/blog/announcing-the-new-infusionsoft-bidirectional-sync/). If you want to know how to integrate with Keap, stay with us... 

## How can PieSync help Keap users? 

Since most apps are not natively integrated, you have to work out a way to get contact data from one app to another. A lot of businesses use the time-wasting import/export method, but your apps are never really up-to-date. Others use one-way pushes, but that often results in duplicates and it doesn’t take into account historical data. 

PieSync provides a perfect bridge between apps to sync contacts and/or leads between cloud-based apps, solving your isolated data problems. You can personalize your synchronization by choosing to sync all your contacts or just a subset of them. 

From now on, you can connect Keap to over 160+ cloud based apps such as: Google Contacts, Outlook, MailChimp, Eventbrite, FullContact, HubSpot, Salesforce ect. Take a look at all the options you currently have available:

<Widget type="piesync-widget" left="infusionsoft" size="compact" />

__The app you need is not here? No worries, we are adding new apps weekly! Vote for your favorite app [here](https://www.piesync.com/connections/). __

![Gif2 V1](//images.contentful.com/f2ysq090txql/5fwdsVObd6MQ42ogYsiyM/e6067057f2d15eb75f4fed869d6b889c/Gif2_V1.gif)

PieSync is constantly checking your connected apps for updates. Which means that whenever you add or update contact information in either app, you'll have it up-to-date in the other one in real time. Do you prefer a one-way sync? Customize it so you can choose which contacts to sync and how! 

<Button text="Try PieSync for free" href="https://www.piesync.com/keap/" />

<RelatedPost slug="sync-your-infusionsoft-with-ringcentral-piesync-recipe" />

## If-this-then-that for Keap

Thanks to PieSync’s Intelligent engine, you can create more nuance by using [“If–this–then–that” rules or conditions](https://www.piesync.com/blog/introducing-intelligent-syncing/) on top of the 2-way sync. By configuring your sync depending on tags or categories in each app, you can sync only a subset of contacts and  accomplish complex automatic workflows across your apps.

![Keap connection](//images.ctfassets.net/f2ysq090txql/1dorNWKfIginqPCUrs4Sgn/1fdb10716cb56825dcadaac0d4e3d375/Keap_connection.gif)

There are already happy pie-syncers enjoying similar workflow automations... 

> “Before PieSync, syncing our data to a CRM was a hassle. We needed to keep the categories we were using in Outlook. That was the base of our internal organization and no other cloud integration software was offering that possibility.”-Scott Magill - Director at CFO Consulting Partners 

[__Learn all about the sync with Keap in our Support Center!__](https://help.piesync.com/connector-apps/keap)

So what are you waiting for? 

<Button text="Try PieSync for free" href="https://www.piesync.com/keap/" />






PieSync's 2-Way Contact Synchronization Solution is now available for all Keap products!  Create a unique workflow between Keap and over 160+ other cloud-based business apps.

Sync your Keap contacts with other business apps: It's a 2-Way Contact Sync! 

NetSuite

![netsuite-launch-blog](//images.ctfassets.net/f2ysq090txql/22Y6f0atJUaLwCvdu4vu93/0c95011875b487d97c76067f7c4633a2/netsuite-launch-blog.png)

Your CRM plays a key role in contact management for your business. Thanks to that piece of software, you are able to unify and solidify contact data. What if you could empower that contact data with the information your other applications collect? Or the other way around... What if you could enrich the contacts stored in your other apps with the information your CRM gathers?  PieSync we take pride in offering outstanding sync solutions for the best-of-breed CRMs in the marketing.  Let's see how it works for NetSuite! 

## PieSync for NetSuite CRM 

__PieSync’s mission is to put a stop to isolated data.__ The service makes sure your NetSuite CRM contacts can be in sync with more than 160+ other cloud-based apps in real time. 

<Widget type="piesync-widget" left="netsuite" size="compact" />

You can personalize your synchronization by choosing to sync all your contacts or just a subset of them. Also, you can choose between having a [bidirectional](https://www.piesync.com/blog/what-is-a-bi-directional-sync-and-how-does-it-work/) or a one-way sync. 

During the initial sync, the service matches the existing, historical data between the two software and __merges your duplicate contacts__. Later on, PieSync’s method is to continually check and understand the data in both apps. In a typical 2-way or bidirectional sync, __whenever someone makes or modifies a contact's information in either connected app, it will be automatically updated in the other app according to your exact criteria. __

If you already know PieSync, you know most applications we support are CRMs. However, NetSuite is not the plug-and-play CRM we typically integrate with. This CRM helps sales reps follow up on leads and close deals like most CRMs do, but additionally, its processes are deeply encrusted inside the organization.

To configure a standard "pie-sync" between two business apps usually takes less than 10 minutes and any member of your team can create it. In the case of NetSuite, the first time you set up a sync __you'll need help from your NetSuite/IT administrator__ and it might take you a bit longer. But the results will be extra rewarding! 

You can truly connect NetSuite’s often closed down environment to the wide horizon of modern business apps that are being used today such as [ActiveCampaign](https://www.piesync.com/netsuite/active-campaign/), [MailChimp](https://www.piesync.com/netsuite/mailchimp/), [Outreach](https://www.piesync.com/netsuite/outreach/), etc.

## Exploring your sync options  

Technically speaking, with PieSync you can sync your complete NetSuite contact database. However, you can also just keep in sync certain contacts that are relevant for other business processes. [The filters or "rules" inside PieSync](https://www.piesync.com/blog/introducing-intelligent-syncing/) will give you full control over which data should sync out of NetSuite CRM. Alternatively, when you sync data into NetSuite, you can set up practically any value so no data comes into NetSuite untraced.

![netsuite](//images.ctfassets.net/f2ysq090txql/1uzgsjYdyx33hDrn5Z3fPd/4a2bd65486014635cfac80cea00af20f/netsuite_.gif)

PieSync will “automagically” map your apps’ standard fields such as name, address, phone, email, etc.

![Screen Shot 2019-03-06 at 16.08.07](//images.ctfassets.net/f2ysq090txql/2mZX9OYYskG669ploFYxQW/d805a129c0f38fba8554da7bc24db0f0/Screen_Shot_2019-03-06_at_16.08.07.png)

Plus, you can map your customized fields the way you want:

![google contacts netsuite](//images.ctfassets.net/f2ysq090txql/6bFIjJb8ZwYZJEtjsEj4O5/e104a539408246d3279458d86cb36219/google_contacts_netsuite.png)

## Syncing your apps

<Embed src="https://www.youtube.com/watch?v=nzT6-Cr9Xrg&t" />

__The app you need is not available yet? We are adding new ones every Wednesday! [ Vote for your favorite one](https://www.piesync.com/connections/) and we'll make sure to let you know when it's available. __

[__Learn all about the sync with NetSuite CRM it in our Support Center! __](https://help.piesync.com/article/5lln6p13wp-net-suite)


A 2-Way Contact Sync is now available for NetSuite CRM users! Break data silos by keeping in sync the contacts of your favorite cloud-based apps. 

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Hotel-Spider trusts PieSync to keep their contact data in sync between Aircall, MailChimp, Zoho CRM and Zendesk

Sync your Keap contacts with other business apps: It's a 2-Way Contact Sync!

Keep your NetSuite CRM contacts in sync with other business apps!