![customer support reps analyzing customer churn](//images.ctfassets.net/f2ysq090txql/3VHBcfE4nvpBYYFKgbTkPd/12677551e8ab894d666b50a35d9155ba/arlington-research-nFLmPAf9dVc-unsplash__1_.jpg)

What if the biggest problem with your business was happening right under your nose?

Modern companies spend a lot of time and money attempting to bring in new customers. However, when they don't dedicate the same attention to existing customers, these companies may have a big problem in their hands with **customer churn**.

While a common reaction to rising churn rates might be to acquire new customers, that's not the smartest response to the issue – it's like putting a band-aid on a bullet wound. Instead, smart and customer-centric companies focus on **customer retention and excellent customer experience throughout the journey**.

If you're worried about your churn rates, fear not – here's how to identify it and change your approach to reduce the issue.

---

## What is customer churn?

Customer churn is a metric that assesses how many customers you have lost within a given timeframe. As valuable as it is to know how many new customers you have brought in, it's equally important to understand how many customers you are losing and how many you are retaining.

By tracking the churn rate, you can effectively quantify how good you are at retaining your existing customers. And if you plan to initiate any customer loyalty programs in the near future, tracking the churn rate will help you generate and measure specific KPIs related to customer retention.

&nbsp;

### Why it's important to measure churn

The most basic reason why measuring churn is important is because it represents a tangible financial loss to your company. According to the [US CallMiner Churn Index 2020](https://learn.callminer.com/whitepapers/callminer-churn-index-2020), US businesses lose a staggering $136 billion a year due to avoidable customer churn.

In addition, measuring churn helps you assess how good your business is at keeping your customers and if you're providing them with a good experience. Considering that on average it's [five times more expensive to acquire a new customer than to retain an existing one](https://www.invespcro.com/blog/customer-acquisition-retention/), investing in customer retention is a number-one rule that every business should follow. Not only does it make financial sense, but a strong customer-centric approach is a primary driver of business growth.

---

## 3 common causes of customer churn – and how to solve them

The reasons behind customer churn are different for each business. Here are some of the most common ones to help you identify where your organization might be having issues.

&nbsp;

### 1. Poor customer service

Sometimes there is a direct cause-and-effect relationship behind your churn rate. For example, if your company hasn't invested enough in customer support, it's not surprising that your customers don't stick around. [According to research by Zendesk](https://www.zendesk.com/resources/why-companies-should-invest-in-the-customer-experience/), 66% of customers terminate their relationship with a business due to poor customer service. 

In addition, research has found that a whopping [96% of customers](https://www.forbes.com/sites/shephyken/2020/07/12/ninety-six-percent-of-customers-will-leave-you-for-bad-customer-service/?sh=5d1796be30f8) will leave a company if they get inadequate support. And considering that switching companies is easier than ever, we can't stress enough that **it's in every business's best interest to invest in customer service** if they don't want to see their customer base flocking to their competitors. 

If your customers need to wait a long time in order to get help, it's hard to reach your customer support team, there aren't a lot of options for customers to contact you (for example, the only way to reach your team is by phone), or if customers need to repeat their issue a dozen times to a dozen different people, your customer service could probably do with an improvement.

#### How to solve it

- Make sure all of your customer support representatives are properly and regularly trained to solve customer issues. 
- Make sure customers can reach you in the most convenient way for them, such as enabling customer support by phone, email and live chat. 
- [Install chatbots and other automations](https://www.piesync.com/blog/12-ways-to-improve-customer-experience-with-automation/) on your website to empower your customers to get immediate help on the most common and simple issues.
- [Sync customer data two ways between your tools](https://www.piesync.com/solutions/customer-support/). This will ensure that everyone in your organization can instantly access a customer's entire history with your company and help them much more quickly.

<RelatedPost slug="12-ways-to-improve-customer-experience-with-automation" />

&nbsp;

### 2. Your value proposition isn't clear

Another common cause of churn is that your customers may not fully understand the value proposition of your company, and it's not clear to them how you can help them. And if they see a competitor that seemingly offers better products or services, they are likely to make a switch.

In addition, it's possible that your product is missing a critical feature that would make all the difference to your customers.

#### How to solve it

- Review the copy on your website to make sure your messaging is crystal clear and addresses how you solve specific problems for your customers.
- Listen to feedback from your customers and communicate with them about updates to your product.
- Publish plenty of educational content about your product to help your customers understand everything about it, such as blog posts, ebooks, videos, and infographics.

&nbsp;

### 3. You're targeting the wrong audience

If you haven't figured out who your ideal customer is and how you can solve their specific pain points, you'll keep attracting bad-fit customers that are unlikely to stay with you in the long run – simply because they're not the ones who need you most. Meanwhile, the customers who _do_ need your product are out there, unaware that you even exist.

Focusing on attracting a huge quantity of customers can also be an issue. If you're throwing everything at the wall and hoping something sticks, you're wasting a lot of valuable time and resources that could otherwise be spent on strategies that bring a better ROI.

#### How to solve it

- [Create a buyer persona](https://www.hubspot.com/make-my-persona) that embodies everything about your ideal customer, including their background, pain points, goals, and any other information about them that is relevant to your organization.
- Value quality over quantity. Target your marketing efforts at market segments that are most likely to benefit from your product or service.
- Focus is key. Concentrate on generating quality leads to maximize conversion rates and bring in loyal customers that stick with you in the long run.

<RelatedPost slug="guide-to-lead-qualification" />

---

## How to analyze and lower your churn rate

Identifying the root cause of your churn rate is just the tip of the iceberg. Here are some strategies that can help you carry out an in-depth analysis of customer churn and get it back on track. It's important to note that not every strategy will work well for every company, so keep your company needs front of mind to figure out what will work best for you.

&nbsp;

### Get in touch with churned customers directly

We pointed out that you need to figure out the cause of churn before you try to solve it. That is why you must analyze your existing customers and customer service to determine more exactly where the problem is.

It may be tempting to simply gather data with things like customer exit surveys. But this may cement the idea that your company doesn't want to directly speak to customers. Instead, try contacting churned customers by phone or email and directly ask them about their experiences.

This is a good idea for two reasons: first, it provides the most direct way to learn what has driven your previous customers away. Second, the very act of reaching out to your customers directly underscores their importance.

The key to getting this strategy right, however, is to **actually listen to what your customers are saying and make changes**. It's also important to communicate the changes you're making to your business and why you're making them – this kind of transparency goes a long way in letting customers know that you're taking their feedback into consideration. If what they're asking for can't be done, such as an additional feature to your product, let them know why and what they can do instead to get around the issue. 

<RelatedPost slug="guide-to-customer-support-automation" />

&nbsp;

### Educate customers

If you're hearing from too many churned customers that they're leaving because they don't understand enough about your product, it's time to start publishing more educational content.

For example, you might already have a brief product demo on your site. But consider adding a frequently asked questions section as well as instructional videos on how to best use the product. Your blog is also an excellent resource to use: make sure to publish regular blog posts about your product, as well as detailed product updates.

Approach everything from a customer-centric perspective: that means asking yourself what might confuse your newest customers. Even if something seems obvious to you, it might not be obvious to the end user. 

It's also crucial to **use clear, simple language**. If you use a lot of jargon, complicated expressions or region-specific metaphors, you might only further alienate customers – no one wants to decipher a handful of jargon and buzzwords when they're looking for a solution to a real problem.

&nbsp;

### Increase customer engagement

At this point, you hear the term "customer engagement" so often that it may feel like nothing but a buzzword. In reality, though, better customer engagement is at the heart of any strategy to reduce churn.

Basic engagement means keeping customers in the loop about your products. This might come in the form of product updates, company news, newsletters, and even upcoming deals.

Customer engagement can also come from [email marketing](https://www.piesync.com/solutions/marketing/). This tried-and-true marketing strategy still works well, and it forms the cornerstone of most company's relationship marketing strategies. Email is likely to be the first touchpoint with new customers, after all, so you want to make sure you do it right.

And one of the best customer engagement strategies comes from social listening. This means monitoring references to your company across different social media platforms. You can selectively respond to these mentions to keep customers engaged and stay on their minds, even as you keep your finger on the pulse of people's sentiment about your company.

<RelatedPost slug="increasing-email-engagement" />

&nbsp;

### Identify churn risk

Some customers are at a higher risk of churning than others. In order to best utilize your resources, you should identify and focus on those who are most at risk and prevent churn before it happens.

You can start by identifying customers that haven't contacted you or purchased anything for a while. You can also identify any customers who have reached out for additional information and were accidentally overlooked.

It's also crucial to keep an eye on customer surveys, bad reviews and negative feedback. Identify customers who have reacted badly to your product or services, reach out to them directly, and respond to their concerns as soon as possible.

Simply reaching out to these customers via phone or email may be enough to bring them back into the fold. Or if they tell you what drove them away, you can take the opportunity to make things right.

Whatever you learn from these at-risk customers, you can use this to improve your marketing and customer service across the board.

&nbsp;

### Keep in touch with your loyal customers

While it's important to identify your at-risk customers and reach out to them, it is just as important to identify your most valuable customers. You also need to know what you're doing right, after all.

These are customers who shop frequently, take advantage of special offers, and generally exhibit a high level of engagement with your company. And it's in your company's best interest to go the extra mile in terms of offering the best service and support for these customers, as well as looking at what they like most about your company. You can use this information to set yourself apart from competitors and increase your value proposition.

&nbsp;

### Keep your customer data in sync between tools

Having accurate, up-to-date customer data in front of you at all times is key to increase your retention rates and put your customers front and center. The more you know them, the better you can serve them!

To ensure your customer care teams always operate with comprehensive and enriched customer data, [use PieSync to sync your data](https://www.piesync.com/solutions/customer-support/) between your customer support, sales and marketing apps, two ways and in real time. 

This enables customers to have their questions answered promptly, allows customer service representatives to lighten their workload so that they can focus on solving more complex issues, and helps the company to spend less while offering more. It's an all-around win, no matter how you look at it.

[Get started with a PieSync free trial](https://app.piesync.com/signup/) to streamline your customer service and optimize your business results.

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Customer churn is a silent threat to many organizations, affecting revenue, spending and long-term business plans. Learn how to identify the causes of churn and how to reduce it.

Why you have customer churn - and what to do about it

Customer Care

customer support reps analyzing customer churn

![lead generation graphics and charts on paper](//images.ctfassets.net/f2ysq090txql/3eakuj5xRFktvHJ7oVHMgU/3a4fdc640dbbc4b00ea10183cd782f09/william-iven-jrh5lAq-mIs-unsplash.jpg)

Do you ever feel like you have to guess what your prospects are thinking during the sales process? Do you have leads that seem very promising, only to have them drop off with no warning? Are your lead conversion rates consistently low, and is your lead generation ROI not what it needs to be? 

Knowing how to properly qualify a lead can help solve many of these problems and save you lots of time, money and frustration. Read on to learn more about this process and how it can make your company stronger.

---

## What is lead quality? 

Before we dive into the lead qualification process, let’s talk about what lead quality actually is. **Lead quality** is effectively a measure of how close someone is to making a purchase from your company. As a lead moves along your sales funnel, their quality level will change the closer they get to making a purchase.

Another important concept to keep in mind is **lead value**. Lead value is how much money you can expect to get from one specific lead. If you expect a lead to make one or two low-quality purchases from you, they will have a lower value. But if you expect a lead may become a repeat customer, especially one who makes high-dollar purchases, they are a much more valuable lead. 

&nbsp;

## Basics of lead qualification

**Lead qualification** is an organized process by which you can evaluate and predict the quality of your leads. This process is based on [data you collect about different leads](https://www.piesync.com/solutions/lead-sync/), so you aren’t just guessing which leads are likely to turn into customers. You can also disqualify leads that aren’t likely to provide much value, saving you time and resources. 

Lead qualification should be at the heart of all your company’s sales and marketing efforts. You won’t get the ROI you need from your marketing if you’re shooting blind, hoping to reel in the occasional quality lead or repeat customer. Lead qualification structures those efforts, allowing you to make informed marketing decisions and ensuring your resources are spent where they count.

&nbsp;

### The importance of lead qualification

So why should your company spend time and money investing in lead qualification in the first place? Lead qualification is one of the best ways to improve your return on investment in lead generation. It transforms your lead generation efforts from random guessing to a fine-tuned machine for revenue. 

Lead qualification can also help you create a better customer experience, since you’re custom tailoring each lead’s experience to their needs. It reduces the amount of time and resources you spend on leads that won’t generate any revenue. And it unites your marketing and sales teams, providing them with a streamlined process that allows them to collaborate better.

