eSputnik is the Optical Marketing Marketing System for B2C:
- improves conversion of your marketing campaigns
- generates repeat sales
- increases profitability of attracted customers
- maximizes customer lifetime value

eSputnik

[HubSpot CRM](http://hubspot.com/piesync) is an all-round customer relationship management tool that offers an incredible range of features for all businesses, from small startups to large enterprises. This complete CRM platform helps companies increase leads, accelerate sales, streamline customer service, and much more.

hubspot logo

HubSpot

<InfoBox>[**GETTING STARTED GUIDE**](/help/features/getting-started/)**: How to set up a new connection?** </InfoBox>

<InfoBox>[**ALL FEATURES EXPLAINED**](/help/features): **All our features/functionality explained in detail - no app-specifics.** </InfoBox>

**HubSpot CRM** is part of the HubSpot family and is a highly efficient CRM tool, allowing you to stay on top of your customer relations. Automation and detailed customer information are vital features that eliminate manual work, so you and your team can save a lot of time and focus on important goals! Did we already mention this CRM is free?

<TipBox>All HubSpot customers (including free users) are eligible for a 25% discount on any PieSync plan. [Sign up for a free trial](https://app.piesync.com/auth/sso?app=hubspot) to receive your discount.</TipBox>

<Embed src="//www.youtube.com/embed/iQB5_IGATjo" />

## Supported HubSpot CRM Integrations

<Widget src="https://cdn.piesync.com/widget.js" left="hubspot" />

## Authorizing HubSpot CRM

<InfoBox>All HubSpot plans are able to set up a PieSync connection.</InfoBox>

For HubSpot CRM, we need you to first log in to your HubSpot CRM account in a separate window or tab, and copy your "Hub ID", to be found in the top right corner. When you click 'Authorize HubSpot CRM', a pop-up window appears with a request to enter this ID, followed by a window asking you to authorize your account.

![](//images.ctfassets.net/f2ysq090txql/5ORq6c4w1bz4W3AvyMTx3H/b44437898cf5d0387fce2fe16e14e749/image.png)

If you already authorized HubSpot CRM in the past or in any other PieSync integration, you'll be able to skip this step and choose from your **CONNECTED ACCOUNTS**.

![](//images.ctfassets.net/f2ysq090txql/3LfOMHUiQp3uzETQXxkc6h/b39b4ee88a9699daae7427c5c50d9af5/screenshot-2019-10-04-at-13-31-41.png)

## Choose your contact type

Distinguish between Contacts and Companies before proceeding to the configuration page.

![](//images.ctfassets.net/f2ysq090txql/5UykiPyvXojHLu3lsAaHi1/e09c29fdb1af25f1f7c177720efc022d/image.png)

Learn about our contact sync below.

<TipBox>[Incorporate Company related information in a connection between Contacts.](/help/faq/syncing-company-related-information-on-contact-level/)</TipBox>

* More in-depth info about syncing Leads can be found [here](/help/faq/syncing-leads/).
* More in-depth info about our Company to Company sync can be found [here](/help/faq/can-i-sync-company-account-information/).

## \[IF\] Supported Conditions/Filters

*   Ownership
*   In Active List
*   In Static List
*   Is a Marketing Contact (Check [this link](https://www.piesync.com/product-updates/hubspot-marketing-contacts-available-in-filters-and-mappings/) for more info on Marketing Contacts)
*   Legal Basis for Processing Contact's Data
*   Opt in/out from emails
*   Fields (including custom fields)
*   Already existing in app you sync with
*   Hubspot Score
*   Lead Status
*   Lifecycle stage
*   Predictive lead score
*   Custom fields

![Screen Shot 2020-11-16 at 09.07.14](//images.ctfassets.net/f2ysq090txql/1IMuB4llsQlPV4gPuMRfHu/a9bd21552f0cdd0bd8a3c40445827c4d/Screen_Shot_2020-11-16_at_09.07.14.png)

## \[THEN\] Supported Actions

*   Adding/removing from list
*   Updating status
*   Update fields (including custom fields)
*   Update Lifecycle stage

