How to Use Email to Boost Your Real Estate Sales

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March 17, 2017

How to Use Email to Boost Your Real Estate Sales

How to Use Email to Boost Your Real Estate Sales

You’ve got a listing of beautiful houses, a sleek website, and the right mix of salesmanship and trustworthiness that sets the great realtors apart from the good ones.

But somehow you’re not receiving the attention and sales you’re looking for.

It could be that the problem lies in your marketing strategy.

When was the last time you took a long, hard look at your email marketing? If email marketing isn’t consistently impacting your business results, it’s time to change your approach.

Let’s look at three essential emails that should be part of your real estate marketing strategy:

1. Send Out Homeowner Tips

To position your business as a credible authority, focus on homeowner tips that demonstrate your expertise. Sending the latest tips and news will benefit your audience, leading them to view your business favorably and rely on you for future updates and information.

Tip: Check out how Brandon Stewart of David Griffin & Company Realtors uses Constant Contact to grow and engage his audience.

2. Share Your Listings

Email marketing offers a valuable opportunity to share your listings with the people most likely to be interested — current prospects and agents. You can include multiple listings per an email, each accompanied by full details and property pictures.

Tip: See how Robert Paul Properties gets the right message to the right people by allowing people to opt-in to specific listing areas.

3. Request Referrals

Encourage your audience to refer friends and family by offering an incentive like a gift certificate. This will help you acquire quality leads, connect with other agents, and ultimately boost your revenue.

Check out the image below for more email content ideas, and visit our Real Estate Marketing Ideas_ page for template Ideas and sending tips.

Start growing your business with Constant Contact’s Email Marketing. Sign up for a free trial today!

Author: Rustin Nethercott, Content Developer @ConstantContact

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About Vanessa Rombaut

Vanessa is a wordsmith extraordinaire. Originally from Australia, she has travelled the world and the seven seas to write scintillating content for you to enjoy.

She likes books, travel, vintage films and sushi (not necessarily in that order).