&nbsp;

### Lead qualification vs. lead scoring

In addition to lead qualification, your business may also want to practice **lead scoring**. Lead scoring is a system that allows you to easily express lead quality in quantifiable terms. You give each lead a score that expresses how valuable they are and that will change as they make their way through your sales funnel.

There are two basic types of lead scoring: implicit lead scoring and explicit lead scoring. Implicit lead scoring is based on lead behaviors – how they interact with your site and what they show most interest in. Explicit lead scoring evaluates leads based on demographic information about previous successful customers.

<RelatedPost slug="effective-lead-management-guide" />

&nbsp;

### Why disqualifying leads is okay

At first glance, it may seem like ruling out leads is counterproductive. After all, why should you give up on a potential sale if they’ve shown any sort of interest in the past? But disqualifying leads is actually one of the smartest things you can do for your lead generation ROI.

When it comes to running effective sales and marketing teams, time is of the essence. When your team spends time chasing leads that aren’t going anywhere, you lose money. By disqualifying those leads, you not only prevent that fruitless effort, but you can also dedicate that time to other, more promising leads. The bottom line is that you need to value quality over quantity.

&nbsp;

### Lead qualification levels

There are a few different levels you can refer to when qualifying your leads. The main levels you should be aware of are organization-level, opportunity-level, and stakeholder-level qualification. 

**Organization-level lead qualification** is the most basic tier, looking at whether a lead fits into your target customer profile. You might check if they’re in a location and industry you can sell to and whether they match your target profile.

**Opportunity-level lead qualification** assesses the quality of the leads that have passed the organization-level check. You may start to look at how you can solve problems for this lead and how much they'll benefit from doing business with you.

**Stakeholder-level lead qualification** makes sure the lead you’re pursuing has the power to make buying decisions for their organization. This is especially important for B2B companies that need to make sure they’re working with the right contact in their lead organizations. 

<RelatedPost slug="10-best-lead-generation-tools" />

&nbsp;

### Qualification frameworks

There are a few different frameworks your company can use to qualify leads. One of the most popular frameworks is the [BANT framework](https://blog.hubspot.com/sales/bant).

BANT stands for **budget, authority, need and timeline**. It asks if the lead can afford your products or services, if they have the authority to make purchasing decisions, if they need your products or services, and how soon they’re likely to make a purchase. 

Another popular framework is the [MEDDIC framework](https://www.lucidchart.com/blog/close-more-deals-with-meddic-sales-process#:~:text=MEDDIC%20is%20an%20acronym%20that,customer%20into%20your%20sales%20funnel.), which looks at **metrics, economic buyer, decision criteria, decision process, identify pain, and champion** to perfect your lead qualification efforts.

&nbsp;

## MQL vs. SQL

When you start getting into lead qualification, you’ll need to look at **marketing qualified leads (MQLs)** and **sales qualified leads (SQLs)**. 

MQLs are near the top of your sales funnel and include leads who have just discovered and begun to interact with your company. They are eager to learn more about your company and are prime candidates for marketing campaigns.

SQLs are near the bottom of your sales funnel. They are almost ready to make a purchase and just need a little extra care and encouragement to make them feel comfortable committing to a purchase. Your sales team will need to handle these final negotiations to make sure your lead knows about a specific need your company can address and to establish a timeline for finalizing a sale. 

&nbsp;

### How to turn leads into MQLs and SQLs

#### Create compelling content

One of the best ways you can turn leads into MQLs is by creating compelling content. Your initial lead generation strategy will need to involve eye-catching graphics, good hooks, and content designed to garner interest. Once you have leads’ attention, you need to make sure your content continues to draw them in, providing them value and building trust in your company.

Focus on your marketing content – social media posts, blog posts, email campaigns, and website content. Make sure it’s aligned with your target customer base, providing the information they need and offering them real value. Avoid cheap filler content, overused marketing buzzwords, and a content campaign that pushes too hard on sales first, customers later. 

<RelatedPost slug="marketing-automation-for-lead-gen" />

&nbsp;

#### Provide incentives 

One of the best ways to keep customers moving through your funnel and into MQL territory is to provide them incentives to do so. What could be better than getting rewarded for learning more about a company and how they can solve your problems? Your leads should always feel like they’re winning by moving further into your sales funnel.

Hone in on your target customers’ pain points and use those as a starting point for your incentives. Place opt-in offers on all your site pages that will make customers feel like they’re getting more value for their money by acting now or taking the next step. Even offering a discount in exchange for an email address can give you an important tool for keeping leads moving through your funnel.

&nbsp; 

#### Use lead magnets 

One of the best ways you can convert an MQL into an SQL more consistently is to use lead magnets. Lead magnets are small incentives that persuade a lead to give you contact information in exchange for some benefit to them. Once you have their direct contact information, you have a direct path to nurture those leads.

One of the most popular lead magnets is a discount on a purchase in exchange for an email address. You can also offer access to premium content or even a free ebook if they sign up for an account or your newsletter. You might also consider using free consultations or demos in exchange for contact information.

&nbsp;

#### Nurture leads 

Once you have leads, it’s time to make sure you nurture each of them and meet their specific needs. This is where the lead qualification frameworks we discussed come in handy. You want to make sure your marketing and sales teams are prioritizing the most potentially profitable leads.

For instance, you could set up automated systems that will reach out to leads if they abandon a shopping cart mid-purchase or visit a service information page without asking for a consultation. Consider pain points and make efforts to proactively address them in your content marketing. And continue to follow up with all your valuable leads: [out of sight, out of mind](https://www.sciencedaily.com/releases/2014/08/140805131710.htm) is a real concern, and you never want to be far out of your leads’ minds.

<RelatedPost slug="effective-lead-nurturing-campaigns" />

&nbsp;

#### Learn from successes

One of the best tools you have when it comes to converting leads to MQLs to SQLs is your history of previous successes. You’ve already set up processes that have worked, so why not learn from them? You should evaluate your previous successful sales and look for common elements among those processes.

Did your leads move to the MQL phase when you sent them a personalized email or offered them a free consultation? Did they move to the SQL stage when you followed up on an abandoned shopping cart or reached out to them to address their pain points? And what seemed to be the deciding factor for your previous customers that converted them from leads to sales? 

&nbsp;

#### Look for drop-offs 

No matter how good your lead qualification process is, you’re still never going to achieve a 100 percent lead conversion rate. And that’s okay, lead drop-offs are to be expected and can be powerful learning experiences for your company. One of the best ways to refine your sales funnel is to take a look at your lead drop-offs.

When you lose a lead, take a look at what step in the process they dropped out on. If you see trends developing, you’ll know that something about that step isn’t working for you. Your team can look back at correspondence with those leads and figure out what needs to change to make your process better.

&nbsp;

#### Perfect your approach

Your sales funnel should be constantly evolving. Your customers’ needs and your approaches are going to change over time and as your company grows. Your company needs to be agile enough to change your approach to lead generation, qualification and nurturing as needed. 

Schedule regular evaluations with your marketing and sales teams to review your sales funnel and lead qualification approaches. Take a hard look at where you’re succeeding and where you’re failing and how you can change your process to make it better. Being willing to evaluate where you are and what isn’t working will help you create an optimal system for your company. 

---

Knowing how to qualify a lead can help make your sales and marketing teams more efficient and save you time and money. Make sure you’re creating compelling content to move leads through your sales funnel and optimize conversion rates. Then, make sure you’re learning from your successes and failures to create a better lead management approach and improve your lead qualification.  

[Keeping your leads in sync](https://www.piesync.com/solutions/lead-sync/) between your apps is an essential part of any lead management strategy. For the best results, [use PieSync to keep your leads in sync](https://www.piesync.com/why/) two ways across all platforms. The best part is that when you sync your apps, **you enrich your lead data everywhere**. [Sign up today](https://app.piesync.com/signup/) and start saving hours on manual data entry with no coding required.

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Not sure how to properly qualify a lead? Follow this guide to learn the ins and outs of how to qualify a lead and boost your conversion rate.

How to qualify a lead: a beginner's guide

Lead Generation

lead generation graphics and charts on paper

![big data collection and management](//images.ctfassets.net/f2ysq090txql/1ffbRACWpKM7KC1lnc8l9c/4019c279725fa63e1a0d32485c69f550/chris-liverani-dBI_My696Rk-unsplash.jpg)

Most entrepreneurs are familiar with the term 'big data.' After all, [data is the lifeblood of any effective business strategy](https://blog.hubspot.com/website/data-integrity). While this might sound straightforward, there are plenty of [big data challenges](https://blog.hubspot.com/website/big-data-challenges) that many business owners are not aware of.

To start at the beginning of every data strategy, how is big data collected? And once you have it, what can you use it for and how can you manage it?

Let's take a look at everything you need to know to leverage big data for your business, from collection to management. 

---

## What is big data?

As the name suggests, the term **big data** refers to a large volume of information that can be collected, analyzed, shared, created, and much more. It can include any kind of information we create digitally, such as emails, texts, documents, videos, photos...

This term also has a layered definition that is known as the '3 V's':

1. Velocity
2. Volume
3. Variety

The term **velocity** refers to the speed at which data is acquired. For example, real-time, automated data reports may be able to provide a company with customer information as soon as a specific goal is reached.

**Volume** is the overall amount of information and also includes the sources from which you obtain it. This typically includes things like social media, email, transactions, etc.

Lastly, **variety** is a term that refers to the different types of data that you collect. Big data could include all types of data, such as audio, video footage, digital images, and financial records. 

<RelatedPost slug="big-data-for-small-businesses" />

&nbsp;

## Big data benefits to businesses

Big data might sound daunting, but the [difficulties associated with it](https://www.piesync.com/blog/top-5-problems-with-big-data-and-how-to-solve-them/) are well worth the trouble. Big data can offer a large number of benefits to businesses of all sizes.

As such, entrepreneurs need to make sure they prioritize collecting and managing it properly so they can make the most of what big data has to offer. Here are a few key areas where big data can make a difference.

&nbsp;

### 1. Optimizing sales performance 

One of the most useful benefits of big data is the possibility to [optimize sales performance](https://www.piesync.com/solutions/crm/). By collecting and analyzing sales data, you'll be able to determine the weakest areas of your business and then make the appropriate changes.

Additionally, you can take a look at your customers' past browsing or purchasing behavior and use this data to make offers that they are likely to be interested in. Information from consumer feedback surveys can also be used to determine what areas of the customer experience need improvement.

While the type of information that you collect will depend on the size of your business and your industry, you can always use this information to increase your overall number of sales.

&nbsp;

### 2. Mitigating risk

Proper risk management is essential to the long-term health and success of the business. This is particularly true for smaller companies that can't afford to make a misstep without incurring financial difficulty.

When reviewing your company's financial data, you'll gain direct insight into areas of your business practices that are particularly volatile. For instance, a particular marketing strategy may provide a significant return on investment during a single month while providing nearly nothing the next month.

You can use this data to fine-tune your strategy until it performs consistently. You'll also learn from past mistakes to avoid repeating them in the future – otherwise, you run the risk of dealing with consequences on a much larger scale as your business grows. 

&nbsp;

### 3. Streamlining your budget

You can also identify areas where your business is spending more than it should to optimize your spending.

It's not uncommon for businesses to unnecessarily spend thousands of dollars that they could reallocate toward other areas of the business. This is commonly seen with expenses involving subscription-based services, as recurring monthly payments often get buried underneath all the invoices and costs of running a business. 

Big data can also help you identify expensive processes and workflows and give you valuable insights into how to optimize them.

<RelatedPost slug="top-5-problems-with-big-data-and-how-to-solve-them" />

---

## How to collect big data

Many entrepreneurs might get lost when developing a data strategy due to the sheer amount of decisions they need to make. It's important to do this carefully and thoughtfully to [create a practical, safe and scalable strategy to manage big data](https://blog.hubspot.com/website/data-management), from collection to usage.

Once you have a solid data strategy, you can think about how to start collecting data. There's a good chance that you're already doing it: if your business is run entirely or partially online, you likely already have some tools that collect and analyze data. 

Think of your email marketing tool that stores customers' and leads' email addresses and other personal information, as well as other information like open rates, click-through rates, and more. Or your CRM, which contains a wealth of information about your customers in every stage of their journey.

Here are some more examples of how you can collect big data.

&nbsp;

### 1. Social media

How your audience interacts with you on social media can give you a significant amount of crucial data. You'll be able to determine what type of content they are most interested in, how they interact with various aspects of your page, and more.

Over time, you'll develop a stronger understanding of the type of content that your followers want to see and then leverage this opportunity to direct them to your company's website. In addition, by analyzing trends, audience behavior and customer interactions on social media, you will have plenty of quality data to inform your overall sales and marketing strategies.