![Screen Shot 2020-11-16 at 09.07.35](//images.ctfassets.net/f2ysq090txql/75AgOwdtfGyn98Is5GfSba/f11c92012b0419ec0f05b5f74e48fd9d/Screen_Shot_2020-11-16_at_09.07.35.png)

<TipBox>Get inspired by this recipe that [exchanges marketing qualified leads between Hubspot and Pipedrive CRM](http://blog.piesync.com/hubspot-pipedrive-recipe/)</TipBox>

## Default Field Mapping

Depending on the other app you're syncing with, you'll see a number of standard HubSpot CRM fields being mapped. For instance, a connection to Google Contacts will look something like this:

![](//images.ctfassets.net/f2ysq090txql/5ZjCoTs3sWa1zSizg4V2JY/725140a583a0320bfa57238df93ba459/image.png)

<InfoBox>PieSync syncs the default name field(s) that come with the apps. Sometimes they have a different structure in both apps you connect. E.g. first and last names are separate in app A and joint in a single field in app B. In the background, PieSync joins first and last names together from app A to B and separates them again from app B to A. Our algorithm is smart about which part it updates in app B</InfoBox>

## Customizable Field Mapping

You can custom map your HubSpot CRM custom fields and any additional standard fields that aren't included in the default mapping yet. Bear in mind a mapping between two fields can only exist if the types of fields are compatible. More information on Customizable Field Mapping [here](/help/features/new-customizable-field-mapping/). 

![](//images.ctfassets.net/f2ysq090txql/3jinqJ3P2g2JNOP3oCv58C/3335416cf4991dd039e3f2a31ef898fd/image.png)

## Additional Options

### Syncing Unsubscribes

You have the ability to opt contacts out of marketing emails via PieSync by applying the rule below:

![](//images.ctfassets.net/f2ysq090txql/2Di1ekireNCmGB8x4GRGwh/4270b9a7ed7f0b3075549438242ef7dd/screen-shot-2020-01-06-at-14-58-07.png)

<TipBox>More information about this can be found [here](https://knowledge.hubspot.com/contacts/how-do-i-unsubscribe-or-opt-out-contacts-from-email).</TipBox>

Important:

1. This action can't be undone. 
2. Marketing permissions for your HubSpot account need to be enabled. 

<TipBox>Thanks to the feedback we have already received, we created a list of popular apps that we’re going to work on very soon. By [voting them up in our pipeline](http://www.piesync.com/connections/#vote), YOU decide which connectors we’ll release first. If you don’t see your app on the list or need any further help, drop us a line - support@piesync.com.  **Don't forget to read our** [**blog**](http://blog.piesync.com/) **for the latest in productivity, apps, and technology!**</TipBox>

GETTING STARTED GUIDE: How to set up a new connection? ALL FEATURES EXPLAINED: All our features/functionality explained in detail - no app-specifics. HubSpot CRM is part of the HubSpot family and is a highly efficient CRM tool, allowing you to sta...

How to set up specific apps, what rules are available and mapping overviews

Supported Apps

HubSpot CRM

[HubSpot Marketing Hub](https://www.hubspot.com/products/marketing) is a world-class marketing automation software that helps marketers attract the right audience, convert visitors into customers, and run comprehensive marketing campaigns at scale — all with one powerful, easy-to-use platform. Its features include blogging, social media scheduling, landing page creation, workflow automation, and more.

HubSpot Marketing Hub

[HubSpot Service Hub](https://www.hubspot.com/products/service) is a customer service management software that enables businesses to scale customer support efforts, have a simple overview of customer interactions, and provide proactive service that delights and retains customers. Its range of features include conversational tools, help desk automation, knowledge base functionality, customer feedback surveys, reporting, and more.

HubSpot Service Hub

[Mailchimp](https://mailchimp.com/) is the gold standard for the marketing automation market as one of the most powerful and versatile tools out there. With Mailchimp, you can easily build targeted campaigns, newsletters, landing pages, complex automation workflows, and much more.

