Xero

Quickbooks

HubSpot

![tools to make your business more efficient](//images.ctfassets.net/f2ysq090txql/3RQ2SIXVvltEo6qO4Bgngd/667302c32e697815e19c6dd99101fdbf/tools_to_make_your_business_more_efficient.jpg)

Running a small business without a dedicated IT team might make you think that innovative time-saving tools are out of reach. But that’s definitely not the case.

There’s a huge number of affordable cloud-based services available to help you make the best of time-saving technologies – giving you access to the same advantages as your largest competitors. 

So without further ado, here are ten of the best time-saving tools for small business owners to streamline their day-to-day and reduce time spent on busywork...


### 1. [Xero](https://www.piesync.com/xero/)

**It will save you time by…** streamlining your accounting on a user-friendly cloud platform.

![xero homepage](//images.ctfassets.net/f2ysq090txql/7GM8PJryDdzUNqWgsM1NaY/03a4b3be22a741598918b60fb164e45f/xero_homepage.png)

One of the best ways to save time as a small business is with an accounting tool that reliably manages expenses and finances. [Xero](https://www.xero.com/) is a cloud-based software accessible on any device, with tools for managing invoices, inventory, purchasing and bookkeeping. 


### 2. [QuickBooks](https://www.piesync.com/quickbooks/)

**It will save you time by…** simplifying your accounting as an alternative to Xero.

![quickbooks homepage](//images.ctfassets.net/f2ysq090txql/60ngYDk9GhoLcvQ5sbQmY0/b9e29ae8cf0b6ea740f226eb57d45b78/quickbooks_homepage.png)

Like Xero, [QuickBooks](http://quickbooks.com/) was designed with small and medium-sized businesses in mind. It offers on-site and cloud-based software with a host of functions such as invoice payment, payroll and expenses. 

Here’s our [in-depth comparison of both tools to help you decide whether Xero or Quickbooks is best](https://www.piesync.com/blog/xero-vs-quickbooks-online/) for your small business.


### 3. Pulse

**It will save you time by…** showing your business’s cash flow so you can make faster decisions.

![pulse homepage](//images.ctfassets.net/f2ysq090txql/1GdEEdsMkgUsNOIDPNzIhf/df0bc7645b4e4bcc9fcb25072742981d/pulse_homepage.png)

While accounting tools like Xero and Quickbooks allows businesses to manage their income, expenses and invoices without a large finance team, it can be hard to track cash flow and predict how your decisions will affect the business. 

This is where the [Pulse](https://pulseapp.com/) app comes in handy: it enables users to see their financial position at any time, helping them to make smarter financial decisions for their business.


### 4. [HubSpot](https://www.piesync.com/hubspot/)

**It will save you time by…** managing your contacts and streamlining sales, marketing and service.

![hubspot homepage](//images.ctfassets.net/f2ysq090txql/2I9bFd2lnzkqnyJtzM0Tjv/00a7ebba4e25ff28ea9704fe7f41358a/hubspot_homepage.png)

One of the biggest challenges facing small businesses is growth – more customers, more employees and more sales. As your business grows, [your processes and workflows need to follow suit](https://www.piesync.com/blog/7-steps-to-get-right-before-scaling-your-business/). This is where CRM tools such as [HubSpot](https://www.hubspot.com/) become invaluable time-saving tools for small businesses. 

There are [a lot of great CRMs for small businesses](https://www.piesync.com/blog/the-best-crms-for-small-businesses-pros-cons-and-what-you-need-to-know/), and HubSpot is one of them. It’s an all-in-one marketing, sales and service platform designed to help businesses implement inbound marketing strategies and increase growth. 


### 5. Evernote

**It will save you time by…** keeping your notes, projects and ideas in one place.

![evernote homepage](//images.ctfassets.net/f2ysq090txql/1YAQgay0BPvu50VuQPGc0K/3eacb9b5ca0208e2226979973c43ed95/evernote_homepage.png)

Keeping track of an ever-increasing list of things to do can become a Herculean task. However, apps like [Evernote](http://evernote.com/) help to capture and organize ideas, projects and to-do lists so nothing is forgotten. 


### 6. Trello

**It will save you time by…** organizing your projects with simple visual overviews.

![trello homepage](//images.ctfassets.net/f2ysq090txql/7DDa6V5eLUDtFWTMzhRvH2/07856e4608dd4c31a95c9f1bb54104cb/trello_homepage.png)

[Trello](https://trello.com/) is a collaboration tool that allows you to organize projects into boards, giving you a visual overview of who has done what on which task. There is no need for endless emails back and forth on the status of a project – everything can be kept up to date in one place for everyone to see. Easy to use and full of benefits, Trello is one of the most popular time-saving tools for small businesses.


### 7. Adobe Sign

**It will save you time by…** getting documents signed electronically.

![adobe sign homepage](//images.ctfassets.net/f2ysq090txql/7hk8Vu6OcYeO3A3bAhsEFb/c53243de4ef8dfe8756fae5aabf56870/adobe_sign_homepage.png)

Gone are the days when you had to wait patiently for a document to be signed and returned to you. Software such as [Adobe Sign](https://www.adobe.com/uk/industries/government/esignatures.html) allows you to get documents signed electronically in minutes. Customers can fill in and sign documents on your websites and you can transform existing PDF or Word documents into web forms that collect legal and trusted electronic signatures from anyone, anywhere,  


### 8. GoCo

**It will save you time by…** solving your small business’s HR and payroll needs with one platform.

![goco hr homepage](//images.ctfassets.net/f2ysq090txql/7LNiBxX53AIWf3wmJJ0OR4/e68c7695bcdbb0dbf70f483510144d45/goco_hr_homepage.png)

HR can be complex and tricky to manage. This is why growing numbers of small business owners are using all-in-one HR and payroll platforms, like [GoCo](https://www.goco.io/), to manage everything from hiring to onboarding, requesting time off and managing benefits. It’s a time-saving tool that scales up your HR operations without adding complexity.


