![Build a data driven company best practices](//images.ctfassets.net/f2ysq090txql/18iKXH3Z4HLI4HnKVGC5TO/f06209fd17145c497cfc2868e7cd481f/campaign-creators-NIjzLb8SHfA-unsplash-min.jpg)

Data is a core part of our company DNA here at PieSync. Which you can only expect, really: we exist to help our customers [connect their own data](https://www.piesync.com/why/)!

We've built our company on good data principles and processes from the start that have enabled PieSync to scale effectively with data by our side.

But what exactly has this looked like, and how can you use our learnings to strengthen your own data analytics and reporting? Let's talk you through our best advice.

---

## 9 best practices for reliable analytics and reporting

1. Make the decision to focus on data
2. Find analytics apps that work for you
3. Figure out your core KPIs
4. Use segmentation
5. Divide your data between dashboards
6. Set clear targets for the year
7. Have standardized processes
8. Create a clear overview of the full funnel
9. Do occasional manual checks

&nbsp;

### 1. Make the decision to focus on data

When you have a strong foundation for data management and reporting in place – and you hire for and nurture data literacy – you remove the likelihood of bad data trickling through. 

It starts with __making the decision__ that data is important to your business. This will influence how you hire and train your team and the tools you invest in.

Having multiple eyes on your data also increases accuracy and reliability, as there's more chance of an inconsistency being picked up.

&nbsp;

### 2. Find analytics apps that work for you

As PieSync has grown, we've found that Google Analytics doesn't give us the accuracy we need after the sign-up stage in our customer journey.

To make our reporting more reliable, we switched to [Chartio](https://chartio.com/) to visualize data that we collect via SQL scripts we write inside our team.

Why Chartio? We love the scope for building highly customizable interactive charts and creating the exact outcomes we want with SQL.

Whichever analytics tool you choose, make sure it's cloud-based and you can configure it for maximum accuracy. Simple and accurate analytics beat complex and unreliable analytics every time.

Here are some other great options of tools to [automate your reporting workflows](https://www.piesync.com/blog/15-ways-to-automate-your-ecommerce-business/) with reliable data:

<RelatedPost slug="automate-business-reporting" />

&nbsp;

### 3. Figure out your core KPIs

Ruben, our growth marketing and data visualization pro at PieSync, shares his advice for effective and reliable data analytics:

> "You need to figure out the core KPIs for your company, team, and people. If your reporting is too extensive, people will get overwhelmed and won't use it. You need to decide what's really relevant and who needs to use each dashboard."

By balancing clear and concise data with detailed insights when you need them, you put your company in the best position for tracking and making use of performance data. It's all about finding that __balance between simplicity and complexity__.

<RelatedPost slug="more-reliable-business-data" />


&nbsp;

### 4. Use segmentation

We can't talk about effective data management without mentioning segmentation. __Segmenting your customer data__ enables you to [sync your apps](https://www.piesync.com/why/), send the most personalized emails and create automated workflows that deliver exactly the right content.

When it comes to your performance data, segmentation gives you access to the most insightful analytics.

By slicing and dicing your data, you can drill down into detailed analytics for every area of your organization. It's your best way to understand exactly what's working and what needs work throughout your team and funnel.

&nbsp;


### 5. Divide your data between dashboards

By dividing our data between different dashboards, we can:

* Give everyone a centralized view of the key company analytics
* Give individual teams and roles more in-depth, relevant and segmented insights

__On our company KPI dashboard__, we display only the top-level KPIs that are important for everyone. We keep these top-level KPIs to 5-10 to avoid overwhelming the team with too many numbers.

When you're in the PieSync office in Ghent, these KPIs are always visible on the TV screen. And when we're working remotely, we often share updates via Slack channels to keep everyone up-to-date with how we're performing against the month's targets.

__Our other main dashboards are divided by channel__. As one example, we have a dedicated dashboard for in-depth organic traffic insights. 

By dividing our data between dashboards for top-level KPIs and in-depth channel insights, we have a quick overview of performance and an easy way to understand changing trends.

&nbsp;


### 6. Set clear targets for the year

Our goal-setting process at PieSync is simple. We create clear goals for the year, divide these by month, input these into a sheet, and link this to Chartio.

We then break up these goals into smaller chunks, including by channel. This enables us to easily monitor conversion rates per channel and understand if results are coming from referrals, organic traffic, email marketing, social media, or any of our other key channels.

&nbsp;

### 7. Have standardized processes

Once you have good frameworks and KPIs in place as well as a focus on data integrity, your next step is to make sure you're collecting data in a standardized way. For our team, this means using the same tools and similar processes (such as SQL scripts for Chartio) to collect analytics.

&nbsp;

### 8. Create a clear overview of the full funnel

For our data analytics to be the most effective, we need a comprehensive view of the entire customer journey: from marketing to conversion and on to customer satisfaction. Ruben explains:

> To manage and track everything, you need to have a complete overview of the full funnel.

Having such a broad range of data also helps our team to reach company-wide and individual goals. We can see exactly how we're performing as a company and team, and having a dashboard to show you how close you are to your goals can be a real motivator.

One metric we track in-depth that's specific to PieSync is the popularity of our connections. We pay attention to which connections are bringing in new trials and customers, which ones our customers love, and which new apps are taking off fast. 

As well as creating the clearest overview of your funnel, think about the metrics that are specific to your organization that will help you deliver the best possible customer experiences based on data-driven insights.


&nbsp;

### 9. Do occasional manual checks

To check our data processes are working soundly at PieSync, sometimes we ask multiple people to pull the same data and compare results.

As there are so many ways to query something in SQL, if we get the same results this is a good sign for our data accuracy. It also removes our dependence on highly standardized processes and the need to follow exact steps to get accurate results.

----

To help you build a more data-driven organization, [use PieSync to connect customer data between your apps](https://app.piesync.com/signup/). With a two-way sync ensuring the latest changes are reflected across all business apps, you can enrich data in every app and make your insights more reliable. [Get started with a free trial](https://app.piesync.com/signup/) to get the most out of your customer data.

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Data is a core part of our company DNA here at PieSync. Here are some of the best practices we follow for the most reliable analytics and reporting.

9 tactics for reliable data & analytics we follow at PieSync

Data & Analytics

man typing on laptop while looking at data chart

Build a data driven company best practices

![Person on a laptop in a high rise office working on data intelligence](//images.ctfassets.net/f2ysq090txql/6gg79jhXKuxYjTddoPJqp8/a13a9edc79e19f758c87542b85498ad2/al-ghazali-vpTr0KN4vdY-unsplash-min.jpg)

Information is one of the most valuable assets of a company, especially when it's information about the contacts, prospects and customers that bring revenue to the business.

However, customer data isn't always easy to manage... in fact, it can get unruly real quick, especially considering that the average small business is using [102 different apps](https://www.blissfully.com/saas-trends/2020-annual-report/), many of which collect different types of data.

Each of these apps adds more power to your SaaS stack – such as marketing automation functionality, or omnichannel customer support – but these apps aren't always working together or communicating data changes between them.

As your business grows and higher volumes of data flow in, if you don't have [good contact management](https://www.piesync.com/blog/ultimate-guide-to-contact-management/) processes in place you'll probably face __these data headaches:__

* [Data silos](https://www.piesync.com/blog/data-silos-what-they-are-what-causes-them-and-how-to-fix-them/), or data that's inaccessible to parts of your organization
* [Duplicate contacts](https://www.piesync.com/blog/4-ways-to-fix-and-prevent-duplicate-contacts-for-cleaner-data/) from double data entry
* Conflicting data in different apps, without knowing which one is correct

One of the biggest challenges for strong business operations is __unifying customer data in all apps across the business__. For this, you need syncing.

&nbsp;

## What makes a sync intelligent?

There are several ways you can move data between your apps. You could do a manual CSV import and export, but [that can be a real headache](https://www.piesync.com/blog/why-csv-sucks/). Many apps offer native integrations, but these can be very inflexible and only sync data in one direction (from App A to App B, but not back again).

When it comes to intelligently syncing your contact data between apps, __there are a few things you should look for__:

* Two-way synchronization
* Real-time updates
* *If-this-then-that* conditional logic
* Customizable field mapping

[PieSync's two-way syncing solution](https://www.piesync.com/why/) guarantees these four things to connect your apps. PieSync is an [iPaaS](https://www.piesync.com/blog/ipaas-complete-guide/), or Integration Platform as a Service, which sits between your apps to act as the traffic warden for data flow:

![What is iPaaS](//images.ctfassets.net/f2ysq090txql/7MaF3nEPEc5Y6DwkTe9IGI/ad87caea037192e1a813684e269c6235/iPaaS_visuals__2_.png)

<RelatedPost slug="keep-customer-data-up-to-date-everywhere"/>

&nbsp;

## How to implement intelligent data syncing

PieSync synchronizes contacts between [more than 240 cloud apps](https://www.piesync.com/connections/) bidirectionally and in real time. This means that whenever a customer's information is added or modified in one app, the change is automatically synced to the other one. 

You can sync:

* [Contact data](https://www.piesync.com/solutions/contacts-sync/)
* [Lead data](https://www.piesync.com/solutions/lead-sync/)
* And for some apps, [company data](https://www.piesync.com/solutions/company-sync/)

When you set up the sync, you create [_if-this-then-that_ rules](https://www.piesync.com/blog/how-to-use-if-then-rules-for-a-more-productive-business/) to determine exactly what data should flow where. You can also banish conflicting data before it happens by __choosing which app is more reliable__ when setting up your sync.

<RelatedPost slug="how-to-use-if-then-rules-for-a-more-productive-business"/>

It's easy to maintain your segmentation for sales, marketing and support to ensure nothing is lost when you sync data between your apps. For example, passing on segmentation data from your CRM to an email marketing tool means you can seamlessly create highly personalized emailing campaigns per industry, location, type of contact, or list.  