&nbsp;

### 2. Website analytics

With tools like [Google Analytics](https://analytics.google.com/) or [Google Data Studio](https://datastudio.google.com/), you can analyze a wealth of information about your website to figure out what is working and what isn't on one of your company's top assets.

You will gain insights into the demographic profile of visitors, website traffic, keywords, landing page performance, conversions, and any other online data that is relevant for your business. 

For example, you can find out how many people navigate away from your store's online cart, how long they stay on each page of your website, and how they get there in the first place.

You'll even be able to gain insight into what search terms they were looking for when they found you on search engines, allowing you to target them more effectively in the future and orienting SEO and PPC campaigns, for instance.

<RelatedPost slug="best-practices-for-reliable-analytics-and-reporting" />

&nbsp;

### 3. Purchase behavior

Although this metric is often explored while reviewing your website's analytics, it's worth giving your customers' purchase behavior extra attention. After all, understanding why someone decided to spend money on you is key to facilitating a higher number of future sales.

For example, you could analyze the purchase behavior of specific segments of customers. After determining what type of products they're interested in, you can then provide them with personalized offers related to their past purchases. This could also help you predict the interests of future customers who belong to the same segments and show similar behavior.

Additionally, users who tend to abandon their carts during their online purchase process often do so in order to deliberate on the price they're paying for the goods. From here, you can provide a discount on these items in order to encourage the completion of the purchase, or send them an email to remind them to purchase the products on their cart.

&nbsp;

### 4. Customer satisfaction

If you want to offer stellar customer service and keep an eye on how happy your customers are with your company, it's crucial to measure customer satisfaction. You can do this with customer surveys that measure NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score), for example. 

This is useful to predict and prevent customer churn, as well as optimizing your products, sales strategies and customer service team. It also gives your customers an easy opportunity to let you know how they feel about your products or services, which helps them feel heard and cared for.
<RelatedPost slug="12-ways-to-improve-customer-experience-with-automation" />

---

## Data management best practices 

It's essential to understand that every company has a responsibility in how they collect and manage data. It's highly unethical – and, in some cases, illegal – to collect customer data without your audience's explicit consent.

Be aware of all data protection regulations that may apply to your business, such as GDPR or CCPA, and ensure that you are complying with the law every step of the way.

Ensuring data security is also key: that means making sure that all the data you collect and store is safe and secure from unauthorized access and bad actors.

Providing transparency into your company's privacy policy and requesting explicit consent to collect, store and handle their data is absolutely critical, as well as giving customers the option to deny your access to their data. This also goes a long way in establishing trust with your customers. 

But it's not enough to convey that their data is in good hands – you need to make sure that it stays that way.

This means constantly updating your data security methods, auditing your data management tools and processes, providing adequate training to your staff that manages data, and taking any applicable measures to ensure that your data is continuously up-to-date and secure.

---

Collecting, managing and utilizing big data is a constant and important job. But when you have **accurate, integrated and up-to-date customer data**, you make everything else easier and more impactful for your organization. The better you understand big data and its uses, the more effectively you'll be able to steer your business in the right direction.

To have the highest quality data in every app and enable your departments to collaborate, [use PieSync for a two-way contact data sync between your apps](https://www.piesync.com/why/). From your CRM to your email marketing software and support platform, bring your apps together to enable a data-driven and nimble organization.

cta-10-more-reliable-data-everywhere

10 (FULL) - Data & analytics - more-reliable-data-everywhere

cta-half-10-more-reliable-data-everywhere

10 (HALF) - Data & analytics - more-reliable-data-everywhere

Big data is a powerful tool to grow any business. Learn how it's collected, how you can manage your data properly, and how to leverage the full power of big data in your business.

Big data: how is it collected and how can you manage it?

Data & Analytics

big data collection and management

Big data: how to collect and manage it

![best content marketing tools](//images.ctfassets.net/f2ysq090txql/7hBKsGOmQwprt8g5uuZGYY/3939ca95d80562549bef660b94784867/nick-morrison-FHnnjk1Yj7Y-unsplash__1_.jpg)

You've probably heard it before: content is king. That means that companies are increasingly reliant on a solid [content marketing strategy](https://www.piesync.com/blog/successful-integrated-marketing/) to propel their business forward – and this strategy is often based online.

It can be hard for a small business to find its footing in the world of content marketing at first, with so much choice and competition for audiences on the internet. That's why deploying the right tools to execute your content marketing strategy is a must. Here's our top pick of the most useful tools to boost your content marketing, from free online stock libraries to powerful all-round content management software.

---

## 1. SimilarWeb

![similarweb homepage](//images.ctfassets.net/f2ysq090txql/5EaTx589IxlG0Wr6pjNywK/8795de023634ff5b187239afccb255c7/Screenshot_2020-11-27_at_10.42.12.png)

&nbsp;

With [almost 2 billion websites on the internet](https://www.internetlivestats.com/total-number-of-websites/), it's no surprise that the web is a heavily competitive landscape. It's hard to think about how to get your audience's attention when there are literally millions of other people out there trying to do the same.

But knowing about your competitors can help you strategize your content marketing plan. [SimilarWeb](https://www.similarweb.com/) can help you get analytics and activity about your competitors' sites, offering information from their monthly website traffic to their best SEO keywords. You can even find referral pages and websites that help your competitor gain traffic.

SimilarWeb also offers a side-by-side comparison of your website and your competitor's. You can get started with a free trial, but to access their full range of features you would need to talk to one of their representatives to get a custom quote for your company.

&nbsp;

## 2. MixKit

![mixkit homepage](//images.ctfassets.net/f2ysq090txql/2U8fVcbNPPRA3MCINoYB5k/efcabff7c2e2c2a48afc1fd75e706eaa/Screenshot_2020-11-27_at_10.44.08.png)

&nbsp;

A lot of businesses underrate the value of video content. It's a versatile format that allows you to connect with users across several mediums, such as your website, emails, ads and social media. Videos are entertaining and easy to digest, making them a great tool for content marketing. In fact, it is estimated that [people will spend around 100 minutes a day](https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/#:~:text=In%202020%2C%2092%25%20of%20marketers,of%20video%20is%20only%20growing.&text=Well%2C%20according%20to%2088%25%20of,provides%20them%20with%20positive%20ROI.) watching videos in 2021.

And while many small businesses understandably don't want to spend a lot of time and money producing videos, that doesn't mean video marketing is out of their reach. One website that can help you produce high quality videos is **MixKit**. 

[MixKit](https://mixkit.co/) is a library of HD stock videos, stock music, sound effects and video templates, offering a wide variety of topics and themes. If you don't want to hire a videographer or buy a camera, MixKit is a great alternative to make videos quickly and easily – and put videos at the center of your content strategy.

&nbsp;

## 3. Question DB

![questiondb homepage](//images.ctfassets.net/f2ysq090txql/ltQSx9joUiVKr2vW7n7Lz/6da4de768c23839a9bfb3141b316fd89/Screenshot_2020-11-27_at_10.50.29.png)

&nbsp;

Having a blog is one of the best ways to connect with your audience while at the same time introducing them to your product. It's a great medium to give them helpful tips, talk about their interests, share product updates, and highlight features that can solve their pain points.

Written content can also help get more attention to your website and product by increasing your online exposure, but it can be hard to find topics and create a consistent blogging schedule for your website.

[Question DB](https://questiondb.io/) is a great tool that helps you find dozens of blog posts ideas. All you have to do is enter a topic on Question DB and they will run it through their system. The online tool will then retrieve questions that people have asked regarding a topic. You can also sort these results based on frequency or popularity.

<RelatedPost slug="content-brainstorming-for-marketing-teams" />

&nbsp;

## 4. HubSpot

![hubspot homepage](//images.ctfassets.net/f2ysq090txql/4HWffk7KDlUKCcpNpfMp7w/1d481a1bdaf4276cb1c0d4b6aaf79009/Screenshot_2020-11-27_at_10.52.33.png)

&nbsp;

[HubSpot](https://www.hubspot.com/) is a great all-round tool for companies of all sizes. With a powerful and user-friendly CRM and Hubs made for the specific needs of each of your teams, HubSpot's extensive feature set and ease of use make it a favorite among more than 90,000 users.

For your overall marketing strategy, [HubSpot's Marketing Hub](https://www.hubspot.com/products/marketing) helps you organize your efforts on blogging, social media, ads, landing pages and more, aiming to help you attract a wider audience and maximize your conversion rates.

In addition, [HubSpot's CMS Hub](https://www.hubspot.com/products/cms) helps you manage your website content. It's built with both web developers and marketers in mind to streamline the creation, maintenance and optimization of your website.

&nbsp;

## 5. Trello

![trello homepage](//images.ctfassets.net/f2ysq090txql/7DDa6V5eLUDtFWTMzhRvH2/07856e4608dd4c31a95c9f1bb54104cb/trello_homepage.png)

&nbsp;

[Trello](https://trello.com/en) is a popular online tool that helps businesses organize and manage projects with ease and transparency, as well as increasing collaboration between team members. 

You can get set up with a standard Trello board in minutes, organizing your tasks in different lists and adding due dates, assigned people and labels.

With Trello’s Power-up feature, you can easily integrate your business’s other tools with your board for a bigger productivity boost, including Google Drive, Slack and Dropbox.

You can also use Trello’s virtual assistant Butler to trigger automatic actions on your cards, such as assigning the right colleague for a task or adding comments and labels based on rules.

<RelatedPost slug="best-sales-and-marketing-tech-stacks" />

&nbsp;

## 6. Google Analytics

![google analytics homepage](//images.ctfassets.net/f2ysq090txql/5HF0kJEeojZzDIfit27L4P/ecedbff63e4114ec2d4b7ac35682bc48/Screenshot_2020-11-27_at_11.17.37.png)

&nbsp;

You've created a great content strategy, launched a great website and are blogging regularly. But how do you know if it's really working?

If you want to keep track of data such as conversion rates, website visitors, clicks and SEO performance of your website – and you absolutely should – getting an analytics tool such as [Google Analytics](https://analytics.google.com/analytics/web/) is essential to track your website's growth.

Google Analytics provides valuable data about how visitors are interacting with your website, such as traffic, session duration, bounce rate, conversions, and more. By keeping an eye on your data, you'll be on the right track to adjust and pivot your content marketing strategy to make sure it works.

<RelatedPost slug="automate-business-reporting" />

&nbsp;

## 7. PathFactory

![pathfactory homepage](//images.ctfassets.net/f2ysq090txql/1EO74omwLFmUzYmjUU4LfW/7f81002586d20d30eeca1205d9422596/Screenshot_2020-11-27_at_11.24.42.png)

&nbsp;

If your business focuses on [B2B marketing](https://www.piesync.com/blog/marketing-for-b2b-vs-b2c-how-to-adjust-your-strategy-for-both/), **PathFactory** can be a great addition to your tech stack. [PathFactory](https://www.pathfactory.com/) uses AI to give content insight, helping businesses deliver unique and tailored content for their customers.

Some of its most useful features include personalizing content for each customer, as well as helping managers identify which channels and content have the best performance.

&nbsp;

## 8. Canva

![canva](//images.ctfassets.net/f2ysq090txql/59K6if23SbaG2mjW5nIQmW/801ceed4be43d7a97bbc5bd018ea94f2/canva.png)

&nbsp;

You don't need a dedicated graphic design team to create compelling visual assets. With a tool like [Canva](https://www.canva.com/), anyone can make beautiful creatives ranging from social media posts to infographics, brochures and even videos.

Canva offers hundreds of templates to help you create customized images that fit your company's brand and image perfectly in minutes. You can add shapes, animated videos, stock photos, backgrounds, text, and more with a simple drag-and-drop interface.

Canva is especially useful if your time and budget for graphic design is limited, but it's also beloved by professional designers worldwide due to its ease of use and huge library of assets.

&nbsp;

## 9. Grammarly

![grammarly chrome extension for small business](//images.ctfassets.net/f2ysq090txql/4GTr3jCEa4qrqsSaGzhp3b/8d3cfd6fdeffc3270e7f315e894f0af4/grammarly_app.jpg)

&nbsp;

Written content is probably a huge part of your marketing strategy, so it's essential to make sure it's correct and well-written  – after all, bad grammar can reflect badly on your brand.

[Grammarly](https://www.grammarly.com/) is a great tool for content writers to check their grammar, spelling, vocabulary, punctuation mistakes and more. It not only helps with the writing process, but cuts down on manual editing and proofreading time too.

With the free Chrome extension, the tool can proofread anything you write from blog articles to social media posts and emails. If you want to take it a step further, Grammarly also offers a paid version of the product that performs advanced writing checks, including a plagiarism checker and analyzing a document's readability.

