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9 ways to effectively segment your email marketing lists
Marketing

9 ways to effectively segment your email marketing lists

Segmenting your audience for email sequences is one of the best ways to increase the effectiveness of your email marketing efforts. Read on for some tips on how to segment your email lists.

Claudia Martinez —
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12 lead generation best practices for 2021
Lead Generation

12 lead generation best practices for 2021

Looking for the best lead generation practices to add to your marketing mix in the year ahead? Here are the tactics and tools that will get you results in 2021.

Lucy Fuggle —
Why marketing personalization is so important - and how to use it
Marketing

Why marketing personalization is so important - and how to use it

There’s no question about it: the digital revolution has changed the way people do - and respond to - marketing. In this quickly changing landscape, personalized marketing is your best bet to win over your customers. Here's how to achieve that.

Luna Campos —
A guide to SEO in 2021: 10 of the best practices to follow
Marketing

A guide to SEO in 2021: 10 of the best practices to follow

SEO trends can feel like they’re always changing. To make things simpler for the year ahead, here are the SEO best practices to pay attention to in 2021.

Asad Zulfahri —
How to attract qualified leads with inbound marketing
Marketing

How to attract qualified leads with inbound marketing

Inbound marketing can be a powerful methodology to orient your marketing strategy. Here's how inbound marketing can help you attract qualified leads.

Luna Campos —
10 of the best automation tools for customer service teams
Customer Care

10 of the best automation tools for customer service teams

Automation tools can be a significant asset to any customer service team looking to improve their workflow process and delight customers. Learn about some of the best automation tools for customer support teams.

Asad Zulfahri —
Why you have customer churn - and what to do about it
Customer Care

Why you have customer churn - and what to do about it

Customer churn is a silent threat to many organizations, affecting revenue, spending and long-term business plans. Learn how to identify the causes of churn and how to reduce it.

Luna Campos —
How to qualify a lead: a beginner's guide
Lead Generation

How to qualify a lead: a beginner's guide

Not sure how to properly qualify a lead? Follow this guide to learn the ins and outs of how to qualify a lead and boost your conversion rate.

Claudia Martinez —
15 tools to boost your content marketing
Marketing

15 tools to boost your content marketing

You've probably heard it before: content is king. Learn about 15 tools to help you improve your content marketing strategy.

Luna Campos —
How to use segmentation to boost cold emailing
Sales

How to use segmentation to boost cold emailing

Cold emails can be a valid and effective method to connect with new prospects. However, if you don’t do it right, you can end up in the spam bin and your reputation can suffer. Here's how to use segmentation to improve the performance of cold email campaigns.

Claudia Martinez —
7 of the best accounting software for small businesses for 2021
Accounting & Billing

7 of the best accounting software for small businesses for 2021

Every small business needs an effective accounting system to stay on top of their books. Here are seven of the best small business accounting platforms for 2021.

Lucy Fuggle —
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