For 2018, the so-called “Martech 5000” charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. Once again, PieSync was included in the section “Data”, under the category “iPaaS, Cloud/Data Integration & Tag Management.”
The graphic shows a 27% growth over last year’s landscape. Since 2011, the supergraphic keeps growing exponentially. Only 4,5% of solutions from the 2017 landscape were removed in the 2018 landscape, while another 2,7% changed name or category.
Based on the sector’s funding during 2017, Scott Brinker believes the Marketing Technology Landscape will continue growing at this pace or even faster.
“The dream of one-suite-to-rule-them-all has been superseded by a vision of many open platform-like tools being woven together in a more dynamic fashion. Some will be big, foundational platforms; many will be small, specialized platforms. All of them will give more power to marketers to shape their craft in a digital everything world.”