5 essential tools to make your business more efficient

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October 15, 2019

tools to boost business growth

With the evolution of technology and the rise in competition for identical products, companies are in desperate need of some extra support. The good news is that there are tons of tools out there designed specifically to help businesses grow - however, the question is not just how tools will help companies, but which tools are the best for each business.

Here are some handpicked tools that are sure to make your business more efficient and productive.

1. Hubspot


HubSpot has a broad range of applications: it enables small and medium-sized businesses to manage marketing automation, CRM and customer support activities. Whether you are from a marketing or sales department, this is an excellent solution to fulfill essential business needs.

Apart from its CRM system, HubSpot also offers three hubs:

Marketing hub

With the marketing hub, marketers can boost web traffic and get more leads with inbound marketing campaigns.

Sales hub

The lead qualification process can be quite tiresome for salespeople. The sales hub accommodates lead nurturing and helps you close deals more efficiently.

Customer service hub

Winning new deals and on-boarding new customers can’t be the end of the sales cycle. If agents do not support their loyal customer base, that can lead to a higher churn rate.

That’s where HubSpot’s customer service hub comes into the picture: it enables you to receive customer feedback, assign tickets and resolve issues instantly.

Pricing: HubSpot CRM is free, but the marketing, sales and customer service hubs start at $50 per month.

2. Acquire

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Acquire is a customer support platform that delivers real-time communication solutions. Their set of tools is designed to improve customer experience by providing instant support to users, and Acquire’s solutions can solve customer queries across all stages of the customer journey.

Live chat software

Your customer support team can use this live chat software for real-time communication with customers. For example, if the user is searching for something but can’t find it by navigating the site, they can talk directly to agents through the live chat feature on your website. It makes things easier for both your customers and your team, as well as speeding up query resolution.

Co-browsing software

With co-browsing software, agents can interact with customers in real time by sharing a web browser in order to solve queries and facilitate smoother web navigation.

Whenever a user is stuck at an online process or e-commerce shipping procedure, they can request co-browsing support to get the problem solved.

The tool also hides customers’ sensitive information from agents thanks to a masking feature, and the agent can guide users through a website with highlighting tools.


The AI-powered chatbot answers general and frequent questions regarding your product, which frees up a lot of your support team’s workload and enables them to focus on more complex tasks.

In addition, a chatbot also provides users with quick answers to their queries, without having to go through lengthy helpline calls or a complex site navigation process.

Pricing: Their basic plan starts at $300 per year, plus $40 per agent per month.

3. Salesforce

salesforce logo

A leading CRM, Salesforce has grown to offer a multitude of other solutions, from marketing and sales to customer service and e-commerce.

The CRM is built to provide an integrated, shared view of your customers across all of your departments, so it’s a great port of call for all your teams.

There is no need to go through chains of emails or sales data separately, since this software provides ease of data delivery and analysis - and ensures that all your teams have access to the same information.

In addition, its features allow you to streamline your sales process with automation, connect e-commerce channels, provide better customer support, boost lead generation and use data to create a more personalized and engaging marketing approach.

Pricing: Salesforce offers multiple different solutions, each with unique pricing plans. Many of them start at $25 per user per month.

4. Slack

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Slack is an excellent platform for communication and collaboration within an organization. This platform enables real-time direct messaging to channels and individuals, eliminating the need for countless follow-up emails and confusing email chains. Companies can create channels for different departments, topics, clients, suppliers, internal stakeholders and many more.

Slack also works as a knowledge directory for new employees, as they can search previous conversations to find information and details on various topics.

It also allows video and voice calls between team members, file sharing and third-party integrations.

Pricing: Plans start from $6.25 per person per month, with free options also available.

5. Mailchimp


Mailchimp is a leading email marketing and marketing automation platform. This powerful tool can fulfill a lot - if not all - of your company’s marketing needs and boost growth.

It allows you to build digital, email and social media campaigns, gather campaign and audience insight, create landing pages, build social posts and ads, analyze customer data and engagement, use third-party integrations and much more.

Pricing: Mailchimp offers a free plan for businesses that are getting started. The paid plans start at $9.99 per month.

About Sam Makad

Sam Makad is an experienced writer and marketing consultant. His expertise lies in marketing and advertising. He helps small & medium enterprises grow their business and overall ROI. Reach out to Sam Makad on Twitter or LinkedIn.