In our digital world, it’s increasingly rare to make a buying decision without consulting reviews and ratings online. This is even more true when choosing an important tech system like a CRM for your business. A whopping 92% of buyers are more likely to purchase B2B business tools after reading a trusted review, say G2 Crowd and Heinz Marketing.
Taking time to research CRMs is worth the effort. As anyone who has implemented one before will know, it costs time as well as money. If you choose a CRM that isn’t a good fit for your business, it can get unnecessarily costly and complex.
Here’s how to benefit from the valuable online communities about CRM that are right at your fingertips.
Review sites for CRMs
1. G2 Crowd
G2 Crowd is one of the best review sites for SaaS tools with 844,500+ validated user reviews to help you make smarter decisions about software and services. It’s also one of the most user-friendly sites to browse and rank SaaS tools for unbiased results. When we want to read up on an app’s user satisfaction, we often head straight to G2 Crowd.
G2 Crowd has ranked 381 CRM tools that you can view based on user satisfaction, popularity and – most usefully – G2 Score. This is a unique metric based on reviews gathered from the G2 user community as well as data aggregated from online sources and social networks.
Capterra has over 970,000 verified user reviews, making it one of the biggest players in the SaaS review space. The review platform prides itself on its rigorous vetting process, 30,000+ fresh reviews every month, and easy access to key purchase decisions and confidence-building insights.
To help you choose the best CRM system for your business, Capterra ranks a huge number of tools: currently 645, more than any of the other review sites in this list.
Some tools that won’t tick all your CRM requirements can fall into the mix – and it’s a little more clunky to filter results than other sites – but on the whole, Capterra’s huge number of verified user reviews makes it a site well worth checking.
GetApp has 860,000+ reviews from trusted software users and a range of handy filters to get the best software recommendations for your business.
With GetApp’s nifty AppFinder, you can quickly shortlist apps that meet your requirements and budget. If you’re not sure where to start with building your app stack, GetApp also makes it easy to access custom recommendations for your industry and business size.
GetApp is less picky than other platforms about what’s considered a CRM (compared to the well-curated G2 Crowd), so you may need to check that the recommended tools actually do what you need them to. However, we love GetApp’s simple filtering system that enables you to filter by pricing model, supported devices, businesses served and supported locations.
Crozdesk provides a fresh approach to reviewing software tools. In addition to gathering reviews, it’s also a super valuable hub for resources, buyer’s guides and tailored expert advice when you’re upgrading your app stack.
A newcomer to the software review scene, Crozdesk doesn’t have as many reviews as top players like G2 Crowd and Capterra. But Crozdesk prioritizes quality over quantity and we love it for this. We recommend checking it out during your search for the best CRM.
Crozdesk shortlists 379 CRM tools and, like G2 Crowd, provides a more curated experience than other review platforms as well as more accurate recommendations. When browsing the site, it asks you if you’re "just getting started with CRM software" or "looking to replace your current CRM software” so it can personalize suggestions.
We also recommend checking out Crozdesk’s other CRM resources, including their CRM Software Buyer Guide 2019, which includes AI-driven recommendations based on 379 CRM products that are refreshed every 24 hours.
The top-ranked CRMs according to review sites
How do the top CRMs differ among different review platforms? Looking at the numbers, here’s what jumps out at us:
- Salesforce is streaks ahead of the competition when it comes to the number of users and reviews (remember, they have 19% CRM market share!) However, it’s not always the best CRM for small businesses due to its cost.
- Although it doesn’t have a huge user base, Freshsales has really strong user sentiment across the most popular software review sites for CRMs.
- HubSpot tends to be next behind Salesforce and close to Pipedrive in terms of number of reviews and user popularity.
Forums to help you find the best CRM
The social news aggregation, web content rating and discussion website – or “front page of the internet” – has a tribe of superusers. It’s also a great port of call for researching software, including your next CRM tool.
Use the search bar to find discussions about your CRM tool contenders and you’ll likely find super relevant information to help you out.
You can also follow these subreddits to keep you informed about the software world:
- r/CRM (3.2k members) – For all CRM-related discussions. This subreddit does attract a bit of spam though, so we prefer these instead...
- r/smallbusiness (219k members) – Questions and answers about starting, owning and growing a small business.
- r/startups (355k members) – The place to discuss startup problems and solutions.
- r/sales (85.2k members) – Everything you need to know about sales, business development, lead generation, prospecting and closing.
- r/SaaS (6.2k members) – Discussions and useful links for SaaS owners, online business owners and more.
Quora is another one of the internet’s best social hubs to get your questions answered. There’s a particularly good range of discussions and experts on Quora to help you choose the best CRM system.
Search for existing answers to your questions about general CRM or specific tools, or ask a new question if you can’t find a quick solution.
You can also browse by topic on Quora, such as:
Quora has also recently introduced Spaces, which are collections and communities created around shared interests and tastes that you can follow. One of our favorites to improve your app stack is Cloud Daily from SaaStr, curated by the popular software news and learnings platform.
7. Facebook groups to help you find the best CRM
Not just for scrolling mindlessly, Facebook is another great resource for your CRM research and implementation project.
Here at PieSync, we’ve heard from users who find Facebook groups about CRMs super useful, including the Infusionsoft by Keap Open User Group (unofficial) and the Official LionDesk Community for real estate professionals. Have a search and see what groups are relevant to your business type and CRM questions.
When choosing the best CRM system for your business, you really don’t have to do it alone. Make use of the valuable review sites and online communities like Crozdesk, G2 Crowd, Quora and Reddit and understand what other business owners think before making your choice.
One question you might have about your CRM is how to integrate it with the rest of your app stack, including your email tool, accounting system and other contact management apps. PieSync syncs your CRM tool with 200+ other business tools to ensure accurate, reliable data across your tech stack. Get started with a PieSync free trial to make the most of the customer data in your CRM.