Mailchimp Logo-Vertical Black

Mailchimp

Are you using [HubSpot](/help/connector-apps/hubspot/) & [Mailchimp](/help/connector-apps/mailchimp/) side by side? Did you wish they play nice with each other? You’re not alone.

PieSync’s sync engine helps you create an **intelligent connection** between HubSpot and Mailchimp… and more than 160+ other cloud-based apps in **real time**.

<TipBox>All HubSpot customers (including free users) are eligible for a 25% discount on any PieSync plan. [Sign up for a free trial](https://app.piesync.com/auth/sso?app=hubspot) to receive your discount.</TipBox>

![](//images.ctfassets.net/f2ysq090txql/32cXXKx0jFhGLRjSoZFA7E/dadc7c75ca90086798ee008c81d4dd22/image.png)

## Didn’t HubSpot already have a built-in Mailchimp sync?

Correct, HubSpot provides a built-in integration with Mailchimp. This feature is tightly related with HubSpot’s lead flows. Unfortunately, it can only accomplish so much. In HubSpot’s own words, the built-in integration does the following:

> “HubSpot’s built-in integration to Mailchimp will automatically push new contacts who submit your form to your chosen Mailchimp list.”

Apart from the word ‘automatically’, under the hood there’s not a lot of sync magic happening here.

*   only a _push_: anyone already in Mailchimp is not part of this integration. Updates happening to subscribers in Mailchimp don’t sync back
*   only for _new__contacts_: so the database you already hold in HubSpot isn’t included in this
*   only _when_ _a form is submitted_: so contacts need to complete certain steps before going into Mailchimp.

In other words, their built-in integration, while it definitely works and is provided at no extra cost to your HubSpot subscription, will only work in a very specific scenario.

There are other limitations, too, which include not being able to overcome required field limitations in syncing from HubSpot into Mailchimp. When a contact is sent over from HubSpot, it just copies the default contact fields which are email & name.

After you have this integration setup, HubSpot’s interface also doesn’t show you which contacts have successfully moved into Mailchimp - you just have to assume it’s worked for certain contacts, while others may still be in limbo somewhere if they didn’t sync successfully.



## What about Zapier?

Zapier is a well known web automation app often used to hook up HubSpot to Mailchimp. Compared to HubSpot’s native integration, Zapier does indeed provide more flexibility. In Zapier you can set up tasks based on any kind of trigger happening either in HubSpot or in Mailchimp.

Yet, here too, these zaps only work one-way, and if you need a straightforward connection, it may do the trick. But if you need various workflows, it gets convoluted.

Ever had these requirements?

*   Certain contacts need to go on one Mailchimp list, others should go to a different list
*   Mailchimp Groups need to be set according to what lead status they are in HubSpot
*   Tags in Mailchimp need to be pulled from a custom attribute in HubSpot
*   Unsubscribes in HubSpot need to sync to Mailchimp…But also the other way round!

Zapier may be flexible, but it takes a lot of trial & error to set up your zaps the right way.

Again, like the native integration, Zapier will only work for new contacts or new subscribers… So anyone that’s already in either system won’t be part of the automation you’ve setup.

## When should you choose PieSync to sync HubSpot & Mailchimp?

At this moment, you probably already use your HubSpot account and a dozen of your contacts are already in that database. At one point, you decide to send out a newsletter to all of your customers. But do you really export your contacts from HubSpot to just importing them in Mailchimp again?

You’re not satisfied with the one way push of data and you also want your contacts to move in the reversed direction? You’re not amused that your historical data isn’t involved in the sync? PieSync comes to the rescue.

“PieSync will update both databases when you have a new subscriber in either system, and it will constantly check for updates to overwrite the information whenever a change is made.”

This means you won’t have to worry about manually import/export data ever again or about having duplicates or outdated data!

## Sounds great! How do I set up this sync?

If you haven't already, setting up a sync between HubSpot & Mailchimp is as easy as [following this link](http://app.piesync.com/sync/hubspot/mailchimp). A one time operation involves authorizing both apps at this stage, which is super easy. A popup will open inside PieSync and you just log in to both platforms respectively. This brings you to the sync setup, where you can leave everything to its default settings, or really dial in some custom syncs.