&nbsp;

## 10. Buffer

![buffer homepage](//images.ctfassets.net/f2ysq090txql/3LIC8jixTOLb90Tpm23imY/3f93e15769a026c5592d1b52122f50db/Screenshot_2020-11-27_at_11.30.14.png)

&nbsp;

Social media is essential to your content marketing strategy. It can help you build a connection with your audience, establish your brand and give you an extra channel to promote your content.

However, managing social media can take up a lot of valuable time. That's where [Buffer](https://buffer.com/) comes in: this social media scheduling tool automates the posting process in Facebook, Twitter, LinkedIn and Instagram. You can create time slots to post on each platform every day and create a queue that allows you to schedule posts for months in advance.

You can also create campaigns across all platforms and follow their performance, as well as check important data from individual posts, such as click-through rates, views and reach. Keeping an eye on this data will help you fine-tune your social media strategy so that it has the widest possible reach.

&nbsp;

## 11. Mailchimp

![mailchimp homepage](//images.ctfassets.net/f2ysq090txql/4ZO6gRlkLlUscAv7j8QG3J/b8305ef547eb3002c69e35a0315dd40f/Screenshot_2020-11-27_at_11.30.57.png)

&nbsp;

Email marketing is one of the best ways to reach out to your audience directly and make sure they're engaging with your content via newsletters, blog digests and personalized content recommendations. That's why it's so important to make sure your email marketing efforts are aligned with your content strategy.

As the gold standard for email marketing software, [Mailchimp](https://mailchimp.com/) is a user-friendly and powerful tool to help you maximize the power of your email marketing campaigns. Mailchimp has recently expanded its functionalities to become an all-in-one marketing tool, with features such as drag-and-drop email templates, a huge integration library, and extensive analytics and reporting capabilities, giving you great insight into how your audience is engaging with your content via email.

&nbsp;

## 12. Sendinblue

![sendinblue homepage](//images.ctfassets.net/f2ysq090txql/3nM7XK3SLjQEiT5wPlItVr/a8571a309ea1add2f0f294332b03a1f0/Screenshot_2020-11-27_at_11.37.56.png)

&nbsp;

[Sendinblue](https://www.sendinblue.com/) is another great tool for email campaigns. It helps you create personalized newsletters and emails using a drag-and-drop system. With this interface, you can create beautiful templates even without any coding experience.

Sendinblue's standout features include customizable dashboards, easy list management and segmentation, automation workflows, and multilingual customer support.

Not sure if Mailchimp or Sendinblue is the best fit for your business? [Here's our in-depth comparison of both](https://www.piesync.com/blog/sendinblue-vs-mailchimp/) to help you choose the best email marketing software for you.

<RelatedPost slug="sendinblue-vs-mailchimp" />

&nbsp;

## 13. Ahrefs

![ahrefs homepage](//images.ctfassets.net/f2ysq090txql/6qMmzupedDF26WFWOnN3XS/b0c4c849b1b3a34d37c4d585813b67a3/Screenshot_2020-11-27_at_11.38.54.png)

&nbsp;

Another great way to make sure your content is reaching as many people as possible is by beefing up your SEO efforts. One of the handiest – and most widely used tools – for this is [Ahrefs](https://ahrefs.com/).

Ahrefs is a great online tool for backlink analysis, link building and keyword research. It also offers other features such as a site audit to optimize your website, competitor analysis and a rank tracker to rank your website's ranking progress on search engines.

&nbsp;

## 14. SEMrush

![semrush homepage](//images.ctfassets.net/f2ysq090txql/64iBDghpIihWch2mmi5xz4/f253bdc709387a3a8523f6ae309c32ff/Screenshot_2020-11-27_at_11.39.39.png)

&nbsp;

[SEMrush](https://www.semrush.com/) is another option for a great SEO tool to optimize your content's online exposure. This  all-in-one SEO tool helps you track content ranking and keywords, as well as offering other services like checking backlinks and analyzing competing websites.

SEMrush also offers features to improve your PPC efforts, social media, and even content creation. It can help you monitor competitors' ad copies and landing pages, find keywords for PPC campaigns, create and manage social media ads, manage social media campaigns, manage your editorial plan for your web content, and much more.

&nbsp;

## 15. Clearscope

![clearscope homepage](//images.ctfassets.net/f2ysq090txql/1Qn3DAXblUQJP6aF7yhHF0/b61c0e98edbf141f1cb9dc8000dc0c96/Screenshot_2020-11-27_at_10.31.10.png)

&nbsp;

At the root of every great content strategy there's a common denominator: the content itself needs to be good. For content optimization, you may consider implementing a tool like
[Clearscope](https://www.clearscope.io/). 

Clearscope helps marketers understand how to create content that is highly relevant to their audiences, combining advanced SEO practices with readability and content relevance to produce great content that still ranks well on search engines.

---

With a selection of the most relevant tools for your business, your content marketing strategy will be in the best position to flourish and bring in the best results. But the best marketing tech stacks are not only made up of great software, but they're also [integrated in real time](https://www.piesync.com/solutions/marketing/).

With PieSync, you can connect all of your marketing tools two ways and in real time, making sure that your customer data is flowing seamlessly between your apps and helping you create personalized and engaging content that speaks to your audience. [Get started with a 14-day free trial](https://app.piesync.com/signup/) to leverage your customer data for top marketing results.

You've probably heard it before: content is king. Learn about 15 tools to help you improve your content marketing strategy.

15 tools to boost your content marketing

Marketing

best content marketing tools

![girl-phone-glasses](//images.ctfassets.net/f2ysq090txql/24QGmnefRuuCGuMSyuyscq/fb5415ba2664f7293b8e826c361be32d/girl-phone-glasses.png)

With its minimal no-nonsense design coupled with powerful technology, Google Chrome has made surfing the web easier and safer. And adding to its functionality, as of 2019, there were almost [200,000 extensions available](https://www.zdnet.com/article/half-of-all-google-chrome-extensions-have-fewer-than-16-installs/) on the Chrome Web Store. Their functions may differ, but they all aim for one thing: to improve your browser experience.

With so much choice available, how can you find the extensions that will make the most difference for your small business? Read on for 10 of the most useful Chrome extensions to help you improve your productivity and efficiency.

---

## 1. StayFocusd

![stayfocusd chrome extension for small business](//images.ctfassets.net/f2ysq090txql/1fotFvdlnZgYYKU6hruAPW/0bb9b2272e42dbdc5b122acb8175c64f/stayfocusd.jpg)

Finding it hard to stay focused? Too many distractions on the internet? We can’t blame you. Social media platforms, e-magazines, news sites, web games, and more are only a few clicks away when you’re online. It’s easy to get lost in the sea of distractions, but with [StayFocusd](https://chrome.google.com/webstore/detail/stayfocusd/laankejkbhbdhmipfmgcngdelahlfoji?hl=en), you can set a limit on procrastination.

This extension allows you to allot time for browsing, and once the time is up, StayFocusd will block all the time-wasting websites, which will be inaccessible until the end of the day.

You can configure the extension’s settings to choose which sites to block once the clock runs out and which to allow. You can block entire sites or specific pages, subdomains and paths. You can even include on-page content like images, videos, and games.

&nbsp;

## 2. News Feed Eradicator

![news feed eradicator chrome extension for small business](//images.ctfassets.net/f2ysq090txql/7IIKYL2lZIenrTD8kHY9xX/1ab93cce10da9b547af81652d0627f47/news_feed.jpg)

Facebook has become a necessary tool for entrepreneurs and businesses. With over [2.5 billion monthly active users](https://techcrunch.com/2020/01/29/facebook-earnings-q4-2019/#:~:text=Facebook%20beat%20Wall%20Street%20estimates,grew%202%25.%20Facebook%20brought%20in), Facebook makes it easy for businesses to find and connect with their audience.

However, it also makes for a big distraction. It’s all too easy to log in to the platform to do something work-related, but end up getting lost in the feed, watching videos and reading posts. That's what the [News Feed Eradicator](https://chrome.google.com/webstore/detail/news-feed-eradicator-for/fjcldmjmjhkklehbacihaiopjklihlgg?hl=en) extension in Google Chrome can help with.

It does what its name promises to do – eradicates your newsfeed. When you go into this section, you’ll see an inspirational quote replacing all the posts. No more scrolling for hours – when you go into Facebook for work, you'll actually do what you came to do. 

That’s about the only thing it does, so you can still explore the other functions of Facebook. You can still chat with customers, publish posts, or go to the Marketplace.  A recent update to this extension also brings it to Twitter. 

&nbsp;

## 3. Google Calendar

![google calendar chrome extension for small business](//images.ctfassets.net/f2ysq090txql/7t4Zv0sd0AqQs3URkRYu1v/2ce4ec535e89085048a5e254a4cdda8d/google_calendar.jpg)

Google Calendar is a handy tool that helps you organize your workday and arrange meetings with colleagues that fits everyone's schedule. It’s as simple as opening a new tab on your web browser and you can check all upcoming meetings, events, webinars, and allotted time slots for projects. 

However, for those who don't like the idea of having to open a new tab every time they want to check their schedule, they can download the [Google Calendar](https://chrome.google.com/webstore/detail/google-calendar/gmbgaklkmjakoegficnlkhebmhkjfich) extension for Chrome.

It adds a calendar icon on your browser toolbar. When you click it, you can see all your upcoming events without leaving the website you’re on. If the event has any attachments, links or notes, you can also access it with one click.

Make sure you’re logged in to Chrome and Google Calendar with the same account, though – that way, the calendars associated with your account will show in the web extension. 

&nbsp;

## 4. Buffer

![buffer chrome extension for small business](//images.ctfassets.net/f2ysq090txql/4Kex1Snh5OXxFS2rjYc5XV/dee6253b72e628397ef1f41bbd86f0bc/buffer.jpg)

Social media is one of the best ways to engage with your audience today. However, coming up with a good social media strategy can take up a lot of your time, especially for small businesses that operate with small marketing teams.

[Buffer](https://buffer.com/) is a good tool to help solve this issue, automating the posting process on the main social media platforms: Facebook, Twitter, LinkedIn and Instagram. You can create time slots to post on each platform every day and create a queue that allows you to schedule posts for months in advance.

The [Buffer Chrome extension](https://chrome.google.com/webstore/detail/buffer/noojglkidnpfjbincgijbaiedldjfbhh?hl=en) allows you to save even more time: it sits right on your browser toolbar, and whenever you come across something that you want to share with your followers, all you need to do is click on the extension button.

This allows you to create a new post without leaving the website you're on. The content will go into the queue that you've created on Buffer, taking up the next available time slot. 
The extension also allows you to publish it on social media right away, as well as scheduling it for a specific time.

<RelatedPost slug="10-time-saving-tools-for-small-businesses" />

&nbsp;

## 5. Pablo

![pablo chrome extension for small business](//images.ctfassets.net/f2ysq090txql/1vJEmt0O30PR2gDPpBGqJ6/98dbdf8aa89090eac062e16a3f0c0412/pablo.jpg)

[Pablo](https://chrome.google.com/webstore/detail/pablo/gfpibnlcombjoeejlongmihndgkpnjjo) is another extension from the makers of Buffer. While Buffer allows you to share or schedule content you find on a website, Pablo lets you create custom images to post on Twitter, Instagram, Facebook and Pinterest. You can edit existing pictures and create beautiful new images with custom typography, font sizes and formatting options, with the right dimensions and format for each social platform.

You can also create social media posts based on text from any website. For example, say you saw a quote or text in an article that you'd like to post on social media. In that case, you only need to highlight the text and then click the Pablo icon.

This takes you to the Pablo dashboard on a new window, where you can then create a picture with that quote with a background image, different fonts, and even your company logo.

&nbsp;

## 6. OneTab

![onetab chrome extension for small business](//images.ctfassets.net/f2ysq090txql/6VSMTAijlU7fEH3GjF68GJ/95d93e252ce08e20b91f725dcc0529f4/onetab_app.jpg)

If you're the kind of person who always has dozens of tabs open on your browser, [OneTab](https://chrome.google.com/webstore/detail/onetab/chphlpgkkbolifaimnlloiipkdnihall?hl=en) can make all the difference during your workday. This extension collapses all of your open tabs into one concise page, helping you reduce much of the clutter on your browser and improve the performance of your computer.

&nbsp;

## 7. LastPass

![lastpass chrome extension for small business](//images.ctfassets.net/f2ysq090txql/4wvg0l8NDcJX8yKxBSzR8D/b42067170ff99a7d59e2422b302d0c76/lastpass.jpg)

We all know it's crucial to be careful with passwords, especially in a business. However, your company also needs to share login details for several tools among countless team members, so if you don't have a secure way of sharing this information, your business is exposed to an unnecessary risk.

