GetResponse vs. AWeber: which email marketing tool is best in 2020?

aweber vs getresponse

If you're looking for the best email marketing software for powering your campaigns, you might be comparing GetResponse vs. AWeber.

Email marketing is still one of the most valuable marketing strategies, offering a typical return on investment of 4200%, or $42 for every dollar spent. That’s even after the rollout of stringent new privacy regulations like Europe’s GDPR and California’s CCPA.

Simply put, trust in email marketing is higher than ever, especially when compared to social media and the uncertainties around it. At least 80% of small businesses rely on email as their primary method of customer acquisition and retention.

However, to make email marketing work for your business, you can’t expect to rely on manual processes when you have a rapidly growing subscriber list.

With a software-as-a-service (SaaS) email marketing tool like GetReponse or AWeber, you can be in the best position to manage your subscribers and build tailored campaigns that drive success.


Introducing AWeber and GetResponse

While Mailchimp leads the industry with a 61.84% market share, AWeber and GetResponse are lesser-known options with market shares of 2.5 and 0.85% shares respectively.

However, they offer some unique features and benefits to make them worthy of your consideration. While GetResponse is a strong all-round tool for marketing teams of all sizes, AWeber is laser-focused on effective email marketing for small businesses.

Read on for our in-depth comparison of the two email marketing tools.


When to choose GetResponse

GetResponse advertises itself as all-in-one marketing software. If you want an integrated solution that works well with other enterprise software and provides detailed analytics and lead management, the platform offers very compelling pricing and the ability to sell products.

GetResponse easily expands to fit enterprise-level requirements, but the wealth of features might be overkill for smaller organizations that only need an email marketing solution.

It also offers some CRM functionality, although it’s not as sophisticated as a dedicated CRM tool. Still, this can be nice to have, especially for smaller organizations that don’t want to invest in lots of additional software.

comparing getresponse


When to choose AWeber

While GetResponse is often described as a jack-of-all-trades, AWeber is purely focused on email marketing for small businesses. That may be exactly what you want if you already have powerful CRM and marketing automation tools that you’re happy with.

With a wide range of integrations, AWeber works well with plenty of different software. Like GetResponse, it's also supported by PieSync, which opens up your scope for deep integrations and two-way customer data syncing.

Other exclusive benefits include more email templates, phone support and perfect compatibility with AMP and the Gmail mobile app.

Another important advantage of AWeber is that you get access to all features no matter which subscription package you choose.

comparing aweber


Feature comparison

To help you choose the best email marketing software for your business, here’s an in-depth look into what AWeber and GetResponse have to offer.

 

Deployment and ease of use

Email marketing software is all about facilitating ease of use at scale. If your mailing list is growing steadily, the last thing you want to be doing is manually building up and managing your contact database.

It’s also vital you feel comfortable with the tools you use. Both tools are designed to be used by sales and marketing teams with minimal involvement from IT. Being SaaS offerings, they’re also proactively maintained and updated by their vendors.

GetResponse provides a user-friendly, wizard-driven interface from the moment you first log in. You can import a CSV file with your existing contacts or add them manually. For the sake of compliance, it also asks you if you have permission to add the contact to your mailing list.

GetResponse's Quick Actions interface lets you create forms, newsletters, landing pages, autoresponders and contacts lists at the click of a button.

getresponse ease of use

Additionally, you can create custom fields such as telephone numbers and demographic information. GetResponse is also advertised as being an all-in-one marketing platform, so it provides a richer range of options in its dashboard than AWeber. At the same time, this can be overwhelming for some users.

The AWeber dashboard also provides a clean and simple overview of your subscribers and recently sent newsletters, although being solely an email marketing tool, it’s not quite as comprehensive as GetResponse.

ease of use aweber

 

List management

Effective email list management revolves around two key areas – importing existing data and managing it thereafter. GetResponse lets you import contact data in CSV, TXT, VCF, XLS and ODS format, while AWeber supports XLS, XLSX, TSV, CSV and TXT.

GetResponse has the added benefit of allowing you to import data from various third-party services thanks to its powerful integration options. You can also add contacts manually in both platforms, as well as being able to add users to specific autoresponder cycles.

Another important feature that both platforms have in common is double opt-in processes, which helps ensure compliance with GDPR and similar legislation.

Managing your list relies a lot on effective data segmentation. Both options let you separate subscribers into different groups, based on a variety of filters like demographic attributes and previous interactions with your company.

GetResponse, however, is arguably more powerful in this respect, since it lets you select audience groups before you send a newsletter without having to manage each segment individually. This makes it more versatile for creating highly targeted campaigns.

As such, GetResponse tends to be the better choice for businesses that cater to a more diverse customer base. It's also ideal for agencies that need to manage multiple client campaigns.

 

Templates and design

Another key function of any email marketing platform is the actual design of your newsletters and automated messages. Both products offer a wide range of categorized templates, all of which are fully customizable to suit different industries and business needs.

