PieSync vs. Zapier: which is the best solution for connecting your apps?

Comparing zapier vs piesync for data syncing

How many apps is your business using? If you're like most, the answer isn't one or two. According to research in 2020, the average small business uses 102 different apps, while each mid-market business uses an average of 137 apps. That's a lot of data.

These apps bring a lot of power to your business, spanning a multitude of functions and departments. But it's not always easy to get your apps to talk to one another.

To solve this, you need to sync your apps. Although you can connect some apps with native integrations offered by the platforms you're using, these can be limited. For the best results, you need an app that's designed for the job.

Two of the best tools specifically designed to connect your apps are PieSync and Zapier. But what's the difference between them, and how can you choose the best fit for your business? Read on for our head-to-head comparison.


Introducing PieSync and Zapier


About PieSync

PieSync is designed to continuously sync contact data between your apps, in real time and two ways. This means more reliable, up-to-date and enriched data on every platform. You have control over the direction of your sync, and can choose one-way and two-way connections between your apps.

With PieSync, you can sync contact, company and lead data, including any historical data you have already collected. PieSync has been based in Ghent, Belgium since its beginning in 2012 and was acquired by HubSpot in 2019.


About Zapier

Zapier enables "easy automation for busy people". It connects your apps with automated one-off, one-way workflows that move info between your apps following the exact rules you set.

With more than 2,000 connecting apps, it enables a huge range of imaginative automations to save you time in and out of work. Zapier has been a 100% distributed team since the company began in 2011.

When to choose PieSync


1. You're working with contact data

The best way to tell if PieSync or Zapier is a better fit for your business is asking if you need to sync contact data.

If you do, PieSync is an excellent fit. This is exactly what it's made for: creating a tailor-fit bridge between your apps to continuously sync the right contact data based on personalized conditions.

As it supports two-way syncing, whenever anything changes in one app, it's instantly reflected in your synced apps. Unlike Zapier, PieSync syncs historical data, so you're not starting from scratch when you sign up.

PieSync is designed for:

PieSync two-way contact data sync


2. You want to work with the same, correct and updated information in different apps and devices

While Zapier offers one-way trigger-action automations, PieSync creates a two-way mirror between your contact databases. You can make it so the contact data in your email marketing list and CRM exactly match, or set up a sync so that only customers are synced with your support software.

When any of the contacts that match your rules change, so does the data in the synced app. This gives your team an accurate view in every app.

For example, you could create a continuous two-way sync between your contacts in Google Contacts and HubSpot:


Connecting HubSpot and Google Contacts with PieSync


3. You want reliability and accuracy

Because PieSync focuses on keeping contact databases in sync, it's optimized for keeping your data accurate and consistent across multiple apps at any time. It does this by:

  • Enabling custom syncs based on lists, groups, tags, and other contact properties.
  • Using automated and custom field mapping to perfectly align data between your apps.
  • Syncing your apps in real time, so all of your data is always up-to-date when something changes.

PieSync customizable two-way data sync

When to choose Zapier


1. You don't need to sync contact databases

Zapier isn't made for handling large amounts of data between apps, so it's not a good fit for keeping contact databases in sync. Instead, it's a great solution for one-way, trigger-action automations from App A to App B.

Your Zaps might include contact data - such as alerting your team of new HubSpot leads on Slack – but these are small, one-off pieces of data. To create a true two-way sync between your apps, PieSync will be a better fit.

Automation with Zapier


2. You want automation, not a true sync

If PieSync is about syncing, the best word to associate with Zapier is automation. It's a fantastic app for saving time, reducing workload, and achieving much more than you could with your individual apps. If you want App A to trigger App B to do X, Y and Z, Zapier can probably solve it.

Here are a few examples of Zaps you could create between project management app Asana and Slack:

Examples of Asana and Slack zaps


3. You want flexibility

Zapier thrives when you want to create super flexible and imaginative automations. With 2,000 connectors, the sky really is the limit. For example, you could automatically send email attachments to Dropbox and let your colleague know about it on Slack.

Most popular Zapier connections

Examples of using PieSync and Zapier

Looking for some real-world examples of how you could use Zapier and PieSync? Here are a few use cases to help you understand the difference between the two solutions:

PieSync use casesZapier use cases
Syncing your CRM and email marketing app so the data always perfectly matchesTriggering a Slack notification when there's a new customer in HubSpot
Syncing customers from your CRM to your support platformAdding new leads in Pipedrive to a Google Sheet
Syncing sales-ready leads from your email marketing app to your CRM with a sales labelGenerate receipts in QuickBooks Online for new Stripe charges

When to use Zapier and PieSync together

If you're having a tough job choosing between Zapier and PieSync, not to worry. Many businesses choose to use Zapier and PieSync together for great results.

Think of PieSync as a way to strengthen the foundations of your data, and Zapier as the fancy lighting, rugs and decorations on top. You can keep your contact databases perfectly in sync with PieSync and layer trigger-action automations on top of it with Zapier.

Because PieSync helps to clean and enrich your data, it can also help you to get better results from your Zaps.

Comparing pricing

Both Zapier and PieSync have volume-based pricing that depends on the number of syncs or zaps you need to carry out. Here's how they compare.


Zapier pricing

Zapier pricing is based on Zaps and Tasks. Every unique connection between your apps is a Zap.

A Task is counted every time a Zap successfully moves data or takes action, for instance each time you create a Google Doc for a Google Calendar event.

Zapier has a Free plan, although this is limited to 100 Tasks per month and five single-step Zaps.

Zapier pricing in 2020  

PieSync pricing

PieSync keeps pricing simple with two plans: Starter from $39/month and Pro from $49/month. The price depends on the number of contacts in your database, so you only pay for exactly what your business needs at any time.

There's also a 14-day free trial to set up your first syncs and see how it helps your business.

piesync pricing plans

Summary: when to choose Zapier vs. PieSync

While Zapier thrives with imaginative automations based on triggers, PieSync is unique in that it creates a continuous two-way sync of your contact data in real time.

It's not a case of which app is better, but which app is right for your business needs. And as we mentioned further up the page, you can use Zapier and PieSync together for great results!

Here's our summary of the best use cases for both PieSync and Zapier:


When to choose PieSyncWhen to choose Zapier
You're working with contact dataYou're not working with contact data
You want to work with the same, correct and updated information in different apps and devicesYou want automation, not a true sync
You want reliability and accuracyYou want flexibility


About Lucy Fuggle

Lucy Fuggle writes for PieSync, the two-way contact sync tool for hundreds of apps. She also works with her clients to make their brand matter with a content-rich marketing strategy.