You could sync contacts between [Insightly CRM and Mailchimp](http://piesync.com/insightly/mailchimp/), where you hold your mailing list, and customize which conditions or filters to apply to the sync:

![Insightly and Mailchimp sync with PieSync](//images.ctfassets.net/f2ysq090txql/568M3IP9pGMqVzydrBTvKz/04a080d5395bd8021dc6dd108eac3064/screen-shot-2020-03-10-at-10-52-10.png)

&nbsp;

How about creating a connection between a billing software and a CRM? The condition could be: **if** a contact is in my billing software **and** it's in a high revenue group, **then** sync the contact to my CRM **and** tag them as a VIP client.

Endless sync combinations like these can help your business to maximize the value of the SaaS stack you invest in – and receive the highest impact from your customer data with better marketing, sales and support experiences.

cta-1-best-syncing-app-ever-connect-your-apps

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The best way to sync your contact data is with an intelligent two-way syncing solution between your apps. Learn how to get this right in our syncing guide.

How to use PieSync's intelligent data syncing between your apps

Software Integration

Person on a laptop in a high rise office working on data intelligence

How to use intelligent data syncing between your business apps

Dialpad

![Dialpad integration with other apps](//images.ctfassets.net/f2ysq090txql/2KkmMnV3smUY1PwtYIHi0x/2096e862a5c6ca0320aaedd6e621bdbf/Dialpad-Launch.png)

## Sync your Dialpad contact data with other apps

[Dialpad](https://www.dialpad.com/) allows you to connect your team with a platform that powers voice, video, messages, and meetings across your existing devices.

PieSync offers a two-way data sync that works in real time connecting best-of-breed business application. That means that if there's new or updated information in one app, you'll have that change available in the other app automatically. 

__In case you are wondering... Yes! This the end of out-of-date contact data or the unfortunate CSVs import/export__ 

You can connect all kinds of applications to Dialpad, such as CRMs, email marketing or support apps. These are the apps we have available today: 

<Widget type="piesync-widget" left="dialpad" size="compact" />

__Need another app in sync? Every Wednesday, PieSync releases a new application.__ If the business tool you are using is not available yet, go to the pipeline and [vote for the app you need.](https://www.piesync.com/connections/) 

## Setting up your 2-way sync

__When you configure a sync, PieSync will start by checking your existing data and it will help you detect and manage duplicates (in case there's more than one contact with the same email address).__ Both applications will be enriched with new information, empowering your entire software stack inmediatly.

You can use PieSync top features to customize the workflow of data between Dialpad and your connected app. Here are some interesting options for you: 

#### Rule-Based Sync

When you are working with big databases, it can happen that you don't need all the data from all your apps in sync. Thanks to PieSync's ["if-this-then-that" rules or conditions](https://www.piesync.com/blog/introducing-intelligent-syncing/) you can choose which contacts to sync and how; according to attributes, tags, labels, lists, etc. 

![hubspot and dialpad integration](//images.ctfassets.net/f2ysq090txql/71QIDVpZww0pCZ415n2zwc/0fd0f11b28b923ff5c4df49b87ccdea8/hubspot_and_dialpad_integration.png)

#### Default Mapping

PieSync will automatically map most of your contacts' information fields: name, email, address, phone number, etc. 

![dialpad and hubspot](//images.ctfassets.net/f2ysq090txql/wqBMYnBWAG8n9mQ9C6QZo/6f333dae4cae0055f9ba4cc400db8635/dialpad_and_hubspot.png)

<Button href="https://www.piesync.com/dialpad/" text="Try it now!" />

## Top Syncs 

Some popular syncs for phone systems are: 

#### Dialpad + CRM 

- [Dialpad and HubSpot](https://www.piesync.com/dialpad/hubspot/)
- [Dialpad and Copper](https://www.piesync.com/dialpad/copper/)
- [Dialpad and Pipedrive](https://www.piesync.com/dialpad/pipedrive/)
- [Dialpad and Follow Up Boss](https://www.piesync.com/dialpad/followupboss/)

#### Dialpad + Customer Support tool such as...  
- [Dialpad and Front](https://www.piesync.com/dialpad/front/)
- [Dialpad and Help Scout](https://www.piesync.com/dialpad/helpscout/)
- [Dialpad Phone and Intercom](https://www.piesync.com/dialpad/intercom/)

#### Dialpad + Contact Repository such as... 
- [Dialpad and Google Contacts](https://www.piesync.com/dialpad/google-contacts/)
- [Dialpad and iCloud](https://www.piesync.com/dialpad/icloud/)
- [Dialpad and Contacts+](https://www.piesync.com/dialpad/fullcontact/)

But the combinations and workflows you can create are limitless! Keep your software stack in sync, your way!

__Need help to configure your connection? You can always visit our [Support Center](https://www.piesync.com/help/connector-apps/dialpad/) to get extra information about this connection.__

<Button href="https://www.piesync.com/dialpad/" text="Try it now!" />

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A sync solution is now available for Dialpad users! From now on, you can sync your favorite VoIP with 251 apps two-way and in real-time. Have your data is always available and up-to-date across your entire software stack.

Synchronization with Dialpad and 251 other apps

Announcements

Dialpad integration with other apps

Connect Dialpad with 251 other apps! Have your contacts in sync and always up-to-date 

![Comparing zapier vs piesync for data syncing](//images.ctfassets.net/f2ysq090txql/67UN0GMrrWfD3TljHRPhOO/1a4f42a096dfcbd643522ca26b7a5e08/piesync-vs-zapier.png)

How many apps is your business using? If you're like most, the answer isn't one or two. [According to research in 2020](https://www.blissfully.com/saas-trends/2020-annual-report/), the average small business uses 102 different apps, while each mid-market business uses an average of 137 apps. *That's a lot of data.*

These apps bring a lot of power to your business, spanning a multitude of functions and departments. But it's not always easy to __get your apps to talk to one another__.

To solve this, you need to sync your apps. Although you can connect some apps with native integrations offered by the platforms you're using, these can be limited. For the best results, you need an app that's designed for the job.

Two of the best tools specifically designed to connect your apps are [PieSync and Zapier](https://www.piesync.com/piesync-vs-zapier/). But what's the difference between them, and how can you choose the best fit for your business? Read on for our head-to-head comparison.

&nbsp;

* [Introducing PieSync and Zapier](#piesync-vs-zapier)
* [When to choose PieSync](#choosing-piesync)
* [When to choose Zapier](#choosing-zapier)
* [Examples of using PieSync and Zapier](#examples)
* [When to use Zapier and PieSync together](#using-piesync-and-zapier)
* [Comparing pricing](#pricing)
* [Summary: when to choose Zapier vs. PieSync](#summary)

---

## Introducing PieSync and Zapier{#piesync-vs-zapier}

&nbsp;

### About PieSync

[PieSync](https://app.piesync.com/signup/) is designed to __continuously sync contact data between your apps,__ in real time and two ways. This means more reliable, up-to-date and enriched data on every platform. You have control over the direction of your sync, and can choose one-way and two-way connections between your apps. 

With PieSync, you can sync contact, company and lead data, including any historical data you have already collected. PieSync has been based in Ghent, Belgium since its beginning in 2012 and was [acquired by HubSpot](https://www.hubspot.com/company-news/piesync) in 2019.

&nbsp;

### About Zapier

[Zapier](https://zapier.com/) enables "easy automation for busy people". It connects your apps with __automated one-off, one-way workflows__ that move info between your apps following the exact rules you set. 

With more than 2,000 connecting apps, it enables a huge range of imaginative automations to save you time in and out of work. Zapier has been a 100% distributed team since the company began in 2011.

----

## When to choose PieSync{#choosing-piesync}

&nbsp;

### 1. You're working with contact data

The best way to tell if PieSync or Zapier is a better fit for your business is asking if you need to sync contact data.

If you do, PieSync is an excellent fit. This is exactly what it's made for: creating a tailor-fit bridge between your apps to continuously sync the right contact data based on personalized conditions.

As it supports two-way syncing, whenever anything changes in one app, it's instantly reflected in your synced apps. Unlike Zapier, PieSync syncs __historical data__, so you're not starting from scratch when you sign up.

PieSync is designed for:

* [Contact data syncing](https://www.piesync.com/solutions/contacts-sync/)
* [Company data syncing](https://www.piesync.com/solutions/company-sync/)
* [Lead data syncing](https://www.piesync.com/solutions/lead-sync/)

![PieSync two-way contact data sync](//images.ctfassets.net/f2ysq090txql/4tRrp0qKvZP7GP6K2CENr8/5b1455ead185f8e1217921c25901e4b3/PieSync_two-way_contact_data_sync.png)

&nbsp;

### 2. You want to work with the same, correct and updated information in different apps and devices

While Zapier offers one-way trigger-action automations, PieSync creates __a two-way mirror between your contact databases__. You can make it so the contact data in your email marketing list and CRM exactly match, or set up a sync so that only customers are synced with your support software. 

When any of the contacts that match your rules change, so does the data in the synced app. This gives your team an accurate view in every app.

For example, you could create a continuous two-way sync between your contacts in Google Contacts and HubSpot:

&nbsp;

![Connecting HubSpot and Google Contacts with PieSync](//images.ctfassets.net/f2ysq090txql/3bzeVtnSBTM6j5jFL8QZ1Z/1492bb35348aded588c5ef477d26283a/Screenshot_2020-09-15_at_16.43.26.png)

&nbsp;

### 3. You want reliability and accuracy

Because PieSync focuses on keeping contact databases in sync, it's optimized for keeping your data __accurate and consistent__ across multiple apps at any time. It does this by:

* Enabling __custom syncs__ based on lists, groups, tags, and other contact properties.
* Using __automated and custom field mapping__ to perfectly align data between your apps.
* Syncing your apps __in real time__, so all of your data is always up-to-date when something changes.

![PieSync customizable two-way data sync](//images.ctfassets.net/f2ysq090txql/4FPw1vS7L2tvJjGb7s43cR/81bc0d254627912f1784244351af6705/Screenshot_2020-09-15_at_17.02.32.png)

----

## When to choose Zapier{#choosing-zapier}

&nbsp;

### 1. You don't need to sync contact databases

Zapier isn't made for handling large amounts of data between apps, so it's not a good fit for keeping contact databases in sync. Instead, it's a great solution for one-way, trigger-action automations from App A to App B. 