### 9. Zoom

**It will save you time by…** making remote meetings simple.

![zoom homepage](//images.ctfassets.net/f2ysq090txql/5y6ZUpjxMgF3DErxo73KM2/1a6213d597cfb5d1076e59ea12757266/zoom_homepage.png)

For teams that aren’t all based in the same office, software such as [Zoom](http://zoom.us/) allows you to make video and voice calls, as well as hosting team meetings, enabling you to all work together easily and virtually. 


### 10. [PieSync](https://www.piesync.com/)

**It will save you time by…** keeping data synced between your business apps.

![piesync homepage](//images.ctfassets.net/f2ysq090txql/10WyfF9tNo0Cyu6fF6Bq0E/5448bf17129f4e78a6fb0c5c7428418e/piesync_homepage.png)

One of the best ways to save time as a small business is by **improving your contact management**. This means avoiding data silos and creating a logical way to collect, store and sync contact data to save everyone in your business unnecessary headaches. 

By [getting started with a PieSync free trial](https://app.piesync.com/signup/), you can sync data bidirectionally between your business apps and take a big step towards uncluttered contact management.

<RelatedPost slug="10-of-the-best-tools-for-contact-management" />

Too much to do, too little time? Free up your schedule with these 10 time-saving tools for small businesses.

10 time-saving tools for small businesses

Time saving

![the Startup Growth Week](//images.ctfassets.net/f2ysq090txql/5wloQCKMqbgndgfKTgsczd/8518a01bd9414608123b55c6f0d78543/Dublin__Startup_Growth_Week_Featured_Images__2_.png)

## Good news for startups:

Are you trying to figure out how to scale up your startup? HubSpot has a whole week prepared for you! __On March 3rd, Dublin will be hosting the [Startup Growth Week.](https://www.hubspot.com/startup-growth-week-dublin)__ You'll be able to access live events, workshops, content, office hours and networking opportunities, all on how to grow better and scale faster.

For the event, HubSpot is joining forces with startup experts from brands including Enterprise Ireland, WeWork Labs, NovaUCD, and World Trade Center Dublin. 

On the first day of the Startup Growth Week, __PieSync recommends you to join "Scale Faster 101:Stories from Marketing Experts."__ The event starts at 7:45am at NovaUCD, Belfield Innovation Park (Off Foster's Avenue), Dublin 4.

The experts on board, are our very own __Global Director of Strategic Alliances, Mawghan McCabe and Jane Morrin, Marketing Director at Channelsight.__ Together, they'll uncover the winning tactics to build a successful marketing machine. 

![Mawhan McCabe expert](//images.ctfassets.net/f2ysq090txql/1hRIPatq8v8oXJ9vmaK9WM/f0f6c92e3b0df4f28213323aabd3c4ef/Mawhan_McCabe_expert.png)

You will leave this event with actionable takeaways you implement immediately at your company.

<Button text="Register for the event" href="https://offers.hubspot.com/startups/startup-growth-week-dublin/startup-marketing-expert-panel" />

### About HubSpot & PieSync

HubSpot (NYSE: HUBS) is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 64,500 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

In November 2019, HubSpot announced the acquisition of PieSync, the fastest-growing real-time intelligent customer data synchronization platform. 

PieSync is one of the only iPaaS offerings that provides both a current and historical two-way sync of customer data that operates in the background, freeing up precious time so companies can focus their energy on their customers instead of their software.

<RelatedPost slug="press-release-hubspot-acquires-piesync" />


Scale Faster 101: Stories from Marketing Experts is one of the many amazing events at the Startup Growth Week. This year, HubSpot picked the first week of March to offer this unique experience in Dublin.

Marketing 

Scale Faster 101: Stories from Marketing Experts at the Startup Growth Week

Stories from Marketing Experts at the Startup Growth Week

Aircall

RingCentral

![aircall vs ringcentral](//images.ctfassets.net/f2ysq090txql/5wzmm1Fb7JTclQ5IVOm281/07e74ddfbc20ac93827054247319bf17/aircall_vs_ringcentral.png)

VoIP, or Voice over Internet Protocol, is a crucial part of your business operations to get right if your team makes a lot of phone calls or you run a call center. 

What is VoIP? VoIP technology allows you to make calls with an internet connection rather than a typical telephone line. You don’t even need a phone to make a call with VoIP – all you need is a VoIP app on your computer.

[In our roundup of VoIP trends for 2020](https://www.piesync.com/blog/9-voip-trends-for-2020-to-pay-attention-to/), we mentioned that a growing number of small businesses are adopting VoIP technologies to run their call centers and interact with customers. 

Two of the best VoIP systems for small businesses are [RingCentral](http://ringcentral.com/) and [Aircall](https://aircall.io/). But which tool should you choose? And how can you weigh up the important features for your business?


