4 Tips for Instagram for Business

June 2, 2016
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PieSync Instagram tips for business SME small businessIf you’re using Instagram for your business (Newsflash: you should be), you probably already know that you need to update regularly with photos and videos that your followers will love, with a heart like this:

If to get move hearts on your photos and drive traffici to your website, there are four things you can do.

Share updates on Facebook, Twitter, and other social networks

Connect your Instagram account to your other social media accounts and share your updates. This increases the reach of your Instagram updates, and will get more followers from your other social media accounts to your Instagram account.

Engage with Instagram Profiles

If you really want to gain traction, go over to profiles of other businesses where your fans will be and engage with these businesses by commenting on their latest photos. Keep it relevant to the photo (i.e don’t spam “Love your photo. Check out my product now!” It just won’t work.)

This might seem like a no-brainer, but so many companies forget to do this! It’s a very important link back to your place of business and it’s how people who are browsing the Instagram feed will navigate from your profile to your place of business - your website. With many people browsing Instagram from the desktop interface, these links are more important than ever for driving traffic to your website.

Don’t spam with your product

Just forget about spamming your followers with product pics. Unless it’s super-fun. Instagram is all about showing the human face of your business. Here at PieSync we use our Instagram account to show our company culture. Even though our product is serious, we’re young at heart and like to have a good laugh.> Guess what? It’s raining in #Belgium. #captainobvious

A photo posted by PieSync (@piesync) on <time style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;" datetime="2016-04-25T12:37:21+00:00">Apr 25, 2016 at 5:37am PDT</time><script src="//platform.instagram.com/en_US/embeds.js" async="" defer></script>> A photo posted by PieSync (@piesync) on <time style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;" datetime="2016-05-24T17:08:34+00:00">May 24, 2016 at 10:08am PDT</time><script src="//platform.instagram.com/en_US/embeds.js" async="" defer></script>We’re also in a unique location compared to most startups in the tech world. We’re located in Ghent, Belgium. The city can be described as being eccentric and it’s filled with people interested in alternative ways of living, all set against a beautiful medieval setting.> Beautiful day here in #Ghent. #Graslei #visitgent

A photo posted by PieSync (@piesync) on <time style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;" datetime="2016-04-12T10:21:31+00:00">Apr 12, 2016 at 3:21am PDT</time><script src="//platform.instagram.com/en_US/embeds.js" async="" defer></script>So these are the two things we like to show on our Instagram account. Bonus tip: If you’ve got a business Facebook account, you will soon be able to use Instagram’s recently announcedbusiness features. These features will include Business profiles where you can choose how customers can get in contact with you; call, text or email with a tap of the contact button as well as get directions. You will also be able to unlock insights, and promote posts. If you have any tips you’d like to share, please let us know in the comments!

About Vanessa Rombaut

Vanessa is a wordsmith extraordinaire. Originally from Australia, she has travelled the world and the seven seas to write scintillating content for you to enjoy.

She likes books, travel, vintage films and sushi (not necessarily in that order).