Editor’s note: This guest blog post was written by Ben Kazinik. He works with Inbound Marketing and creates content for eClincher.
One of the main things that drives engagement and sales for any business is content. Ads are nice, partnerships are great, social media followers are wonderful, but none of those things work if you don’t have fresh relevant content that you can publish regularly on your site and on your various social media channels.
Your content has to be relevant and target your audience’s interests. It has to bring value to the people that visit your site or social media, and it should hopefully make them click on it.
A lot of small businesses or brands get overwhelmed and do not know how to create the right content, how to get it out to their users correctly, and how to use design with it.
The first challenge is to come up with the content. Then there is the challenge of finding the images, designing the infographics, and distributing the content on the right channels. And lastly, how do you keep it all organized? How do you remember what, where, and when you published that one piece last summer?
So in this post, we want to bring you the Top 20 Tools that you need to help you solve all of those challenges and seamlessly produce perfect content.
To Find the Right Content
Zest - Is a Chrome extension that replaces your “new tab” and displays the top 1% articles about all things related to marketing. The articles that they choose are brief and offer a ton of value for content ideas.
Medium- Medium was started by the Twitter co-founder Evan Williams, as a place for professionals and amateurs to write articles. It’s a great place to find which articles are trending on a variety of topics
Feedly - It has become the top source of RSS. You can find any kind of blog there and follow them to get their articles every week. It’s also a great way to find influencers in your industry.
Storify - Drag and drop editor for all of your content. It allows you to engage with your audience and team to create the perfect stories. It also helps you find other peoples’ stories and quote them in your own.
Quora - Best place to go to learn people’s opinions and get valuable insights from experts on virtually any topic. This is a great place to start brainstorming an idea and to develop it into an article.
For Content Creation and Design
Canva - Is a free tool that helps you easily create graphics. They have a ton of templates for social media, posters, banners, anything you want.
Google Keyword Tool - This is the best keyword tool to use. It easily allows you to search for a keyword, find the best one to use, and you can create ad campaigns as well. Use it to come up with your content ideas and titles.
Optimizilla - An easy free to use online tool that helps you compress your images so your page loads faster, without losing out on image quality.
Giphy - The best source of GIF’s on the web, when you feel inspired and want to convey something through a short clip then you need a GIF file my friend. Be careful not to spend hours on there, it’s contagious.
Gimp - Is the free version of Adobe Photoshop, you can literally design anything you want for free. There is a little bit of a learning curve but there are a lot of online tutorials on how to use it.
To Distribute and Market Your Content
Yoast - The most widely used Wordpress SEO plugin, it is super easy to use, and free, and I would recommend it to anyone that is new to SEO.
Slideshare - Really valuable tool that allows you to share your slides on LinkedIn and engage with your audience and increase your following
Mailchimp - The easiest email service to use, it has a free plan that allows you to send thousands of emails per month, and has super easy drag and drop templates for you to use.
eClincher - One of the most powerful social media tools, it allows you to auto schedule your entire social media calendar in minutes.
Promoted Posts on Facebook - Easily boost any post on Facebook. This is perfect for a business with a low budget or for creating a campaign around a product.
To Organize Your Content
Trello - A really vital tool for organizing all of your schedules, calendars, and lists, and allows you to easily share them to your team. It speeds up workflow and keeps everyone in sync.
Evernote - A perfect tool for creating to-do lists and task lists, it’s a great tool to keep yourself organized. It also allows you to take screenshots or snapshots of what you are currently working, notate, and share it.
Google Drive - This is a great tool to organize your articles and graphics, to share them with your team, and to collaborate with them. A must have for every content writer.
Pocket -Is a really handy tool for saving something you are interested in reading for later. When you save something to Pocket it saves on all of your devices, and the best part is that you don’t even need the internet to look at it again.
Wunderlist - This is another great tool that helps you create to-do lists and tasks for yourself. But it also allows you to email a task to your wunderlist account, and it has a reminder you could set to go off on all of your devices.