* [When to choose RingCentral](#choosing-ringcentral)
* [When to choose Aircall](#choosing-aircall)
* [Feature comparison](#feature-comparison)
* [Set up](#set-up)
* [Ease of use](#ease-of-use)
* [Contact management](#contact-management)
* [Mobile apps](#mobile-apps)
* [Integrations](#integrations)
* [Reporting & metrics](#reporting)
* [Pricing comparison](#pricing-comparison)
* [Support comparison](#support-comparison)
* [Summary: When to choose RingCentral vs. Aircall](#summary)

----

### When to choose RingCentral{#choosing-ringcentral}

RingCentral has been on the block since 1999 and it’s one of the most recognizable brands in VoIP. We recommend checking out their product and starting a free trial if...


#### 1. You want built-in video conferencing

Aircall doesn't currently offer built-in video conferencing, which is one area where RingCentral jumps ahead if this is important to your business.

#### 2. You want access to more features

Alongside video conferencing, RingCentral builds in a lot of other features. RingCentral Meeting add-ons include webinars and large meetings functionality, so those are two other boxes you can tick with the one tool. 

Based on Google Play and App Store reviews, RingCentral also has [more user-friendly mobile apps](#mobile-apps) than Aircall at the time of writing.

#### 3. You’re on a tighter budget

RingCentral tends to be a cheaper alternative to Aircall, but be wary of getting locked into a long-term contract if you haven’t had time to test the software properly.

----

### When to choose Aircall{#choosing-aircall}

Founded in 2014 in a startup studio in Paris, Aircall's founders attended the 500 Startups accelerator program in San Francisco in 2015 and announced an $8 million Series A funding round the following year. 

Aircall now has a team of beyond 200 employees across Paris and New York. Their VoIP product is likely to be a good choice for your business if…


#### 1. You want faster set-up

Aircall promises a quick and easy set-up, and in our testing of the app, we believe them. We got set up with an account in a couple of minutes and loved the set-up process.

#### 2. You want one-click integrations

Another reason to love Aircall is its brilliant range of integrations. These really are one-click as their marketing materials claim.

#### 3. You want simplicity

Aircall has a smoother interface than RingCentral and more of a modern feel to its user interface. This simplicity comes across beautifully in their set-up workflow in particular. Overall, it can be quicker to get things done with Aircall than RingCentral because of its UX.

<RelatedPost slug="9-voip-trends-for-2020-to-pay-attention-to/" />

----

### Feature comparison of Aircall and RingCentral{#feature-comparison}

#### Set up{#set-up}

**Setting up Aircall**

Aircall prides itself on its quick set up, and for good reason. We love Aircall's quick set up, which took less than five minutes with room to make a cup of tea.

After answering a few non-pushy questions and setting a password, you're taken to a 3-step set-up wizard where you create your first Aircall number, make a test call and download the desktop calling app. It's incredibly simple and nudges Aircall ahead of RingCentral.

![aircall set up](//images.ctfassets.net/f2ysq090txql/6XIHiJGztpr7PP0k8lwRdm/8c1e15841cf472eafd0e181692f46bf9/Screenshot_2020-01-23_at_10.47.37.png)

**Setting up RingCentral**

With RingCentral, the set-up process is more lenghty: you choose your free phone number, choose your plan and number of users, and have to give your card details to start the free trial. That's followed by more questions for company info and your info.

Once you're finally in RingCentral, you can complete tutorials to complete key steps, like changing what callers hear when they ring your business, setting up call forwarding, and using call queues.

![RingCentral-set up](//images.ctfassets.net/f2ysq090txql/ZLpi7lTOned1YFWs1lBXU/f460723c63164e489eed4de25a5f84dd/RingCentral-17.jpg)

#### Ease of use{#ease-of-use}

**Aircall's ease of use**

Aircall has a clean and simple user interface which makes it incredibly easy to use. In the desktop app, it's easy to navigate between the main tabs – To-do, History, Keypad and People – and make calls. Some users complain of calls dropping out occasionally, however.

![aircall ease of use](//images.ctfassets.net/f2ysq090txql/01NfH7MOeTdAIN0AbZnFK5/b648e938163e7221a192100cd39114d5/Screenshot_2020-01-27_at_09.37.48.png)

**RingCentral's ease of use**

RingCentral offers more features and options in the app, which is a good thing for many businesses but can result in a more overwhelming interface than Aircall offers.

An advantage of RingCentral is that you can call directly from your browser (in comparison, Aircall directs you to call via the desktop app that you download during set-up.)

![ringcentral ease of use](//images.ctfassets.net/f2ysq090txql/6PmJpCmCWwdnxY2WiCuXY4/1085e1e31fa408da321285e4f0d320a6/ringcentral_ease_of_use.png)

#### Contact management{#contact-management}

**Contacts in Aircall**

To view your contacts in Aircall, simply open the desktop or mobile app, click on the People tab, and view all your contacts. There’s a separate section for teammates, for easy internal dialing.

It's super simple to search for a contact and minimize time spent searching for the right person, especially if you have [two-way contact data syncing set up between all of your key tools](https://www.piesync.com/connections/).

The user-friendly dialler also makes it easy to search for a contact or input a new number:

![aircall contacts](//images.ctfassets.net/f2ysq090txql/3TJ5cic0aMJ9ecc79g3h5s/ae4e1678708c8ba3ef76768cf3080f84/aircall_contacts.png)

**Contacts in RingCentral**

To see your contacts in RingCentral, make sure you're in the "My extension" panel, click on Contacts, and quickly search for the person you're looking for. There's also a separate tab for "Personal" where you can store other numbers, such as colleagues you need to be able to reach quickly.