![](//images.ctfassets.net/f2ysq090txql/7eSCbQLutyKmoglA2Vr3iC/c0d917a7d6c698847c58b5f5004c1120/image.png)

The connection can be adjusted in several ways. The default setting of a sync is always a 2-way sync. This means you allow PieSync to transfer changes you make to contacts in HubSpot as well as in Mailchimp. We recommend you to keep this 2-way setting. However make sure you understand the two rules that you start off with by default.

*   All contacts in Mailchimp will go into HubSpot, so that may include subscribers.
*   All contacts in HubSpot will go into Mailchimp, so you're running the risk of making this sync very heavy depending on your database.

To avoid those unwanted scenarios, use the filters, or you can turn off any of these two rules if they don't fit your workflow.

## What are filters & actions?

Filters & actions allow you to really dial in the sync settings. For instance, consider the following example where contacts in a Mailchimp Group are matched up to a Persona in HubSpot:

![](//images.ctfassets.net/f2ysq090txql/5aMqFTRFImZfCajYKSDw6e/4eb6840caffb613bf7adc4c94a0179d2/image.png)

There is a toggle at the bottom of this rule meaning you can also consider the rule in the other way around. Depending on the persona in HubSpot, some contacts will be synced to Mailchimp, and others will be kept out of scope.

Chances are likely you’re not using “Persona” at all in HubSpot. These IF-THEN rules are easy to create and the above is just an example. There are endless possibilities.

## More settings!

In addition, PieSync gives you some pre programmed options to manage the sync. For example, making a choice of which application would ‘win’ when a conflicting change is detected. Usually, you let your CRM win, but of course, this is an individual choice.

![](//images.ctfassets.net/f2ysq090txql/1SbAWnG9OD7Pa9dWazlaAu/3c90bac2183562881103f40da39bd8ea/image.png)

This toggle is very relevant if you are going to fire up an Mailchimp-HubSpot sync with lots of contacts already living on both sides. For example, Brian may exist in Mailchimp as well as in HubSpot, with a mobile phone number in both systems. In that situation, PieSync needs to know which of the two phone numbers to keep moving forward.

![](//images.ctfassets.net/f2ysq090txql/e5ikhRIrr9tMH1KLnlxHX/466419c4cb89e38eea162dfcd4ea83fa/hspiesync-mc-min.gif)

Once the sync is running, every contact that you add or edit that matches your filters, will get synced to the other side in no more than 5 minutes.

## How do I follow up my sync?

The progress of your sync can be followed on your dashboard as shown below - you can see contacts being created on both sides, where updates are happening, and you can always pause the sync at any time.

Using Piesync, the two databases will look exactly the same following the rules as you laid them out. Also, you don’t have to worry that any of your data is out of date, since everything syncs every 5 minutes.

## Still have a question?

<TipBox>Read all about this in the blog article ['Syncing HubSpot with MailChimp'](https://www.piesync.com/blog/syncing-hubspot-with-mailchimp/).  
You can find more information about [Mailchimp](/help/connector-apps/mailchimp/) and [HubSpot](/help/connector-apps/hubspot/) on their respective support articles.  
Or you can read other interesting blogposts like [Optimizing syncing with Mailchimp](https://www.piesync.com/blog/optimize-syncing-with-mailchimp/) and [6 Pro tips to maximize your syncs to HubSpot](https://www.piesync.com/blog/6-pro-tips-to-maximize-your-syncs-to-hubspot/).</TipBox>

Are you using HubSpot & Mailchimp side by side? Did you wish they play nice with each other? You’re not alone.  PieSync’s sync engine helps you create an intelligent connection between HubSpot and Mailchimp… and more than 160+ other cloud-based ap...