Your Zaps might include contact data - such as alerting your team of new HubSpot leads on Slack – but these are small, one-off pieces of data. To create a [true two-way sync between your apps](https://www.piesync.com/solutions/contacts-sync/), PieSync will be a better fit.

![Automation with Zapier](//images.ctfassets.net/f2ysq090txql/22LvILgr0AGNcZeRPjym2A/82c8799d1fe86256925464ec45b7ae73/automate-_1_.png)

&nbsp;

### 2. You want automation, not a true sync

If PieSync is about *syncing*, the best word to associate with Zapier is *automation*. It's a fantastic app for saving time, reducing workload, and achieving much more than you could with your individual apps. If you want App A to trigger App B to do X, Y and Z,  Zapier can probably solve it.

Here are a few examples of Zaps you could create between project management app Asana and Slack:

![Examples of Asana and Slack zaps](//images.ctfassets.net/f2ysq090txql/f38U7ujZbUIulQlZY196U/882d15816eca847b864f661813ff0351/Screenshot_2020-09-15_at_16.42.51.png)

&nbsp;

### 3. You want flexibility

Zapier thrives when you want to create super flexible and imaginative automations. With 2,000 connectors, the sky really is the limit. For example, you could automatically send email attachments to Dropbox and let your colleague know about it on Slack.

![Most popular Zapier connections](//images.ctfassets.net/f2ysq090txql/4Yl2Req3eGdelC4YVlU6x0/54de6cc8e21703a663ebd6cd0de32882/Screenshot_2020-09-15_at_16.47.36.png)

----

## Examples of using PieSync and Zapier{#examples}

Looking for some real-world examples of how you could use Zapier and PieSync? Here are a few use cases to help you understand the difference between the two solutions:

| PieSync use cases     | Zapier use cases     |
| ---------- | ---------- |
| Syncing your CRM and email marketing app so the data always perfectly matches      | Triggering a Slack notification when there's a new customer in HubSpot      |
| Syncing customers from your CRM to your support platform       | Adding new leads in Pipedrive to a Google Sheet       |
| Syncing sales-ready leads from your email marketing app to your CRM with a sales label      | Generate receipts in QuickBooks Online for new Stripe charges       |

----

## When to use Zapier and PieSync together{#using-piesync-and-zapier}

If you're having a tough job choosing between Zapier and PieSync, not to worry. Many businesses choose to use Zapier and PieSync together for great results.

Think of PieSync as a way to strengthen the foundations of your data, and Zapier as the fancy lighting, rugs and decorations on top. You can keep your contact databases perfectly in sync with PieSync *and* layer trigger-action automations on top of it with Zapier.

Because PieSync helps to clean and enrich your data, it can also help you to __get better results from your Zaps__.

----

## Comparing pricing{#pricing}

Both Zapier and PieSync have volume-based pricing that depends on the number of syncs or zaps you need to carry out. Here's how they compare.

&nbsp;

### Zapier pricing

[Zapier pricing](https://zapier.com/pricing) is based on Zaps and Tasks. Every unique connection between your apps is a __Zap__.

A __Task__ is counted every time a Zap successfully moves data or takes action, for instance each time you create a Google Doc for a Google Calendar event.

Zapier has a Free plan, although this is limited to 100 Tasks per month and five single-step Zaps.

![Zapier pricing in 2020](//images.ctfassets.net/f2ysq090txql/19OpIFFx7dDlzC3Oy5suIJ/cf69a73231794ebce724457ad01e797b/Screenshot_2020-09-15_at_16.19.42.png)
&nbsp;

### PieSync pricing

PieSync [keeps pricing simple](https://www.piesync.com/pricing/) with two plans: Starter from $39/month and Pro from $49/month. The price depends on the number of contacts in your database, so you only pay for exactly what your business needs at any time.

There's also a [14-day free trial](https://app.piesync.com/signup/) to set up your first syncs and see how it helps your business.

![piesync pricing plans](//images.ctfassets.net/f2ysq090txql/5pUfmMbv1BphsphJa3zgel/90b4d8c202a832587caed86de24f8a95/Screenshot_2020-10-02_at_12.06.00.png)

---

## Summary: when to choose Zapier vs. PieSync{#summary}

While Zapier thrives with imaginative automations based on triggers, PieSync is unique in that it creates a continuous two-way sync of your contact data in real time. 

It's not a case of *which app is better*, but which app is right for your business needs. And as we mentioned further up the page, you can [use Zapier and PieSync together](#using-piesync-and-zapier) for great results!

Here's our summary of the best use cases for both PieSync and Zapier:

&nbsp;

| When to choose PieSync     | When to choose Zapier     |
| ---------- | ---------- |
| You're working with contact data       | You're not working with contact data       |
| You want to work with the same, correct and updated information in different apps and devices       | You want automation, not a true sync       |
| You want reliability and accuracy       | You want flexibility       |

&nbsp;


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Zapier and PieSync might look like similar solutions for connecting your apps, but they're built for different use cases. Here's how to choose the best fit for your business.

PieSync vs. Zapier: which is the best solution for connecting your apps? 

App Comparisons

Comparing zapier vs piesync for data syncing

PieSync vs. Zapier: which is the best solution for connecting your apps?

Nusii

![nusii integration ](//images.ctfassets.net/f2ysq090txql/2q10fQjkYZAccnpGbIbIgb/b46e7899d3eca75df1d892d2121f010d/Nusii-launch-thumbnail.png)

## About Nusii

[Nusii](https://nusii.com/) is a proposal software for creative agencies and online businesses. Stop fighting with Word, Google Docs, and unruly PDF’s. Nusii is the fastest way to close your next deal.

If you are using Nusii next to other business tools such as a CRM, email marketing tool or support app, you need an iPaaS like PieSync to keep them all together.  

Here's how it works... 

## PieSync for Nusii 

__PieSync takes integration solutions to the next level with real time synchronization.__

A two-way or bidirectional sync implies that __whenever you add or modify your customers' data in one tool, you’ll have it automatically up-to-date in the other one, and vice versa.__  

You can also select to also have it in sync, but only in one direction. 

Contact integration helps you avoid isolated data and it takes away the pain of importing/exporting CVS files. Plus, PieSync keeps in mind historical data, which will help you avoid duplicates.

Here are the business tools you can currently sync with Nusii: 

<Widget type="piesync-widget" left="nusii" size="compact" />

The app you are searching for is not here? Don’t worry! We are launching a new one every Wednesday! [Vote for your favorite cloud-based app!](https://www.piesync.com/connections/)

## Some use cases 

#### Sync Nusii and your CRM

Your CRM is the place where you store most of your business contacts. Wouldn't it be great to have it in sync with the software you are using to create proposals? That way you could easily manage the contact information between tools preventing manual data entry and mistakes. 

With PieSync you can have a two-way sync solution for CRMs like [HubSpot](https://www.piesync.com/nusii/hubspot/), [Salesforce](https://www.piesync.com/nusii/salesforce/), [Pipedrive](https://www.piesync.com/nusii/pipedrive/), [InfusionSoft](https://www.piesync.com/nusii/infusionsoft/), [Copper], and many [others](https://www.piesync.com/connections/crm/). 

#### Sync Nusii and your Accountancy app

After getting your proposal approved, you'll need to process your customers' payments and keep track of your incomes. To automate the process of storing their contact information into your accounting app, you can connect Nusii to the best accountancy apps, such as [Quickbooks](https://www.piesync.com/nusii/quickbooks/), [Freshbooks](https://www.piesync.com/nusii/freshbooks/), [Zoho Invoice](https://www.piesync.com/nusii/zohoinvoice/), [Xero](https://www.piesync.com/nusii/xero/), and many more.

#### Sync Nusii and your other business tools 

You can also have Nusii in sync with [customer support ](https://www.piesync.com/connections/customer-care)apps, [email marketing](https://www.piesync.com/connections/email-marketing/) tool or [VoIP](https://www.piesync.com/connections/voip/). Dozens of combinations can adjust to your business needs.

<Button text="Start your sync!" href="https://www.piesync.com/nusii/" />

## Top Features 

#### A rule-based sync 

To offer you a more customized experience, you can choose to sync your entire database or just a subset. By using [“if-this-then-that”](https://www.piesync.com/blog/introducing-intelligent-syncing) rules or conditions, you can decide to sync only certain contacts according to groups, lists, tags, labels or any other attribute.

![nusii + hubspot](//images.ctfassets.net/f2ysq090txql/7wxfdw0lcRlG5YYLa3Xovp/3f2f2534abd044c1042e69dca5aefd37/nusii___hubspot.png)

#### Default mapping + Custom mapping 

PieSync will automatically map most of your contacts’ information fields: name, email, address, phone number, etc. If you’ve created custom fields, you can also manually map as many fields as you wish:

![field mappings Nusii](//images.ctfassets.net/f2ysq090txql/4uAHUTXBba4lvakFszvzEj/36a9e79a4a55ba372590e8de4431d4cf/field_mappings_.png)

__Need help to configure your connection? You can always visit our [Support Center](https://www.piesync.com/help/connector-apps/nusii/) to get extra information.__ 

So what are you waiting for? 

<Button text="Start your sync!" href="https://www.piesync.com/nusii/" />

cta-12-spend-less-time-managing-data

12 (FULL) - Contact management - spend-less-time-managing-data

Our two-way sync solution is now available for Nusii users. Have your Nusii customer data in sync with 251 other business tools in real time. 

Integration solution for Nusii: A two-way sync between Nusii and 251 apps

nusii integration 

Good news! From now on, you can connect Nusii with 251 applications

![Creative marketer working on laptop at a desk](//images.ctfassets.net/f2ysq090txql/4vbcvZMGJSu4ZgERkmgtvO/1b6e0881bd8332dcf2b313c214fc5270/mia-baker-322586-unsplash.jpg)

If you counted up all the different ways you reach potential customers, it would likely span tens — if not hundreds — of different channels.