![ringcentral contacts](//images.ctfassets.net/f2ysq090txql/6nMDTxlIVvubtOrWxoYC2c/cd3330626328d7ddaae87248da4e1335/ringcentral_contacts.png)

#### Mobile apps{#mobile-apps}

If you're using a VoIP provider, chances are you won't always be making calls in your office on your computer. Most users also want to make calls on the go and have easy access to their contacts list.

Both RingCentral and Aircall offer a mobile app, but user opinions vary and RingCentral is currently ahead of Aircall here.

In the Google Play store, RingCentral wins. Android users rate Aircall’s app 3/5 based on 148 reviews and **RingCentral’s main app 4/5 based on 2,231 reviews**.

In the App Store, Aircall also has a lot of work to do to catch up with RingCentral. iOS users rate Aircall’s app 1.7/5 based on 9 ratings and **RingCentral’s main app 4.2/5 based on 52 ratings**.


#### Integrations{#integrations}

**Aircall integrations**

As Aircall shares in their extensive [App Marketplace](https://aircall.io/call-center-software-integrations/), their product talks to all of your critical tools and workflows – from CRMs like HubSpot and Copper to helpdesks like Zendesk and Help Scout. There are also some interesting integrations for AI & call transcription (like Avoma and ExecVision) and quality assurance (Klaus) to rate your agent's call activity. You can also check out Aircall's [public API](https://developer.aircall.io/api-references/).

![aircall integrations](//images.ctfassets.net/f2ysq090txql/4QYXWxjoQG5Zy2ucb3OKf4/00ae46406275837a78b161c7fc477a32/aircall_integrations.png)

**RingCentral integrations**

RingCentral also has [a great range of integrations](https://www.ringcentral.co.uk/office/integrations/overview.html). The product integrates seamlessly with Google and Microsoft software suites among many other of your key apps. You can also use the RingCentral Connect Platform family of cloud APIs and SDKs to make your own customized integrations.

![ringcentral integrations](//images.ctfassets.net/f2ysq090txql/3fs5E7l5RKsmBWHnwp6uSK/d53147cb9c4be24f0b66afa1a2885784/ringcentral_integrations.png)

**Get deeper integrations with both tools**

As well as integrations provided by Aircall and RingCentral, [two-way data syncing can take these connections further](https://www.piesync.com/connections/). It's also your solution if you need to ensure contact data is passed bi-directionally between RingCentral or Aircall to your key apps, like Mailchimp, Xero or Contacts+.


#### Reporting & metrics{#reporting}

**Aircall reporting**

As soon as we set up Aircall, we could see statistics and reporting for our test calls. Aircall's reports are broken down into Activity, Customer Service and Productivity, which gives you a handy oversight of how your team is performing. 

Like most other things in Aircall, the analytics tab is simple and minimal. This is great for most teams, but some enterprise-level businesses may prefer to have more reporting and data options.

![aircall reporting](//images.ctfassets.net/f2ysq090txql/5HsiyCcJpBazfUJSkqlik8/a3a07b57e29a0fc27ff3cafe427bf3d4/aircall_reporting.png)

**RingCentral reporting**

RingCentral's Analytics Portal gives you valuable insights into performance, quality of service and much more. This is easy to navigate, intuitive and gives you a ton of data that you can share with your stakeholders.

To view analytics in RingCentral, you need to switch to the Admin Panel and click on Analytics. You can then see options to view:

* Adoptions & Usage
* Company Numbers
* Meetings Dashboard
* Performance Reports
* Quality of Service

![RingCentral-Live-Reports](//images.ctfassets.net/f2ysq090txql/2KtqMcEsClSXZJFqxBrgMP/535113166d2d05c1920f44c755a91121/RingCentral-Live-Reports.png)

----

### Pricing comparison{#pricing-comparison}

At first glance, RingCentral works out cheaper than Aircall. For its most basic plan, Office Standard, it's $24.99/user/month compared to Aircall's $30/user/month for its Essentials plan (both billed annually).

**RingCentral pricing:**

![Business Phone Plans and Pricing Cloud Phone System Video Conferencing Team Collaboration and Online Plans RingCentral (1)](//images.ctfassets.net/f2ysq090txql/012dnpKmGSga24F4oh0Wsm/13de78e646ea1d22f4ac530d264b8c4f/Business_Phone_Plans_and_Pricing__Cloud_Phone_System__Video_Conferencing__Team_Collaboration__and_Online_Plans___RingCentral.png)

**Aircall pricing:**

![aircall pricing](//images.ctfassets.net/f2ysq090txql/1XqJCGfyy8DcuavVsenRQR/1168b32419fd25ec220bcf8b4a7a2d79/aircall_pricing.png)

But is RingCentral always cheaper than Aircall? Usually, yes – both its Office Premium and Office Ultimate plans are cheaper than Aircall's Professional $50/user month plan. Because of taxes, Aircall can also be more cost-efficient if you're in Europe than North America.

However, be wary of getting locked into an annual or multi-year plan. Consider paying a slightly more expensive monthly subscription for a couple of months while you get set up and make sure you've found the right VoIP provider for your business.

----

### Comparing RingCentral vs. Aircall support{#support-comparison}

While RingCentral includes 24/7 support with all plans, Aircall gates premium support features behind their higher plans. However, this can be a good thing for higher-paying users who benefit from the VIP hotline, account manager and SLA. Aircall is generally a better choice for enterprise-level clients that need this dedicated support.

