Social media is quickly becoming the hottest portal for social and business interactions. Statistics from 2019 claim that around 3.2 billion people use social media – this amounts to almost 42% of the global population!
Technological and market changes have created the need for businesses to optimize their presence on social media. After all, it is one of the most voluminous networks out there to look for prospective employees, business opportunities and customers. In fact, here’s a breakdown of recent statistics describing how social media demographics look like:
- Millennials – 90.4%
- Gen X – 77.5%
- Baby boomers – 48.2%
In other words, businesses and brands that use social media have a much higher chance of fruitful sales and revenue.
Social media platforms provide a unique way of interacting with the market. Businesses have access to an extremely large demographic of prospective customers spread out globally. Further research also claims that visual marketing is one of the best strategies to employ – and that’s exactly what social media is all about.
By optimizing content like text, pictures and videos, social media platforms provide businesses with a creative edge which can accelerate their success.
Before your business and/or brand begins planning your next marketing strategy for social media platforms, consider the following facts to get the most out of your social media presence.
1. Facebook is the leading social media platform
Ever since its introduction, Facebook has been shaping how businesses and individuals connect with each other. By completely changing the social landscape and introducing new economic avenues for the modern entrepreneur and customer, it is currently the leading platform.
Around 1.49 billion users actively use the platform – and everyday 500,000 new members join in! Why do you need to know this? Facebook has one of the largest followings in the world, and with new profiles being made every minute, your brand has a better chance of reaching a bigger audience demographic in a shorter time.
2. Social media uses algorithms to optimize your reach
The best part about social media is its ability to increase your outreach. Platforms like Instagram and Facebook use special algorithms to push advertisements and searchability towards the right customers. When businesses pay a fee for advertisements and sponsored posts, social media uses all kinds of data about consumer behavior and activity to bridge the gap between brand and customer.
In other words, social media helps businesses save money and optimize their outreach. What this means for businesses is a more direct and quick approach for engaging customers.
3. Mobile optimization isn’t an option, it’s a necessity
The global social media usage over mobile devices was recently reported to grow up to 3.02 billion people in the next two years. In addition, social media is accessed via mobile devices a whopping 80% of the time, which means that brands need to mobile optimize their content for it to succeed on social media.
Mobile-friendly interfaces are now becoming an avenue of great investment. All social media platforms are available to download for free on smartphones and tablets. This means that to reach a larger demographic of people and get better insights about the brand, businesses must look into mobile optimization.
4. Social media tools boost engagement
Social media provides tons of tools that boost customer engagement. One of the advantages of working on social media platforms is shortening of the bridge between a brand and the customer. These platforms provide brands with the opportunity to informally and directly interact with their customers, building a better rapport and loyalty.
Various social media platforms have introduced tools like stories and live video broadcasting. For example, Instagram offers IGTV, which allows you to post real-time videos, and let’s not forget that over 500 million users actively use Instagram Stories everyday. Even platforms like YouTube have introduced stories, and LinkedIn allows businesses to post blogs.
5. High-quality and professional content sells on social media
Content is king – this phrase has become extremely popular all over the internet, and rightly so. High-quality content always sells, and especially on social media, businesses need an edge over their competitors. Enterprises have now begun to hire blog writing services to create astounding content to up their SEO game.
Another advantage of hiring professional content writing services is that they know what needs to be included in content to make it attractive. When content is attractive, your business’s online page has higher conversion rates, ranks better for keywords, and has overall improved searchability. Be it pictures, text, articles or blogs, businesses should not compromise on quality when it comes to content.
6. Social media is all about influencers
According to research, around 49% of online consumers turn to influencer recommendations before buying a product. Influencers are social media personalities who have a large following. In fact, businesses are realizing that working with influencers for branch outreach can lead to huge ROI – they earn an average of $6.50 for every $1.00 they spend on influencer marketing.
Influencer endorsements and large following are especially beneficial if brands are marketing to millennials and/or teenagers, because almost 4 in 10 of these subscribe to an influencer. The best platforms to reach out to influencers are Instagram and Twitter.
Using social media to your advantage
In a fast-paced world and a change-sensitive market, businesses need to use whatever resources are available to them to rise above their competitors. With so many options out there for consumers to choose from, how does your brand reach them first – and make an impression?
Social media, of course! With these hacks, you’re guaranteed to see increased sales and revenue. And that’s not all: you’ll also see increased SERP and SEO rankings, which will help boost your business’s searchability and reliability.