You want to make it easy for people to subscribe and get your awesome content in their inbox. So you place a nice call to action on your website ‘Subscribe to Our Awesome Newsletter’. You offer valuable insights, tips and tricks and the subscriptions come in.
That’s great, but you want more.
You don’t just want people to subscribe and read your newsletter. You’re not a publisher, you run a company. You want to guide your subscribers to what you’re actually selling. Your goal is not to have a gazillion subscribers to the newsletter you send via Mailchimp. What you want, is to close more customers.
It’s not like you’re not doing what you can to convert newsletter readers to customers…
Website visitors can learn more about your offer, and contact you when they are ready to take the next step and buy from you. And yet… only a small number of newsletter subscribers actually convert to paying customers. That’s frustrating.
Your mistake is that you’re not treating those newsletter subscribers as potential customers because your Mailchimp signups aren’t automatically added to your CRM. As a result, you have two lists to manage:
Managing two lists creates unnecessary confusion. Want to keep your data clean? Ready to convert more subscribers to customers? Try synchronizing Mailchimp contacts with your CRM.
Dianna Huff of Huff Industrial Marketing integrates her Mailchimp signups with her CRM for exactly that reason:
“I sync MailChimp with Nimble. When someone signs up for my weekly email, the person’s name is automatically entered into Nimble. With this sync, I’m able to keep track of those people who sign up and follow them on social media through Nimble.”Dianna Huff, President — Huff Industrial Marketing
Are you wondering why your newsletter signups don’t appear in your CRM? It’s not your fault. You haven’t overlooked a feature. It’s just that Mailchimp doesn’t offer CRM synchronization out of the box.
You’ll need to use a third-party service to make this happen. There are a few solutions around, but in my - entirely biased - opinion, it’s worth considering PieSync if you want a hassle-free sync between Mailchimp and your CRM.
What makes PieSync special is the possibility to set up a powerful two-way sync with minimal effort. This means that any changes in Mailchimp will be reflected in your CRM, and the other way round.
Currently PieSync syncs Mailchimp with the following apps:
It is, and always has been, really important to me to build real bi-directional synchronization between SaaS apps. Let me explain: