Sendinblue vs. Mailchimp: which email marketing software is best?

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December 10, 2019

sendinblue vs mailchimp

Founded in 2001 as a bootstrapped side project, Mailchimp has grown to over 11 million active customers and has a whopping total audience of 4 billion. Although it's best known as an email marketing giant, in the past year Mailchimp has been expanding to a full marketing platform – one that's on track for $700 million in revenue in 2019.

However, despite Mailchimp's authority, there are many competing email marketing tools out there with incredibly loyal user bases and tip-top software to boot. Sendinblue is one of them.

Sendinblue shines brightest as a reliable email marketing software that won't break the bank, but – like Mailchimp – it's been building a brand as something bigger: an all-in-one relationship marketing platform.

When comparing the two tools, Sendinblue stands out by offering the most value at the lowest price point. Both tools also offer superb email marketing features – drag & drop editors, advanced segmentation, A/B testing and automation – alongside their own unique value-adds.

But can Sendinblue match Mailchimp's huge feature set and rapidly developing technology? It all comes down to your business, your budget and the features that matter most to you.

Here's our comparison of Sendinblue vs. Mailchimp email marketing software to help you choose the best tool for your business.

When to choose Sendinblue

With 50,000 users in over 100 countries, Sendinblue sends 30 million emails and SMS every day. The company has a great feature set and a loyal following – especially among customers who want the most value at a lower price point. However, there are other reasons why Sendinblue might be a better email marketing platform for your company.

Comparing Sendinblue's feature set to Mailchimp, Sendinblue excels when it comes to its:

  • Customizable dashboard letting you focus on what matters
  • Easy list management and segmentation
  • User-friendly automation workflows
  • Added features like SMS campaigns and built-in live chat
  • Multilingual support team

To dig in deeper, here are three of the main reasons why you might choose Sendinblue as a Mailchimp alternative.

1. You need to send transactional emails

While Mailchimp offers transactional email through their Mandrill API add-on, Sendinblue saves your budget with an all-in-one solution for any price plan.

f19d91c-Sendinblue transactional email template editor

Sendinblue has several different setup options for your transactional emails: API, SMTP Relay, eCommerce plugins and marketing automation. After you've chosen, it's easy to set up order confirmation emails, password reset messages and other email notifications for your customers.

As with other Sendinblue emails, you can select pre-made templates or start from scratch with the drag & drop editor. You can then personalize as much as you'd like with dynamic content like contact information or parameters such as order details.

Sendinblue's transactional email functionality is especially valuable for retail businesses who want to up their game by streamlining their customer experience.

2. You want the most value at the best price

When people are choosing between Mailchimp and Sendinblue, the most common differentiator is price. In nearly all cases, Sendinblue works out cheaper than Mailchimp.

It's hard to compete with 40,000 emails a month from $20 – especially when all Sendinblue plans allow unlimited contacts. You can also get send-time optimization, automation and A/B testing at a much lower price than Mailchimp.


3. You're based in Europe

Mailchimp is U.S. based, but Sendinblue is born and bred in Paris. The French email service provider is by no means a bad fit for customers outside of Europe, but their location is an extra value for European clients.

They offer customer support in 6 languages – One of Sendinblue's stand-out perks is their multilingual team and product. They support their customers in English, French, Spanish, Italian, Portuguese and German. Impressive, right?

They're more GDPR-compliant – Sendinblue is based in Europe and your data is held there too – not in the U.S., as with Mailchimp. If GDPR is bringing you out in a sweat, this will be music to your ears.

sendinblue data privacy

When to choose Mailchimp

Voted the 4th best software company of 2019, it's hard to argue against Mailchimp's dominance in the email marketing sector. It's evolving into a great all-round marketing tool to solve more needs than just email, too.

Looking at its features, Mailchimp thrives when it comes to:

  • Easy-to-use drag & drop templates
  • A huge integrations library
  • Insightful analytics and reporting, including sales conversion data
  • We're also interested in Buffer's built-in social media posting and scheduling tool

Here are three other reasons why you might choose Mailchimp instead of Sendgrid as your email marketing tool.

1. You want more in-depth analytics

One way that Mailchimp stands out is with its insightful analytics and reporting.

If you're using Mailchimp for your all-in-one marketing tool, you'll get all your marketing data in one place, updated in real time – including email, automation and social ads data.

If you're just using Mailchimp for email, you also get a lot of handy data to understand your audience and campaign performance, including growth, engagement and revenue reports.

Where Mailchimp really stands apart from Sendinblue is with its detailed revenue reports, which Sendinblue lacks. With Mailchimp, you can:

  • Track sales from an email click all the way to purchase
  • Identify which customers purchased after opening your campaign and see what they bought
  • Understand the ROI of your campaign by seeing how much money it's earned

UI Product-Reporting-1520 2

2. You want Mailchimp's performance and reliability

Mailchimp is especially loved by SMEs and entrepreneurs who want to grow their business with a quirky and user-friendly tool by their side. Their team has a reputation to uphold – and they do so by delivering top-class performance, reliability and an unforgettable brand.

Mailchimp's deliverability isn't always perfect, especially compared to tools like SendGrid, but some research has shown it to be better than Sendinblue's deliverability in the last couple of years.

However, one issue with Mailchimp's deliverability is that emails frequently end up in the Promotions tab of Gmail, which tends to happen less with Sendinblue.

3. You want more native integrations

Mailchimp has 227 native integrations in their directory as of the time of writing, compared to ~51 Sendinblue native integrations.

Although Sendinblue has integrations with most top apps – including Eventbrite, Facebook Lead Ads and Shopify – the sheer number of apps in Mailchimp's marketplace means they're more likely to fulfill your niche requirements.

