A top-performing real estate tech stack has a few vital ingredients. At the center of all operations is a CRM to manage contacts, deals and pipelines. You probably also have an email marketing app to engage your audience and a phone address book so you can easily call your leads.
That said, it's not always easy to choose the best real estate apps for your business. There are so many to choose from that some people decide it’s too difficult and don’t bother, or they just go with what their friends or colleagues are using. However, choosing the right apps for your real estate business is absolutely worth the time and energy.
To streamline the process, here are some of the best apps for any real estate business to consider.
Best apps for real estate businesses in 2021
1. Follow Up Boss – real estate CRM and lead management software
An omnichannel CRM is the most powerful app for any real estate stack. Follow Up Boss is one of the most popular choices with hundreds of connections to lead providers, including Ylopo, Realtor.com, Zillow, Facebook Lead Ads and Homes.com.
The CRM offers built-in features including integrated calling, texting, email and lead routing so it's extremely simple to collect, contact and manage leads via all the most important channels in one place.
2. BombBomb – record, send and track video
BombBomb is the best app for real estate businesses to build better business relationships using video messaging. It helps you to communicate with your clients more effectively by sending personal videos from your computer or smartphone. Thousands of realtors use it for great results.
3. Canva – a simple way to design graphics
If designing social media posts and other graphics fills you with stress, takes up way too much of your time, and never really produces the results you want, Canva is a nifty tool to turn everyone into a designer.
Templates make it simple to create anything you need to design for your real estate business, and for most tasks you won't even need a paid subscription.
4. Google Analytics - the easiest way to monitor website performance
Reporting is important for any type of business, and that includes real estate. Google Analytics is the go-to tool to track website traffic and understand how you're generating visitors over time.
For an easier glance at your key insights, many website management systems include an integration with Google Analytics. If your website is hosted on WordPress, Exactmetrics offers a fantastic premium Google Analytics plugin that displays the most important metrics on your dashboard.
5. Trello - simple and free project management
If you're struggling to juggle several different projects and priorities at once, Trello is a wonderfully simple cloud-based project management tool.
Trello is structured in a simple Kanban board format, which in its simplest form follows the “To Do”, “Doing”, and “Done” workflow. However, it's extremely customizable and you can even add automations that trigger actions based on conditions you define.
6. Buffer – easy social media scheduling for every channel
Social scheduling has been around for a while now. However, it's not just Facebook and Twitter that you can easily schedule posts for. You can now easily schedule Pinterest content as well as Instagram posts and stories using Buffer, and there's even an option to include the first comment to pop your hashtags in.
Everything is organized on one simple dashboard, and you can repost the most effective content based on what analytics show has performed best.
7. Ahrefs - top SEO software for monitoring your rankings and competitors'
Ahrefs exists to help anyone rank higher in searches and get more traffic, not just the SEO pros. The SEO software strikes a balance between being powerful yet easy to master with keyword research, site audit and rank tracker features.
It has a higher price point at $99/month for just the Lite version, but with a $7 7-day trial, you can carry out your first site audit, keyword research and competitor analysis on a budget.
8. ActiveCampaign – for automating more of your real estate business
There are so many ways that real estate businesses can automate their busywork and free up time for one-to-one interactions and strategy. One of the most effective first steps is adopting marketing automation software like ActiveCampaign.
ActiveCampaign is one of the most popular automation platforms on the market to create highly personalized email workflows and other automated customer experiences.
9. Aircall – cloud-based calling connected to your other apps
Calling leads is one of the key parts of any realtor's job, which means you need the right tools to support you. Aircall is one of our favorite recommendations for taking calls from anywhere.
Not only is it extremely user-friendly with a beautifully minimalist interface, but it also integrates seamlessly with your other real estate apps. For the most customizable syncs, use PieSync to connect your apps two ways in real-time.
10. PieSync – for syncing contact data between your apps
For a fully functional real estate app stack, you need your tools to play nicely together. Having different lead data in every app can cause major headaches, but it's an all too common problem for busy realtors.
With PieSync, it's easy to keep all of your apps in sync automatically. Connect your real estate apps like Follow Up Boss with other business tools like Google Contacts and keep your leads updated instantly in both places whenever anything changes in any app – including your phone contacts and email account.