It's never been easier for realtors to find leads. From Zillow to Realtor.com and Ylopo, there are hundreds of popular lead providers to attract buyers and sellers. However, managing those leads isn't always so easy.
As a realtor, you need a way to manage all of your leads in one place. That's where a CRM comes in.
A CRM, or customer relationship management system, is the best way for any business to centralize contact management and streamline deal pipelines. It's infinitely more powerful than a spreadsheet or managing leads in your inbox – and it leaves little to no room for disorganization, missed inquiries and human error. With a two-way syncing solution like PieSync, you can also integrate contacts from your other real estate apps effortlessly.
While there are hundreds of popular CRMs on the market, not all of them are a perfect fit for real estate companies. To save the most time and deliver the most personalized and timely responses to all of your leads, you're best served choosing a CRM that's optimized for real estate.
Read on for some of the best CRMs for real estate in 2021, including dedicated software for the industry and a few all-rounders that perform well for realtors.
Benefits of CRMs for realtors
Still need convincing of the benefits of adopting a CRM? Here are some of the most impactful advantages for realtors.
Respond to leads immediately. When it comes to closing deals, a fast lead response time is essential. You can achieve this with automated emails, a chatbot on your website, or even automated voicemail messages. Here's more on how to automate your real estate business.
Centralize your contacts. With all of your leads and deals in one place, everyone in your team always knows exactly where to find what they're looking for – and you diminish the chances of double work or overlooking leads too.
Build long-term relationships. According to research by the National Association of Realtors in 2019, 39% of sellers who used a real estate agent found their agents through a referral by friends or family. What's more, 27% used their previous agent to buy or sell another home.
Know who to call – and when. Working out who to follow up with can be a time-killer, but many CRMs now routinely remind you to touch base with clients you haven’t spoken to in a while. You can also set a schedule for when you’d like to get back in touch with them.
Close (and earn) more. Research shows that realtors earning $100,000 or more in gross commission income are more than twice as likely to use technology tools like a CRM than agents who earn less.
The top CRMs for real estate businesses
Best dedicated CRMs for real estate:
Price: Plans start at $69/month
Contactually is known for its clean interface, comprehensive features and insights into performance. It has one of the higher starting prices of the real estate CRMs on this list, but that's reflected in the powerful features you get with the app. These include best-time-to-send email intelligence, personal automated campaigns, and email/text template libraries to save you time.
2. Follow Up Boss
Follow Up Boss is one of the top real estate software platforms on the market with a seamless user experience. It brings together a CRM that has built-in calling, texting and email with powerful marketing, and lead distribution tools to manage all of your channels in one place.
Some of the 200+ lead providers you can integrate with Follow Up Boss include Zillow, Realtor.com and Ylopo. You can also easily sync your contacts with your other real estate and business apps using PieSync.
Price: Plans start at $25/month
LionDesk is another popular CRM that's designed specifically for realtors to stay organized, communicate effortlessly and increase deals. Features include video emailing, bulk texting and email, and automated pipelines and campaigns.
BoomTown is a popular real estate platform that combines expert lead generation, qualification, contact management and more for an all-in-one software.
What about other popular CRMs? Here are some of our top picks of all-rounder CRMs that still pack a punch for realtors.
Best CRMs for all industries, not just real estate:
HubSpot isn't designed specifically for real estate, but it's one of the best CRMs on the market. And what's more, the core CRM is free. That said, to access most of the sales, marketing and service functionality, you'll need to upgrade to paid Hubs, which can quickly get expensive.
To keep all of your lead data in one place, HubSpot also has a two-way sync with many popular real estate apps via PieSync. See which apps you can sync two ways with HubSpot using PieSync.
Nimble is another powerful CRM that's budget-friendly and enables you to sell smarter with sales intelligence, leverage social insights with automatic lead enriching, and track emails effortlessly.
Pipedrive is a popular sales-focused CRM with features that are a great asset to real estate companies. These include compiling information about properties and potential buyers, automatically advancing prospects to the next stage in your funnel, and centralizing relevant notes when you have a client meeting scheduled.
Are you syncing your real estate apps yet?
Investing in a CRM is one of the best uses of your budget as a real estate business. However, you'll likely be using another few apps too. For the best results, keep your leads, prospects and buyers in sync across all your real estate apps and other business tools with PieSync.
This means you're always looking at the latest contact info in every app. For example, you can sync Google Contacts with your CRM so you always know who's calling, or get your CRM working with your email apps. Here are all of the supported real estate apps you can sync with PieSync.