Syncro

![Syncro Launch](//images.ctfassets.net/f2ysq090txql/45RHO0MK3IhfFmjbt1HNhp/9c7a56a5f35b2cdbf64e2d637f16c49b/Syncro_Launch.png)

[Syncro](https://syncromsp.com/) is helping you track the IT services you deliver for other companies, among other things. This complete tool collects several types of information in one single platform. But... Is Syncro the only business tool you and your team are using? I bet not. 

As your business grows, new processes are necessary and more business applications are required. New data is gathered by these tools. At the same time, these new tools need some of the information stored in Syncro. When that happens, __you need to find the right integration solution for your business. __

Syncro offers some [native integration](https://syncromsp.com/integrations/) with other business platforms. Additionally, they have Zapier's one-way pushes. So what's new? 

## A complete syncrhonization solution

From now on, __PieSync offers a 2-way synchronization solution for Syncro users, it's the glue that keeps your customer data together, in perfect sync.__ Whenever a contact is added or updated in one of the connected apps, that change will be made effective in the other app.

This guarantees your contact data is always up-to-date no matter who entered the data or from which platform or device.

During the initial sync, you can match the existing, historical data between the two systems and control how you merge your duplicate contacts. Later on, you can just let it work in the background.

__You don't have to manually transfer data EVER again! __

These are the app you can have in sync with Syncro today: 

<Widget type="piesync-widget" left="syncro" size="compact" />

Every Wednesday, PieSync releases a new application. If the business tool you are using is not there, go to the pipeline and [vote for the app you need.](https://www.piesync.com/connections/) 

## Unique features 

With an intuitive if-*this*-then-*that* filtering option, you can decide which subsets of contacts you want in sync. That way you can maintain your Digitaleo segmentation across your business according to attributes, lists, tags, groups, or labels in each app.

![salesforce syncro](//images.ctfassets.net/f2ysq090txql/1OGOTgtnTAWTeK65v14k6r/6a4b4e2232bd48b10fbcd3a78c427450/salesforce_syncro.gif)

By default, standard fields are mapped (name, last name, phone number, etc.) Additionally, you can manually map other fields you’ve customized in your apps:


![syncro integration](//images.ctfassets.net/f2ysq090txql/15Ly6BXvOeCzGPVJW5POf7/aa61a11f566f0ba71d62a552699bd46c/syncro_integration.png)

Need help to configure your connection? You can always visit our [Support Center](https://help.piesync.com/connector-apps/syncro) to get extra information about this connection.

<Button href="https://www.piesync.com/syncro/" text="Try it now!" />


Have your Syncro database in sync with other business applications! It's a 2-Way connection between Syncro and over 190+ tools. No more import/export! 

Technology

Have your Syncro database in sync with other business tools! A 2-way solution! 

Business Process Automation

HubSpot

Google Contacts

![HubSpot-Recipe](//images.ctfassets.net/f2ysq090txql/6N0XbK1QatZmXuML1TbgB/b5e0cd0e14ca7d21fdfbc0acf17efd7e/HubSpot-Recipe.png)

[HubSpot](https://www.hubspot.com/) is the marketer's number one inbound marketing tool, but your phone’s address book likely runs on a different environment, such as Google Contacts. PieSync is the ideal solution to get these two apps to talk to each other - it allows you to create a bidirectional contact sync that works in real time.
 
## Wait... Isn't there a sync between HubSpot and Google Contacts already? 


HubSpot already offers its users a few Google plugins. 

These add-ons help transfer email conversations from Gmail to have them show up in HubSpot. They also allow you to look up HubSpot details from within Gmail.

However, you will only be able to visualize actionable information when working on a certain contact record. These integrations are provided by Zapier, and therefore only work one way. They don’t offer actual synchronization, they just pull and push certain data.

A true two-way syncing solution for contacts is now available thanks to PieSync’s intelligent engine.


## Let’s get started!


1. Make sure you’ve got Google Contacts on your iPhone. You don’t have it yet? [Check this article(https://support.google.com/contacts/answer/2753077). 