With so many marketing channels at your fingertips, you're likely using at least the following channels, each of which has countless variations:

* Social media marketing
* Content marketing
* Email marketing
* Paid advertising

Using multiple marketing channels in parallel can mean you have an __omnichannel__, __multichannel__ or __integrated__ marketing strategy – or all of those.

But what's the difference between these, and how can you combine them to create the strongest marketing strategy for your business?

Here's our guide to what you should know for your marketing strategy for the year ahead.

---

## The difference between omnichannel, multichannel and integrated marketing 

__Multichannel marketing__ uses several online and offline channels at the same time to market to your prospects and customers. This increases brand exposure and keeps your product or service top of mind.

__Omnichannel marketing__ is slightly different than multi-channel marketing. Its focus is on the customer, not the brand, and the message changes and adapts to how the customer has interacted with other channels. This strategy has more emphasis on [personalization](https://www.piesync.com/blog/why-marketing-personalization-is-so-important-and-how-to-use-it/) and segmentation.

__Integrated marketing__ is similarly about delivering a consistent experience on every channel. With it, you arrange your different marketing channels to work together to promote your products or services in a holistic way, usually through a strategic campaign.

Integrated marketing is similar to multichannel and omnichannel marketing, but it's specifically about __what aligns the message__ you’re sharing on those separate channels. It depends on having a consistent view of your contacts in every app, with [the right data synced between them](https://www.piesync.com/why/).

Read on to learn more about integrated marketing campaigns and best practices, which we think will be the most impactful addition to your strategy in the year ahead.

&nbsp;

## The cornerstones of successful integrated marketing

What makes for a successful integrated marketing campaign? As with much of marketing, it's about getting these three things right:

* Content
* Audience
* Channels
* Data

To drill deeper, here are the key principles to pay attention to for the most impactful results in your integrated marketing strategy.

&nbsp;

### 1. Find the unique blend of channels for your audience

Not all integrated marketing strategies look the same, and that's because every audience has its differences. Every organization has [target personas](https://www.piesync.com/blog/marketing-strategy-for-startups/) to tailor communications to, and each of these will prefer different communication channels.

Your job as a marketing manager is to find and hone that ideal balance, sharing your message through the most relevant ways and in the most convenient places for your audience.

<RelatedPost slug="marketing-strategy-for-startups" />

&nbsp;

### 2. Create adaptable assets

An integrated marketing campaign depends on a multichannel strategy that delivers a consistent message in many different places. For that, you need to easily adapt your content to many different formats. 

Get into the habit of thinking how you can __repurpose your content__. For instance, a podcast discussing the best tablets for designers could also provide content for evergreen blog posts, email sequences, and social media posts. Each of these formats will provide new opportunities for lead generation and nurturing.

The integrated marketing campaigns that are the most time-efficient and high-impact are often built on highly adaptable assets.

&nbsp;

### 3. Track the big and small picture

Let's be clear: tracking isn't everything! If you have a fantastic analytics platform and dashboards but don't actually put the work into thinking up and deploying creative campaigns, you won't have anything to track.

That said, tracking is the perfect partner for a well-built marketing campaign that reaches the right people in the right places. With relevant KPIs and [automated dashboards](https://www.piesync.com/blog/automate-business-reporting/), you know exactly how you're performing, where the highest ROI is, and where you can harness future opportunities.

Put most of your team's collective energy into creating your actual campaigns, but make sure to track important big and small metrics to monitor your results, segment your audience, and pivot effectively.

<RelatedPost slug="automate-business-reporting" />

&nbsp;

### 4. Apply what you learn everywhere

Integrated marketing isn't a set-it-and-forget-it model. It requires constant tweaks to be successful, both on a macro level with your big picture strategy, and on micro levels with content personalization, A/B tests, and other small adjustments. 

For instance, if you find out that one of your target audiences is much more likely to convert when offered your premium package instead of the economy edition, don't just apply that learning in one place. When you learn something about your audience, optimize your strategy everywhere.

Yes, it takes longer to update multiple channels, but it's worth it because it contributes to a __consistent and streamlined experience__ for your prospects. And that always has a return on investment.

You can also save time on manual data updates by [automatically syncing your data](https://www.piesync.com/why/) between apps. This means that when something changes in one app, it's reflected everywhere.

&nbsp;

### 5. Integrate your data and apps

One of the most common stumbling blocks for integrated marketing is having disconnected data in your marketing apps.

For an integrated campaign to be successful, you need an accurate and up-to-date view of your contacts in every app. This provides the basis for segmentation, personalization, and only contacting the people who want to hear from you.

For the strongest data foundation to build your integrated marketing strategy on, start by syncing your apps two ways with PieSync. An easy place to begin is by [syncing your CRM with your email marketing app](https://www.piesync.com/solutions/email-marketing/), enriching the data about your subscribing contacts and keeping all lists and tags updated everywhere.

<RelatedPost slug="keep-customer-data-up-to-date-everywhere" />

---

## Get your integrated marketing strategy right

For the best results in your marketing team, keep thinking back to the key principles of integrated marketing: content, audience, channels and data. Frequently ask yourself and your team:

* Are you sharing the most relevant __content__ for a defined __audience__?
* Are you communicating with your audience on the __channels__ they prefer?
* Are you collecting __data__ to provide the most personalized messaging on every channel and to continually hone your strategy?

To give your marketing strategy a boost, start by syncing contact, prospect and customer data between your apps using PieSync for the most insightful view everywhere.


cta-4-accurate-customer-data-for-the-complete-journey

4 (FULL) - Sales, marketing & support - accurate-customer-data-for-the-complete-journey

cta-half-4-accurate-customer-data-for-the-complete-journey

4 (HALF) - Sales, marketing & support - accurate-customer-data-for-the-complete-journey

Creating a multichannel marketing strategy isn't always enough: you also need an integrated strategy. Learn about integrated marketing and how to get the benefits.

How to create the strongest integrated marketing strategy

Marketing

Creative marketer working on laptop at a desk

SendGrid

![Mailgun vs SendGrid comparison](//images.ctfassets.net/f2ysq090txql/79IzppJqfbs1B7koeNLzRU/da40b78c28bd65c7bfe521b50f23001d/mailgun_sendgrid_logo.png)

Every organization has unique requirements for email. While some businesses need a solution to send simple marketing newsletters and drip workflows, others need an advanced __email infrastucture__ for high-volume and transactional sending.

In this app comparison, we're focusing on the technical end of that spectrum and two of the strongest email platforms for developers: SendGrid and Mailgun.

Both tools deliver a great solution for high-volume sending, transactional workflows, and market-leading deliverability. But how do Mailgun and SendGrid compare, and how can you decide which email service is best for your business?

Read on for our head-to-head comparison of the two apps, including a comparison of features, pricing and ideal use cases.

&nbsp;

* [Introducing Mailgun and SendGrid](#mailgun-and-sendgrid)
* [When to choose Mailgun](#when-mailgun)
* [When to choose SendGrid](#when-sendgrid)
* [Feature comparison](#feature-comparison)
  * [Deliverability](#deliverability)
  * [Marketing emails](#marketing)
  * [Tracking](#tracking)
  * [Integrations](#integrations)
  * [Support](#support)
* [Comparing SendGrid vs. Mailgun pricing](#pricing)
* [Summary: when to choose SendGrid vs. Mailgun](#summary)

---

## Introducing SendGrid and Mailgun comparison{#mailgun-and-sendgrid}

### About Mailgun

[Mailgun](https://www.mailgun.com) markets itself as "The Email Service for Developers", offering powerful APIs that enable you to send, receive and track email effortlessly. Mailgun boasts a 99.99% uptime SLA and provides their email services to 225,000+ businesses, offering a powerful email API, Mailjet for email marketing, email validation, burst sending, inbox placement to predict deliverability issues, and more.

&nbsp;

### About SendGrid

In addition to being one of the best transactional email tools on the market, [SendGrid](https://sendgrid.com/) also offers email marketing features including easy-use design templates and sign-up forms. SendGrid is a leader in trusted email delivery for over 80,000 paying customers who use their service to send over 70 billion emails every month. SendGrid was [acquired by communications platform Twilio](https://techcrunch.com/2018/10/15/twilio-acquires-email-api-platform-sendgrid-for-2-billion-in-stock/#:~:text=Twilio%2C%20the%20ubiquitous%20communications%20platform,in%20an%20all%2Dstock%20transaction.&text=SendGrid%20will%20become%20a%20wholly,be%20converted%20into%20Twilio%20stock.) in 2018.

&nbsp;

Both Mailgun and SendGrid have an all-star client list on their homepage, such as __Microsoft and Lyft__ for Mailgun, and __Uber and Airbnb__ for SendGrid. 

As well as their email services, they also include additional features such as customizable analytics, in-depth segmentation, and advanced deliverability. With their powerful feature sets, it's no surprise they're trusted by the crème de la crème. 

But what's the difference between Mailgun and SendGrid, and which choice is best for you? Let's dig in.

---

## When to choose Mailgun{#when-mailgun}

### 1. You want ease of use

Mailgun offers brilliant [API documentation](https://documentation.mailgun.com/en/latest/), including libraries for popular languages like Python, Ruby, Java, C# and PHP, so developers can easily integrate email into their app.

Mailgun has a tribe of supporters [on G2](https://www.g2.com/compare/mailgun-vs-twilio-sendgrid-email-api), many of whom applaud the software's top-class ease of use and implementation. As of August 2020, Mailgun is rated 9.0 for ease of use, 9.1 for ease of admin, and 8.9 for ease of setup. 

For comparison, SendGrid averages 8.3 in these metrics. To make their email tool even more user-friendly, Mailgun also launched a new UI as of April 2019.

![New Mailgun design](//images.ctfassets.net/f2ysq090txql/6KgArAjqT8S1K8YxCO2Bst/9af74d94a2e4c1585dccf7d65cbeddc5/new-mailgun.png)

&nbsp;

### 2. You want to cut down on spam and throwaway emails

Mailgun’s [email validation service](https://www.mailgun.com/email-validation) is also popular among its users. It runs in real time and bulk tests on your emails to check that they actually exist. This cuts down on bounces and boosts your overall deliverability.

