Email marketing, display, and SEO are well established “next generation” marketing approaches. But have you thought about texting? According to a recent Salesforce report, between 2015 and 2017, SMS/text marketing has grown 92% for B2C marketers and 197% for B2B marketers.
Why the sudden embrace of this new channel? Texting lets marketers, salespeople, and business owners connect more reliably than any other channel, all without incurring significant costs. In fact, text messages get opened a whopping 98% of the time. So how can you benefit?
Here are a few ways you may not have considered:
1. Grow Your List
Asking customers to text a keyword like SUBSCRIBE to a short code, such as 313131, is an effective way to get them on your list. Put the keyword and short code on signs, email signatures, and brochures to get the word out to customers. Consider offering a special incentive like a coupon to sweeten the deal.
2. Drive Sales and Engagement
Texting is one of the most effective ways to let customers know about an upcoming sale, event, or promotion. Why not create a special limited-time offer for text subscribers? Since they’ve already opted-in, you know they’re interested.
3. Improve Customer Service
Answer one-on-one questions via chat, notify customers of package deliveries, or remind them of an upcoming appointment. Texting allows you to connect with customers and cut through the clutter of an email inbox.
4. Boosting Efficiency
Whether you’re a team of one or a thousand, it can be challenging to make sure everyone stays in the loop. Texting helps you coordinate teams, send HR reminders, share weather alerts, and more.
The easiest way to get started with text marketing is with an online service like EZ Texting, a partner of PieSync that offers free introductory packages. With EZ Texting, you can sign up, upload your opted-in contacts, and pick out a keyword in minutes.
To make the most of texting, think about your goal in advance, whether it’s to grow, engage, service, or coordinate. Decide who your audience or audience segment will be and what kind of offer work best for them. Plan for follow ups that keep your company top-of-mind without being overwhelming. Track your results and prepare to test different options and message styles. Sometimes a few tweaks to your wording or offer can make a big difference in response. Above all, respect your audience and don’t overdo it. There are some simple best practices around how to set expectations for your texting program that keeps everyone happy.
More and more, texting has become a constant part of our everyday life. With unparalleled reach and open rates, text marketing can give your company an edge over the competition. How do you think texting could benefit you?
About the author:
Jessica Terashima is EZ Texting’s Director of Marketing Communications. She specializes in helping businesses improve their communication strategy, content and online branding.