Mailchimp vs. GetResponse... which email marketing platform is the better choice for your business? They're both two powerful choices and can help guide your marketing performance to the next level.
Even though some have claimed in recent years that email marketing is gradually dying out as social media takes over, nothing could be further from the truth. In fact, email remains the preferred way for customers and businesses to keep in touch.
It’s fast, practical and a lot less intrusive than trying to interrupt people on social networks. Email is growing steadily at around 2% per year too, with the global number of users expected to reach 4.4 billion in 2023.
Whether you’re shopping around for your first email marketing platform or thinking about using a new one, you’ve probably already heard of Mailchimp. With a market share of 61%, it’s the undisputed leader in the industry. But while it serves the needs of millions of businesses, it’s by no means the only option, or necessarily the best for your business.
To help you figure out which application is the better fit for your company, we’ll compare Mailchimp with lesser-known email marketing tool GetResponse.
- When to choose GetResponse
- When to choose Mailchimp
- Feature comparison
- Ease of use
- List management
- Design and templates
- Forms and landing pages
- Reporting and analytics
- Scalability and pricing
- Summary: When to choose Mailchimp vs. GetResponse
When to choose GetResponse
With no limits to the numbers of subscribers you can have, regardless of your plan (though prices will vary), GetResponse is arguably the better choice for large enterprises and rapidly growing businesses.
It’s also an excellent choice for B2B enterprises thanks to its real-time web tracking analytics.
Another compelling advantage is that you can manage multiple mailing lists more effectively, which is ideal if you cater to a very diverse customer base or run an agency.
When to choose Mailchimp
Mailchimp is the popular industry standard for email marketing, so it’s the go-to option for many businesses based on brand recognition and reputation alone.
Where Mailchimp really shines is for smaller companies, especially those in B2C sectors, thanks to its free plan for up to 2,000 contacts.
Mailchimp is highly scalable as well for many small and growing businesses. However, with its limitations on the number of subscribers, it’s usually not the best option for large enterprises.
Another clear case for choosing Mailchimp is if it provides integrations with your existing tools, which it probably does given there are hundreds to choose from.
Both Mailchimp and GetResponse allow users to create or import mailing lists and capture addresses from landing pages and other sources. They also let you set up autoresponses, design HTML newsletters from a range of customizable templates and monitor campaign statistics.
Poland-based GetResponse is notable for having evolved in the last couple of years into an all-in-one marketing tool with webinars, sales pipelines and automated sales funnels. Mailchimp is catching up too, as reflected by its radical change in pricing structure last year and a new description as 'All-in-One Marketing Platform' rather than just an email tool.
Here’s an in-depth look into the features that GetResponse and Mailchimp have to offer.
Ease of use
One of the most compelling reasons to use email marketing software is to make managing mailing lists and bulk emails easier. Your marketing team will want a platform that offers an instantly familiar interface with a minimal learning curve.
Fortunately, both Mailchimp and GetResponse have intuitive interfaces with clean menu structures and drag-and-drop HTML editors that don’t require any coding.
GetResponse labels itself the easiest email marketing tool, and it’s also backed up by an award-winning customer support team that is available via live chat and email 24/7/365. The team can also be reached by phone during normal working hours.
However, Mailchimp offers the benefit of a completely free functional plan, which you can start using in minutes. With virtually no learning curve, it’s popular among freelancers and very small businesses too.
List management is one of the defining characteristics of any email marketing system. You’ll want to be able to get set up quickly by importing your existing mailing list, and you’ll need an easy way to capture emails from things like landing pages and contact forms on your website. It’s also important to think about possible future needs, such as having to export your mailing list into a new platform. Finally, you need a straightforward way of segmenting your lists based on demographics and interests.
Both tools provide extensive list management features. Mailchimp provides a simple yet powerful set of segmentation filters, which allow you to combine up to five positive or negative conditions to target the right contacts in each campaign. It also offers a short description of what each condition means. For example, with campaign activity segments, you may group all subscribers who opened one or more of the previous five emails into one segment.
One of Mailchimp’s more significant drawbacks is that it doesn’t allow you to manage multiple mailing lists effectively, since each list is siloed and handled separately.
GetResponse doesn’t have this limitation, which potentially enables much more powerful list management for those with more diverse audiences and multiple mailing lists. Subscriber segmentation is also more in-depth, since you can define mailing conditions to individual subscribers or groups without limitations.
Design and templates
Presentation is critical in any form of digital marketing, especially in email marketing where your audience's attention span tends to be lowest. To ensure your emails make a great first impression, you’ll need to pay close attention to their design and layout, while also keeping your branding in the center stage.
Most email marketing software features customizable templates, which you can use to personalize your newsletters according to the preferences of your audience and the tone and style of your brand.
Both platforms offer a wide range of fully customizable email templates, allowing you to deploy professional marketing campaigns with a few clicks. They also use drag-and-drop editors for placing HTML elements in emails without having to do write any code yourself.
GetResponse is especially powerful in this respect, since it incorporates smart image editing, an archive of elements including buttons, images and text blocks, and a snippet archive for saving and reusing content across multiple emails.
