Want to find out how email marketing campaigns boost your Real Estate business? Read this guest blog post and to find out!
When working in Real Estate sector, realtors tend to use every means possible to reach out more clients and achieve more sales. A marketing tool for Real Estate that has proved its effectiveness is Email Marketing.
Like any other marketing strategy, email marketing can make or break a deal. Any email takes a split of a second to grab users attention, which is why an email has got to be formatted and designed wisely with an engaging content for users to give it a chance and actually view it.
Kicking off an email marketing campaign is not that expensive. However, it needs to be well done by using the right tools to increase leads and make more sales. Here are 7 ways that will make your email marketing campaign a huge success:
Since most internet users spend the most time on their mobile devices; realtors all over the world should resort to mobile-friendly emails. If emails aren’t responsive, realtors will eventually lose potential clients.According to a recent study, responsive designs results in a nearly 15% increase in unique clicks for mobile users. Which is why, a mobile-friendly email will have bigger chances of getting viewed, hence boosting click-throughs.
Videos go a long way as they make clients actually see what your property looks like from the outside as well as the inside. It doesn’t hurt though to include pictures as well but videos have a greater effect and far more compelling than static pictures.
A well-made video has the ability to retain an average of 77% of viewers until the end of the video. However, make sure videos are not too long and not too short.
A recent study revealed that videos under 90 seconds have an average retention rate of 53% until the end of the video, whereas longer videos have an average retention rate of 10%.
If you aspire to achieve sales and boost your real estate business through your email marketing campaign, then you have got to insert a link to your website in your email as well as another link to the search button on your website to allow users to easily navigate the website and look for more.
This will make your potential client browse your entire website and look at your different real estate products - assuming, of course, your website is mobile-friendly - hence, increasing exposure chances of your projects. This also goes for links to the property itself where users click on the link to properly, view the property images and features in another window.
A savvy realtor is aware that not all potential clients share the same interest when it comes to real estate. Therefore, each and every email should target a specific segment in order to be more effective and to ensure your email won’t land in the “Spam” bin.
This will require an extensive knowledge of your target audience: their age, status, preferences, type of property, etc. With a profound email marketing research, you will be able to identify and segment your target audience and send them the type of content they actually want to read. This will increase your engagement rates.
Marketing Experts have predicted that Artificial Intelligence will rise Email Marketing engagement within the next two years by matching the content of emails to specific interests of a subscriber.
By building an email subscriber list, you guarantee you are reaching your target audience. Your emails will be better received and you’re increasing your potential client’s trust in order to create an effective communication channel. To create an email subscriber list, you need to make the subscription process as seamless as possible through minimizing the number of clicks to subscribe.
This works hand in hand with the email subscriber list. For instance, when sending a newsletter with an exclusive offer, you are encouraging your potential client to forward this email to other potential customers.
It’s like the “Share” button on Facebook. Whenever users are exposed to useful content that they think will benefit others, they are likely to share it. By forwarding their message directly, you will be able to keep track of how many emails were sent and how many people helped in widening your reach.
Without a proper tracking technique, you will be wasting your money and effort. By measuring the results of your campaign you will be able to stand on the true numbers that tell you whether your campaign was a success or not.
By tracking metrics such as click-through rate, conversion rate, bounce rate and ROI; you will be able to effectively manage your email marketing campaign and steer it in the right direction.
About the Author: Jamie Moulton is a Senior Data Analyst at JustProperty.com, a leading real estate portal in the MENA region, headquartered in Dubai, UAE.