2. Go to your settings and make Gmail your “default account”, as seen in the screenshot below. This ensures that new contacts are added to Google Contacts and synced to your CRM.
![google contacts hubspot](//images.ctfassets.net/f2ysq090txql/2SESY7LwIeSbnRRsveN5yO/02f5f1fc573c3abf547ac0e7d4657e37/google_contacts_hubspot.png)

3. The next step is setting up a sync between HubSpot and Google Contacts, super easy! 
A popup will open inside PieSync, so just log in to both platforms. This will bring you to the sync setup, where you can leave everything in its default settings or set up some custom syncs. The default setting of a sync is always a two-way sync. This means that you allow PieSync to transfer changes you make to contacts in HubSpot as well as in Google Contacts. ![Gsuite hubspot](//images.ctfassets.net/f2ysq090txql/hmjcklI6A3mW1MqRfZe9R/d435696b82228cb824609c0fc0fd6987/Gsuite_hubspot.png) We recommend you keep this two-way setting. Make sure you understand the two rules that you start off with by default:
 * All contacts in Google Contacts will go into HubSpot, so that may include personal contacts.
 * All contacts in HubSpot will go into Google Contacts, so there is the risk of making this sync very heavy depending on your database. To avoid unwanted scenarios, you can use filters, or you can turn off any of these two rules if they don't fit your workflow.

4. Not only does PieSync create new leads or contact in the connected apps, but you can also use [“if-*this*-then-*that*” rules and filter](https://www.piesync.com/blog/introducing-intelligent-syncing/) the sync to your liking. You can map as many other customized fields as you wish. Afterward, you can just let it work in the background. Set it and forget it!

<Button text="Sync these apps!" href="https://www.piesync.com/hubspot/googlecontacts/" />



## Pre-programmed options

In addition, PieSync gives you some pre-programmed options to manage the sync, such as choosing which application would ‘win’ when a conflicting change is detected. Usually, you might want to let your CRM win, but of course this is an individual choice.

![piesync hubspot google](//images.ctfassets.net/f2ysq090txql/7nmtXb5hr9LVxcepSAqqdW/355f72ea877b4454db57d026b7d4ab18/piesync_hubspot_google_.png)

This function is very useful when creating a sync between Google Contact and HubSpot, and both apps already have a lot of contacts in common before syncing. For example, if Steve’s phone number exists in both applications, PieSync needs to know which of the two phone numbers to keep moving forward. 

Another helpful tool is the dashboard where you can follow up the progress of your sync. 

![piesync dashboard](//images.ctfassets.net/f2ysq090txql/3G6TorDqVdhV1ziBUtVx3g/aeeb39b410bcd2830b8e29e9a1887ac8/piesync_dashboard.png)

## Google storage limits

The filters we offer in the PieSync interface can definitely come in handy in case you have large HubSpot databases. Google Contacts has a technical limit of 50K contacts, so if your HubSpot database is larger than that, you will need to include filters to trim down that number.

You can use Hubspot filters such as:

- Only the contacts that you own
- Only the contacts that have a phone number
- Only the contacts that came in over the past month

We hope that you're all set now!

<Button text="Sync these apps!" href="https://www.piesync.com/hubspot/googlecontacts/" />

## Learn how to setup a sync between HubSpot and 190+ apps: 

<Embed src="https://www.youtube.com/watch?v=iQB5_IGATjo" />


PieSync is the ideal solution to get HubSpot and Google Contacts to talk to each other. It allows you to create a bidirectional contact sync that works in real time.

Sales

Contact Management

Sync your Google Contacts address book with HubSpot

Drift

![Drift](//images.ctfassets.net/f2ysq090txql/5WhYKe65z4ENWHrAo053Rk/32749f7a289944bf11d5d5391731b2b6/Drift_Launch.png)

[Drift](https://www.drift.com/) is a conversation-driven marketing and sales platform that connects your business with the best leads in real-time. Like a virtual assistant for your website, Drift lets you turn any conversation into a conversion.