![aircall customer support](//images.ctfassets.net/f2ysq090txql/1a6R5o1TdKkrsb4wFvuhwk/634c06f269e669b521bc8e159c835679/aircall_customer_support.png)

Aircall’s contact page includes a transparent support contact email, sales email and live chat. You can also reach RingCentral via live chat, but Aircall tends to prioritize fast and high-quality support the highest out of the two VoIP providers.


---

### Summary: When to choose Aircall vs. RingCentral{#summary}



| **When to choose Aircall**  | **When to choose RingCentral**  |
| ------------ | ------------ |
| You want faster set-up    | You want built-in video conferencing  |
| You want one-click integrations | You want access to more features |
 |You want simplicity  | You're on a tighter budget  |


Whichever VoIP software you end up going with, one of your most important considerations is **how well it will fit with the rest of your tech stack**. 

To make sure that your contact data is instantly updated across all apps when something changes, [connect your apps with PieSync](https://www.piesync.com/). Both RingCentral and Aircall can connect seamlessly with hundreds of other tools to ensure that your data is always up-to-date, free of duplicates and reliable. 

Find out how to connect [RingCentral](https://www.piesync.com/ringcentral/) or [Aircall](https://www.piesync.com/aircall/) to your apps and synchronize your tech stack fast.

Trying to choose between RingCentral and Aircall VoIP systems? Here's how to figure out which tool works best for your business – and the pros and cons to know about.

RingCentral vs. Aircall: which VoIP phone software is best?

Wallee

![Wallee integration](//images.ctfassets.net/f2ysq090txql/4PHiBN94TCfj07G9nR0YZR/baa7e5ae85f405ec1308f78f70ecf381/Wallee_Launch.png)

## About Wallee

[Wallee](https://wallee.com/) is helping small businesses process electronic payments. It provides a reliable service to run your digital business online and offline. They currently process billions of transactions every year for digital-minded businesses around the world.

If you are using Wallee next to other business tools such as an e-commerce, invoicing app, email marketing tool or a CRM, you'll need a tool like PieSync to keep them all in sync... 

Check out how it works... 

## PieSync for Wallee's users 

__PieSync takes integration solutions to the next level with two-way synchronization.__

A 2-way or bidirectional sync implies that __whenever you add or modify your customers' data in one tool, you’ll have it automatically up-to-date in the other one, and vice versa.__  

That helps you avoid isolated data and it takes away the pain of importing/exporting CVS files. Plus, PieSync keeps in mind historical data, which will help you avoid duplicates.

Here are the business tools you can currently sync with Wallee: 

<Widget type="piesync-widget" left="wallee" size="compact" />

The app you are searching for is not here? Don’t worry! We are launching a new one every Wednesday! [Vote for your favorite cloud-based app!](https://www.piesync.com/connections/)

## Some use cases 

#### Sync Wallee and your e-commerce app

Wallee already offers some integration solutions for the payment gateway of different e-commerce platforms. However, now with PieSync you can have a 2-way sync solution for your contact data with platforms like [Shopify](https://www.piesync.com/wallee/shopify/), [WooCommerce](https://www.piesync.com/wallee/woocommerce/), [BigCommerce](https://www.piesync.com/wallee/bigcommerce/), [ShipStation](https://www.piesync.com/wallee/shipstation/), [Prestashop](https://www.piesync.com/wallee/prestashop/), [3dcart](https://www.piesync.com/wallee/3dcart/), [ContactLab](https://www.piesync.com/wallee/contacthub/), among [others](https://www.piesync.com/connections/e-commerce/). 

#### Sync Wallee and your invoicing app

After processing your customers' electronic payments, you might want to keep their contact information or the balance of their account in sync with your invoicing app. PieSync enables you to connect Wallee with popular invoicing applications such as [Quickbooks](https://www.piesync.com/wallee/quickbooks/), [Freshbooks](https://www.piesync.com/wallee/freshbooks/), [Zoho Invoice](https://www.piesync.com/wallee/zohoinvoice/) and many more.

#### Sync Wallee and your other business tools 

You can also have Wallee in sync with [your CRM](https://www.piesync.com/connections/crm), [customer support ](https://www.piesync.com/connections/customer-care)tools or [email marketing](https://www.piesync.com/connections/email-marketing/) apps. Dozens of combinations can adjust to your business needs.

<Button text="Start your sync!" href="https://www.piesync.com/wallee/" />

## Top Features 

#### A rule-based sync 

To offer you a more customized experience, you can choose to sync your entire database or just a subset. By using [“if-this-then-that”](https://www.piesync.com/blog/introducing-intelligent-syncing) rules or conditions, you can decide to sync only certain contacts according to groups, lists, tags, labels or any other attribute.

![google and wallee integration](//images.ctfassets.net/f2ysq090txql/63pnOgBHgIfpSceTbpOm73/7864a3d080e9a7dd04c6f4872f277479/google_contact_and_wallee.png)

#### Default mapping + Custom mapping 

PieSync will automatically map most of your contacts’ information fields: name, email, address, phone number, etc. If you’ve created custom fields, you can also manually map as many fields as you wish:

![field mapping google contacts and wallee](//images.ctfassets.net/f2ysq090txql/4hDgShQI7q1bU6ealEg90M/82ac3c38cb10ac8498c6b742ef3af71c/field_mapping.png)

![wallee and gsuite sync](//images.ctfassets.net/f2ysq090txql/5zHZh9oEeFdYn2G5kBSHBR/0837db8640610dbd97930ed3661f4653/wallee_and_google_contacts.png)

__Need help to configure your connection? You can always visit our [Support Center](https://help.piesync.com/connector-apps/wallee) to get extra information.__ 

So what are you waiting for? 

