Back in February, we had a joint webinar with ActiveCampaign. If you missed it, here is your chance to hear the recording!
In this webinar, with special guest Chris Davis of ActiveCampaign, we talked about how to increase the ROI on your marketing app by intelligently increasing your data integrity.
We also walked through the importance of high-quality data and ensuring your marketing, sales and customer care teams are on the same page.
Watch the ActiveCampaign + PieSync Webinar
Customer Support and Marketing on the same page
So marketing loves their ActiveCampaign. They send out campaigns all the time to your leads and customers. Yet, when your leads and customers reply to those email campaigns the replies go to your customer support.
So it’s important to establish a link between your marketing automation platform and your customer support app. This ensures that your customer support and marketing teams stay in sync and are working from the same, up to date information.
By setting up a two-way data sync between ActiveCampaign and your customer support app, you’ll ensure your marketing and customer support teams are always on the same page. They will have access to the same, up to date, customer data. This means no more gaps between your teams, no more import/export, no more frustration.
Sync up Sales and Marketing
Thanks to PieSync you can also sync up your sales and marketing teams. Have Marketing Qualified Leads automatically handed over to your sales team. Or make sure a lead’s status is handed over to marketing so they are added to, or taken out of, email marketing campaigns that line up to where they are in the sales funnel.