![MailGun email validation](//images.ctfassets.net/f2ysq090txql/5XB8bMMnB5wzU4AaY6jPDx/450270aaff5820fc002ce38758051337/MailGun_email_validation.png)

&nbsp;

Another perk: Mailgun has built a real-time suggestion service into their email validation service. When the tool picks up on a common typo (e.g. "@yaho.com" instead of "@yahoo.com"), it'll return it along with invalid status, so you can offer the suggestion to your user.

&nbsp;

### 3. You're not sending millions of emails just yet

Mailgun is a great choice for small websites and businesses that need a transactional email solution but won't be sending millions of emails from the get-go. 

With Mailgun's Pay As You Grow plan, you can send 5,000 free emails per month for three months, then switch to a pay-what-you-send model. This costs from $0.80 per 1000 emails.

![Mailgun email validation service](//images.ctfassets.net/f2ysq090txql/5CDofe4moxgi0UxCzIZFyu/8ba812bfd54b48c13e61b243555a9424/art_2x.png)

----

## When to choose SendGrid{#when-sendgrid}

### 1. You want more complexity

SendGrid isn't the most simple email service on the market, but for many developers, _that's a good thing_. Their software is extremely customizable. 

As a SendGrid customer, you can benefit from their RESTful APIs that are built on HTTP and return JSON for clear implementation. And with their comprehensive open-source libraries, you can code in your preferred language and consult use cases in Node.JS, Ruby, Python, Go, PHP, Java and C#.

![SendGrid RESTful APIs code](//images.ctfassets.net/f2ysq090txql/3RWXK14rO3uHpwxod9Izls/0d77f7e98d358d590fe4c9b0249b20bf/image-solutions-api-box-v3.jpg)

&nbsp;

SendGrid’s Pro 100k plan (starting at $89.95/month) includes a dedicated IP address, as well as **dedicated IP warm up** to gradually increase your email traffic automatically and **pooling** to send emails to control groups across multiple dedicated IP addresses.

Mailgun also includes one dedicated IP address in its Growth plan that starts from $80/month. However, dedicated IP pools are only available with the Scale plan from $90/month

&nbsp;

### 2. You want to send marketing emails with the same tool

If you want great API/SMTP **and** email marketing features, SendGrid is a great choice. Although Mailgun [lists email marketing functionality](https://www.mailgun.com/email-marketing), it's less developed than SendGrid's for now.

SendGrid has all the usual features for transactional emails, but offers the added benefit of email marketing services, which you can add to your subscription. This means that you can manage your transactional email and email marketing campaigns from the same dashboard. 

With SendGrid Marketing Campaigns, it's free to store up to 2,000 contacts and send up to 6,000 emails/month. Alternatively, the Basic plan starts at $15/month to send up to 5,000 contacts and 15,000 emails/month.

![SendGrid email marketing templates](//images.ctfassets.net/f2ysq090txql/6vJtFah4tIMoneHEQKjAwt/d129989159cb651ab6b571e2cdffa127/05-Test-and-Learn.png)

&nbsp;

If you purely need an email service for marketing, however, it's worth comparing SendGrid with alternatives such as Mailchimp which might be more accessible for your team.

<RelatedPost slug="mailchimp-vs-sendgrid" />

&nbsp;

### 3. You're working at scale

Although neither tool will let you down when you need to unexpectedly send a million emails on a Monday morning, SendGrid is slightly more popular with larger enterprises than Mailgun. This reflects its excellent flexibility and value for money when sending high volumes.

----

## Feature comparison of SendGrid vs. Mailgun{#feature-comparison}

&nbsp;

### Deliverability{#deliverability}

When you're sending transactional emails, especially at scale, **it's crucial to have an email tool with high deliverability**. You can't let your email end up in spam, or be delivered three hours later.

Does Mailgun or SendGrid have better deliverability? Both services seem to offer similar results, but here's what we know about each of them.

&nbsp;

#### SendGrid deliverability

SendGrid has led the way for transactional email since the company started in 2009 – and it's only gotten stronger since. SendGrid prides itself on its deliverability, scalability and in-depth email expertise.

SendGrid shares that customers who use their [Expert Services](https://sendgrid.com/solutions/expert-services/) have a **97% average delivery rate**, compared to an industry average of 85%. 

SendGrid offers advanced authentication with SPF and DKIM to prevent phishing and spoofing, plus artificial intelligence functionality. This includes ACE, their Adaptive Communications Engine, which is becoming an encoded AI across their platform to increase deliverability and adapt to changing ISP rules. 

SendGrid's massive scale (they send over 70 billion emails per month) generates the big data necessary for machine learning and drives results for every customer.

![SendGrid sender authentication](//images.ctfassets.net/f2ysq090txql/3gwSzIOm1JeyhllsQXYLsN/5430b76ad0b95ca6061efa121f1c4197/SendGrid_07-Deliverability.png)

&nbsp;

#### Mailgun deliverability

Mailgun also offers a [managed deliverability service](https://www.mailgun.com/managed) to provide API support, IP and domain reputation management, ongoing consulting and proactive monitoring of your email program.

[Mailgun shares](https://www.mailgun.com/deliverability-services) that it has an average __delivery rate of 97.4%__, including the .4% to nudge ahead of SendGrid here.

They also mention their emails have an average bounce rate of 0.42%, which is well under the industry average of 2%.

&nbsp;

### Marketing emails{#marketing}

#### SendGrid for marketing emails

SendGrid has a [dedicated product](https://sendgrid.com/solutions/email-marketing/) built for marketing campaigns, which offers everything a marketer needs:

* Email automation 
* Signup forms 
* Email testing 
* Email design 
* Email templates 
* Email statistics

One of SendGrid's top benefits is balancing user-friendliness and complexity for marketing teams, which sets it apart from Mailgun here. SendGrid has a very popular template creation tool for building personalized emails from scratch, or incorporating and leveraging existing or preset templates in your campaigns.

![SendGrid email marketing template builder](//images.ctfassets.net/f2ysq090txql/6JM5t4a1V1LendXxQEAKqr/1916ab5a0051dd34b8fcd5bcea5d06ca/solutions-campaigns-video-1540x939.jpg)

&nbsp;

#### Mailgun for marketing emails

As they make clear on their website, Mailgun is an email service for developers – not marketers. That said, Mailgun now offers [Mailjet](https://www.mailgun.com/mailjet/): their dedicated email marketing feature. You can create email templates and automate, send and monitor your email marketing campaigns. As with other Mailgun emails, you can benefit from the product's impressive deliverability.

However, they don't yet seem to have invested in it to the same extent as SendGrid, which has made it really easy for marketers to create and send emails.

![Mailjet email marketing product](//images.ctfassets.net/f2ysq090txql/6xGp9Q50lo3xuylF1ZILlp/d197116455f3d5b3671d51b94823a92d/pasted_image_0.png)

&nbsp;

### Tracking{#tracking}

#### SendGrid tracking

SendGrid does a great job at emphasizing the metrics that matter and helping you to get to know your contacts with audience insights. You can track data in real time on customizable dashboards and run more customized analysis using data exports.

![SendGrid analytics](//images.ctfassets.net/f2ysq090txql/6oyZt84kBvthMkJjaBkifD/d7e7da7ec1b5d0af579a4075e3e3e02b/SendGrid-Analytics.jpg)

&nbsp;

#### Mailgun tracking

Mailgun understands how important reporting is, and delivers in-depth, real-time data insights with easy segmentation and drill-down capabilities. Not only does this make it simple to track what's working, but you can also use your data to send the most personalized and relevant emails going forward.

On the reporting dashboard, you can compare metrics for accepted, dropped, incoming, delivered and suppressed emails.

![Mailgun reporting dashboard](//images.ctfassets.net/f2ysq090txql/1R02NVUeOC8rSH6vWdvptR/49094a8abcd9b3dfeadf8a8af71bedb1/expirable-direct-uploads_2Fa396a8cd-50dc-4890-bf6f-f630af402414_2Freporting.png)

&nbsp;

### Integrations{#integrations}

__SendGrid__ has a wide range of partners in their [marketplace](https://sendgrid.com/partners/marketplace/), including [Simon](https://sendgrid.com/partners/simon-data/) for better data and [Ongage](https://sendgrid.com/partners/ongage/) for an advanced front-end to manage your email ops.

__Mailgun__ has a more [limited number of integrations](https://www.mailgun.com/partners/), although it has strong partner connections with platforms such as [Customer.io](https://try.mailgun.com/customer-io/) for automated customer messaging and [Omnisend](https://try.mailgun.com/omnisend/) for automated ecommerce workflows.

<RelatedPost slug="keep-customer-data-up-to-date-everywhere" />

&nbsp;

### Support{#support}

When comparing Mailgun and SendGrid on customer service, SendGrid offers more support at a lower price point. This is worth keeping in mind if you want access to live chat support without paying for a high-volume plan.

That said, some customer review platforms regard Mailgun as having a better quality of support. [On G2](https://www.g2.com/compare/mailgun-vs-twilio-sendgrid-email-api), SendGrid is rated 7.7/10 compared to Mailgun's 8.7/10.

&nbsp;

#### SendGrid support

With SendGrid free plans, you can only access ticket support. With the Basic plan (from $15/month) you get ticket and chat support. With an Advanced plan from $60 month, you can also get phone support.

&nbsp;

#### Mailgun support

On a Pay As You Grow plan, you can access limited 24/7 ticket support. With the Growth plan from $80/month, you can also access instant chat support. Live phone support is only available on the Scale plan from $90/month.

|  Support offered    | SendGrid     | Mailgun     |
| ---------- | ---------- | ---------- |
| Ticket support       | All plans       | Limited with Pay As You Grow, 24/7 with Foundation plan ($35/month)      |
| Instant chat support       | With Basic plan ($15/month)       | With Growth plan ($80/month)       |
| Live phone support       | With Advanced plan ($60/month)       | With Scale plan ($90/month)       |

----

## Comparing SendGrid vs. Mailgun pricing{#pricing}

How much you pay for Mailgun or SendGrid depends on how many emails you need to send and what you need to do with the tool.

