9 Top Marketing Automation Tools for SMEs Recommended by Marketers

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May 30, 2018

9 Top Marketing Automation Tools for SMEs Recommended by Marketers HubSpot Constant Contact

I thought the best way to narrow it down would be to ask real marketers which tools they recommend for you.

Without further ado, here are the top 10 recommendations from marketing pros.

Top 9 Marketing Automation Tools

1. HubSpot

HubSpot is the hands-down favorite of all marketing automation tools. Businesses of all sizes are using its powerful capabilities to engage with their customers and leads, and to drive growth. Here’s what they have to say:

George Schildige Founder and CEO of Matrix Marketing Group says “Nice all-in-one marketing automation and CRM system for small and mid-sized businesses. The tight integration with their CRM system allows the user to see active buyers and companies that have visited your website.”

Likewise Alex Barshai Inbound Marketing Specialist from Electrometals Group uses HubSpot saying “It is a more detailed system which allows me to follow almost everything my prospects do on the website. This tool is essential to what I do, as it provides full reporting capabilities and helps me to make informed decisions.”

Andrew Choco VP of Marketing at Directive Consulting also recommends HubSpot because “HubSpot is great for creating and running email workflows. If someone signs up for our blog updates, we can segment them by topic (based on the blog post they were reading when signing up) and then throw them in an email workflow that sends topically relevant information to them. These touches are personalized because it’s information we already know they’re interested in. This is a great tactic for building an initial relationship with a potential client!”

Best of all you can sync your favorite cloud apps with HubSpot using PieSync! Start your free 14-day trial today.

2. Customer.io

Muhammad Saad Khan is the Content Marketing Specialist at CloudWays, and he says about Customer.io “Its a beautiful service that allows you to send emails based on segments of your contact list based on their unique patterns. It also enabled us to send drip emails to free trial users to keep them engaged, and helping them to make a purchase.”

3. Buffer

Oleg Korneitchouk Director of Marketing at SmartSites is a big fan of Buffer, saying “With the explosive growth in social media, it’s more important than ever to maintain a brand presence in the communities your customers hang out in. With so many social media sites, it’s difficult to keep them all updated. Enter Buffer. Buffer lets you connect all of your social media properties and seamless post updates to all of them simultaneously. It also lets you schedule posts into the future so that you can stagger the posts and maximize your eyeballs.”

4. Ahrefs

Asaf Darash, CEO and Founder of Regpack, recommends Ahrefs “As we focus on backlinks and seeing who is writing about us, Ahref’s backlink tools are second to none…the insight and data they collect is great. I get a daily email of new backlinks and lost, improved keyword positions and their keyword explorer is much more straightforward and user-friendly than Google and other keyword tools I’ve used. I visit the site multiple times a day to check other websites, check on my competitors, and see how my own site is doing.”

5. Meet Edgar

Sumit Bansal is the founder of Trump Excel. His top marketing automation tool is MeetEdgar. He says “It is a social media management tool that creates a library of content you want to schedule for social media (Twitter, Facebook, Linkedin) . You can create it once and forget about it. It keeps on posting on selected social media accounts on your behalf. Once the library is completely exhausted, it restarts again. When you have new content, you can simply add it to the library. This tool has given a huge boost to my social media engagement. In four months my Facebook page followers and twitter followers have doubled and see high-quality engagement.”

6. Intercom.io

Gene Caballero is the co-found of Greenpal says this of Intercom.io “This tool incorporates customer acquisition, customer feedback, customer support, conversion, & marketing automation. It allows us to set goals for marketing campaigns, run A/B tests, insert live chat in our onboarding process, and get real-time customer feedback. With these practices in place, we have seen over a 40% uplift in conversion after implementation. Great all in one tool that allows us to be more efficient and pragmatic in our future product decisions.”

7. Constant Contact

“This is a really basic email marketing automation tool, but as we deal with small businesses it has everything that we need. If anything the simplicity is actually what attracted me to the tool (as well as how affordable it is!)” says Sam Williamson from WeSwap.

PieSync sync Constant Contact with your favorite cloud apps! Sign-up for a 14-day free trial.

8. Narrow.io

Ross Simmond’s is the Digital Marketing Strategist with Crate. His top tool is Narrow.io “This tool helps put your Twitter growth on autopilot by automatically interacting and engaging with users who you target. You can upload an event hashtag and this app will automatically track the conversations happening on Twitter and interact with the individuals using that hashtag. It’s a great way to drive growth.”


Audrey Wright is the Content Writer for The Tenant’s Voice UK and she says “IFTTT is particularly useful in my case, because I’m an all around marketer and SEO. I do a number of different tasks for clients rankings, from technical optimization to content creation, outreach and social media management. As such, I have little time to upkeep and maintain a Twitter profile.

Enter IFTTT, which does that for me. I have setup a range of recipes that publish Tweets from my profile based on websites and categories that I like. That allows me to constantly publish new Tweets, which receive more attention than when I manually updated my account and keep my followers engaged. This has allowed me to even grow my followers count with only about an hour a week of management. Tremendous tool!”

Still not sure?

GetApp has recently published a report ranking the top 25 marketing automation tools on the market today.


GetApp ranks these tools using their unique ‘five-factor ranking’, which is based on five criteria including: a data security analysis, app integrations, user-based reviews and mobile deployment.You can see on this report that HubSpot is again the hands down favorite.

That’s all for today! If you have any marketing automation tools you’d like to share, be sure to comment or tweet us @piesync.

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About Vanessa Rombaut

Vanessa is a wordsmith extraordinaire. Originally from Australia, she has travelled the world and the seven seas to write scintillating content for you to enjoy.

She likes books, travel, vintage films and sushi (not necessarily in that order).