If you are feeling a bit overwhelmed … rest assured, there is an app to help you with that! We’ve listed five popular apps that can make your post-GDPR life a lot easier.
Mailchimp - making permission marketing a piece of cake
Hubspot - helps you track lawful basis for all your contacts
HubSpot CRM arms your sales team with the information and the tools needed for today’s modern sales process. HubSpot Marketing, meanwhile, is the marketer’s number one inbound marketing tool that can help with landing page creation, email campaigns, social media scheduling and blogging.
Download your free GDPR checklist!
Not sure where to start? We created the ultimate checklist to collect, store and manage consent under GDPR. Best part? It’s completely free!
Zoho CRM - keep track of all your data processing activities
Zoho CRM is designed to help you meet the new European privacy standards. They added multiple features to track all your data processing activities on customer’s data.
The CRM allows you to track the source(s) where you obtained the contact’s data (e.g. Webforms, imports, manual creation, API’s, …). In case of webforms, additional details (form name, IP address) will be added to the contact’s record details. Zoho also makes sure you can easily track all processing activities done on a customer’s data. So you can stay accountable for lawful and secure processing of data.
ActiveDEMAND - an entire GDPR toolset
ActiveDEMAND is a marketing automation platform that helps you improve conversion and drive demand. They developed an entire GDPR toolset to help you comply to the new regulations.
ActiveDEMAND can help you track consent for all your EU clients with their easy opt in management set up.
Under the new European privacy regulations, individuals can exercise their right to be forgotten. They can ask you to delete all their data from your systems and you have to comply within 30 days (although there are a few exceptions). If someone asks you to access their personal data, you must confirm whether or not you are processing their data (and why) and provide them with a copy of all the data you are holding about them. With the toolkit from ActiveDEMAND consulting or deleting a prospects data is only one click away. Making it easy for your to comply to these requests within the 30-day-deadline.
PieSync - using an intelligent 2-way connection to make sure all your cloud apps are up-to-date
64% of businesses are using cloud apps, with an average of 13 apps per business. PieSync’s Intelligent 2-way sync allows you to easily consolidate customer contacts from multiple apps so you can gain a 360° view of your customers. Our cloud app gives you peace of mind by knowing that all of your apps are up to date with the latest customer data.
PieSync can help you comply with a number of GDPR regulations. Nearly 66% of the Solix survey respondents said they were unsure if they could delete an individual’s personal information forever by the 30 day deadline. If a customer exercises his right to be forgotten, PieSync lets you add a ‘trash’-tag to the customer’s records in your prefered apps. This makes it easy for you to track your contact’s information and delete the data necessary to comply to the customer’s request.
With more and more apps releasing new GDPR features to update your contact information with, it is important to synchronise all that extra data throughout your different cloud platforms. Hubspot for instance, released a new contact property to track the lawful basis for processing a customer’s data. If you have required this permission, you need to get that info across to your emailing platform (f.e. Mailchimp). PieSync can help you set up intelligent syncing rules to make sure all your apps work together and you get the most out of all the new GDPR-related product updates.
With the new European privacy regulation it became even more important to make sure you send accurate information to the right people. With PieSync you can keep track of your (un)subscribe data across different apps, making sure everyone in your company works with the most up-to-date information.
Disclaimer: The contents of this web page do not constitute legal advice. This page is for informational purposes only, and we strongly encourage you to seek independent legal counsel to understand how your organization needs to comply with the GDPR.