Both Mailgun and SendGrid offer certain features for free. Mailgun offers 5,000 free emails per month for three months, then you only pay for what you send. SendGrid gives you 40,000 free emails for your first 30 days then 100/day forever.

**What you get for free with Mailgun and SendGrid:**

| **Mailgun**  | **SendGrid**   |
| ------------ | ------------ |
| 5,000 free emails per month for 3 months, then you only pay for what you send (from $0.80/1000 emails)   | 40,000 emails for 30 days, then 100/day forever
  | Suppression management | Dynamic template editor
 | 5 days of log retention   | Email analytics
 | Limited 24/7 ticket support   | Ticket support

&nbsp;

### Mailgun pricing 

Mailgun offers four pricing plans for their product: 

* Flex (or Pay As You Grow)
* Foundation: from $35/month for 50,000 emails
* Growth: from $80/month for 100,000 emails
* Scale: from $90/month for 100,000 emails

&nbsp;

![Mailgun pricing 2020](//images.ctfassets.net/f2ysq090txql/3scuQSBJsXap3NECq9dHZs/eb1a6ca2ce5704c187d9fc10b1277498/Screenshot_2020-08-29_at_17.05.36.png)

&nbsp;

### SendGrid pricing

With SendGrid, how much you pay depends on whether you need an Email API plan or Marketing Campaigns plan.

With the Marketing Campaigns product, you can design and send email marketing campaigns and automations.

&nbsp;

![SendGrid marketing campaign plans pricing 2020](//images.ctfassets.net/f2ysq090txql/5ioDXcnwZCTJLxI8s89LG0/fabf7f86e77da0f3c7958ed5abc3cdba/Screenshot_2020-08-26_at_10.12.24.png)

&nbsp;

And with Email API, you can integrate email into your app or website. 

&nbsp;

![SendGrid email api plans pricing 2020](//images.ctfassets.net/f2ysq090txql/1ELU4QEGASGOuYDArJ2cnI/64a4d1ef80a282fde771a1f1ed84e466/Screenshot_2020-08-26_at_10.12.51.png)

&nbsp;

## Summary: when to choose SendGrid vs. Mailgun {#summary}

Both Mailgun and SendGrid eliminate the pain points of managing your own server and radically simplify transactional email for developers. When comparing the two tools, the difference between them is subtle.

Here's our quick summary of when to choose Mailgun or SendGrid:

| When to choose Mailgun | When to choose SendGrid  |
| ------------ | ------------ |
| You want ease of use   | You want more complexity   |
| You want to cut down on spam and throwaway emails   | You want to send marketing emails with the same tool  |
| You're not sending millions of emails just yet  | You're working at scale   |

&nbsp;

**Looking for other email marketing apps to compare with Mailgun and SendGrid?**

* [Mailchimp vs. SendGrid: which is the best email tool for your business?](https://www.piesync.com/blog/mailchimp-vs-sendgrid/)
* [Constant Contact vs. Mailchimp: which email marketing software is best?](https://www.piesync.com/blog/constant-contact-vs-mailchimp-which-email-marketing-software-is-best/)
* [ConvertKit vs. Mailchimp: which email marketing software is best?](https://www.piesync.com/blog/convertkit-vs-mailchimp-which-email-marketing-software-is-best/)
* [GetResponse vs. Mailchimp: which email marketing tool is best?](https://www.piesync.com/blog/getresponse-vs-mailchimp-which-email-marketing-tool-is-best/)
* [AWeber vs. Mailchimp: which email marketing software is best for you?](https://www.piesync.com/blog/aweber-vs-mailchimp-which-email-marketing-software-is-best-for-you/)
* [MailerLite vs. Mailchimp: which email marketing software is best?](https://www.piesync.com/blog/mailerlite-vs-mailchimp-which-email-marketing-software-is-best/)

----

Whether you decide that Mailgun or SendGrid is better for your business, you're going to be using one of the best services for high-volume and transactional email on the market. 

To make it the best possible addition to your tech stack, make sure to connect it to your other tools using an iPaaS solution like PieSync. 

For instance, you can connect data in real time between your CRM and email app, or instantly add new customer information to your support software.

cta-2-sync-customer-data-everywhere

2 (FULL) - All - sync-customer-data-everywhere

cta-half-2-sync-customer-data-everywhere

2 (HALF) - All - sync-customer-data-everywhere

Is SendGrid or Mailgun better for your business? We've weighed up the pros and cons of the two transactional email tools for a 360-degree comparison.

Mailgun vs. SendGrid: which is the best email service provider?

Mailgun vs SendGrid email service comparison

![Person monitoring social media engagement on Instagram app](//images.ctfassets.net/f2ysq090txql/2FYhDWKdF4tihyw3WW4fFZ/04995b40320dfdd78f4375b9cd2be8e9/georgia-de-lotz--UsJoNxLaNo-unsplash-min.jpg)

We all know how crucial social media is for businesses today. It's a core marketing channel for reaching your target audience, generating leads and nurturing them to become customers. __But social media is also an essential customer service channel.__

Customers want support on the channels they habitually use and monitor, which increasingly means social platforms such as Instagram and Twitter. That means your company needs to be present and ready to provide support, track interactions and ensure consistency with every touchpoint.

To enable social media to be an asset to your customer service team rather than a source of stress and headaches, let's dig into how you can deliver excellent customer service on social media every time.

---

## Five pillars of excellent customer service

&nbsp;

### 1. Meet your customers where they are 

According to Zendesk's [Customer Experience Trends Report 2020](https://www.zendesk.co.uk/blog/zendesk-customer-experience-trends-report-2020/), half of customers say they prefer contacting support over the channels they use with family and friends.

For different customers, this can mean different platforms and types of messages: from emails to Instagram direct messages and Facebook post comments.

With this range of channels to stay on top of, it’s near impossible to monitor all your company's social channels separately and keep tabs open for each one. There are too many messages and conversations, and even interactions with the same customer can span several platforms.

To solve this, you need omnichannel customer support software. Some of the most popular options include:

* [Intercom](https://www.intercom.com/) – Conversational support, engagement and marketing software with a popular business messenger tool plus self-serve and proactive support features.
* [Zendesk](https://www.zendesk.com/) – Integrated support, sales and customer engagement software to deliver high-quality experiences at every interaction.
* [Acquire](https://acquire.io/) – Customer engagement software to unify your customer interactions in one place, plus live chat and cobrowsing features.
* [Freshdesk](https://freshdesk.com/) – Popular software from the Freshworks product family for a unified view of all of your customer support channels.

&nbsp;

### 2. Maintain one person of contact when possible

Nothing is more frustrating for a customer than having to repeat their story over and over again. Wherever possible, maintain a single point of contact when solving customer support tickets. 

Many popular customer support platforms simplify this by automatically assigning the best-matched rep according to geography, time zone, skillset and availability.

<RelatedPost slug="12-ways-to-improve-customer-experience-with-automation" />

&nbsp;

### 3. Build a 360-degree view

If you do need to transfer tickets to a colleague – and even if you don't – increase consistency by maintaining a full data trail in your customer support software and integrating data from your CRM and other apps for context.

To build a 360-degree view of your customers, integrate relevant data from your other apps into the platforms that your front-line reps use most. This means [syncing data to your customer support software](https://www.piesync.com/solutions/customer-support/) for your service reps, or [your CRM](https://www.piesync.com/solutions/crm/) for your sales team. How can you give every member of your team the best insights to help them do their job?

&nbsp;

### 4. Maintain a unified view of the customer between teams

Even if your customers don't repeat themselves to your service reps, they might already have shared the same data with your sales team or accounting department.

While you're building up more insights about your customers, make sure they're accessible in all of your departments' key apps. This includes your CRM and customer support software, but the data can also be relevant for your accounting app, email marketing software, or other platforms.

With [reliable and up-to-date customer information in every app](https://www.piesync.com/blog/more-reliable-business-data/), everyone in your business can see the full picture, make the best decisions and draw the right conclusions.

Integrating your business data can also help you be [GDPR-compliant](https://www.piesync.com/blog/gdpr-3-key-components-you-need-to-pay-attention-to-right-now/), as one of the best ways to be responsible with data is to know how and where everything is stored in your systems and apps. 

<RelatedPost slug="keep-customer-data-up-to-date-everywhere" />

&nbsp;

### 5. Provide your customer with a timeframe 

A problem doesn’t always require immediate fixing. But your customers need to have an idea about what’s going to happen and when. This means responding quickly to questions and delivering an accurate estimate of when a solution can be provided. The resolve time for an airline will be a lot shorter than a company that sells kitchen appliances, for example. But both need to quickly reach out to their customers to keep them in the loop.

According to [data from Zendesk](https://www.zendesk.co.uk/blog/zendesk-customer-experience-trends-report-2020/), although customers don't expect as fast a response on social media compared to platforms such as phone and live chat, many still want an answer within an hour:

![Customer expectations for a response by channel data](//images.ctfassets.net/f2ysq090txql/2mRNsIN61JxrAMvpDYWzXU/d2e40cf005487aadda20d268e4551d00/Screenshot_2020-08-31_at_15.28.43.png)

----

How will you use these best practices to enhance your customer service on social media? Remember the fundamentals: develop a comprehensive view of your customers, integrate that data between relevant apps, and keep your customer in the loop on the channels they prefer to use.

To optimize the data at your fingertips in marketing, sales and service, use PieSync to sync data between your apps and enrich your insights everywhere.

Social media isn't just for marketing: it's a key customer support channel too. Hone your customer service on social media starting with these 5 key principles.

5 pillars of excellent customer service on social media

Customer Care

Person monitoring social media engagement on Instagram app

Contacts+

![Person using a laptop to eliminate duplicate contacts](//images.ctfassets.net/f2ysq090txql/2u0mRejvdOpK9KdeBxaKD3/460e58632d405fe07e5931048f98b4c9/etienne-boulanger-aafOjsh-9jU-unsplash-min.jpg)

Maintaining a contact database with high data integrity is essential for any organization. You need your data to be __reliable, accurate and complete__, otherwise you risk frustrating your customers with the wrong information, being unable to deliver personalized services, and losing faith in your reporting.