If you are a Drift user, you already know they have amazing [native integrations available](https://www.drift.com/integrations/) with top tools like Marketo, Salesforce, HubSpot. Additionally, you can also create connections with Drift via Zapier. So what's new? 

__PieSync offers a 2-way synchronization solution between Drift and over 190 other business tools. Unlike one-way pushes, this bi-directional solution ensures that if you add or update customer information on either connected app, you'll have that change available on the other app, in real-time. __

Furthermore, if you have information on Drift about the type of contact you are syncing, such as tags, CQL Score, Lead Stage or Field Values; you can use PieSync's [if-*this*-then-*that* filters](https://www.piesync.com/blog/introducing-intelligent-syncing/) to __sync only certain subsets of contacts and place them in the right category, list or group inside your connected application. __

![drift googlecontacts](//images.ctfassets.net/f2ysq090txql/3VwZ3mhclm5TacqGfbTMsP/398d2e2ff842f21282c0f08052d2403c/drift_googlecontacts.png)

PieSync is constantly scanning your databases and enriching your data with the most relevant data each one collects. That ensures __your customer information is always up-to-date__. It will also help you manage duplicates and merge contacts in a controlled way. 

<Button text="Start your sync!" href="https://www.piesync.com/drift/" />


> PieSync simply does what it says it will do. I've gone from updating 4 sister systems to only having to enter information once and then PieSync keeps everything synced. I wish I had found PieSync sooner! Joe Scanlon - Real Estate Agent

## Apps available 

You can keep Drift in sync with dozens of different tools, like your CRM, Accounting App, VoIP, etc. The combinations and different workflows you can create are limitless. These are the business tools available today: 

<Widget type="piesync-widget" left="drift" size="compact" />


The app you are searching for is not here? Don’t worry! We are launching a new one every week. [Vote for your favorite cloud-based app!](https://www.piesync.com/connections/)

## Check out how easy it is to set it up: 

<Embed src="https://www.youtube.com/watch?v=GavTJNgU1Ag" />


### This is a special sync... 

Normally, PieSync does a full 2-way sync, which includes your historical data. For our Drift connector, we can only give you a near 2-way sync now. Other exceptions apply. [Learn more about it here.](https://help.piesync.com/connector-apps/drift) 


## Field mapping options 

You are in full control of your sync!

Depending on the other app you’re syncing with, you’ll see most Drift fields mapped by default. 

![Drift sync](//images.ctfassets.net/f2ysq090txql/53qyYnmM5U9lHsOpGxYFvM/64695c29729e1c0e4aa7e622640477e0/Drift_sync.png)

Additionally, you can manually map your custom-made fields and any standard fields that are not included in the default mapping:

![custom fields drift](//images.ctfassets.net/f2ysq090txql/2DrAwJUXUsLlOatD0bFhuM/3cb15407252edf6aa31051b2a15cd67e/custom_fields_drift.png)

### Immediate benefits: 

- Save time spent on data entry
- No coding required
- Share contact information with your teams
- Access a unique and up-to-date database from any device
- No more import/export of your contacts
- One database across all your cloud apps
- Sync changes, including deletions and unsubscribes.
- Share accurate customer information across your marketing, sales, and customer service platforms.

Need help to configure your connection? You can always visit our [Support Center](https://help.piesync.com/connector-apps/drift) to get extra information.

<Button text="Start your sync!" href="https://www.piesync.com/drift/" />






Good News! From now on you can sync your Drift customer data 2-way via PieSync! Have your data up-to-date across all your business tools. Learn more about this complete synchronization solution for Drift users.  

Marketing 

Now you can sync your Drift customer data 2-way! 

Contact sharing

EspoCRM

Editor’s Note: The following is a guest blog post by our integration partner [EspoCRM](https://www.espocrm.com)


---

In the modern business environment, efficient data management is the backbone of building any successful company and CRM systems have become indispensable tools for that. However, apart from CRM software, many companies use several extra apps for an effective data collection, each fulfilling a wide range of diverse functions and used by various departments. 

