Cloud-based business applications offer brilliant, flexible and affordable solutions for small and medium-sized businesses. They have their own structure, business model, benefits and challenges, including contact management. We asked David Anderson, LionDesk Founder and CEO, about the impact of these type of platforms on the growth of SMBs and the importance of keeping different tools aligned. This is what he told us.
How do you think cloud-based solutions and SaaS are impacting the growth of small and medium-sized businesses?
Consumer expectations are at an all-time high. To remain competitive businesses must evolve to deliver products and services faster, easier and better. SaaS technology allows businesses to keep up with demand while running their business effectively and efficiently. For example, a LionDesk user can set up their system to remind them of important tasks, automatically follow up with contacts throughout the year, and show them at-a-glance how their database is performing while only spending 15 min/day in the system. That’s the power of technology.
What are the biggest challenges for SMEs when it comes to contact management?
Hands down the biggest challenge is contact follow up. We don’t have a lead generation problem, we have a lead follow up problem. The person who responds to the lead the fastest wins. The person who maintains a relationship with their contact through consistent communication and nurturing wins. The person who remembers small personal details about a contact wins. And, that’s exactly what a fully functional CRM system like LionDesk can be set up to do.
How can integration solutions such as PieSync enhance the use of LionDesk?
A core value at LionDesk is that we Play Well with Others. By having an open system that allows users to connect their favorite business building tools they’re able to work more efficiently and effectively. PieSync is a must have integration for syncing important data between systems. Your CRM is only as good as the information you are feeding it. The power of PieSync is that it offers a 2-way solution to sync contact data between systems.
Where do you think lies the importance of keeping sales and marketing tools aligned with other business applications?
The #1 benefit of having a hub like LionDesk that connects all your business tools is that it limits the number of applications you need to log into to run your business. Having the same data from your different applications aligned and shared helps your team rowing in the same direction.
PieSync helps you create an intelligent 2-way connection between more than 180 cloud-based apps in real time. During the initial sync, the service matches the existing, historical data between the two systems. Plus, you can choose to merge your duplicate contacts.
Later on, PieSync continually checks and interprets the data in both apps. This means that whenever you add or update a contact’s information in either connected tool, that change is synced back to the other app, according to your exact criteria.
LionDesk is a CRM, Lead, and Transaction management platform for Agents, Brokers and Teams. With features like intelligent drip campaigns, video emails and texting, text-2-sell tools, social and demographic profiling, integrated power-dialer and more, LionDesk is an all-in-one solution that can take your business to the next level.