One of the biggest threats to data integrity is having __duplicate contacts__ in your database.

In many cases, duplicate contacts are caused by human error. One team member might spell a contact's name wrong, causing it to be added twice. It can also be caused by a contact filling in a form with a different email address or phone number.

In short: duplicate contacts can be a real pain. No business wants to have to deal with them, but the good news is that *you don't have to*. Here's what you need to know to get rid of duplicate contact data for good.

---

## The best apps to remove duplicate contacts

Some apps offer built-in deduplication features to locate and banish pesky duplicates by merging or deleting them. 

For instance, [HubSpot has a handy deduplication tool](https://blog.hubspot.com/customers/the-ultimate-guide-to-your-new-deduplication-tool-hubspot) that uses AI to finds duplicate contacts and companies in the CRM. [Google Contacts](https://support.google.com/contacts/answer/7078226?co=GENIE.Platform%3DDesktop&hl=en) and [iCloud](https://support.apple.com/en-gb/HT203565) also have useful built-in dedupe functions. It's always a good idea to start with your apps' functionality and clean up your data at the source.

However, many apps don't have built-in dedupe functions, or they're limited in quality. For most organizations, it's valuable to choose a dedicated app for data quality and cleansing that works across multiple apps. 

To avoid wasting time, money and energy trying to fix duplicate contacts and its repercussions across your organization, here are __five of the best apps to help you fix and avoid duplicates__ in your apps.

&nbsp;

### 1. Dedupely

*For: HubSpot, Salesforce and Pipedrive.*

[Dedupely](https://dedupely.com/) helps remove duplicates from three of the most popular CRM platforms: __HubSpot, Salesforce and Pipedrive__. It's a really easy platform to navigate, and offers several filters to flag possible duplicates for first name, last name, email, company, and more. It also finds duplicates by exact, fuzzy, and similar matching to detect issues that other systems would miss.

![Dedupely to eliminate duplicate contacts](//images.ctfassets.net/f2ysq090txql/4bDENLJnkcsB1AlSCvniEc/f407f9118c4225cf0e294c83be6add51/Dedupely_to_eliminate_duplicate_contacts.png)

&nbsp;

### 2. DemandTools from Validity

*For: Microsoft Dynamics 365 and Salesforce.*

[DemandTools](https://www.validity.com/products/demandtools/) is a CRM data quality suite that helps organizations to optimize their data in Salesforce CRM and Microsoft Dynamics 365 CRM. 

It includes maintenance tools, cleaning tools, and discovery tools for comparing external data against the CRM data and bulk email verification.

![DemandTools eliminate duplicate contacts](//images.ctfassets.net/f2ysq090txql/4yPuDDiIDbZvrzpnT4G7eo/0d4f438fd790a5928dcca0e06aacf240/DemandTools_eliminate_duplicate_contacts.png)

&nbsp;

### 3. RingLead

*For: Salesforce, Pardot, Eloqua and Marketo.*

[RingLead](https://www.ringlead.com/) is a powerful data quality solution to cleanse data, stop dirty data at the source, enrich contact records with fresh information, and route leads to the right person at the right time.

It offers one-click integrations with Salesforce, Pardot, Eloqua and Marketo.

![RingLead to eliminate duplicate contacts](//images.ctfassets.net/f2ysq090txql/3Xe8psFen5qSKJgnOTYZXH/123faa9cd316aaf24cdfbd3710803641/RingLead_to_eliminate_duplicate_contacts.png)

&nbsp;

### 4. Openrise

*For: selected marketing and sales automation apps, collaboration tools, data services and infrastructure platforms.*

[Openrise](https://www.openprisetech.com/)'s data orchestration platform automates key processes including data cleansing and enrichment, deduplication, lead routing and attribution to make your campaigns more successful.

It integrates with many popular marketing and sales automation apps plus collaboration tools like G Suite, data services including Cleabit, and infrastructure platforms such as MySQL.

![Openrise remove duplicate contacts](//images.ctfassets.net/f2ysq090txql/2tsN8Z2y6wsQQTWWheL2Yt/256c891743b799bc43504c10deddcd4a/Openrise_remove_duplicate_contacts.png)

&nbsp;

### 5. Contacts+

*For: Google Contacts, iCloud and Outlook.*

Struggling to manage different contacts in your Google, iCloud and Outlook apps? [Contacts+](https://www.contactsplus.com/) is a helpful app that centralizes and syncs contacts between Google Contacts, iCloud and Outlook so you always have the latest info on the app and device you're using.

Not only is it a great way to sync your address books, but it also has sophisticated dedupe algorithms to pick up on duplicate contacts even when they're not obvious to you or other apps.

You can also connect Contacts+ with PieSync to [sync contacts two ways with 240+ apps](https://www.piesync.com/contactsplus/) for clean and high-quality data everywhere else in your stack.

![Contacts+ remove duplicate contacts](//images.ctfassets.net/f2ysq090txql/5HQfXEpMTtElimxy4qehvq/c5f23d6559834ef11cd3e5658e480922/web-updates.png)

----

## How to prevent duplicates when syncing your data

The tools we talked about here are amazing additions to your tech stack when it comes to managing your contact databases and keeping them organized. But another important step in contact management is __syncing your contact data two ways__.

PieSync is a [two-way contact data syncing tool](https://www.piesync.com/why/) that also has valuable advantages for preventing and merging duplicate contacts.

When you create a sync between your apps, say Google Contacts and HubSpot, you can choose which app has the authoritative data that should be chosen if there's a conflict. This creates a "single source of truth" in your data: one of the benchmarks of a healthy database.

PieSync also defines contacts by their email address, which is how PieSync avoids creating duplicate contacts in different apps. For example, when PieSync sees that one app has a contact named 'Bill' and another has a contact named 'William' - both of which are attached to the same email address - the tool will merge and enrich both contact records.


cta-8-get-the-latest-contact-data-in-every-app

8 (FULL) - Contact management - get-the-latest-contact-data-in-every-app

cta-half-8-get-the-latest-contact-data-in-every-app

8 (HALF) - Contact management - get-the-latest-contact-data-in-every-app

No business wants to deal with duplicate contacts, but the good news is that you don't have to. These apps will elp you eliminate duplicate contacts for good.

5 of the best apps to eliminate duplicate contacts

Contact Management

Person using a laptop to eliminate duplicate contacts

ChargeOver

![Integration for ChargeOver](//images.ctfassets.net/f2ysq090txql/62I7ttJ8gTqfIWQUXvCTVH/bbe99f210be4505d0fba5f6767e96113/ChargeOver-Launch.png)

### About ChargeOver

[ChargeOver](https://chargeover.com/) is subscription billing software for recurring billing businesses. It automates invoices, billing, payment acceptance, and dunning -- all while allowing you to customize each step of the process to your exact standards.

## Connecting ChargeOver with other apps

From now on, you can use PieSync to keep ChargeOver connected with 251 other applications. This integration solution keeps your contacts in sync between apps one-way or two-way and in real time. 

A two-way or bidirectional sync means that whenever you add or modify your contacts’ information in one app, you’ll have it automatically up-to-date in the other app, and vice versa. 

PieSync helps you prevent isolated data, which typically happens when you use different applications without software integration. When there is isolated data it becomes almost impossible to align the efforts of your different teams towards a common goal.

With PieSync you'll enrich and keep up-to-date your different databases, no matter where you are or who entered the data.

Unlike other integration platforms, PieSync keeps in mind historical data to make sure you can manage duplicates. This means you don't have to manually import/export CSV files EVER AGAIN. 

## The apps available for a connection with ChargeOver

Do you need to keep your billing app in sync with your customer support tool VoIP or CRM? PieSync syncs with the best-of-breed apps out there. Check out all the apps available as of today: 

<Widget type="piesync-widget" left="chargeover" size="compact" />

__If the business tool you are using is not available yet, go to the pipeline and [vote for the app you need.](https://www.piesync.com/connections/) We'll add it to our roadmap.__

> PieSync simply does what it says it will do. I've gone from updating 4 sister systems to only having to enter information once and then PieSync keeps everything synced. I wish I had found PieSync sooner! Joe Scanlon, Real Estate Agent 

<Button text="Start your sync!" href="https://www.piesync.com/chargeover/" />

## Some key features

Thanks to PieSync's [Intelligent Syncing](https://www.piesync.com/blog/introducing-intelligent-syncing/) feature, you can sync attributes, categories, lists, etc. Maintaining your segmentation across apps for marketing, sales and support purposes.

Intelligent Syncing allows you to personalize your sync. It works with intuitive “__If__–*this*–__then__–*that*” rules or conditions, enabling you to accomplish complex automatic workflows across different applications.

![ChargeOver and HubSpot integration](//images.ctfassets.net/f2ysq090txql/6NWKmsj1c96bsEpysKw3kt/4cffcaa509b0f689c7462051fce90659/ChargeOver_and_HubSpot_integration_.png)

The dashboard will show the typical contacts' fields like first name, last name or email address mapped by default. 

![hubspot and chargeover](//images.ctfassets.net/f2ysq090txql/2nxWwPcLPfq5idChOzq4Z2/e8c5c3a0272e7c70f3af6e37d058ae57/hubspot_and_chargeover.png)

Additionally, you can map the rest of your custom-made fields thanks to [the custom fields option.](https://www.piesync.com/blog/announcing-our-biggest-update-to-date-custom-fields-and-customizable-field/)

![Chargeover integration with HubSpot](//images.ctfassets.net/f2ysq090txql/2kaJsL9kGrJMkRqc05g9hn/dc3a632353080332252526234098fa74/Chargeover_integration_with_HubSpot.png)

<Button text="Start your sync!" href="https://www.piesync.com/chargeover/" />

## Other Benefits

### Add Teams
You can add your entire team to your PieSync account. This means everyone can access the most up to date data when they need it most.

### Multiple plans to scale your business growth
We have multiple plans to suit businesses of all sizes. When your business grows, you can simply upgrade to the next plan.