[LastPass](https://chrome.google.com/webstore/detail/lastpass-free-password-ma/hdokiejnpimakedhajhdlcegeplioahd?hl=en) seeks to solve this issue. It can generate complex passwords for each of your business tools, store them in a secure environment, and allow you to share them easily and safely with your teammates.

That means you no longer have to remember dozens of different passwords – just the master password for LastPass, which will be unique for each user from your organization.

&nbsp;

## 8. CrankWheel

![crankwheel chrome extension for small business](//images.ctfassets.net/f2ysq090txql/01mWnVT90Tq6m3QzomUys8/c34396aa3d45b50a4793111c257bc8e5/crankwheel.jpg)

Another thing you often need to share with your team without too much fuss is your screen. With the [meteoric rise of remote work in 2020 and beyond](https://www.piesync.com/blog/28-stats-about-remote-work/), screen sharing is essential for remote communications, be it with team members or customers.

The [CrankWheel](https://chrome.google.com/webstore/detail/crankwheel-screen-sharing/dooinopjfnhlmmdkdepajfipfhlcmjgp?hl=en) extension allows you to share your screen quickly and easily with anyone. You only need to download it to start sharing your screen immediately with anyone, without them needing to download anything. You can even give them remote control of the screen temporarily.

<RelatedPost slug="11-of-the-best-productivity-tools-for-small-businesses" />

&nbsp;

## 9. Grammarly

![grammarly chrome extension for small business](//images.ctfassets.net/f2ysq090txql/4GTr3jCEa4qrqsSaGzhp3b/8d3cfd6fdeffc3270e7f315e894f0af4/grammarly_app.jpg)

[Grammarly](https://chrome.google.com/webstore/detail/grammarly-for-chrome/kbfnbcaeplbcioakkpcpgfkobkghlhen?hl=en) is a free tool that proofreads everything you write on the internet. It helps you spot mistakes in everything from spelling to preposition usage, pointing out errors and making suggestions if it spots something that can be clearer or better phrased.

If you go for a paid subscription, it can make advanced suggestions, such as rephrasing sentences, adjusting the tone and finding the right word. Overall, Grammarly is a great tool to make sure all your online communications are correct, professional and appropriate.

&nbsp;

## 10. Kami

![kami chrome extension for small business](//images.ctfassets.net/f2ysq090txql/53FaXqWtQ4KiYpV2cADCrk/412a73264f9f579ec4f0c5583466ce21/kami_app.jpeg)

If you regularly review PDF documents, you've probably noticed that it can be hard to share insights with colleagues on this type of document. 

[Kami](https://chrome.google.com/webstore/detail/kami-extension-pdf-and-do/ecnphlgnajanjnkcmbpancdjoidceilk?hl=en) is a tool that allows you to do just that, improving collaboration and helping you handle PDFs with ease. With this extension, you can easily make comments, notes, highlight and mark text, give feedback, insert drawings and images, and much more.

---

Keeping your teams in sync is essential to improve collaboration and organization across the board in your business. Whether you're remote or in-office, it's important that you have up-to-date and reliable data in all of your apps.

The easiest way to keep your apps in sync and your data connected everywhere is with a [two-way syncing solution like PieSync](https://www.piesync.com/why/). From your CRM to your email marketing list and customer support software, sync the latest customer data everywhere so your team can always see the most accurate picture.

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With so many Chrome extensions available, how can you find the ones that will make the most difference for your small business? Read on for 10 of the most useful extensions to improve your productivity.

10 useful Chrome extensions for small businesses

Productivity

10 Awesome Google Chrome Extensions

![person working with automation software on laptop](//images.ctfassets.net/f2ysq090txql/5QGECRXAZdFBXJX3Std7Yi/ad728035d1759420ece2c4395a8ab721/thought-catalog-UK78i6vK3sc-unsplash.jpg)

It's no secret that automation can significantly improve your [company's overall productivity](https://www.forbes.com/sites/forbestechcouncil/2020/05/01/the-benefits-of-automation-in-todays-workforce/#5a8f6c111cc8). Unfortunately, many business owners don't understand as much as they should about incorporating this technology.

Similarly, employees might be afraid that automation software will completely replace them. The truth is, however, that automation provides a significant return on investment (ROI) and should be capitalized on as much as possible.

Not sure where to start? Don't worry, we’ve got you covered. Let's take a look at everything you need to know.

---

## What is automation?

Automation refers to the process of actively minimizing the amount of human input in a given workflow. For example, chatbots on a company website are a common automation tool that answers common user questions and frees up a lot of time for support teams.

There's a lot of different types of automation that businesses can incorporate, such as:

- **Basic automation**: This involves using software to complete simple, straightforward tasks, such as sending messages, scheduling meetings, sending notifications once certain metrics are reached, etc. This type of automation can provide a drastic increase in productivity despite only managing everyday tasks, as it allows employees to focus more on their core responsibilities.
- **Workflow automation**: Although relatively similar to basic automation, workflow automation focuses on automating a sequence of tasks. For example, when a customer submits a help ticket for your company, you can use workflow automation to route this ticket to the right support specialist to assist this customer. You can also add a due date for the ticket and send an automated reply to the customer to let them know their request is being processed.
- **Email automation**: This allows you to automate email sequences to customers or other stakeholders based on a series of conditions. For example, if a customer just completed their first purchase with you or signed up for your newsletter, you can send them a series of welcome emails with important and useful information.

<RelatedPost slug="marketing-automation-opportunities" />

&nbsp;

### How automation can impact ROI

One of the biggest obstacles that businesses face when deciding whether or not to incorporate automation software – and which software is the best fit for them – is determining how to measure their ROI. Since automation can provide such a wide range of results, it can be difficult to assess its concrete value.

One of the reasons for this is because automation can yield two different kinds of ROI: hard ROI or soft ROI. 

**Hard ROI** can be objectively measured, so you can specifically determine how much time and/or money you can save with automation. Common examples of hard ROI include how much time you're able to save per task, the money you save from increasing the speed of your business processes, and how much work you're able to complete within a given period.

For instance, you could measure hard ROI by observing that a chatbot on your website saves each customer service rep about two hours per day by answering visitors' most common questions before they need to reach out to your team.

In contrast, **soft ROI** attempts to measure less tangible benefits that you get from deploying automation. As such, it's more difficult to quantify. 

For example, automating mundane tasks such as content publishing might not save you a significant amount of time each day, but it may let your employees focus on the more rewarding parts of their work. This can [improve their job satisfaction](https://www.piesync.com/blog/5-ways-ipaas-tools-can-increase-employee-satisfaction/) and help them better understand how their role impacts the company, which, in turn, may result in a higher level of productivity that leads to increased revenue.

Automation can also significantly [increase customer satisfaction](https://www.piesync.com/blog/12-ways-to-improve-customer-experience-with-automation/) by speeding up key processes and communications – and keeping your customers happy is key to make them stay with you in the long run. After all, customer retention can boost your ROI too: a 5% increase in customer retention can [increase a company’s profitability by up to 75%](http://www2.bain.com/Images/Value_online_customer_loyalty_you_capture.pdf).

<RelatedPost slug="12-ways-to-improve-customer-experience-with-automation" />

---

## How to measure ROI from automation

When measuring ROI, it's recommended to look at a period of at least a few months so that enough time has passed for you to have an accurate view of your results. You can't expect to get a full return on your investment within a few weeks of implementing automation software. 

With this in mind, here are 4 steps to measure the ROI you get from automating business processes.

&nbsp;

### 1. Determine the cost of your process

In order to get the best understanding of the ROI you get from automation, you will need to figure out how much a given workflow or process costs without using any automation at all.

Let's assume that you want to figure out how much it costs your company to manage its files. First, you would determine how many employees are responsible for this process and how long it takes each of them to complete it during a specific window of time (such as a week or month).

You can then use this value to formulate an objective cost. While this is easier for hourly-wage employees, it's still possible with full-time workers. If needed, you can find their average hourly rate by dividing their annual salary by 52 (weeks per year) and then again by 40 (for full-time work). So, an employee with a $60,000 annual salary would have an hourly rate of about $28.

If it takes this person 5 hours per week to complete this process, then you can work out that 5 hours per week x $28/hour = **$140/week**. That's how much it costs for this person to complete this process every week.

Since we're focusing on the annual cost of the process, you can then multiply this amount by 52. So, if file organization tasks cost your business **$140 per week**, it would cost **$7,280 per year ($140 x 52 weeks)**.

&nbsp;

### 2. Calculate the time and/or money you save

After you figured out how much money your company spends annually on a particular process, you'll then factor in how much time and money your company is able to save by automating this process. 

This calculation is nearly identical to the previous one. However, instead of calculating the time it takes your company to complete a task _without_ automation, you'll use the time it takes _with_ it.

You may find that the automation software you deployed saves your employee three hours per week. So, using the figures above, your employee now only needs to spend two hours per week on this task. 2 hours x $28/hour = **$56/week**. Then, to figure out the annual cost: $56 x 52 = **$2,912/year**.

But you also need to incorporate the cost of the automation software and its integration. Otherwise, you may end up with an inaccurate result. You can simply add this cost (or estimated cost) to the results you get (annual cost + automation cost). For example, if the software you want to use costs $2,000 per year, your total cost will be $2,912 + $2,000 = **$4,912/year**.

&nbsp;

### 3. Figure out your savings

The third step is pretty straightforward. To define your annual savings for this particular process, you simply need to subtract the result in step 2 from the result in step 1. That would be $7,280 - $4,912 = **$2,368 per year**.

&nbsp;

### 4. Determine your ROI

In order to properly [calculate your ROI](https://www.investopedia.com/terms/r/returnoninvestment.asp), all you need to do is divide the value of your savings by the cost of your automation software and its implementation. Then, you multiply this number by 100 in order to get a percentage.

So, if you save $2,368 annually and your software costs $2,000, this calculation would be $2,368 / $2,000 x 100 = **118% ROI**.

From here, you'll be able to determine whether or not automating these processes is worth the money you need to spend.

<RelatedPost slug="how-automation-benefits-your-customers-and-how-to-ensure-it" />

---

## How to implement business automation

Although implementing automation comes with a large number of tangible benefits, it can be difficult to think about how you can put it to practice – especially if you think that automation would make things too complex, or that the software you'd need would be too expensive. 

However, even automating simple processes provide enough benefits to make them worth pursuing; and, with so much choice in the market, you're sure to find a tool that fits your budget.

Here are some examples of areas in your business you can automate to get the highest ROI from automation.

&nbsp;

### Customer service

Automating customer service responsibilities can help your audience find the information they need and resolve their problems much more quickly and efficiently.

More often than not, a customer's reasons for looking for help (such as checking a balance or paying a bill) are quite simple, so it's easy to predict what they are and implement automation software to answer these questions immediately. This means that your service reps can dedicate more time to more complex queries. The result? Happier customers and nimbler customer service teams.

<RelatedPost slug="guide-to-customer-support-automation" />

### Marketing

Marketing is one of the easiest areas to automate in a business. From automating email sequences to sending personalized product recommendations and sprucing up your lead gen, there's a huge field of possibilities to automate your marketing processes. This can drastically increase your marketing team's results and productivity – and it doesn't have to break the bank. [Here are 35+ tasks you should automate](https://www.piesync.com/blog/tasks-every-marketer-should-automate/) to boost your marketing team's ROI.

 <RelatedPost slug="tasks-every-marketer-should-automate" />

### Document signing

Coordinating all of the necessary signatures on a document can be time-consuming. This is particularly true for extensive agreements, documents that concern sensitive information, or agreements that involve a large number of parties.

Luckily, automation software will allow you to take care of this task as quickly as possible. One of the most common use cases involves sending automatic alerts to every party involved whenever their signatures are required. Once all the signatures in a particular document have been obtained, an alert can then be sent to the appropriate party in order to move forward with the process.

&nbsp;

### Employee hiring

To facilitate more efficient employee hiring, automation software can screen applications to look for any red flags that would disqualify applicants based on preset conditions – or flag candidates that might be a good match for the role.

Additionally, you can also use automation to look for particular  attributes in order to segment applicants into groups. For large companies, this can save a substantial amount of time and effort in recruitment.

You can also use automation to notify candidates that their application has been received, if they've moved forward to the next stage, and to send them any relevant information about their application and the selection process.

---

Understanding how automation impacts ROI can seem difficult, but it doesn't have to be. With the right automation tools in your software stack, you'll be well on your way toward making the decision that will benefit your company the most.

