As your business grows, it becomes more and more complex. You need to stay on top of your transactions and track your customers to remain competitive. Data management will take a lot of your valuable time if you don’t approach it the right way. So we put together a quick guide to help you save time and increase your competitiveness by automating your data management activities.
Invest in a good CRM
Although there is nothing wrong with using spreadsheets to manage your daily business, investing a good CRM will make your life a lot easier. There are several apps on the market that cater to small businesses and still give you room to grow. They all have differentiating features and it is important to test them first to see which features suit your business needs.
Only store data that is relevant to your business
Getting to know your client is essential for any successful marketing strategy. But that doesn’t necessarily mean you need to store every small piece of information about your customer. There is a thing as to having too much information. Every extra piece of info increases the chance of your data being outdated or incorrect. It also means that you need to spend more time making sure your info is accurate and up to date. Analyse which information you need from a prospect or customer in order to do business, meet legal requirements and personalize your marketing campaigns.
Know where your data is when using different cloud apps/data management systems
There are over 10.000 business apps available. If you start automating your marketing, sales, accounting and/or customer service, chances are you will be working with several of them. Make sure you keep track of all the data that gets pushed into those apps. The best way to make sure everything is up-to-date and accurate across your different platforms, is to connect your cloud apps with each other. You can do that through native integrations (connections that are built-in into your prefered app) or third party integrations (creating connections by using an app like PieSync to synchronise your date across all platforms).
Make sure your data is ready to support business analytics
Whether you are using spreadsheets or cloud apps to keep track of all your data, it is important to make sure you have system in place to easily pull all that data together and create different reports and charts. Business analytics are your first resource to see where your company is successful and which areas demand your attention. Accurate business reporting starts with good data management.