Mailchimp provides a similar level of functionality with more than 100 templates, including both responsive and classic designs. These are conveniently categorized for different uses, such as welcoming new subscribers, promoting app downloads, new product releases or promoting a sale. Subscribers of the Standard service tier and above can also code and import their own templates.
Forms and landing pages
Another benefit of using email marketing software is that it allows you to capture emails from a range of sources, such as forms and landing pages. This also makes it easier to ensure you stay compliant with data privacy regulations like the CAN-SPAM act and GDPR. Having a solid registration procedure helps you improve the quality of your mailing list too.
Both GetResponse and Mailchimp include a landing page editor and customizable registration forms. GetResponse is arguably the more powerful solution for creating landing pages, since it includes templates for event registrations and even product pages. You can even create A/B tests for your landing pages, which is unique to GetResponse. The platform also offers a user-friendly interface for creating forms, and there are dozens of templates to choose from.
Mailchimp doesn’t provide the widest set of features for lead capture, but it does include many options for creating popup forms, and its new landing page editor has helped it keep up.
Where Mailchimp does win is its integrations with hundreds of other marketing tools across a huge range of categories. This is largely due to it being the industry leader and thus widely supported by third-party developers.
Both Mailchimp and GetResponse also connect seamlessly with PieSync to instantly sync contact and company data across your software stack.
Reporting and analytics
You can’t expect to run a successful email marketing campaign without detailed reporting and analytics. At the very least, you’ll want to know who opened your emails, whether they clicked on your CTAs and your unsubscribe rates. Other metrics that are also worth tracking include geographical location and device type, since these values can help you segment your audience more effectively and deliver more relevant content.
Both services provide all the information needed to optimize your email campaigns. One clear benefit of Mailchimp over GetResponse is that it includes social media reporting as well. Mailchimp's main reporting dashboard it simple to monitor, but can lack some complexity on the lower-end plans.
An advantage of GetResponse is that it offers real-time web activity tracking of the sales, sign-ups or visits that arrive from a link in an email campaign. This means you don’t have to wait a few hours or days to see how your emails are performing. This is especially valuable to B2B businesses, where timing is one of the most important factors in optimizing email open rates.
A/B testing is another feature found in both platforms. Mailchimp only offers it for emails, whereas GetResponse offers split testing for landing pages as well. You can split-test subject lines, sending times, images, color schemes and 'from' fields in both services.
Both Mailchimp and GetResponse have excellent automation suites for sending tailored messages to the right people at the right time. However, with its range of advanced automation features, GetResponse edges ahead of Mailchimp.
With GetResponse you can make certain behaviors – such as clicking a link or abandoning the cart on your ecommerce site – trigger automation events like sending an email, scoring the contact (e.g. likelihood to buy) or giving them a tag. You can then apply filters and add precise targeting to your actions.
With Mailchimp, single-step automations are accessible even with the free plan, including welcome emails, order notifications and abandoned cart messages. But multi-step custom workflows are where the magic starts to happen, which are available with Standard plans. These enable you to create nurturing campaigns and onboarding email sequences.
Scalability and pricing
It’s important to select an email marketing platform that will grow with your anticipated future needs. Scalability is heavily influenced by pricing, so check the plans that are slightly above where your business is now for an idea of what the future may bring.
Mailchimp is arguably the more versatile of the two, since there’s even a free plan available, which can provide fully functional email marketing for up to 2,000 contacts for small businesses. By comparison, GetResponse only has a 30-day free trial.
Both services have four plans each. Mailchimp's paid plans start at $9.99 per month, increasing to $299 for premium subscribers with 10,000 contacts. However, they do offer custom pricing plans for companies with 200,000 or more contacts.
GetResponse prices start at $15 per month for the Basic plan, increasing to $1,199 for the Enterprise plan, with no limit on the number of contacts you can manage.
Mailchimp introduced monthly limits last year to the number of people you can email, with the limit for premium subscribers standing at 3 million. Although not many users will ever breach these limits, the lower limits for lesser subscription tiers can be problematic.
Summary: When to choose Mailchimp vs. GetResponse
Here’s our quick summary of when to choose GetResponse vs. MailChimp for your email marketing tool:
|When to choose GetResponse||When to choose Mailchimp|
|You have a large enterprise or rapidly growing business||You have a smaller company, especially in B2C sectors|
|You want real-time web tracking analytics||You have fewer than 2,000 contacts in your database|
|You want to manage multiple mailing lists more effectively||You have fewer lists of contacts to manage and segment|
|You're an agency or working on multiple projects at once||You want a more budget-friendly solution|
Still on the lookout for other email marketing tools to test? Here are some other popular email platforms to add to your shortlist as alternatives to Mailchimp and GetResponse:
- MailerLite vs. Mailchimp: which email marketing software is best?
- Sendinblue vs. Mailchimp: which email marketing software is best?
- Mailgun vs. SendGrid: which is the best email service provider?
- Mailchimp vs. SendGrid: which is the best email tool for your business?
- AWeber vs. Mailchimp: which email marketing software is best for you?
No matter which email marketing platform you choose, it's important to make sure it connects seamlessly to the rest of your software stack. The best way to enable this is with a two-way sync between all of your key apps.