7 simple tweaks to grow your small business

Making small tweaks for big changes in your business

As a business owner, you probably already spend a lot of time and energy figuring out your next move. What's the next step to take, and which investments and efforts will yield the most significant results?

More often than not, improving sales is the main issue on business owners' minds. How to get more leads, optimize conversions and drive sales? There are many answers to these questions and it's easy to feel overwhelmed by all the options.

But growing your business and increasing the numbers on your bottom line doesn't have to be complicated, time-consuming and expensive. Sometimes small adjustments can bring great results, especially when growing a small business.

In fact, there are a number of tactics you can use to get quick results, without spending large amounts of time or money.

But where to start? When evaluating which actions will give you the most bang for your buck, the PIE framework (not a relative of PieSync, as far as we know) can be a handy tool. PIE stands for potential, importance and ease:

  • Potential: How much potential does this action have to improve the bottom line of your business?
  • Importance: How important is this action to your business?
  • Ease: How easy will it be to complete this action?

Based on your answers to these three questions, you can then go ahead and plan which actions to focus your energy on. Ideally, you want to find the option that has the most potential and is the most important, while at the same time being the easiest to implement.

Let's have a look at some of the things you can easily do yourself to grow your small business, without the need for a large budget.


7 tips for growing a small business

1. Leverage social media

Social media is a powerful marketing tool. And even if you have limited or no budget to spend on advertising, posting regularly and interacting with your target audience can make a big difference for your business.

This doesn't even have to take up a lot of time. You can schedule your posts ahead of time and even recycle and adapt the same content to different platforms.


2. Tweak your website copy

The story you tell about your services or product impacts your conversion rate, and taking the time to tweak and optimize the content and copy on your website is more than worthwhile. When it comes to conversion rate optimization (CRO), often it's tiny tweaks that will make a huge difference.

For example, in a study by Carnegie Mellon University, changing the description of a shipping charge from "a $5 fee" to "a small $5 fee" increased the conversion rate by a whopping 20%. Tweaks around how pricing is presented and the language of your calls to action are usually the changes that have the most impact.

Other tweaks that typically pay off well for CRO include using active language instead of passive voice and avoiding overly technical jargon.


3. Add testimonials to your site

For building trust and driving conversions, adding reviews and testimonials to your marketing is one of the most effective things you can do. 92% of customers read online reviews before making a purchase, and 72% of consumers say that positive testimonials significantly increase their trust in a business.

There are many ways to present testimonials to your audience. You can put them on your website, share them on social media and add them to sales presentations.


4. Create a case study

If you're only going to create one piece of content, consider doing a case study. Case studies and customer interviews are among the most impactful types of marketing material you can create, and they can be reused and repurposed in a multitude of ways. You can use them through every stage of the sales funnel and pull quotes from them to share on your website and social media.

Customers tend to trust their peers, and praise coming from one of your customers will always be more effective in building trust than you praising your own business.


5. Add a lead magnet to your site

Do you have an attractive content offer on your website? A free guide or some other type of download is a great way to turn visitors into leads, as they leave their contact details to get access to your content. It doesn't have to be complicated, as long as it's something your target audience will find useful.

Templates, checklists and quizzes are all excellent alternatives to more extensive content offers like whitepapers, and can easily be created in just a couple of hours using an app like Canva.


6. Follow up with nurturing drip emails

When a visitor downloads the lead magnet you've created, that's when the nurturing begins. Create and automate a compelling email sequence that warms up your leads and moves them down the sales funnel.

Research shows that targeted content in drip emails can significantly improve your conversion rate. Boost your email marketing with a mix of different content types and make sure to monitor and follow up on all leads promptly.

To get the best results from email nurturing, make sure to sync your email marketing platform with your other apps, such as your CRM, for the most enriched data and accurate segmentation.


7. Consider passive income streams

If you're running a service business, it often makes sense to create products or DIY versions of your service. Let's say you're running a coaching business. You probably have fans who are interested in what you have to offer, but are not able to invest in a full coaching program right now.

By adding a video course or ebook to your offers, you will be ready to serve a more significant number of people, while often spending less time on doing so. This is a way to diversify your offer, build passive income streams, widen your target audience and provide more value.

What tweaks can you make in your business?

There are many small tweaks you can make in your business and marketing that have the potential to bring substantial rewards. When prioritizing your options, remember the PIE framework. Considering the potential, importance and ease of different actions will help you plan your strategy in the best possible way.

We've looked at seven different marketing tactics with the potential to generate great results for your business, without being too costly nor time-consuming to apply:

  • Leverage social media
  • Tweak your website copy
  • Add testimonials to your site
  • Create a case study
  • Add a lead magnet to your site
  • Follow up with a nurturing mail drip
  • Consider passive income streams

Tweaking your business in an ongoing project that never really ends. Finding out what works for your particular business is often a matter of trial and error. You tweak, monitor the results, evaluate and then tweak again.

By adding these seven tactics to your toolbox and adapting them to your business and industry, you will have a good chance of seeing great results, fast.

For the best results in your small business, you don't need a lot of expensive apps. Instead, you can get the best results from the tools you already have. You can do this by using PieSync to sync contact data two ways and in real time between them.

Integrating your apps with PieSync enriches your customer data everywhere and creates the most impactful messaging, automations and insights to grow your business. Get started with a free 14-day trial to start connecting your apps.

About Lucy Fuggle

Lucy Fuggle writes for PieSync, the two-way contact sync tool for hundreds of apps. She also works with her clients to make their brand matter with a content-rich marketing strategy.