A key aspect of ensuring you get the most out of automation is [connecting the data in your software stack](https://www.piesync.com/why/). With PieSync, you can sync your data across all of your key tools – and get the best possible results from automation with access to a wider range of accurate data. [Get started with a free trial](https://app.piesync.com/signup/) to get accurate and up-to-date data in every app, have a 360-degree view of your business and make sure your automation tools are at their most effective.

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Automating the right processes can drastically improve your company's productivity - and return on investment (ROI). Here's how to implement automation to save time and money across the board.

How automation can affect your ROI

Automation

person working with automation software on laptop

How to increase return on investment with automation

Prospect.io

![sales graph on paper](//images.ctfassets.net/f2ysq090txql/5lJ4sC8gKlIEFcguHtiOvc/1cd362809f63cdd8fb70e94a6d96cafb/isaac-smith-6EnTPvPPL6I-unsplash.jpg)

An outreach campaign can be a double-edged sword. When you dedicate the time and effort to prepare them properly, cold emails can be a valid and effective method to connect with new people within an industry or sector. However, if you don’t apply the right formula, you can end up in the spam bin and your reputation can suffer. 

Segmentation is a key element to achieve this right formula for outreach campaigns. Let’s see how this pivotal ingredient solves some of the biggest challenges of cold emailing and how to start segmenting your cold email lists. 

---

### Difficulties of cold emailing 

When it comes to cold emailing, one of the primary concerns for salespeople is to be a “spammer.” This is somewhat justified because sloppy outbound will rarely have positive results. The good news? Using the right techniques and [tools for cold email](https://prospect.io/) has verified effectiveness.  

To find some logic in the way people filter their emails, let’s get an inside look at a typical inbox: it probably has promotional emails, social media notifications, newsletters and then maybe a number of emails you don’t immediately recognize. 

Now ask yourself these three questions:

1. Which ones are the first ones that your “anti-spam” instinct tells you to delete without opening? This first group of emails you delete has either a bad subject line (unclear or deceptive) or a suspicious sender, most likely both. 

2. Which ones will you report as spam? You’ll probably take the time to report as spam emails that you’ve received one too many times and/or the ones with a misleading subject line that had nothing to do with the content of the email or with you. 

3. Which ones will you click on?  You’ll probably read and click on those that offered you some value. 

There are several resources online about [best practices for crafting the subject line of a cold email](https://optinmonster.com/101-email-subject-lines-your-subscribers-cant-resist/). However, it’s much trickier to offer value to those individuals on your email list. In order to send out a cold email with relevant content, you must have accurate information about your recipient and the right segmentation in place.

&nbsp;

### What is segmentation?

Segmentation refers to the process through which salespeople and marketers group different types of customers. Even within very targeted markets, there’s room for segmentation. 

For instance, if you are selling an application for writers, you may discover that your software is very useful for scriptwriters, journalists, fiction writers and blog writers. Each one of these groups has particular characteristics, looks for a unique set of features and purchases in different places. That means you have to talk to each one of them in a unique way. 

Segmenting makes all the difference when it comes to email engagement. Remember the “typical inbox” we talked about? Your potential customers are constantly being bombarded by dozens of messages, so what will make them open your email is the value that you offer specifically to them. 

Recipients are [75% more likely](https://www.hubspot.com/marketing-statistics) to click on emails from segmented campaigns than non-segmented ones. That’s why marketers typically segment their email lists to tailor messages according to their leads and customers' characteristics.

A precise goal should be the starting point of segmentation. For instance, if your goal is to reach out to potential real estate buyers in a specific area, you should try to group your contacts according to their location. If you also have information about the type of property they could be searching for, you could further refine that segmentation. The more data you have, the better. 

<RelatedPost slug="why-marketing-personalization-is-so-important-and-how-to-use-it" />

&nbsp;

### How to get started

When someone has already expressed interest or given you some information, it gets easier to segment your email marketing lists.

For example, you can personalize the name and other details by using [template variables](https://support.prospect.io/en/articles/3343574-template-variables). These are small pieces of code you can use to personalize your email campaigns. 

But what about cold emailing? If they’ve never connected with  you, what type of segmentation can you apply? 

Even if you don’t have that much data about the people you are reaching out to, there are some basic characteristics you might have access to that make all the difference. Try to have at least two of the following before you segment your audience: 

- First name
- Company name
- Location
- Industry 
- Level of experience
- Area of expertise

The more details you have, the better, but if you have at least two of these you can already segment and prepare personalized messages to each of the groups you end up with. Offering personalization in your communication directly influences the value of your messages. 

Another important element when writing your cold email is honesty: be straightforward about what you offer and what you’ll provide. Don’t make false promises. 

For example, a subject line saying “Congratulations! You are the winner” might get more opening rates, but if they open your email to see you are actually offering something completely different, they’ll be disappointed – and less likely to trust your brand. 

In their book “[Predictable Revenue](https://predictablerevenue.com/)”, Aaron Ross and Marylou Tyler expressed the importance of honesty in cold emailing: “Do you really want to start the relationship off with a lie? If you are a CEO or sales manager, don’t allow or encourage anything that erodes integrity.”

When setting up your first cold email campaign, you might want to have some references. It’s recommended to see examples of [successful cold email campaigns](https://blog.prospect.io/cold-email-campaigns-reply-rates/). However, avoid using the same “free templates” everyone else is using - remember, the point is to make it unique and personal.

With email marketing, practice makes perfect. If your first attempt to reach out to cold leads didn’t work as you expected, analyse the results. Who opened the email? Who clicked on it? Follow-up emails can be quite effective, especially if you have a system in place where you can subsegment your recipients according to the results of the first attempt.  

For example, if you sent out your email to 1,000 people and only 20 answered, but 200 clicked on it, you might still have a chance with that last group. They’ve become “less cold leads.” Make sure they receive a good follow-up email to create more engagement.

&nbsp;

### Automation and segmentation 

Segment. Make it personal and valuable, but don’t make it manual. Manually segmenting or following up with your emailing list is time-consuming and inaccurate.  

It’s normal to have different sources or business tools collecting the contact information that you need to fill out your lists. But if you are thinking about a CSV file, you are going to waste time and run the risk of making errors. 

Efficient automation platforms provide you with in-app integrations and [third-party solutions to synchronize your contacts’ information](https://www.piesync.com/solutions/marketing/) between business tools. That way, you don’t have to worry about out-of-date information or importing/exporting data. 

In some cases, you can even make sure that the segmentation you created in one application using tags, categories, labels or any type of attribute is in sync with your other business application. [This type of synchronization](https://www.piesync.com/why/) works in the background, so you can set it up once and your data will always be up-to-date and available in the right place. 

Another process you might want to automate is the follow-up emails. You’ll be surprised by how easy it is to [create automatic email sequences](https://prospect.io/features/drip-campaigns). 

<RelatedPost slug="10-ways-to-automate-your-sales-team-you-hadnt-thought-of" />

---

There are two inseparable aspects of being a salesperson: the need to offer a personal connection and the challenge of doing it with technology. The key to connect with people through technology is personalization, and for that, segmentation is necessary. 

Segmentation will help you create valuable and honest messages for your contacts. It requires effort, but your contacts will thank you and you’ll see the results reflected in your engagement rate. 

Finally, though “automation” may sound contrary to personalization, it’s actually a good practice and an efficient way to segment your data. 

To give your outreach strategy a boost, automate your customer data syncing between your apps using PieSync for an accurate and enriched view of your prospects. 

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Cold emails can be a valid and effective method to connect with new prospects. However, if you don’t do it right, you can end up in the spam bin and your reputation can suffer. Here's how to use segmentation to improve the performance of cold email campaigns.

How to use segmentation to boost cold emailing

Sales

sales graph on paper

Pinpointe

![Pinpointe launch](//images.ctfassets.net/f2ysq090txql/3qqGR8oX1fstcrzayKHMpb/b134c88bbfb1402a93acbf4155fc6c00/Pinpointe_launch.png)

[Pinpointe](https://www.pinpointe.com/) is an easy email marketing service for businesses who want to take their email marketing to the next level. Features include: over a 1,000 email templates to choose from, drip campaigns, segmentation, social sharing, real time analytics, and heat mapping.

If you are using Pinpoint to connect with your customers, you are probably gathering unique data about their interests, subscription preferences, etc. But, are you using that data to empower your other apps?  

What about all the information about these subscribers stored in your CRM, Lead Generation, e-commerce, or accountancy apps? Are you using that data to improve your Pinpointe messages? 

## Keep Pinpointe in sync with 253 apps

Most apps are not natively integrated. This means you have to work out a way to get contact data from one app to another. If you are using Pinpointe next to other tools, you might be familiarized with the challenges it implies. 

Basically, you have customer data everywhere!

A lot of businesses try to import and export data knowing that their apps are never truly up-to-date. Others use one-way pushes that don't act upon historical data and often result in duplicates.

PieSync provides a two-way solution = contact synchronization.

This easy-to-use sync solution needs to be set up just once and from thereon works in the background. It will be constantly checking your connected apps for updates so whenever you add or update contact information in either app, you can have it up-to-date in the other one in real time.

These are the applications you can have in sync with Pinpointe today:

<Widget type="piesync-widget" left="pinpointe" size="compact" />

### PieSync in 60 seconds

<Embed src="https://www.youtube.com/watch?v=whQAmNJz9GY" />

So... PieSync is the glue that keeps your different business applications together. Instead of pushing data from one app to the other one, PieSync actually keeps it in sync.

That helps you avoid isolated data (data silos) and duplicates. Plus, PieSync keeps in mind historical data to make sure you don’t miss a thing.

> It works in all directions... So, let's say I am out of the office and I meet new contacts and add them to my phone. PieSync will sync them to my other systems instantly! Bob Peterson - WSI Internet Consulting

### Rule-Based Sync

When you are working with big databases, it can happen that you don't need all the data from all your apps in sync. Thanks to PieSync's ["if-this-then-that" rules or conditions](https://www.piesync.com/blog/introducing-intelligent-syncing/) you can choose which contacts to sync and how; according to attributes, tags, labels, lists, etc. 

![hubspot and pinpointe](//images.ctfassets.net/f2ysq090txql/5gj7NtC7o91Yc1zUOME3Br/277b12bce668ea350656614de988e9c4/hubspot_and_pinpointe.png)

<Button href="https://www.piesync.com/pinpointe/" text="Try it now!" />

### Custom Mapping

PinPointe has a limited number of standard fields, however, PieSync allows you to map any additional (custom) fields needed.

__Do you need help setting up your first sync? [Here's everything you need to know about it.](https://www.piesync.com/help/connector-apps/pinpointe/)__

## Top Syncs 

Some popular syncs for email marketing apps are: 

### Pinpointe + CRM

- [Pinpointe and HubSpot](https://www.piesync.com/pinpointe/hubspot/)
- [Pinpointe and Salesforce](https://www.piesync.com/pinpointe/salesforce/)
- [Pinpointe and Pipedrive](https://www.piesync.com/pinpointe/pipedrive/)

### Pinpointe + Customer Support apps  

- [Pinpointe and Zendesk](https://www.piesync.com/pinpointe/zendesk/)
- [Pinpointe and Intercom](https://www.piesync.com/pinpointe/intercom/)
- [Pinpointe and Freshdesk](https://www.piesync.com/pinpointe/freshdesk/)

### Pinpointe + Other tools

- [Pinpointe and Google Contacts](https://www.piesync.com/pinpointe/googlecontacts/)
- [Pinpointe and Outlook](https://www.piesync.com/pinpointe/outlook/)
- [Pinpointe and Shopify](https://www.piesync.com/pinpointe/shopify/)

__These are only some examples, the combinations and workflows you can create are limitless! Keep your software stack in sync, your way!__

<Button href="https://www.piesync.com/pinpointe/" text="Try it now!" />

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You are using Pinpointe to communicate with your audience. Great choice! But how are you sharing the information Pinpointe gathers with your other teams? PieSync's two-way sync solution makes sure your contact data is never isolated. Keep it all together with just a few clicks!  

Pinpointe integration empowered by PieSync

Announcements

Pinpointe launch

Sync your Pinpointe contact lists with 253 other apps! 

![computer code on screen for data quality management](//images.ctfassets.net/f2ysq090txql/1US4i7NybF8H2kLPgz7h42/93d58e1ccf28c9d5061a573423c874fd/markus-spiske-qjnAnF0jIGk-unsplash.jpg)

There was a time when gathering data was a hard task. Later on, it was a challenge to integrate data, and then it seemed almost impossible to keep it clean. Nowadays, all these things are not only possible, but necessary. 