### Avoid Duplicates
PieSync hates duplicates just as much as you do. We eliminate duplicates by matching contacts based on their email addresses.

## Learn how to set up a sync in less than 5 minutes 

<Embed src="https://youtu.be/whQAmNJz9GY" />

__Do you need help setting up your sync? [Here’s everything you need to know about it.](https://www.piesync.com/help/connector-apps/chargeover/)__

PieSync's two-way sync is now available for ChargOver! Have your contacts in sync between ChargeOver and 251 business tools. Here's everything you need to know about it.  

Announcement: An integration solution by PieSync for ChargeOver is now available

Integration for ChargeOver

Connect ChargeOver with 251 other applications! 

HubSpot

Contactually

Follow Up Boss

Nimble

Pipedrive

LionDesk

![Realtor using mobile to manage clients](//images.ctfassets.net/f2ysq090txql/RgBl1L0rM3u2YlZS7NoZh/e9ed8f07256c421ae09acb5661ab409b/alexa-suter-Xe0Nj5L5HDw-unsplash-min.jpg)

It's never been easier for realtors to find leads. From Zillow to Realtor.com and Ylopo, there are hundreds of popular lead providers to attract buyers and sellers. However, managing those leads isn't always so easy.

As a realtor, you need a way to __manage all of your leads in one place__. That's where a CRM comes in.

A CRM, or customer relationship management system, is the best way for any business to [centralize contact management](https://www.piesync.com/blog/ultimate-guide-to-contact-management/) and streamline deal pipelines. It's infinitely more powerful than a spreadsheet or managing leads in your inbox – and it leaves little to no room for disorganization, missed inquiries and human error. With a two-way syncing solution like PieSync, you can also [integrate contacts from your other real estate apps](https://www.piesync.com/solutions/real-estate/) effortlessly.

While there are hundreds of [popular CRMs on the market](https://www.piesync.com/blog/best-crms-for-small-businesses/), not all of them are a perfect fit for real estate companies. To save the most time and deliver the most personalized and timely responses to all of your leads, you're best served choosing a CRM that's optimized for real estate.

Read on for some of the __best CRMs for real estate in 2021__, including dedicated software for the industry and a few all-rounders that perform well for realtors.

----

## Benefits of CRMs for realtors

Still need convincing of the benefits of adopting a CRM? Here are some of the most impactful advantages for realtors.

* __Respond to leads immediately__. When it comes to closing deals, a fast lead response time is essential. You can achieve this with automated emails, a chatbot on your website, or even automated voicemail messages. Here's more on [how to automate your real estate business](https://www.piesync.com/blog/effective-ways-to-automate-your-real-estate/).

* __Centralize your contacts__. With all of your leads and deals in one place, everyone in your team always knows exactly where to find what they're looking for – and you diminish the chances of double work or overlooking leads too.

* __Build long-term relationships__. According to research by the [National Association of Realtors](https://www.nar.realtor/research-and-statistics/quick-real-estate-statistics) in 2019, 39% of sellers who used a real estate agent found their agents through a referral by friends or family. What's more, 27% used their previous agent to buy or sell another home.

* __Know who to call – and when__. Working out who to follow up with can be a time-killer, but many CRMs now routinely remind you to touch base with clients you haven’t spoken to in a while. You can also set a schedule for when you’d like to get back in touch with them.

* __Close (and earn) more.__ [Research shows](https://theclose.com/real-estate-statistics) that realtors earning $100,000 or more in gross commission income are more than twice as likely to use technology tools like a CRM than agents who earn less.

<RelatedPost slug="ways-to-automate-real-estate" />

---

## The top CRMs for real estate businesses

__Best dedicated CRMs for real estate:__

* [Contactually](#contactually)
* [Follow Up Boss](#followupboss)
* [LionDesk](#liondesk)
* [BoomTown](#boomtown)

&nbsp;

### 1. Contactually{#contactually}

__Price: [Plans start at $69/month](https://www.contactually.com/pricing)__

Contactually is known for its clean interface, comprehensive features and insights into performance. It has one of the higher starting prices of the real estate CRMs on this list, but that's reflected in the powerful features you get with the app. These include best-time-to-send email intelligence, personal automated campaigns, and email/text template libraries to save you time.

![Contactually CRM for real estate](//images.ctfassets.net/f2ysq090txql/7za6P79ySSVe1EHTywYjFx/dae6063fa2d596103df2d6c66b9f9b9d/Contactually_CRM_for_real_estate.png)

[See which apps you can sync two ways with Contactually using PieSync.](https://www.piesync.com/contactually/)

&nbsp;

### 2. Follow Up Boss{#followupboss}

__Price: [Plans start at $69 per user/month](https://www.followupboss.com/pricing)__

[Follow Up Boss](https://www.followupboss.com/) is one of the top real estate software platforms on the market with a seamless user experience. It brings together a CRM that has built-in calling, texting and email with powerful marketing, and lead distribution tools to manage all of your channels in one place.

Some of the 200+ lead providers you can integrate with Follow Up Boss include Zillow, Realtor.com and Ylopo. You can also easily sync your contacts with your other real estate and business apps using PieSync.

![Follow Up Boss CRM for real estate](//images.ctfassets.net/f2ysq090txql/nYntuyXWIzs2jPtN8JXDj/2460ced37866c7803c4731066803544f/Follow_Up_Boss_CRM_for_real_estate.png)

[See which apps you can sync two ways with Follow Up Boss using PieSync.](https://www.piesync.com/followupboss/)

&nbsp;

### 3. LionDesk{#liondesk}

__Price: [Plans start at $25/month](https://www.liondesk.com/pricing.html)__

[LionDesk](https://www.liondesk.com/index.html) is another popular CRM that's designed specifically for realtors to stay organized, communicate effortlessly and increase deals. Features include video emailing, bulk texting and email, and automated pipelines and campaigns.

![LionDesk CRM for real estate](//images.ctfassets.net/f2ysq090txql/JvYYMqkg8ajXV4bzpAXTY/477d48179ca5f0cd043e79bb5916a5ac/LionDesk_CRM_for_real_estate.png)

[See which apps you can sync two ways with LionDesk using PieSync.](https://www.piesync.com/liondesk/)

&nbsp;

### 4. BoomTown{#boomtown}

__Price: [Unique packages available on request](https://boomtownroi.com/product-comparison)__

[BoomTown](https://boomtownroi.com/) is a popular real estate platform that combines expert lead generation, qualification, contact management and more for an all-in-one software.

![BoomTown CRM for real estate](//images.ctfassets.net/f2ysq090txql/6tNCl6VwKkmJ35QdbRGoHs/294949e7cae752dea893dd1311a02a5d/BoomTown_CRM_for_real_estate.png)

[See which apps you can sync two ways with BoomTown using PieSync.](https://www.piesync.com/boomtown/)

----

What about other popular CRMs? Here are some of our top picks of all-rounder CRMs that still pack a punch for realtors.

__Best CRMs for all industries, not just real estate:__

* [HubSpot](#hubspot)
* [Nimble](#nimble)
* [Pipedrive](#pipedrive)

&nbsp;

### 5. HubSpot{#hubspot}

__Price: [Free, with paid extra Hubs for Sales, Marketing, Service and CMS](https://www.hubspot.com/pricing/crm)__

[HubSpot](https://www.hubspot.com/) isn't designed specifically for real estate, but it's one of the best CRMs on the market. And what's more, the core CRM is free. That said, to access most of the sales, marketing and service functionality, you'll need to upgrade to paid Hubs, which can quickly get expensive.

To keep all of your lead data in one place, HubSpot also has a two-way sync with many popular real estate apps via PieSync. [See which apps you can sync two ways with HubSpot using PieSync.](https://www.piesync.com/hubspot/)

![HubSpot CRM for real estate](//images.ctfassets.net/f2ysq090txql/5ov3rRZxGOTPr83HxgG20I/aae9646d14b6dfb7959faf8586435d19/HubSpot_CRM_for_real_estate.png)

 <RelatedPost slug="12-unique-real-estate-marketing-ideas-for-your-strategy" />

&nbsp;

### 6. Nimble {#nimble}

__Price: [Plans start at $19 per user/month](https://www.nimble.com/pricing/)__

Nimble is another powerful CRM that's budget-friendly and enables you to sell smarter with sales intelligence, leverage social insights with automatic lead enriching, and track emails effortlessly.

![Nimble CRM for real estate](//images.ctfassets.net/f2ysq090txql/hx50ovbl5AQiE3RuhMnqe/77ce3209b7784bb95463a3eced5ace60/Nimble_CRM_for_real_estate.png)

[See which apps you can sync two ways with Nimble using PieSync.](https://www.piesync.com/nimble/)

&nbsp;

### 7. Pipedrive{#pipedrive}

__Price: [Plans start at $15 per user/month](https://www.pipedrive.com/pricing)__

[Pipedrive](https://www.pipedrive.com/en/resources/crm-real-estate) is a popular sales-focused CRM with features that are a great asset to real estate companies. These include compiling information about properties and potential buyers, automatically advancing prospects to the next stage in your funnel, and centralizing relevant notes when you have a client meeting scheduled.

![Pipedrive CRM for real estate](//images.ctfassets.net/f2ysq090txql/4SlqL706XmgpQFTfqlhxB0/f74cba99e55f0334b5fada1316b60894/uploads_2Ffd4282d2-60b0-4212-93c0-ffe3838609b8_2F9_live_dashboard__1_.png)

[See which apps you can sync two ways with Pipedrive using PieSync.](https://www.piesync.com/pipedrive/)

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## Are you syncing your real estate apps yet?

Investing in a CRM is one of the best uses of your budget as a real estate business. However, you'll likely be using another few apps too. For the best results, __keep your leads, prospects and buyers in sync__ across all your real estate apps and other business tools with PieSync.

This means you're always looking at the latest contact info in every app. For example, you can sync Google Contacts with your CRM so you always know who's calling, or get your CRM working with your email apps. Here are all of the [supported real estate apps](https://www.piesync.com/connections/real-estate/) you can sync with PieSync. 


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