Good day Sunshine! Summer is not only about high temperatures, sandals, ice cream, and holidays (unfortunately). It's also a season in which the way we work is significantly different. The changes that come with the summer affect your staff's productivity, and sometimes even your metrics. Of course, depending on the seasonality of the product or service you are offering, this change can be very positive or, a bit less favorable.
For Small and Medium Enterprises, if seasonality doesn't favors their business, the challenge can be even bigger. So... How do you keep your business rolling during the summer? Here are some tips that can be helpful:
1. Enjoy the weather with your team
Phrases such as: "What a lovely day, I wish I could be outside in the sun," are a must during the summer. Additionally, summer makes your employees less productive. Some sources affirm that productivity at the workplaces can drop up to 20%. The solution? Outdoor activities with your team!
According to Forbes, Team building "builds trust, mitigates conflict, encourages communication, and increases collaboration," it is also "The Most Important Investment You'll Make."
Outdoor activities with your team will translate into more motivated workers, and the experience will bring them closer together.
Additional tip: Share photos and videos of this experience on social media. That way, you can also show your business culture to a broader audience .
2. Marketing Automation, the hero
An excellent way to maintain stable metrics during low seasons is through promotions and coupons. But your Marketing team also deserves a break. Luckily, if they planned ahead and set up a good workflow, they can rely on automation for marketing actions during the summer.
Here are some of the tasks your Marketing team can prepare in advance and execute with Marketing Automation Tools:
- Lead Nurturing: The experts from Marketo define lead nurturing as "the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey." But can you do that while drinking a piña colada at an exotic Caribean beach? Yes, you can! Marketing automation allows you to send out trigger-based emails with relevant content at the most opportune times.
- Social Media Content: There are dozens of platforms to schedule social media and have your social posts automatically published during your summer break. But when your social strategy is empowered by a good marketing automation tool, you'll have a system working in the background, figuring out the optimal time to publish, while you are enjoying the sunlight with your family.
- Keep your tools in sync: Let's say your Marketing Team did their homework and set up a system that triggers actions automatically. Now that system stores information from new contacts and leads in your automation app. How to make sure your other teams have access to that information? The answer is simple: Integration. Make sure your Marketing Automation tool is in sync with your CRM, Accounting Software, and contact repository. That way, those who stayed at the office during the summer, can access the most up-to-date contact information from any app they are using.
It's not unusual to have passionate employees in an SME. When you are part of a small team, and you've seen the product or service grow, it becomes much more personal. Because it's personal, you have employees willing to give much more of themselves.
According to Infusionsoft, "for small business owners, work, passion and life overlap. 70% have sacrificed family or vacation time for work. Even on vacation, entrepreneurs find it hard to completely unplug from their businesses."
Even if the employee is not in a management position, he/she can be an "overworked achiever." Don't underestimate the importance of work/life balance. Make sure you and your team can disconnect and take a well-deserved break.