<Button text="Start your sync!" href="https://www.piesync.com/wallee/" />

Thanks to PieSync two-way sync solution you can now sync Wallee with 212 other business tools in real time. Have your entire software stack in sync! 

Accounting & Finance

Here's a sync solution for Wallee empowered by PieSync! Have your contacts and customer data in sync at all times

Sync your Wallee customer data with 212 other applications

Contact sharing

![common business expansion problems and how to fix them](//images.ctfassets.net/f2ysq090txql/35WR704MDGXrxyIqMs4bwc/89ded2f1b4c441533ec6265eaa26a0fc/lycs-architecture-U2BI3GMnSSE-unsplash.jpg)

So you've decided to grow your business. You might be thinking about [best practices to avoid common pitfalls when scaling](https://www.piesync.com/blog/7-steps-to-get-right-before-scaling-your-business/). However, this doesn't mean that your business will be immune to challenges.

The best strategy for growing businesses is to be aware of common problems so that you can prevent them or fix them fast.

Here are 7 of the most common growth problems faced by small businesses and the best ways to prevent and solve them.

### 1. Your earliest employees are unhappy

**The problem**: While working for a growing business sounds good in theory, some of your earliest employees might start to show signs they’re unhappy. _Why do things have to change?_ _Why can't we all sit around the same meeting table anymore?_ _Why can't I chat to the CEO  whenever I need to?_

**How to avoid it:** If your longest-standing employees are unhappy, your team culture has likely changed and they would like things to remain the same, thank you very much. This is hard to avoid completely, but there are some things you should keep in mind. 

Pinpoint what is important to your team culture – although this will change with time, there will be some aspects you want to protect as you grow. Also make efforts to keep the same levels of transparency and communication you've always had.

**How to fix it:** Increase your business's transparency and communication with employees as you grow. But also realize that not every employee is right for every stage of your business's journey. Some people prefer small startup teams, others prefer corporate and enterprise environments. Do what you can, but understand if it's time for some early employees to move on.

### 2. You've outgrown your tools

**The problem**: The tools you chose when your business was just starting out don't cut it anymore. You're running into problems with your apps, maxing out plan limits and know you need to make some changes.

**How to avoid it:** Take a good look at your tech stack before intentionally scaling up your business. Will your most important tools (including your CRM, email marketing provider and accounting software) offer what you need as you grow? Will you be able to upgrade your plan, or is the only option switching to another provider? Save time and money in the long run by making these decisions early on.

**How to fix it:** Take time to look at your tools and audit what needs to go, change or be added. We've compiled our recommendations of [the best SaaS tools for 2020](https://www.piesync.com/blog/the-saas-guide-the-tools-and-trends-shaping-tech-in-2020/) to get you started.

### 3. You've hired too fast

**The problem**: With budget in the bank, you've done what many growing businesses do: increase your team size. But a few months down the line, you might be thinking you hired too fast. Your cash flow might be in trouble, productivity can be dwindling while new employees are trained up or your team culture might be suffering.

**How to avoid it:** Hiring too fast is one of the biggest business expansion problems – and it's one you really want to avoid instead of fixing. Don't grow your team more than is truly necessary and validate every addition to the team.

Remember to learn from other startups’ mistakes and avoid over-aggressive growth choices and risk appetites. [You can also follow our guide to scaling your small business successfully](https://www.piesync.com/blog/7-steps-to-get-right-before-scaling-your-business/).

**How to fix it:** If you've hired too fast and you need to make some tough decisions, don't delay making them but do it with heart and empathy. Be transparent about what went wrong.

Buffer opened up about [the most difficult decision for their business so far](https://open.buffer.com/layoffs-and-moving-forward/): making 10 layoffs and saying goodbye to 11% of the team after they started to burn cash instead of being cash flow positive.

They attributed this mistake to over-aggressive growth choices and  _moving into a house they couldn't afford_:

> "We thought we were being mindful about balancing the pace of our hiring with our revenue growth. We weren’t. One of our advisors gave us an apt metaphor for what happened: We moved into a house that we couldn’t afford with our monthly paycheck."

As well as making 10 difficult layoffs, Buffer got their cash flow back in the green by cutting founder salaries by 40%, discontinuing two employee perks, cutting their sponsorship budget and canceling a team retreat. They ripped the band-aid off quickly and are very conscious of avoiding similar mistakes.

### 4. Budget has doubled but not your results

**The problem**: _We've doubled the team, why haven't we doubled the results?_ _We've multiplied our spending, why don't we have more customers?_ Whether it's you or your investors asking these questions, it can be difficult to find answers.

**How to avoid it:** Scale slowly. Make gradual improvements and investments and keep your finger on the pulse of your business's core financial metrics. 

Following a slower growth philosophy and maintaining nimble teams can keep your business more productive than making large hiring rounds that disrupt your team's flow and require time-consuming onboarding.

**How to fix it:** Slow down and look at what's gone wrong. Has productivity gone down? Are you burning way too much cash? Have you hired the wrong people? Or were you just too optimistic? 

Get clear on what the real issue is and decide how best to pivot your growth strategy.

