This Keller Williams Agent is boosting his productivity with PieSync

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August 23, 2018


Experience and passion

With over 10 years in the business, Albert Vasquez is a voice of experience. Throughout the years, he has kept his love for his job and his passion for South Florida intact. He and his team at AV Real Estate Group, successfully transmit Albert’s enthusiasm and knowledge in the different touch-points they have with clients and prospects.

They’ve created an effective workflow between cloud-based tools to provide timely and relevant communications across the buying/selling process through various channels.


“We want for people to get to know us without being intrusive. That’s why we need to make sure our content is informative and relevant. But not every person in our database has the same interests, that’s the importance of segmentation,” says Albert.

Keller Williams Agents Success Stories

We asked several Keller Williams agents about their experience with PieSync and their software stack. This is what they told us...

A trustworthy team

With PieSync’s rule-based feature, Vasquez is keeping over 20 different groups in sync between FollowUpBoss and Google Contacts. Each group enters a personalize workflow and receives personalize interactions.

For them it’s important to add authenticity to their communications, they know it’s not only about showing themselves as sellers, but about earning the trust of their client. Albert detected the importance of face-toface interaction and on a big scale, video is the best resource to achieve this type of synergy. That’s why one of the first touchpoints with the clients is a welcome video introducing Albert and letting the consumer know that a buyer specialist in his team will be reaching out.

This message is sent out through BombBomb, an email marketing tool specialized in video format.

“Before PieSync I was using the existing integration between FollowUpBoss and BombBomb, but there were some limitations on what I could do with it. During the client’s cycle, the interaction with different members of the team is necessary, but FollowUpBoss only allowed us to have one sender per client.”

Therefore, after sending out the first email with his introduction video, Vasquez had to go to each client’s profile and assign him/her another member of his team. With PieSync this process is done automatically. Albert defined certain conditions to automatically assign each new client to a particular list and then trigger the right actions for the clients on that list.

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About Claudia Martinez

Claudia helps the Marketing and Communications team to let our clients know what’s going on in PieSync by creating great content and managing our Social Media. She flew all the way from Venezuela to work with us. This retired surfer is full of energy and creativity.