5 business apps to help you master GDPR

June 13, 2018
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GDPR 5businessapps

On May 25th the new European privacy regulation (GDPR) came into force. (Remember that endless stream of ‘Goodbye’ and ‘We’ve updated our privacy policy’-emails?) Don’t panic if you failed to meet the deadline. You are not alone. But that doesn’t mean you should postpone your efforts to comply.

If you are feeling a bit overwhelmed … rest assured, there is an app to help you with that! We’ve listed five popular apps that can make your post-GDPR life a lot easier.

Mailchimp - making permission marketing a piece of cake

As one of the largest marketing automation platforms, MailChimp helps businesses find their audience and engage (with) their customers. They provide GDPR-friendly forms, making it easy to obtain and record the consent you need to be compliant. The forms are integrated in pop-ups, landing pages, … So no compromise on your design has to be made. MailChimp also provides marketing permission texts that you can easily alter to meet your specific needs. There are opt-in checkboxes for all your different communication channels and room to link your privacy policy.

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Take a look at the MailChimp website to discover all the new GDPR-features.

Hubspot - helps you track lawful basis for all your contacts

HubSpot CRM arms your sales team with the information and the tools needed for today’s modern sales process. HubSpot Marketing, meanwhile, is the marketer’s number one inbound marketing tool that can help with landing page creation, email campaigns, social media scheduling and blogging.

We talked about having a legal reason to use someone’s personal data (lawful basis). Either through consent (opt-in), the signing of a contract or legitimate interest. But you also need the ability to track the lawful basis for every single one of your contacts. Hubspot recently added a feature that will allow you to track lawful basis by setting up automated workflows (e.g. when starting a trial, a lawful basis property gets added to a certain contact) or by manually adding the lawful basis property information. Hubspot will also store a copy of the notice (e.g. your privacy policy) that your customer was provided with upon consenting.

Go to the Hubspot website and have look at all the new features they realised to help you be GDPR-compliant.

Download your free GDPR checklist!

Not sure where to start? We created the ultimate checklist to collect, store and manage consent under GDPR. Best part? It’s completely free!

Zoho CRM - keep track of all your data processing activities

Zoho CRM is designed to help you meet the new European privacy standards. They added multiple features to track all your data processing activities on customer’s data.

The CRM allows you to track the source(s) where you obtained the contact’s data (e.g. Webforms, imports, manual creation, API’s, …). In case of webforms, additional details (form name, IP address) will be added to the contact’s record details. Zoho also makes sure you can easily track all processing activities done on a customer’s data. So you can stay accountable for lawful and secure processing of data.

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Curious to know more? Click here to discover all GDPR-features for Zoho CRM.

ActiveDEMAND - an entire GDPR toolset

ActiveDEMAND is a marketing automation platform that helps you improve conversion and drive demand. They developed an entire GDPR toolset to help you comply to the new regulations.

ActiveDEMAND can help you track consent for all your EU clients with their easy opt in management set up.

Under the new European privacy regulations, individuals can exercise their right to be forgotten. They can ask you to delete all their data from your systems and you have to comply within 30 days (although there are a few exceptions). If someone asks you to access their personal data, you must confirm whether or not you are processing their data (and why) and provide them with a copy of all the data you are holding about them. With the toolkit from ActiveDEMAND consulting or deleting a prospects data is only one click away. Making it easy for your to comply to these requests within the 30-day-deadline.

Go to ActiveDEMAND’s blog to read more.

PieSync - using an intelligent 2-way connection to make sure all your cloud apps are up-to-date

64% of businesses are using cloud apps, with an average of 13 apps per business. PieSync’s Intelligent 2-way sync allows you to easily consolidate customer contacts from multiple apps so you can gain a 360° view of your customers. Our cloud app gives you peace of mind by knowing that all of your apps are up to date with the latest customer data.

PieSync can help you comply with a number of GDPR regulations. Nearly 66% of the Solix survey respondents said they were unsure if they could delete an individual’s personal information forever by the 30 day deadline. If a customer exercises his right to be forgotten, PieSync lets you add a ‘trash’-tag to the customer’s records in your prefered apps. This makes it easy for you to track your contact’s information and delete the data necessary to comply to the customer’s request.
With more and more apps releasing new GDPR features to update your contact information with, it is important to synchronise all that extra data throughout your different cloud platforms. Hubspot for instance, released a new contact property to track the lawful basis for processing a customer’s data. If you have required this permission, you need to get that info across to your emailing platform (f.e. Mailchimp). PieSync can help you set up intelligent syncing rules to make sure all your apps work together and you get the most out of all the new GDPR-related product updates.

With the new European privacy regulation it became even more important to make sure you send accurate information to the right people. With PieSync you can keep track of your (un)subscribe data across different apps, making sure everyone in your company works with the most up-to-date information.

Want to know more about our intelligent syncing features? Click here. Try PieSync now? You can start your free trial today!

Disclaimer: The contents of this web page do not constitute legal advice. This page is for informational purposes only, and we strongly encourage you to seek independent legal counsel to understand how your organization needs to comply with the GDPR.

About Ellen

Ellen loves digital marketing and storytelling. As content marketeer she makes sure our blog is full of interesting stories, tips and case-studies. When offline, she likes to climb, surf, take pictures and discover the hidden parts of Ghent. Gets a bit annoyed when hungry but we’re working on that.