![espocrm dashboard](//images.ctfassets.net/f2ysq090txql/5OghjFZFHbFjLwWPEPzofJ/fbd901d9b850a137f230414a3863cdd7/espocrm_dashboard.png)

Although each of the used platforms has its advantages, their parallel utilization usually causes a lot of problems with data consistency. As a rule, the source of these “data problems” lies in the fact that these apps are not integrated with your CRM instance. In the end, your employees find themselves in a situation when they have to daily import and export customer data manually in order to keep it complete, accurate, reliable and what is even more important up-to-date. 


The best way to deal with the above-mentioned situation is to implement software that helps to synchronize customer data automatically. In case you’re using EspoCRM as the main tool for customer data management, PieSync platform is the software you need. Providing two-way real-time synchronization with EspoCRM and 180+ cloud apps. 


<Widget type="piesync-widget" left="espocrm" size="compact" />

The app you are searching for is not here? Don’t worry! PieSync is launching a new one every week. [Vote for your favorite cloud-based app!](https://www.piesync.com/connections/)

PieSync helps to establish a strong correlation of contact data between your CRM and the extra tools you use. The platform also allows to set [if-*this*-then-*that* filters](https://www.piesync.com/blog/introducing-intelligent-syncing/) that help to control and segment the data that is synced between EspoCRM and the business tool you use. 
	

## What are the key benefits of syncing customer data?


- It saves time. Once set up the syncing process is performed automatically, so your employees will save a lot of time and effort allotted to manual exporting and importing of customer data. 


- It ensures data consistency. As the data is entered by the employee only once, it is always up-to-date, complete and less prone to human errors or duplicating. 

- It improves customer service. Reliable customer data has always been one of the principal components for delivering first-class customer experience. Empowered with relevant and consistent information, your employees will be able to improve customer relationships and generate more sales within a short time frame. 

- It increases employees’ productivity. Your employees won’t have to look for snippets of various information about the customer in different apps to finish up creating “invoice puzzle”. Having all the data available at their fingertips will allow spending less time on routine operations. 

Already feel like giving new life to your customer data? Unleash the full potential of EspoCRM and PieSync platforms today!

<Button text="Try PieSync for free" href="https://www.piesync.com/espocrm/" />




In case you’re using EspoCRM as the main tool for customer data management, PieSync platform is the software you need. Providing two-way real-time synchronization with EspoCRM and 180+ cloud apps. 

The Key Benefits of Syncing Customer Data

Digitaleo

![Digitaleo launch](//images.ctfassets.net/f2ysq090txql/4Cuk5CPgXbooj7SZiGUJPn/1026c049734f97fe7cb7b0df79b96221/Digitaleo_launch.png)

[Digitaleo](https://www.digitaleo.com/) offers you a complete marketing solution. Whether you are running a retail business, franchise, associated company or working independently, you can use Digitaleo to improve the communication with your customers and ensure loyalty and engagement with your brand. 

This easy-to-use tool has your back covered when it comes to marketing. But what about the other parts of your business? You might be using an accountancy or billing app, a CRM, Google Contact, Outlook, etc. How are these tools connected with Digitaleo? And why should those applications be in sync? 

## The problem with isolated data 

Each area of your business requires different software tools. Small businesses usually select cloud-based applications because of their flexibility, low cost, and easy implementation. The problem is that most of those tools are not able to communicate with each other. As a consequence, you have isolated customer contact data inside each platform, also known as [Data Silos](https://www.piesync.com/blog/top-5-problems-with-big-data-and-how-to-solve-them/). 

Data Silos results in several incomplete pictures of your customers. Having a 360-degree view of your customers is impossible when you have isolated islands of data. When your teams have different data, they sail in different directions.  

