The digital transformation is happening at a remarkable pace. New technologies replace old ones at breakneck speed, which makes it hard for business owners to keep track of it all.
Maatwerk Online steps in to help its customers to successfully implement and track different digital marketing efforts. This modern agency, located in Rotterdam, Netherlands, specializes in generating more customers through intelligent online marketing strategies.
Each one of their customers is different. They all have unique needs. That’s why Maatwerk Online requires different channels of communication. There’s an impressive software stack in place behind the digital agency: they are using Aircall as a VoIP, Mailchimp for email marketing, and Outlook and HubSpot at the center of it all. The challenge was to keep those tools in sync.
Then Nick Heurter, Online Marketer at Maatwerk Online, discovered PieSync.
Where do their leads come from? Maatwerk Online generates most of their leads through a web form on their website. When someone fills out this form, their information is automatically sent to HubSpot.
On the other hand, Nick receives a lot of phone calls, which he picks up through Aircall. This VoIP (Voice over Internet Protocol) application allows all of Nick’s team members can answer calls or forward them to other colleagues.
To reach out to their existing and potential customers, Maatwerk Online uses Mailchimp, one of the most popular email marketing tools around.
All these tools gather valuable customer information at various stages of the customers’ journey. The problem is that the data is scattered across their tech stack, and these tools aren’t communicating with each other. That’s where PieSync steps in.
How PieSync helped
Though Aircall works perfectly for them as a business phone, according to Nick, answering a phone call before using PieSync was an adventure. He didn’t know exactly who was calling them, if there was any information about the contact stored about them, or their history with them. This situation wasn’t contributing to the quality of the conversations, neither was it helpful to create personalized conversations.
Now, PieSync keeps subsets of contacts in sync between Aircall and HubSpot. This way, whenever someone creates or modifies a piece of contact information in either app, it is automatically updated in the other app according to the previously set criteria. This means that Nick and his team always have up-to-date caller IDs without making a single import/export.
“Thanks to the PieSync integration, when I receive a phone call I know exactly who is calling. With just one click, I have all the customer information in front of me,” says Nick. “If I had to manually insert and update all our customer information it would take me approximately four hours a week.”