With over ten years in the business, Albert Vasquez is a voice of experience. Throughout the years, he has kept his love for his job and his passion for South Florida intact. He and his team at AV Real Estate Group successfully transmit Albert’s enthusiasm and knowledge whenever they’re in touch with clients and prospects.
They’ve created an effective workflow between cloud-based tools to provide timely and relevant communications across the buying/selling process through various channels.
We want people to get to know us without being intrusive. That’s why we need to make sure our content is informative and relevant. But not every person in our database has the same interests, that’s the importance of segmentation.
A trustworthy team
With PieSync’s rule-based feature, Vasquez is keeping over 20 different groups in sync between Follow Up Boss and Google Contacts. Each group enters a personalized workflow and receives personalized interactions.
For them, it’s important to add authenticity to their communications. They know it’s not only about showing themselves as sellers, but about earning the trust of their client.
Albert detected the importance of face-to-face interaction, and on a big scale, video is the best resource to achieve this type of synergy. That’s why one of the first touchpoints with clients is a welcome video introducing Albert and letting the consumer know that a buyer specialist in his team will be reaching out.
This message is sent out through BombBomb, an email marketing tool specialized in video format.
Before PieSync, I was using the existing integration between Follow Up Boss and BombBomb, but there were some limitations on what I could do with it. During the client’s cycle, the interaction with different members of the team is necessary, but FollowUpBoss only allowed us to have one sender per client.
Therefore, after sending out the first email with his introduction video, Vasquez had to go to each client’s profile and assign them another member of his team.
With PieSync, this process is done automatically. Albert defined certain conditions to automatically assign each new client to a particular list and then trigger the right actions for the clients on that list.
Even if you have a great app, the truth is that every technology has a limit. The wonderful thing about PieSync is that it helps you overcome that limit.