Opinions tend to be divided when it comes to cold emailing. Some say that it is an old-fashioned technique while others swear in its effectiveness. You shouldn’t rely on people’s opinions but trust in facts. Just consider the reality that cold emailing is still a largely used marketing technique and one of the main methods for outreach in the world of business.
The trick is that sending cold emails isn’t easy. It is challenging to get people’s attention and provoke their response when you don’t have any previous connection to them. However, if you master crafting the perfect cold email, you won’t have that troubles anymore. The following 5 steps will teach you how to dominate the cold email strategy and get the desired response.
1. Focus on the Subject Line
It can’t be stressed enough how important is the subject line. This is the first thing the recipients see and since they don’t know you, this is the only element that can prompt them to open the email.
According to Convince and Convert, 35% of email recipients open email based solely on the subject line. That means that with the winning subject line you can overshadow the fact that you don’t know the person to whom you are writing to.
Another important fact about the subject line is that you need to keep it as short as possible. Bryan Harris at Videofruit recommends 3 words or less.
The key to writing an effective subject line is to show the recipient the value right away, in one sentence. If you succeed to spark their interest with that subject line, you’ll be in.
2. Be Direct
The average office worker receives over 100 emails each day and the high-to-mid level executive to whom you are writing probably receives a lot more.
If they open your email and find a lengthy content that doesn’t directly explain the purpose of the email, they probably won’t get to the end of it.
Make sure that your email is clear, concise, and goes straight to the point.
You should also present your recipients with the link to your website or the product that you are presenting so that they don’t have to look for it and waste time.
In addition, present them with clear options and add a call-to-action that makes it easy for them to take the next step.
In the beginning, it can be hard to create an effective cold email so you can always turn to some online writing services. Make sure that you proofread the content as well because no one is interested in reading an email full of mistakes and errors.
Here are some of the best online services you can use:
- Grammarly – Before you send out the email, make sure that it is error-free and use this free online app to achieve that.
- GrabMyEssay – If you need a writer to perfect your cold email, you can find great options on this website.
- HemingwayApp – This is another great online proofreading tool which is easy to use and comes at no charge.
3. Introduce Yourself
Sending a vague email that doesn’t clearly explain who you are and what is the purpose of your writing won’t have any effect.
Considering that this is the first time you are getting in touch with someone and you don’t have the chance to win them over with your storytelling or with a convincing attitude, you need to make them feel like they know who you are after they have read your email.
Of course, this doesn’t mean that you should bore them with too many details about you but it means that you need to include all the important information.
Here are some of the basic information about you that every email you sent should have:
- Your full name
- Your position in the company
- Your phone number
- Your address (if needed)
- Your social media profile (such as LinkedIn) Also, since people tend to be untrusting of emails from unknown contacts, you should explain how you got their email.
It is best if you include this information as a signature so that the email content focuses strictly on the purpose of your writing.
4. Explain Why Should They Care
If you managed to get them to open the email, the next step is to answer the inevitable question – why should they care?
In order for them to take action, you need to convince them that what you’re doing matters and is worth paying attention to.
There are some things that you can include in your email to back up your claims:
- Social proof from other people in the industry
- Press-mentions from well-regarded publications
- Key statistics and numbers that support the industry you’re in, what you’re doing, and how well you’re doing it
- Pitch deck which gives the recipient easy access to more information on your company without having to ask for it
These elements will show them that your goal is to provide value and that you have a serious interest in cooperating with them.
By backing up your claims and showing them your worth instead of just making promises you’re going to win their trust and catch their attention in a much different way than 99% of other people who are cold emailing them.
5. Personalize It
Ultimately, successful cold emails come down to three things: the value they offer, persistence, and personalization.
According to Aberdeen, personalized email messages improve click-through rates by an average of 14% and conversions by 10%.
The recipient needs to feel like the email was tailored specifically for them. This will immediately help you to stand out from all the other emails in the recipient’s inbox.
Achieve this by doing some research about the recipient’s company. Go through their website and social media network and then include some thought-provoking question about their service, praise them for their new product, or mention in very specific details what you like about their product or service.
In case you need some help with the personalization, you can turn to writing services such as HotEssayService and as I already mentioned, always proofread the email content with Ginger or a similar proofreading app.
Over to You
The right email template will separate your content from everyone else’s and get the reader to be interested in what you have to say. Just follow these five simple steps and you’ll easily master the art of cold emailing. Don’t forget that cold emails can be a powerful tool for increasing sales and acquiring leads so just be persistent and strategical and you’ll have nothing to worry about.