### 5. You're spending too much time on coordination instead of actual work

**The problem**: Hiring people should free up your time, right? Eventually, yes... but usually not at first. Onboarding new employees is one of the most time-consuming tasks for any business.

**How to avoid it:** This is another business growth problem that's best avoided by **growing slowly**. By hiring more gradually, you and your team will have more time and energy for onboarding new team members.

**How to fix it:** If you or your business's management team are spending every minute managing people instead of focusing on your "real work", look at your processes.

Identify where the inefficiencies are and understand what needs to change in your strategy, leadership team and business tools. What are you wasting time on?

In [an interview with First Round Review](https://firstround.com/review/The-Dos-and-Donts-of-Rapid-Scaling-for-Startups/), Bob Sutton, organizational behavior expert at Stanford’s School of Engineering, shares that scaling is often about less, not more:

> “Scaling is actually a problem of less... There are lots of things that used to work that don’t work anymore, so you have to get rid of them. There are probably a bunch of things you’ve always done that slowed you down without you realizing it.”


### 6. Departments are becoming less aligned

**The problem**: You once used to be able to all sit together around a table, but now your team has multiplied. Your sales team has their own meetings while marketers talk amongst themselves. And data silos have started to set in.

**How to avoid it:** Scaling a business successfully requires excellent communication and collaboration. Keep your departments working closely together, maintain individual accountability for overall business goals rather than just departmental numbers, and [make sure you synchronize your tools](https://www.piesync.com/) transparently.

**How to fix it:** No surprises here, you solve unaligned teams by increasing alignment. This means more face-to-face time, collaborative tech tools and cross-departmental projects. Also make sure your [data is in sync to fix silos](https://www.piesync.com/).

### 7. Contact management is getting messy

**The problem**: As your business is using more apps than before, the number of contacts in your database is multiplying fast. And they're not even close to being organized.

**How to avoid it:** The most effective way to prevent and fix messy contact management is with [a two-way data syncing tool](https://www.piesync.com/). By setting it up, you can quickly align contacts across all of the right apps, with exactly the right data and segmentation synced between tools.

**How to fix it:** It's never too late to introduce two-way syncing and restore order to contact management. You can also use this as an opportunity to [do a contact clean up](https://www.piesync.com/blog/top-4-clean-data-tips-for-your-database/) and get a clearer picture of your leads and customers. 

[Get your contacts in order](https://www.piesync.com/connections/) and be in the best position to scale your business sustainably.

<RelatedPost slug="10-of-the-best-tools-for-contact-management" />

Scaling a business isn’t simple. Know the common challenges that growing teams come up against and you’ll be in the best possible position to fix them fast.

7 common problems that growing businesses face - and how to fix them

7 challenges for growing businesses - and how to fix them

Process Improvement

MailerLite

SendinBlue

Mailchimp

ActiveCampaign

Copper

DataValidation

![tools to increase email marketing conversions](//images.ctfassets.net/f2ysq090txql/5i4E2VjEdP3GPpHEiscPKI/f246a92606d5b6d02d53a73744f3d982/webaroo-com-au-3Mhgvrk4tjM-unsplash.jpg)

Over [59% of marketers](https://blog.hubspot.com/marketing/email-marketing-stats) say email is their biggest source of ROI. Email marketing is one of the most powerful ways to engage your contacts and nurture them to becoming a long-term customer, one email at a time.

But how can you get the best results from email marketing?

Some of the [best practices for effective email marketing](https://www.piesync.com/blog/email-marketing-best-practices/) include:

* Personalization and segmentation for the most tailored messages
* High-quality content that delivers value with every email
* A/B testing emails, especially workflows, to refine your messages
* Not sending emails too often, nor forget to send them for so long that your contacts forget who you are

But to be in the best position to increase your email marketing conversions and get the highest ROI, there are many valuable tools worth adding to your marketing stack. We've compiled 10 of the best to get started with.


## 10 tools to get better results from email marketing

1. [Email marketing service](#email-marketing)
2. [Marketing automation](#marketing-automation)
3. [Inbox tool](#inbox-tool)
4. [Data enhancer tool](#data-enhancer)
5. [Landing page optimization](#landing-page-optimization)
6. [Email and conversiona nalytics](#email-conversion-analytics)
7. [Email verification and list cleaner service](#email-verification)
8. [Calendar scheduling app](#calendar-scheduling)
9. [CRM system](#crm)
10. [Two-way syncing](#two-way-sync)

### 1. Email marketing service{#email-marketing}

Getting more email conversions starts with **an email marketing tool you love using**. This could be part of your CRM or a standalone tool, but it needs to be a tool that you can get the most out of.

Some of the best email marketing tools to compare when you're starting out are [Mailerlite](https://www.piesync.com/blog/mailerlite-vs-mailchimp-which-email-marketing-software-is-best/), [Sendinblue](https://www.piesync.com/blog/sendinblue-vs-mailchimp-which-email-marketing-software-is-best/) and [Mailchimp](https://www.piesync.com/blog/sendinblue-vs-mailchimp-which-email-marketing-software-is-best/).

When you're choosing the best email marketing tool for your business, start free trials and compare your shortlist of services on:

* **User experience** – Do you like using the app and find it intuitive?
* **Functionality** – Does it include well-designed drag and drop templates if you need these? What about easy-to-use automation and A/B testing tools?
* **Price** – Does it fit your budget?
* **Integrations** – Does it [sync with your other favorite apps](https://www.piesync.com/solutions/email-marketing/)?