*PieSync is the glue that keeps your customer data together, in perfect sync. It offers a 2-way contact sync solution that works in real-time. That means that whenever a contact is added or updated in one of the connected apps, that change will be made effective in the other app. This guarantees your contact data is always up-to-date no matter who entered the data or from which platform or device. *

From now on, you can connect Digitaleo 2-way with all these business tools: 

<Widget type="piesync-widget" left="digitaleo" size="compact" />

The tool you need is not available yet? Don’t worry! We release new apps every Wednesday. __[Vote for your favorite app here](https://www.piesync.com/connections/)__ and we’ll add it to our pipeline.

## Sync it your way 

With an intuitive [if-*this*-then-*that* filtering option](https://www.piesync.com/blog/introducing-intelligent-syncing/), you can decide which subsets of contacts you want in sync. That way you can maintain your Digitaleo segmentation across your business according to attributes, lists, tags, groups, or labels in each app.

![digitaleo salesforce](//images.ctfassets.net/f2ysq090txql/3wTGAIP4fADNuIcGnuZfJr/20067489d002e0f9c1ae882118854f4c/digitaleo_salesforce.png)                                   
 
## Syncing Subscribes/Unsubscribes


You can have PieSync directly change certain attributes based on the status of the Marketing value in Digitaleo. This would require setting up specific filters or actions from the PieSync Rules like so:

![subscriptions digitaleo](//images.ctfassets.net/f2ysq090txql/7s7Yg319tqcOvodZEVdXlj/648bf84280eb9f3f25488cdd8d26ce14/subscriptions_digitaleo.png)
               
## Default field mapping & Customized options

By default, standard fields are mapped (name, last name, phone number, etc.) Additionally, you can manually map other fields you’ve customized in your apps: 

![hubspot digitaleo](//images.ctfassets.net/f2ysq090txql/26gZlMf3dCQT8TQQXyI6DI/27cf34d377a31b052d3c6c1db52c9d59/hubspot_digitaleo.png)          
                 
__Need help to configure your connection? You can always visit our [Support Center](https://help.piesync.com/connector-apps/digitaleo) to get extra information about this connection.
__

Digitaleo has your back covered when it comes to marketing. But what about the other parts of your business? You might be using an accountancy or billing app, a CRM, Outlook, etc. How are these tools connected with Digitaleo?

Digital Marketing 

Sync your Digitaleo contacts 2-Way with over 180 business apps

ActiveDEMAND

![ActiveDemand Eliminating-DataSilos](//images.ctfassets.net/f2ysq090txql/22r1oruBWpzn907eDZUmIv/48d19085ecd2cadfa0d45d093c8c05b2/ActiveDemand_Eliminating-DataSilos.png)


*Editor’s Note: The following is a guest blog post by our integration partner [ActiveDEMAND](https://www.piesync.com/activedemand/)*

---




Marketing is currently undergoing a revolution: The data revolution. Sales rely on numbers, but for Marketing, statistics are not enough. They need more data to provide relevant communication across a customers lifecycle. With so many new digital marketing platforms available, collecting and organizing data is no longer the problem. The new challenge is how to prevent Data Silos. 


## Why Silos Limits Insights about Customers


Data silos refer to all those pieces of information that are isolated within a platform and therefore, within a team. Usually, this happens as a result of using several business tools without having a synchronization solution in place. Data silos make things difficult for marketing and sales in a few different ways. One of the shocking casualties of the lack of data is the impossibility to provide customer intimacy in marketing and sales. Without truly knowing and internally communicating about your prospects and customers, marketing and sales make bad assumptions.

## Buyer Journeys


The buyer’s journey typically outlines the way a prospect engages with your marketing before converting to a lead and buying. Buyer journeys help to determine how to build a usable website, what content is relevant, and what's the customer story marketing and sales can rally behind. Without solid statistical data on how real users do this, it’s a shot in the dark. You can survey prospects and customers but they often forget all the steps they took. Great user journeys use provable data collected on real prospects.

The most accurate buyer journeys need:

- All marketing touch-points recorded
- All possible conversion points tracked

This means you should track: email opens, newsletter subscriptions, website visits, live chats, and any other marketing touch-point. Then, they should be collected to a common prospect database. Either by doing it all within a single platform, or more commonly these days by connecting multiple platforms. Collecting the data of anonymous users adds an unnecessary hurdle because it makes it difficult to determine prospect quality. Prospect quality is easy if you know who it is, ie: Bob from Acme, our million-dollar prospect.