Screenshot 2019-11-05 at 20.55.19

However, both email marketing platforms are connected to PieSync, which vastly increases your options for integrating apps.

Sendinblue pricing vs. Mailchimp pricing

Not only is Sendinblue a cheaper alternative to Mailchimp, but it also offers unlimited contacts for all price plans. Mailchimp, alternatively, bases its price plans on the number of email sends and contacts you need.

Pricing per number of contacts in your database

Sendinblue pricingMailchimp pricing
Free plansUnlimited contacts, 300 emails/day2,000 contacts and 10,000 email sends
For 2.5k contactsLite – $20.00/mo/paid annually for up to 40k emails/monthEssentials – $29.99/mo
For 10k contactsLite – $20.00/mo/paid annually for up to 40k emails/monthEssentials – $74.99/mo
For 50k contactsEssential – $31.20/mo/ paid annually for up to 60,000 emails/moStandard – $259/mo
For 100k contactsPremium – $52.80/mo/paid annually for up to 120,000 emails/moPremium – $499/mo

Comparing pricing by plan

Screenshot 2019-11-21 at 10.14.41

Mailchimp and Sendinblue feature comparison

Both Mailchimp and Sendinblue are superbly well-rounded email marketing platforms with similar feature sets, at least at face value. When you dig in deeper, you can find more differences.

Here's our in-depth comparison of Sendinblue vs. Mailchimp features.

Design & templatesDrag & drop builderDrag & drop builder and a range of templates
Personalizing emailsSimple dynamic personalization for email content and subject lines, plus attribute conditions for advanced personalizationEasily insert customization tags and preview these before sending
Manage email listsFilters easily segment your audience, automated workflows can create new lists based on demographics, lead score, or behaviorLists are siloed and it's difficult to manage them holistically or view a master list
SegmentationEasily divide up contacts (e.g. by demographic or behavior) and regroup into new lists before sendingNot easy to create segments across different lists
Email and mobile previewPreview by device or email clients; also view the HTML code or plain text emailPreview by device, also by email client on paid plans
High volume sendingCan use a dedicated IP for high-volume sendingCan theoretically send millions of emails per hour but this is limited by ISPs
Email deliverability (research from EmailToolTester in July 2019)88.8% deliverability, less likely to end up in Promotions tab in Gmail90.6% deliverability, more likely to end up in Promotions tab
Welcome emailsSend welcome emails with marketing automationAutomated welcome emails as an email type
Transactional emailsBuilt-in functionalityMandrill API as an add-on
Multi-user accountNot available with Free, Lite or Essential; Up to 10 with Premium1 with Free; 3 with Essentials; 5 with Standard; Unlimited with Premium
A/B testingAvailable in all plans, including FreeAvailable in Essentials plan above
Reporting and analyticsAll key insights and Google Analytics integration, but lacks social and conversion dataAdvanced analytics, including conversion data at upper price plans
AutomationAutomated workflows at a low price pointBasic automaton
Integrations51+ native integrations227+ native integrations

Additional features offered by Sendinblue and Mailchimp

SMS campaigns✔️ Fairly unique to Sendinblue❌ But they integrate with SimpleTexting
Signup forms✔️✔️
Chat✔️ Built-in customizable chat solution
Landing pages✔️ Create targeted pages for each of your campaigns✔️ Optimize for signups and enable retargeting
Facebook Ads✔️ Create ads, find new leads, and track performance✔️ Also Google and Instagram ads
Social media❌ Only ads and sharing email campaigns on social media✔️ Schedule and publish posts
Postcards❌ But do you really need to send postcards?✔️

Comparing Mailchimp vs Sendinblue support

Languages supportedEnglish, French, Spanish, Italian, Portuguese, and GermanEnglish
Email supportAll plans24/7 with Essentials above
Phone supportFree & Lite - First 60 days; Included with upper plansOnly with Premium
Live chat24/7 with Essentials above

Summary – Comparing Mailchimp vs. Sendinblue email marketing software

While Sendinblue offers top-class personalization, segmentation and workflow-based automation, Mailchimp is the market leader offering advanced analytics, beautiful templates and reliability.

Here's a quick summary of when to choose Mailchimp versus Sendinblue, based on where the two systems excel:

When to choose SendinblueWhen to choose Mailchimp
You need to send transactional emailsYou want in-depth analytics
You're price-consciousYou want Mailchimp's performance and reliability
You're based in EuropeYou want more native integrations

Connect Mailchimp and Sendinblue to your other apps

To get the most out of your email marketing platform, whether you choose Sendinblue or Mailchimp, make sure it's connected to your wider tech stack.

You can do this by making the most of native integrations, but also by using PieSync to seamlessly keep your contact data in sync across all apps in real-time.

Popular Mailchimp integrations:

  • Intercom + Mailchimp: When contacts are in a certain group in Mailchimp, have the contacts enriched by Intercom's social data
  • Salesforce + Mailchimp: When custom attributes are updated in Mailchimp, keep them in sync with Salesforce
  • Nimble + Mailchimp: When contacts are tagged in Mailchimp, update their description in Nimble

Popular Sendinblue integrations:

  • HubSpot + Sendinblue: When Sendinblue contacts are from a certain location, update their HubSpot contact details
  • Pipedrive + Sendinblue: When contacts are in a certain group in Sendinblue, have the contacts enriched by Pipedrive's social data
  • Copper + Sendinblue: When contacts click on links in Sendinblue newsletters, update a custom field in Copper
About Lucy Fuggle

Lucy Fuggle writes for PieSync, the two-way contact sync tool for hundreds of apps. She also works with her clients to make their brand matter with a content-rich marketing strategy.