How Millennials Change Real Estate and Why Marketers Should Care?

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November 23, 2018


Millennials are now buying their initial homes. Older millennials, on the other hand, are purchasing their second residences. Both young and old Millennials want to acquire a house after a comprehensive study.

They also visit various houses to discover the most appropriate ones for them. The way they look for houses is driven by research. And their research is supported by the web where they could find the information they want to know right at their fingertips.

But these are not the only generational changes that millennials did in the real estate.

They do their own research

Millennials early require agents to locate houses for them. They normally have their list. With Millennials, marketers do not manage details. What they require for the agents is for them to translate the info.

Sometimes, that could indicate showing the details are not precise. However, this generation could not take the marketer’s word without evidence and visuals.

They desire customer care

Millennials anticipate to be partners when they search for homes, and they desire fast solutions to their inquiries. They want details and they want legitimate info. They also want those pieces of information ASAP. Millennials are the generation of Google within your reaches.

They want an app for your offer

Younger purchases survive on their smartphones and utilize them as an essential device in their house searches. Applications are frequently their chosen approach to inspect listings and gather various other details.

That said, marketers should offer them an app that allows these Millennials to browse and examine what property is being offered.

They do not mind giving real estate agents the data they need

You just have to inform them of what information you desire and they will send them right over.

They are not like older customers. They are not troubled if you request their financial statements, work verifications or other individual data needed for home loan approvals. The reason for this is that they are used to providing every data a company wants.

What should the marketers do about these changes?

Real estate should learn how to socialize with them. Most Millennials stated that if they wanted to find a property representative to assist them in purchasing or renting a house, it would be essential that they could socialize with their agent, apart from collaborating with them. The marketers they want to deal with must be confident and friendly.

Furthermore, Millennials think about the referrals from their pals or family members before they work with an agent to offer their home.

They prefer to lease

These younger generation customers prefer leasing over purchasing. Because of the boosting expense of living and difficult financial problems in different regions of the country, for instance, millennials opt to avoid housing purchasing and choose to find apartments for rent in cities that are affordable, yet remain close to the centers of business activities.

Some of them prefer to be trendier. Thus, they want to stay in costlier locations where they could not afford to purchase.

Although Millennials desire their area, several of them feel that they are not all set to handle a property. They choose to have a property owner to look after the upkeep problems.

When they buy a house, they prefer an entry-level house that they could lease if they choose to move away.

They prefer a real estate agent with great video reviews

Because Millennials have tried to determine which testimonials are genuine and which are phony, they frequently do not depend on composed reviews.

Besides, they understand how simple they are to fake those testimonials. For that reason, they prefer video reviews and endorsements. And marketers should provide them with video testimonials and reviews as social recognition. Marketers should aim to record video testimonies of their client’s experiences to strengthen their reputation.

They do not want surprises

Younger customers wish to know what to anticipate and when. They wish to comprehend what is taking place at any moment. They prefer lists, graphs, and timelines. If they have no idea what is happening in the corner, it can create paralysis when they arrive.

You must cater to their consumer profile

To keep them interested, you must keep on engaging them and ensure that your real estate brand adds value to their lives. Millennials do not like their agents to explicitly sell to them. Rather, they want real estate agents to provide them with relevant information and robust details. The agents must also create ongoing engagement.

Furthermore, marketers must provide them with more depth to their offers and give them better explanations of the reason they are significant. The key here is to give them ongoing and relevant communication.

It is also vital for Millennials to provide them quality property. However, they also value a fair price. Then again, you need to define what is a reasonable price. Keep in mind that a property that is expensive for someone may be cheap to another person.

Millennials are conscientious about how they are spending their money. Thus, realtors must ensure that the properties and services speak to their relevance. If you have a robust proposition that offers credibility to your services, then you must promote it to your target market.

These consumers are not arrogant. Rather, they are unique and different from other generations. They continue to challenge and desire a better property. If you ignore them, it might cause the demise of your brand. They remain loyal to the real estate agents that they have already established relationships with today.

Millennials just started to form the real estate market. As their earnings enhance with age and they begin wishing to settle down, they remain to impact adjustment. If the real estate market could comprehend their demands and innovate where needed, it could persuade Millennials to stop leasing and move into the convenience of their own house.


As their generation plays a greater role in the real estate market, their preferences start to change how the real estate business must be carried out. They will overtake baby boomers because this generation is buying the biggest number of houses this year. Thus, their preferences must be considered even more vital. Whatever they wish to do will affect the housing market.

About Shirley Lowe

Shirley Lowe is a successful content creator and real estate industry specialist from San Jose, CA. She blogs for Rentberry and Landlord’s Tips. Shirley is keen on Oriental culture and positive mindset, along with innovative marketing and professional content creation.