A Brief History of Communications: From Cave Paintings to the Cloud

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August 25, 2017

Meaningful Communication is one of humankind’s finest and oldest attributes. So it makes sense that we focus on creating new and better methods of connecting. Our earliest cave paintings date back 35,000 years and now we’re touching the stars. We certainly are an ingenious species.

Our first long distance carriers were arguably the guards of the Great Wall of China, who sent smoke signals around 900 B.C. By 1150 messenger pigeons were zipping across the skies. Then Joseph Henry’s telegraph took over in 1829 and when Alexander Graham Bell invented the telephone 41 years later, many believed communications couldn’t get any better. Yet, we keep amazing ourselves with progress and the next great inventions.

The exponential growth of new technologies has been so explosive computer scientist, inventor, and futurist Ray Kurzweil predicts in his book The Singularity is Near: “We won’t experience 100 years of progress in the 21st century—it will be more like 20,000 years of progress (at today’s rate).” It’s sure been a quick leap from black and white televisions to the digital age.

Communications Keep Evolving

“Enter the cloud” is a term coined by Google’s CEO Eric Schmidt in 2006. The cloud dates back to the 1960s and is basically a hosted database. It is fundamental to the success and wide-adoption of Software as a Service (SaaS).

Unified Communications as a Service (UCaaS), such as RingCentral, is part of this migration to the cloud. It offers a more flexible, cost-effective, and reliable alternative to traditional phone system providers.

RingCentral’s solution goes way beyond voice. It offers video and audio conferencing, SMS, mobile and desktop applications, contact center, and a growing list of integrations with popular apps.

In January 2017, after the technology company Avaya filed Chapter 11 bankruptcy, RingCentral created the campaign “ The Cloud Has Won,” which is an exploration on how the communications landscape has changed from hardware and landlines to a cloud solution.

Personalization and Integrations are the future

Thanks to the adaptability of cloud technology, services are easily customizable. We first saw this technological adaptability on the consumer side of communications with smartphones. Suddenly the public was could communicate anytime, anywhere with voice, text and video.

RingCentral origins date back to 2003, before the iPhone was on the market, and they realized the potential the cloud offered. It offered a means to give businesses a way to personalize their business communications, and cater to their independent, “always-on” working lifestyles.

Now, regardless of devices, locations and time zones businesses can manage their own systems without costly vendors, taxing their IT departments, or using their consumer services to cover gaps in business services.

No single provider can cover every business need, so the brands that play nice with others, play to win. Integrating communications with productivity suites, CRM, storage, and other services is part of the personalization equation. It empowers customers to work in the apps they use most, as well as use additional services, without the distraction and chance for errors when flipping between services.

By setting up a connection between RingCentral and other apps with PieSync or by using Ring Central Office, you can empower your CRM, eliminate isolated data, minimize duplicates and boost your ROI.

A survey by TechTarget revealed that 41% of surveyed businesses were planning to expand spending on cloud technologies 2 , so it’s no longer a case of when to adopt a cloud model, rather, it’s a case of modeling a company vision that takes advantage of the mercurial nature of tech that can take the form and function of just about anything imaginable.

Perhaps smart, nanite-based smoke signals that form messages in our skies are soon to take form. If Kurzweil is right, we probably won’t have to wait very long to find out.

About Claudia Martinez

Claudia helps the Marketing and Communications team to let our clients know what’s going on in PieSync by creating great content and managing our Social Media. She flew all the way from Venezuela to work with us. This retired surfer is full of energy and creativity.