![piesync connectors list](//images.ctfassets.net/f2ysq090txql/1PIU4ISUYdkiXdBeGJI7Mn/8369976ad5d7d623e67c6f9cd88e2f52/piesync_connectors.png)

### 2. Data enhancer tool{#data-enhancer}

[With personalization comes conversions](https://www.piesync.com/blog/why-marketing-personalization-is-so-important-and-how-to-use-it/). To craft the most personalized emails and get high engagement rates from your messages, use a data enhancer tool that **increases your scope for personalization**.

[Clearbit](https://clearbit.com/enrichment) allows you to enter an email address or corporate domain and receive useful data from over 250 sources on 85 unique data fields, including company sector, job title and more.

### 3. Marketing automation{#marketing-automation}

Are you using marketing automation yet? This enables you to automatically **send the right emails to the right people at the right time**, which is one of the best ways to increase conversions from email. 

Some of the [the best marketing automation tools for small businesses](https://www.piesync.com/blog/the-best-marketing-automation-tools-for-small-businesses-and-how-to/) are:

* [ActiveCampaign](https://www.activecampaign.com) – their goal is to provide “true marketing automation”
* [HubSpot](https://hubspot.com/) - CRM with automation for internal workflows and external communication
* [SendinBlue](https://www.sendinblue.com/) - a powerful email provider with built-in email automation features
* [Mailchimp](https://mailchimp.com/) - the most popular email marketing service is now all-in-one marketing software

To help get your automation off to the best start, we've also compiled the [most impactful ways to automate your business processes](https://www.piesync.com/blog/9-ways-to-automate-your-business-processes-in-an-hour/) in the shortest time.

### 4. Inbox tool{#inbox-tool}

With your current tools, can you check if a particular contact has opened your email? What about scheduling messages to send at a specific time? With tools like [Boomerang for Gmail](https://www.boomeranggmail.com/), you can easily see if your emails have been opened. 

Many CRMs also have a great inbox sync – including [Copper](https://www.copper.com/), which is built for G Suite and works inside your inbox.

![homepage-gsuite](//images.ctfassets.net/f2ysq090txql/cnMxTdTfkVi0EY0kIi3Ii/d733b1430e69110333250c58d24d71a8/homepage-gsuite.png)

### 5. Landing page optimization{#landing-page-optimization}

To increase your email marketing conversions, think about **the pages where you want your contacts to convert**. Are they fully optimized? Take time to check if every page you link in your emails is high-quality, user-friendly and with a clear CTA that's a logical next step from the email content.

To maximize the conversions you get, use a landing page tool like [Unbounce](https://unbounce.com/) to build the most user-friendly page with an effective CTA.

### 6. Email and conversion analytics{#email-conversion-analytics}

How much data do you have on the emails you send? By collecting data throughout the funnel, you're in the best position to identify and fix any leaks that are losing you conversions. 

For email marketing that converts, some valuable data to inform your strategy is:

* Email sends, opens, bounces, clicks
* Conversion rate on landing pages
* Revenue, time to close and ROI from email marketing contacts and customers

### 7. Email verification and list cleaner service{#email-verification}

Reviewing your performance data *after* sending a campaign is all well and good, but what if you could check key information *before* sending to increase results? 

With a tool like [DataValidation](https://www.datavalidation.com/) you can quickly see the percentage of deliverable and undeliverable email addresses on your list prior to sending. This is a great way to eliminate bounces, improve email marketing conversions and boost ROI. 

You can also [sync DataValidation two-ways with the rest of your tech stack](https://www.piesync.com/datavalidation/) to remove undeliverable emails from all tools.


### 8. Calendar scheduling app{#calendar-scheduling}

What does a conversion look like to your business? If it's booking a time in your team's calendar, such as for a demo call, maximize the number of meetings set with a calendar scheduling app.

With a tool like [Calendly](https://www.calendly.com/), you can include links in your emails that enable **qualified leads to quickly book a meeting** at a time that suits both of you.

![calendly scheduling app](//images.ctfassets.net/f2ysq090txql/1aUw7K7zzscAp8cBoDc2lY/e117f8499f4a3de37159983407e70786/calendly_scheduling_app.png)

### 9. CRM system{#crm}

The businesses with the best operations tend to have a CRM that their team likes using and can rely on. Your CRM increases email marketing conversions by helping you send the right content to the right groups of people, maximizing the chance that they'll respond to the CTA and convert.

<RelatedPost slug="the-best-crms-for-small-businesses-pros-cons-and-what-you-need-to-know"/>

To get the best results from your CRM, make sure that all of your contacts from all apps are [synced to it as well as your mailing list](https://www.piesync.com/solutions/crm/). Make sure the right segmentation and data are synced too, like original source, business information and up-to-date contact details.

### 10. Two-way syncing{#two-way-sync}

To get better results from email marketing, look at who you're sending to. Are all contacts who have opted in across all apps in your mailing list? You might be missing email addresses from your webinar tools, personal inbox or other lead gen tools.

To make sure that every single contact is synced to the right place, [use PieSync to connect your data between apps](https://www.piesync.com/) and have every piece of data exactly where you need it.

Is your email marketing conversion rate in need of a boost? Get the best results from email by adding these tools to your marketing stack...

The PieSync Blog

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Stories from Marketing Experts at the Startup Growth Week

RingCentral vs. Aircall: which VoIP phone software is best?

Sync your Wallee customer data with 212 other applications

7 challenges for growing businesses - and how to fix them

10 tools to increase email marketing conversions