9 VoIP trends for 2020 to pay attention to

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December 31, 2019

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VoIP, or Voice over Internet Protocol, has continued to grow in popularity over the last decade. It’s changed the way businesses communicate with their customers and employees – and makes it just as easy to call someone next door as the other side of the world. VoIP trends in 2020 are going to bring even more changes.

But first, what is VoIP?

VoIP technology allows you to make calls with an internet connection rather than a typical telephone line. You don’t even need a phone to make a call with VoIP – it also works through your computer.

Outside of work, you’re probably using VoIP services like WhatsApp, Skype and Facebook Messenger.

Business VoIP tools are designed for call centers and any businesses making regular calls, such as in their sales and customer support teams.

Some of the most popular VoIP providers for business are RingCentral, Jive, Grasshopper and Aircall.

Better sound quality, access via the cloud and low costs have made VoIP more appealing for small businesses in recent years. VoIP is a good choice for small businesses who want to make regular calls anywhere in the world for cheap and keep this data seamlessly connected with CRM contact records. In 2020, more SMEs can be expected to adopt affordable VoIP technologies.

As a VoIP trend for 2020, AI will continue to get more powerful. VoIP service providers will become smarter at automatically classifying and allocating incoming messages, based on required agent competency, urgency and skillset.

One of the main disadvantages of traditional phone calls via landline is that it doesn’t give you any data. With VoIP, however, you automatically get stacks of useful insights into how often you’re communicating with customers, how much time your team is spending on calls and where you need more call center resources.

In addition, make sure your VoIP service and CRM are integrated - this will ensure that both apps have fully enriched contact databases, updated automatically and in real time.

Some AI can even detect inauthenticity in a person’s voice and use biometric markers to prevent fraud. Nuance technology provides 85% of Fortune 500 companies with anti-fraud voice measures using a dataset of known fraudulent voices as part of a wider fraud detection system.

Beyond 2020, we anticipate anti-fraud AI technologies to become more accessible to smaller businesses, especially as popular cloud-based VoIP tools connect with larger AI players.

VoIP security hacks gained front-page headlines in recent years. In May 2019, some high-profile WhatsApp accounts were targeted by a hack that could inject malware onto their phones — and steal data from them — simply by calling them. They didn’t even need to pick up, and the calls often left no trace on the phone’s log.

Bjoern Rupp, CEO of the German secure communication firm CryptoPhone, said in an interview with Wired: “Security never was WhatsApp’s primary design objective, which means WhatsApp has to rely on complex VoIP stacks that are known for having vulnerabilities.” We can expect VoIP services to introduce more powerful multi-layer security in 2020 to avoid similar hacks.

For businesses serving their customers in different languages, it’s not always easy to personalize customer experience. However, more VoIP tools are offering language recognition that routes calls to the right reps according to language. With RingCentral, for instance, you can recognize and route calls in 70+ languages.

Calls are just one part of the customer support parcel, just like tweets, live chat messages and emails. No matter your industry, you’ll attract and retain far more customers if you’re available to chat on your customer’s channel of choice and provide excellent service.

VoIP tools that offer an omnichannel view of support or that talk to all of your key business tools - as Aircall does beatifully - are leading the way in 2020.

In the future of VoIP, expect to see APIs being used in creative ways to link previously disconnected systems and data. As one example, developer Mike Stowe shared on Medium how he connected the RingCentral API with his WordPress site to send fans an SMS notification when new posts were published.

One of the most important VoIP trends for 2020 is VoIP services becoming more integrated with wider sales and support stacks. When choosing the best VoIP service for your business, it’s essential to think about how the platform fits with your other tools.

With PieSync, you can sync the contact and company data in your VoIP service two-ways with hundreds of other apps, including your CRM. With your tools connected, you’re always looking at the latest data, no matter which tool you’re using. Browse PieSync’s supported apps here and get started with a free trial.

About Lucy Fuggle

Lucy Fuggle writes for PieSync, the two-way contact sync tool for hundreds of apps. She also works with her clients to make their brand matter with a content-rich marketing strategy.