## The Importance of Tracking More Than Just Form Submits


Incredibly, many businesses today still create buyer journeys without [tracking inbound phone calls](https://www.activedemand.com/capabilities/call-tracking-numbers/), which can be 40-70% of all conversions. These buyers journeys can be critically flawed by ignoring such a common conversion point for customers. To avoid phone call silos, once phone calls are tracked, the conversions and corresponding data need to be integrated with all other tracked conversion points. We need to collect conversions in that centralized prospect database AND we need to send conversions to each respective ad platform so we can optimize them appropriately.

Once we have all marketing touchpoints and conversion points tracked to a single place, we can build fantastically detailed buyer journeys backed up with real data. These buyer journeys help us understand how and why people choose us, and what we can do to help.


## Prospect & Buyer Persona


Once you’ve got all the data for a Buyer Journey, the next step is to collect all the information necessary to build a buyer persona. This usually means bringing in a CRM and connecting it with your marketing automation, advertising platforms, and other platforms. Again, we need to break the data silos and connect these disparate systems because they each hold pieces of the full buyer persona view. Your CRM should include buyer information pulled from sales, while your advertising and marketing automation systems will include information on what kinds of messaging to use for different personas. These data points on users once collected and analyzed, provide insights on how marketing and sales can better serve customers and prospects. It gives a common understanding of prospects and how your company is uniquely situated to help them.

## Optimizing Marketing Channels

Now that we have great visibility into touchpoints and conversions, we also need that data in each of our advertising and marketing channel platforms. By importing conversions into Google, Facebook, and other platforms, we can further optimize each of those marketing channels. We need to take our conversions out of the platforms that they’re tracked in: such as call tracking platforms, web form systems, and marketing automation platforms, and send that conversion data over to ad platforms like Facebook Ads and Google Ads.

Some platforms offer anonymous synchronization between platforms based on a user or clickID, but that usually means you don’t know whether it was a great quality lead or not, and it doesn’t help build out user journeys using real customer examples.


## Bidirectionally Synchronize All the Platforms!


[ActiveDEMAND’s marketing automation platform](https://www.activedemand.com/) centralizes a lot of marketing data, but some clients need to connect with other marketing or CRM platforms without a native connection. For those platforms, Piesync synchronizes contact details between programs. Because of Piesync’s focus on integration, there are a LOT of great platforms you can “bring into the fold” with a Piesync connection.

<Button text="Try PieSync for free" href="https://www.piesync.com/activedemand/" />


## Benefits of Breaking the Silos


With prospects and clients fully synchronized between marketing automation, the sales CRM, and any other platforms in use, the overflow of data becomes easier to analyze and pull insights from. 

- Buyer journeys can be created on a concrete foundation of sample user journeys. 
- Personas can be built with real data.
- Marketing can see the impact of different channels on different personas at different stages of the buyer’s journey.
- Marketing can optimize based on these insights.

So if you’re in marketing, take a look at the platforms you use in your company that include client and prospect information, and consider integrating them. [Using ActiveDEMAND and Piesync](https://www.piesync.com/activedemand/piesync/), almost all popular platforms can be connected and silos are broken down.

<RelatedPost slug="activedemand-is-now-available-for-our-2-way-contact-sync" />



With so many new digital marketing platforms available, collecting and organizing data is no longer the problem. The new challenge is how to prevent Data Silos. 

The PieSync Blog

Have your Syncro database in sync with other business tools! A 2-way solution!

Sync your Google Contacts address book with HubSpot

Now you can sync your Drift customer data 2-way!

The Key Benefits of Syncing Customer Data

Sync your Digitaleo contacts 2-Way with over 180 business apps

ActiveDEMAND + PieSync: Eliminating Data Silos to Achieve Customer Intimacy