Data is a key factor in every aspect of a business, from sales, marketing and customer service to product design, finances and so much more. Processed data becomes information, the most valuable commodity for any company.

This means that in order to make informed, data-driven decisions, you need to have high-quality data to power your business. That's why maintaining **data quality** is so important.

Ensuring [data quality](https://blog.hubspot.com/website/data-integrity) means that your databases are accurate, secure and consistent throughout the data lifecycle stages. Clean, high-quality data translates into efficiency, transparency and consistency throughout a business. 

&nbsp;

## The intelligent use of high-quality data 

Perhaps one of the most common motivations to ensure data quality is personalization. According to research, [85% of organizations](https://www.edq.com/globalassets/white-papers/2017-global-data-management-benchmark-report.pdf) globally experienced more timely and personalized customer communications as a result of improving their data quality. At the same time, 75% of organizations believe that inaccurate data is undermining their ability to provide a good customer experience.

Data quality can determine operational efficiency, customer satisfaction and informed marketing decisions. [52% of organizations](https://www.edq.com/globalassets/white-papers/2018-global-data-management-benchmark-report.pdf) maintain high-quality data to increase efficiency and improve cost savings. A company that invests in the maintenance of its database will see direct benefits: 

- __Lower costs in email marketing.__ Reducing the number of emails sent to inactive users and invalid email addresses can increase opening rates, deliverability, and decrease costs on email marketing platforms.

- __Cross-selling.__ When there's detailed information about a customers' pain points, purchasing behaviors and preferences, this data can open doors for sales departments to offer an additional product or service to an existing customer.

- __Accountancy savings.__ Having up-to-date customer information makes the billing process and credit control more accurate and efficient.

- __Personalized products and services.__ Data integrity provides a faithful approach to the customer. If used correctly, data can provide invaluable insights for companies to understand customers and what they expect from your products and services. 

Companies with quality data and advanced analytics capabilities have gained a significant lead over their competitors in the last few years. According to [Bain & Company](http://www.bain.com/publications/articles/big_data_the_organizational_challenge.aspx), these companies are twice as likely to be in the top quartile of financial performance in their industries. They also make and execute decisions faster.

<RelatedPost slug="automate-business-reporting" />

&nbsp;

## How to maintain a high-quality database

Organizations all over the world are increasingly relying on SaaS solutions to manage their data and increase its quality, recognizing that [data and analytics will provide a key source of opportunity](https://www.edq.com/globalassets/white-papers/2018-global-data-management-benchmark-report.pdf) in the coming years. The most urgent services that these organizations need for their data management are:

- __Removing duplicates.__ Normally, data comes from multiple sources such as web forms, emails and marketing leads. Additionally, in certain cases, contacts are being created by different departments or several agents in the same department. These factors increase the possibility of having duplicated contacts, which means that emailing services can become inefficient and generate unnecessary costs. In addition, the information in your CRM or help desk can get confusing or inaccurate.

- __Minimizing human error.__ Human error is one of the most common ways to lose information. A bad phone number, a spelling error or typo can even make you lose a potential customer. You can minimize the chances of human error by automating essential data management tasks.

- __Real-time data updates.__ Staying on top of data updates is never easy. Automatically updating data across SaaS tools means that all teams get the latest, most accurate data in their tools without the need for manual updates or imports and exports.

An integration tool like [PieSync](https://www.piesync.com/why/) can help you stay on top of your data management by syncing your software stack two ways and in real time. Get started with a free trial now for accurate, consistent and up-to-date data throughout your business.


High-quality data is a key factor in every aspect of a business. Processed data becomes information, the most valuable commodity for any company. Find out how to maintain data quality in order to make informed, data-driven decisions.

A beginner's guide to high-quality data

computer code on screen for data quality management

Wave

Xero

![wave vs xero](//images.ctfassets.net/f2ysq090txql/5sugdCn6aDk9tLXDC9b64u/0c03997eabe9896532076f0357b4749a/wave_vs_xero.png)

Xero is one of the most popular accounting systems on the market, known for its clean user experience and ease of use. But it's certainly not the only option for business owners looking for reliable accounting software. Wave is a popular alternative to Xero that has a unique selling point: it's free.

But how do the two accounting platforms stack up, and are you better off paying for [Xero](https://www.xero.com/) or using [Wave](https://www.waveapps.com/) for free?

Here's our in-depth comparison of Xero vs. Wave to give you everything you need to know before making a decision.

&nbsp;

* [When to choose Wave](#choosing-wave)
* [When to choose Xero](#choosing-xero)
* [Comparing Wave vs. Xero feature sets](#wave-vs-xero)
* [Ease of setup and use](#ease-of-use)
* [Invoicing](#invoices)
* [Track expenses](#expenses)
* [Reporting](#reporting)
* [Integration options](#integrations)
* [Wave vs. Xero pricing](#pricing)
* [Summary: when to choose Wave vs. Xero](#summary)
* [Sync Xero and Wave with your other apps](#sync-other-apps)

----

## Comparing Xero vs. Wave in 2020 – which is the best accounting software for you?

What's the difference between Wave and Xero? The main differentiator is that Wave is free and Xero is not. But there are a few other reasons why one accounting software can be a better fit for your business than the other. Read on for our outline of when it's best to choose Wave or Xero.

&nbsp;

## When to choose Wave{#choosing-wave}

&nbsp;

![Wave accounting dashboard](//images.ctfassets.net/f2ysq090txql/4VscjOiNwW6riyDbIbFmTW/38543ace5d9a09f6dbf64ac18e5bddbb/Screenshot_2019-10-04_at_17.40.03.png)

### 1. You're on a tight budget

While Xero has price plans ranging from $9 to $60 per month, Wave accounting software is free.

You might be wondering if it's really free. The short answer is yes. Their accounting and invoicing software is free and you get unlimited, instant access to all features after signing up with no need for a credit card.

The only things you'll need to budget for are payroll functionality and access to expert services. There are also fees for credit card transactions. [Jump to our comparison of Wave versus Xero pricing](#pricing) to find out more about what you need to pay for with Wave.

&nbsp;

### 2. You're a freelancer or small business owner

If you want a budget-friendly accounting and invoicing solution, Wave is a great __free alternative to Xero__.

Wave is designed for businesses with one to nine employees and offers a straightforward but customizable solution that's ideal for freelancers in marketing, design and business consulting, as well as small agencies.

In June 2020, Wave launched [Wave Money](https://www.waveapps.com/blog/news/wave-money-the-future-of-small-business-banking) as "the future of small business banking". This will offer customers a business bank account plus debit card and mobile app with built-in bookkeeping. It's currently in limited release and only available to US-based, single-owner businesses.

<RelatedPost slug="best-freelance-management-tools-2020" /> 

&nbsp;

### 3. You're in the US or Canada

One of Wave's main limitations is its accessibility for customers outside of North America. This is where Wave's automatic bank feeds, payroll and add-on services such as accounting advice are available. 

For customers outside the US and Canada, there's a chance you'll be frustrated at the lack of options for automated accounting in your region. You can head over to their [bank feeds list](https://support.waveapps.com/hc/en-us/articles/208624076-Connect-your-bank-account-to-Wave) to check if yours is included.

----

## When to choose Xero{#choosing-xero}

&nbsp;

![Xero dashboard](//images.ctfassets.net/f2ysq090txql/1CznsXfJnVHfrpe5bW4c66/73e65c7932ba71ec0b78f575cc5d7863/Xero_dashboard.png)

### 1. You're outside North America

While Wave's benefits are mainly limited to customers in the US and Canada, Xero thrives outside of it. Xero is a firm favorite in New Zealand, where it was founded, as well as Europe.

That's not to say Xero isn't popular with customers in the US – it absolutely is, and gives competitor and market-leader QuickBooks a run for its money. Accountants love Xero and many are specifically trained in supporting their clients with the software, which is not the case with lesser-known Wave.

<RelatedPost slug="xero-vs-quickbooks-online" />

&nbsp;

### 2. You're a freelancer or small business with higher revenue or more complex requirements

Like Wave, Xero is a fantastic choice for small businesses and freelancers. It's especially beneficial if your business has additional needs, such as billing clients in multiple currencies or [integrating inventory](https://apps.xero.com/us/function/inventory) and point of sale transactions. 

Xero is extremely customizable, although this flexibility does come at a higher price than Wave, especially if you need the $60/month plan to access all features.

&nbsp;

### 3. You're happy to pay for great user experience and features

For some businesses, saving money on a free product isn't as beneficial as paying for extra value. Xero is known as the "online accounting software for beautiful business" and its user experience and minimalist interface is hard to beat.

If you loved using Xero during your free trial and it frees up more time than other solutions, we'd recommend you go for it – especially if you only need the low or mid-priced plan.

----

## Feature comparison of Xero vs. Wave{#wave-vs-xero}

&nbsp;

### Ease of setup and use{#ease-of-use}

__Wave is designed for freelancers__ and very small businesses, and it's very straightforward to get set up with. After signing up and inputting your business name and type, you can add your bank accounts and import up to 3 months' historic transactions if it's one of 10,000+ connecting banks. You can then add your products, services and customer data. With PieSync, you can [instantly sync this from your other apps](https://www.piesync.com/wave/) to Wave.

As mentioned earlier, __Xero is a joy to use__. It's simple to get started with and it's incredibly easy to maintain organized accounts. With a feed set up with your business bank accounts (even including TransferWise and PayPal), all you need to do is reconcile expenses to have everything ready for tax time.

&nbsp;

### Invoicing{#invoices}

__Wave's free product__ includes unlimited custom invoicing, which is a major win for freelancers and businesses that primarily need accounting software for this purpose.

![chrome-invoice-professional-invoices](//images.ctfassets.net/f2ysq090txql/6jV3dQGOxujTL8vKp6xFHD/d3b2545b76a8bbb7977c0ed51ab6750a/chrome-invoice-professional-invoices.jpg)

&nbsp;

Meanwhile, __like nearly everything else in Xero__, invoices are a piece of cake to set up and send. You can use default invoice templates or create your own if you want something more personalized. Some invoice template edits can be tricky, such as customizing or adding new columns, but for most businesses it's a breeze to start invoicing clients.

![Xero invoicing](//images.ctfassets.net/f2ysq090txql/6SFzY6aXwHjyPyzzACauUP/4e3c185f5af7043ac3c9a472f316b14f/Xero_invoicing_vs_Quickbooks.png)

&nbsp;

### Track expenses{#expenses}

__Wave includes unlimited expense tracking__, which stands out here - Xero gates their expenses feature behind higher plans and add-ons. Wave's Receipts app for iOS and Android lets you scan receipts on the go and avoid hoarding paper receipts or wrestling with messy spreadsheets.

__Xero also has a user-friendly app__ to manage invoices and bills, reconcile bank transactions, and monitor spending on the go. It has a high rating of 4.7/5 on both the Apple and Google Play stores.

To track expenses outside of reconciled bank transactions within Xero, you'll need to choose the $60/month plan with access to the Expenses feature. If you're outside the US, Xero's Expenses feature (and Projects) is available as a paid add-on instead.

&nbsp;

### Reporting{#reporting}

__With Wave__, the Chart of Accounts section of your dashboard offers a simple overview of Assets, Liabilities, Income, Expenses and Equity accounts to keep your accounting up-to-date all year round:

&nbsp;

![Wave Chart of Accounts in user dashboard](//images.ctfassets.net/f2ysq090txql/6ajPgjN9CPSAqH2WtkzEWF/5c917506ee78c77719c5330ca7aab6b3/Wave__Bronze_Raven_Photography__Chart_Of_Accounts_2018-09-21_10-09-23.png)

&nbsp;

At a glance, you can also view useful reporting for cash flow statements, profit and loss, balance sheets, sales tax reports and more.

![Wave accounting cash flow reporting](//images.ctfassets.net/f2ysq090txql/5jb1SKfaeSDqQWvWoXjOj7/de35a36ff0438d260b700d487781498e/10095-wave-accounting-1559142156-7136211.jpeg)

&nbsp;

__Xero's reporting suite__ is extremely easy to navigate and draw conclusions from. You can instantly see your key metrics on the main dashboard, while the Business Performance Snapshot offers deeper insights for the time frame of your choice:

![Xero business performance dashboard](//images.ctfassets.net/f2ysq090txql/3PMMyiSfD0FBFIHvHqLWXL/42bb902dffe93562f0ce98c5f993d9bd/Business-Performance-Dashboard__1_.jpg)

&nbsp;

To dig even deeper into your financials, [Fathom is a great app](https://www.fathomhq.com/xero) with a seamless Xero integration that offers a more in-depth view of your business's cash flow and profitability:

&nbsp;

![Fathom for Xero](//images.ctfassets.net/f2ysq090txql/6CX7HZWB33QRF1fhstWakC/b49c76dee765212fb4d06a135f18019d/Fathom_for_Xero.png)

&nbsp;

### Integration options{#integrations}

What about connecting Wave and Xero with your other business apps? Here's how the two accounting platforms compare when it comes to integrations.