GetResponse ships with around 500 templates, while AWeber has around 700. They also provide templates for landing pages and forms, with GetResponse providing a straightforward landing page creator straight out of the box, complete with a drag-and-drop interface.

All templates provided in each platform are fully responsive too, meaning they automatically scale to the type of device they’re viewed on.

Here's a glimpse at the AWeber email editor:

aweber email editor

 

And here's the GetResponse email editor:

getresponse email editor

 

GetResponse recently had some issues with emails not displaying correctly in the Gmail app, but these have been resolved with a new email editor.

Two other important design considerations include web fonts and accelerated mobile pages (AMP). Many emailing tools, including web-based ones, support the use of web fonts, which can help designers choose fonts that more closely match the branding they use on websites.

Until recently, both platforms were fairly restrictive in this respect, allowing you to use ‘safe’ fonts only, such as Times New Roman and Arial. However, the new GetResponse editor lets you choose from hundreds of Google fonts, while AWeber is still relatively restrictive.

 

Marketing automation

With business workflows becoming increasingly complex, it’s never been more important to automate repetitive operations, and there’s no shortage of those in email marketing. One of the most important features in any email marketing platform is the autoresponder, which lets you automatically send emails to subscribers when certain actions are taken.

For example, if someone signs up to your mailing list, you’ll probably want to onboard them with a welcome email, while the flow of marketing newsletters may commence a few days later. Both AWeber and GetResponse provide extensive autoresponder functionality based on the triggers which are most important to your business.

GetResponse is the more sophisticated of the two when it comes to automation, since it allows you to create automated customer funnels with predefined but customizable sequences which incorporate landing pages, forms, sign-up pages and more. You can also create entire email campaigns using the drag-and-drop interface.

getresponse automation workflow

 

AWeber is much simpler in regards to marketing automation, with a stronger focus on nurturing audiences rather than growing your mailing list:

automation aweber

 

However, AWeber does provide a wider range of A/B testing options, particularly when it comes to evaluating the impact of your images and calls to action.

 

Reporting and analytics

No email marketing solution would be complete without detailed reporting and analytics to track your progress and optimize your campaigns based on data-driven insights.

AWeber and GetResponse let you track key metrics like open rates, click rates and unsubscribe counts in a conveniently visualized format. GetResponse offers more customization options with its reports dashboard, letting users choose from a selection of chart and table formats.

getresponse reporting analytics

 

Another benefit of GetResponse is that it integrates seamlessly with Google Analytics, allowing you to combine your SEO reports with your email marketing metrics.

AWeber also provides a rich set of business intelligence features, which are powered by pre-built reports that deliver actionable insights into your campaigns. These reports contain various key performance indicators (KPIs) and are presented simply enough that anyone can interpret and understand them. AWeber also has a mobile app that lets you keep track of campaign results on the move.

analytics aweber

 

Scalability and pricing

Finally, we come to pricing. Although this should be secondary to functionality in your decision making, it can be a make or break issue for smaller businesses on a budget. As SaaS platforms, GetResponse and AWeber are subscription-based offerings with various service tiers, which vary in price depending primarily on the size of your mailing lists. Both options offer a free trial.

GetResponse starts at $15 per month for the Basic edition, $49 for the Plus edition and $99 for the Professional edition. These prices apply to list sizes of up to 1,000, with rates rising to $450, $499 and $580 for up to 100,000 subscribers.

getresponse pricing

 

For large enterprises with over 100,000 subscribers, there’s an Enterprise package, which includes all the features and unlimited list sizes, for $1,199 per month.

AWeber starts at $19 per month for up to 500 subscribers, increasing to $149 per month for up to 25,000. You can also save money by making a quarterly or annual commitment. If you have more than 25,000 subscribers, you’ll need to request a quote.

pricing aweber

 

Summary: When to choose GetResponse vs. AWeber

Here’s our quick summary of when to choose GetResponse vs. AWeber as your email marketing tool:

When to choose GetResponseWhen to choose AWeber
You have a mid-size to enterprise-level business, or a smaller business needing more advanced featuresYou have a smaller business with simpler requirements
You're looking for all-in-one marketing softwareYou want a dedicated email marketing tool
You want detailed analytics, lead management and CRM functionalityYou want more email templates, phone support and perfect compatibility with AMP and the Gmail mobile app
You're interested in paying more for enterprise-level advanced featuresYou want access to all features, no matter which subscription package you choose

If you're still looking for email marketing tools to add to your shortlist, we've compiled other in-depth comparisons to help you find the best software for you:

No matter which email marketing software you go with, take time to ensure it syncs seamlessly with the other tools in your software stack. The easiest and most reliable way to enable this is with a two-way sync between your business apps.

With PieSync, you can connect AWeber or GetResponse with hundreds of other apps to ensure that your data is always up-to-date, free of duplicates and reliably synced to the right places. To get started, sign up for a free trial and choose your first apps to sync.

Try PieSync for free

About Lucy Fuggle

Lucy Fuggle writes for PieSync, the two-way contact sync tool for hundreds of apps. She also works with her clients to make their brand matter with a content-rich marketing strategy.