Customer story

Century 21

Brian Burds
Realtor at The Brian Burds Home Selling Team / Century 21
  • Brian Burds and his team needed to have Infusionsoft by Keap in sync with his other business applications.
  • Infusionsoft is the heart of this realtor's tech stack. He keeps it in sync with Google Contacts and dotloop.
  • He shares contacts with his team via PieSync. Additionally, PieSync also enables him to automatically assigns customers to each member of his team according to the type of client.

Brian Burds is a sharp agent. Next to his “client first” philosophy, he is an extraordinary team leader.

He got into real estate right after college, and since then he has been developing and implementing a successful marketing strategy to run his real estate business. His secret? He is using top-of-the-line technology to increase his productivity and reach out to clients and prospects effectively.

I’m always trying to find easy ways to automate repetitive tasks. I believe technology is there to make our lives easier, and the easier I make my agents' lives the more productive and happy they are. My goal is to not necessarily add employees but to simplify employees’ lives.

The challenge

Infusionsoft is at the heart of Brian's software stack. This CRM collects the contact information that all the other tools gather along the customer’s lifecycle, allowing Brian to seamlessly track sales opportunities and campaign results.

“We use Infusionsoft for almost everything. We use HTTP Post to push out data, launch most of our campaigns through our CRM, etc. We try to automate the business process as much as possible, even to the point of using Infusionsoft with FixYourFunnel to push data via text,” says Brian.

Among other tools, Brian and his team are using Google Contacts as a contact management tool, and dotloop as a productivity optimization and online transaction platform. The latter has become one of the essential tools for realtors across the United States. The Brian Burds Home Selling Team uses it to share documents with buyers and sellers, manage tasks and track transaction progress in real time.

The challenge was to make these tools work together with Infusionsoft.

A connection between Google Contacts and Infusionsoft was necessary to ensure personalized attention to clients and prospects from any device.

“We are sending out text messages automatically to engage in conversations as soon as possible. The problem is that my agents are on the road all the time, and if they get a phone call they won’t know who is calling unless the Google Contacts on their phones is in sync with Infusionsoft,” says Brian.

Regarding the connection between dotloop and Infusionsoft, the team was aiming to save time and ensure accurate data.

How PieSync helps

Immediately after Brian began to use PieSync, he obtained results. By keeping a two-way contact sync between Infusionsoft and Google Contacts, he was able to offer that personalized touch he was searching for.

With this sync, I’m making sure my team always knows who is calling. It makes a big difference to pick up the phone with previous knowledge about the person. It takes away that sales-tactic feeling and makes the conversation more effective.

Another step in the lead processing is voicemail dropping. By automatically syncing the contact information from Infusionsoft into Google Contacts, Brian and his team can use a tool that injects a voicemail into the prospect’s phone 3 minutes after a call takes place.

The synchronization between dotloop and Infusionsoft has also accomplished its objective.


To have a connection between dotloop and Infusionsoft has been very powerful because PieSync opens a dialogue between the apps and quickly populates the information from Infusionsoft to dotloop.

Before PieSync, this process was made manually by him and his agents. “Thanks to PieSync we don’t have to go to Infusionsoft to copy the customer data and jump to dotloop to add it there too. It’s all done automatically. And that makes my team’s lives a lot easier,” says Brian.

The future

PieSync empowers Brian's software stack by sending customer information back and forth between apps with the unique information that each app collects. It also makes working in a team a lot less complicated.

“PieSync is particularly useful when it comes to sharing contacts in teams. After seeing how it works, I decided to add connections for other agents of my team. Currently, I’m adding tags to each contact of my database, located in Infusionsoft, to assign them to a specific group. The idea is to use PieSync’s rule-based sync to connect each group of contacts to its corresponding agent. That way each agent has his/her leads on their phone,” says Brian.

This process fends off the hassle of pushing a full database into the agents' phones. We are looking forward to seeing how this sync works for this savvy realtor and his team!

About PieSync

PieSync works in the background and syncs your contacts two-way and in real time. This means you’ll have access to the most up to date customer information, no matter where you are or who entered the data. PieSync will help you to:

  • Save time spent on data entry
  • No more import/export of your contacts
  • One database across all your cloud apps
  • Sync changes, including deletions and unsubscribes, in your favorite cloud apps and CRM
  • Keep track of your contacts, so you never lose a contact again
  • Share accurate customer information across your marketing, sales and customer service platforms.
Try PieSync now