__Wave offers integrations__ with PayPal, Shoeboxed and Etsy. You can also now [integrate your Shopify orders and payouts with Wave](https://apps.shopify.com/wave-sync), which is a great bonus for small ecommerce stores.

As Wave is a PieSync partner, you can [sync your contact data in Wave](https://www.piesync.com/wave/) two ways with hundreds of other business apps to maintain the latest information everywhere. 

__Xero has a fantastic range of integrations__ in their [App Marketplace](https://apps.xero.com/us/function/inventory). These include apps for inventory and point of sale such as DEAR Inventory and Vend, document signing apps like Proposify, and reporting tools such as Syft and Fathom.

For precise two-way syncing of your contact data from Xero to other business apps including your CRM, you can also [use PieSync for thousands of integration options with Xero](https://www.piesync.com/xero/).

<RelatedPost slug="small-business-accounting-apps" />

----

## Wave vs. Xero pricing{#pricing}

Wave's Invoicing, Accounting, Receipts and Payments products are all free to use, but there are a few features of Wave that you need to pay for. These include:

__Transactions__: With Wave, you pay 2.9% + $0.30 per transaction per credit card transaction for non-European issued cards, and 1.4% + 20p per transaction for European issued cards.

__Payroll__: If you want to [pay your staff with Wave](https://www.waveapps.com/payroll), their payroll service for companies in the US and Canada includes a $20-35/month base fee, plus $6 per active employee and independent contractor paid.

__Wave Advisors__: If you're in North America, you can get even more benefits from Wave by paying for a [Wave Advisor](https://www.waveapps.com/wave-advisors). Their accounting coaching is available from $79/month, while bookkeeping and a tax service for US businesses start at $129 per month.

&nbsp;

__If you choose Xero__, you can select one of three paid plans: Early, Growing and Established. 

Most businesses will choose the Growing $30/month plan for access to unlimited invoices, bills, and reconciled bank transactions. However, some freelancers and very small businesses will be able to get away with the limits of the Early $9 plan and keep to a smaller budget.

![Xero pricing plans 2020](//images.ctfassets.net/f2ysq090txql/5Lx6gxnp0TlE2XiGi7BR8S/dc31a570a07983136d5b460fdb431d55/Screenshot_2020-08-07_at_12.12.31.png)

----

## Summary: when to choose Wave vs. Xero{#summary}

If you're a very small business or freelancer in North America, __Wave__ might be the ideal accounting software to organize your business and simplify tax time. However, if you have higher revenue, more complex requirements or plan to scale, Xero is likely to be a better choice. __Xero__'s user experience and beautifully-designed interface are also hard to beat.

To help you make up your mind whether to choose Wave or Xero, here's our quick comparison:

&nbsp;

| When to choose Wave     | When to choose Xero     |
| ---------- | ---------- |
| You're on a tight budget       | You're happy to pay for great user experience and features       |
| You're a freelancer or very small business owner       | You're a freelancer or small business with higher revenue or more complex requirements   |
| You're in the US or Canada       | You're outside North America       |

&nbsp;

**Looking for other accounting systems to compare with Xero and Wave?**

* [Wave vs. QuickBooks: which is the best accounting tool?](https://www.piesync.com/blog/wave-vs-quickbooks/)
* [Xero vs. QuickBooks Online: what’s the best cloud accounting tool for your business?](https://www.piesync.com/blog/xero-vs-quickbooks-online/)
* [FreshBooks vs. QuickBooks: which is the best accounting tool?](https://www.piesync.com/blog/freshbooks-vs-quickbooks/)

----

## Sync Xero and Wave with your other apps{#sync-other-apps}

Whether you choose Wave or Xero, make it easier for your accounting software to play nicely with your other apps by creating a two-way sync between them.

PieSync connects contact, lead and customer data two ways between all of your key apps, from your accounting software to your CRM, marketing apps, and other essential tools. Get started with a 14-day free trial to maintain a single source of truth in all your apps.

Is Wave or Xero a better fit for your small business? Compare the two platforms and learn which accounting software is the best choice for you.

Wave vs. Xero: which is the best accounting software for your business?

cta-half-3-no-more-disconnected-data

3 (HALF) - All - no-more-disconnected-data

App Comparisons

wave logo xero logo wave vs xero app comparison

wave vs xero

TeamWave

![TeamWave Integration Solution](//images.ctfassets.net/f2ysq090txql/7wZpdRbgoHr4UYXPuJSwTO/29b75ac586ddabdc87a92106d99cf031/Teamwave-launch-thumbnail.png)

[TeamWave](https://teamwave.com/) is an amazing small business CRM, project management & HRMS software. This service helps you manage projects, team and sales through a very easy-to-use platform.

Next to your CRM, other applications like Google Contacts, accountancy apps, or email marketing tools have become critical for every business. But how do you keep them together with your CRM? 

Here's why synchronization is the best solution for you...

### What's PieSync

Each one of your applications gathers valuable customer information. The problem is that most of them don’t really communicate with each other. That gap results in [data silos](https://www.piesync.com/blog/data-silos-what-they-are-what-causes-them-and-how-to-fix-them/) and affects, not only your customers experience with your product or service, but also your team's productivity. 

Having your customer data connected helps you offer a more consistent service and it saves your team hours of exporting and importing CSV files. 

PieSync’s Contact Sync engine works bidirectionally, __integrating 253 cloud apps in real time.__ 

PieSync is constantly checking your connected apps for updates. This means that whenever you add or update information in either app, you’ll have it up-to-date in the other one in real time.

The best part? You can choose which contacts to sync and how: Sync lists, categories, tags and almost any other attribute between apps. 

> "With PieSync, as soon as a lead enters our CRM, it's available for a "one-click call-back" in the mobile phone of our sales team. It's fixing three problems at once: speed, data accuracy and sales' engagement with CRM." - Adrien Jorge, Co-Founder of Propseller

__Here are the applications available today for a two-way connection with TeamWave:__

<Widget type="piesync-widget" left="teamwave" size="compact" />

Do you want more control over your data? Customize it so you can choose which contacts to sync and how! Here are some popular features: 

#### If-*this*-then-*that* filters 

Thanks to PieSync’s Intelligent Syncing feature, you can sync attributes, categories, lists, etc. It works with intuitive [“If–*this*–then–*that*”](https://www.piesync.com/blog/introducing-intelligent-syncing/) rules or conditions, enabling you to accomplish complex automatic workflows across different applications.

![integration hubspot and teamwave](//images.ctfassets.net/f2ysq090txql/1tpfuT2LCsRaLE8a5dPdYg/70a43f259891fb148a2c20b891a14af5/integration_hubspot_and_teamwave.png)

<Button text="Try it now" href="https://www.piesync.com/teamwave/" />

You can also hand-pick the information fields you want to keep in sync between apps. PieSync will map the typical fields by default (such as name, last name, email, etc.) 

![hubspot and teamwave integration](//images.ctfassets.net/f2ysq090txql/35k2P0XMAo7XBGTRWKdDZ5/b096d5eb4c258bf526589dd125f6f9d9/hubspot_and_teamwave_integration.png)

Additionally, you can map your custom-made fields: 

![syncing teamwave and hubspot](//images.ctfassets.net/f2ysq090txql/uUqQ0vLmEallMK1J5wLP3/d9d72b7362758795b9be3ad59d32b8cc/syncing_teamwave_and_hubspot.png)

## PieSync Vs. Zapier 

Zapier is great for one-way data pushes. If you’re using web forms on your website and you want to push that data to your CRM, Zapier is what you need.

It is a trigger-based app and will only operate when a trigger is pulled, pushing all the data to another database. But in this process, Zapier won’t check if an update is necessary and it won’t sync data.

PieSync is constantly checking for updates in your data. You can also choose which app is your “source of truth” so you won’t accidentally sync the incorrect information. PieSync is great for when you want to continuously sync correct, up to date, error-free information across your cloud apps. 

[Learn more about the differences between these two great tools.](https://www.piesync.com/piesync-vs-zapier/)

__Do you need help setting up your first sync? [Here's everything you need to know about it.](https://www.piesync.com/help/connector-apps/teamwave/)__

<Button text="Try it now" href="https://www.piesync.com/teamwave/" />

cta-11-see-the-latest-contact-data-everywhere

11 (FULL) - All - see-the-latest-contact-data-everywhere

Take your TeamWave's data to the next level by syncing it with your other business apps! With PieSync, there are 253 apps you can connect with TeamWave. It works two-way and in real-time! Discover what this integration can offer you.

Now you can integrate TeamWave with 253 other business apps.

TeamWave Integration Solution

The new sync solution for TeamWave works two-way and in real time

Mixpanel is an advanced analytics platform for mobile & web. It helps businesses grow by helping them understand how their users behave and use their products by tracking actions people take rather than page views. Mixpanel's mission is to help the world learn from its data.



logomixpanel

Mixpanel

Our connector for Mixpanel has been equipped with the ability to connect to the eu.mixpanel.com - if you happen to have your data stored specifically within the EU territory. 

mixpanel regio

EU based Mixpanel accounts

[HubSpot CRM](http://hubspot.com/piesync) is an all-round customer relationship management tool that offers an incredible range of features for all businesses, from small startups to large enterprises. This complete CRM platform helps companies increase leads, accelerate sales, streamline customer service, and much more.

hubspot logo

HubSpot

[Available since today](https://www.hubspot.com/marketing-contacts), the HubSpot Marketing Hub features __marketing contacts__ - contacts that are able to receive marketing emails and be targeted with ads. In contrast, __non-marketing contacts___ cannot be marketed to... but also do not count against your contact tier. 

This means that you can now, with much greater comfort, store __all of your contacts data__ inside of HubSpot Marketing Hub. 

The PieSync filters & mappings now also reflect this new feature in HubSpot.


hubspotmarketing

HubSpot Marketing Contacts available in filters and mappings

Constant Contact is a marketing platform, giving your team the tools to create highly effective email marketing, social media campaigns, online surveys, and event marketing. Availability of hundreds of templates and extensive resources will make your lists grow!
Don't have Constant Contact, start your [free trial](http://www.constantcontact.com/signup.jsp?pn=piesync) now.


constantcontact

Constant Contact

We've applied a considerable update to our [Constant Contact sync](https://www.piesync.com/constantcontact). 

As Constant Contact are in the process of refreshing their user interface -  rolling this out throughout the next months - we already wanted to make sure the elements in our sync correspond to the new field and naming conventions. 

It's more than a happy accident that this unlocked a whole series of new sync functionality for you! Custom fields and more!

constancontact updated field mappings

Custom fields for Constant Contact and more

Contacts+ is the most powerful fully-connected contact management platform for professionals and enterprises who need to master their contacts and be awesome with people. Contacts+ cross-platform suite of Apps and APIs enhance contacts with 360-degree insights, while keeping them organized, in-sync, up-to-date, and safe.


Phone & E-mail

Sync Phone & Email apps you use everyday to automate your business and be more productive. {{ connectorCount }}+ Phone & Email contact sync integrations currently available. Click on your favorite app to get started.

Contacts+ Logo Mark (1)

Contacts+

Nimble shows you detailed customer profiles in just a single view so you can get to know your customers in person. Sales and marketing features, activity management tools and a responsive social listening system will make sure you have all the insight you need!


nimble

Nimble

For many of its [CRM connectors](https://www.piesync.com/connections/crm/), PieSync applies ownership automatically, [or at least gives you control through the rules as to how it should be transferred in the sync](https://www.piesync.com/help/faq/can-i-sync-contact-owner-source-fields/). 

Two popular supported contact management tools, namely Nimble and Contacts+, featured a concept of ownership since quite some time, but only recently have we updated our sync connectors for you to control this too.

Use the sync rules to control ownership. Set up multiple rules if you need multiple owners synced with one another. [More info](https://www.piesync.com/help/faq/can-i-sync-contact-owner-source-fields/).


ownership in nimble and contactsplus

Sync ownership

[Google Contacts](https://contacts.google.com/) is a free, easy-to-use contact management tool that allows you to organize your contacts in a simple interface with fields and segmentation. It has native integrations to other Google products such as Google Calendar, Google Drive and Gmail.

google contacts logo

Google Contacts

If you are using the 'Star' feature in Google Contacts I bring good tidings to you.

You can now include rules in your Google Contacts sync to take into account the fact that someone is starred or not!

The PieSync Blog