Popular sync combinations

HubSpot and MailChimp

<TipBox>All HubSpot customers (including free users) are eligible for a 25% discount on any PieSync plan. [Sign up for a free trial](https://app.piesync.com/auth/sso?app=hubspot) to receive your discount.</TipBox>

<InfoBox>[](https://www.zoho.com)[](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-use-lifecycle-stages)Make sure you get the most of your syncs from and to Hubspot with these pro tips. Note that PieSync [supports both Hubspot CRM as well as Hubspot Marketing](https://www.piesync.com/hubspot) yet some of these may only apply to Hubspot CRM.</InfoBox>

## Pro tip #1: Hubspot on your phone

The [Hubspot mobile app](https://www.hubspot.com/products/mobile) is great and does a fine job at helping you navigate Hubspot when you are on the go. But the app does not continuously sync new contacts back & forth to the contact clouds that you hold dear... and it's those contact repositories that actually make sure your phone functions properly as a phone! 

When Hubspot leads & customers are not registered in your phone's contact list, your smartphone can't recognize you who's calling you. So that's why it's important to have Hubspot sync to Google, Outlook, or Icloud: to get true caller ID !

![Image result for iphone settings add account outlook google](//images.ctfassets.net/f2ysq090txql/xZ1BmgyN08A9P1v5FMGXX/a8e552ac2dbce416ec34ae80384bbff1/gmail-iphone-3.jpg_resize_620_2C542)

Businesses love to implement PieSync as their ultimate team contacts manager. Businesses choose to use Hubspot in conjunction with their contact repositories like Google Contacts or G Suite so they can have the Hubspot database live on their sales force's phones. With PieSync, go the extra mile by implementing special rules to add more information to your phone so you know where leads are coming from:

![](//images.ctfassets.net/f2ysq090txql/uA2ZiBxUd3M48aRCIlfJT/86952dc6d649a4fc2564f8ef2339bef3/image.png)

<InfoBox>Did you know? [Duplicates](/help/faq/how-are-my-contact-databases-matched-to-establish-the-sync/) (where the same contact is synced multiple times) are prevented because PieSync first checks to see if no similar contacts have been synced based on email addresses.  </InfoBox>

## Pro tip #2: Lead nurturing

PieSync helps integrate Hubspot to your other cloud to form a killer lead gen stack and sales machine. If you are using [HubSpot](/help/connector-apps/hubspot/) to score your leads ([how](https://blog.hubspot.com/marketing/lead-scoring-instructions)?) you can leverage this through PieSync, especially when using Hubspot alongside another CRM. 

In fact, for many scenarios like these, PieSync can help you streamline the marketing lead qualification process. We invite you to [get in touch](https://calendly.com/piesync) if you want to explore some options.

An example: when **a contact in HubSpot reaches a lead score greater than 5, then and only then sync the contact to the CRM**. This rule includes updating a custom field in Pipedrive I created to store the lead source. This helps to set up a separate view in Pipedrive for the sales staff to follow up on new leads and claim ownership of them. In the meantime, all cold leads stay in Hubspot, and are not polluting the CRM.

![](//images.ctfassets.net/f2ysq090txql/7Lx0fH8DGuod94Ztrb1NLw/f3339d045e9e5c9812b82a95835a621a/image.png)

<TipBox>**You can also** assign Marketing Qualified Leads directly to a dedicated Pipedrive sales rep. Instead of choosing "update lead origin" you would select "set Owner to" and choose your rep from the drop down menu.  </TipBox>

## Pro tip #3: Lifecycle stage automation

Hubspot gives marketeers true understanding of their audience and the impact of their actions... but it can only be so relevant if the data is there to back up the statements. The [lifecycle stage](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-use-lifecycle-stages) is an immensely important segmentation device for marketeers. 

Among many other insights, it helps understand the handoff between marketing and sales and how long it takes for a stranger to become a customer. But what if the deal process is being worked on in a different tool than Hubspot? Enter PieSync to sync across that information in real time, all the time.

 Have any open deals on a contact? Lifecycle stage goes to opportunity, as simply set by this rule in PieSync:  

![](//images.ctfassets.net/f2ysq090txql/27w5mZdrpyImvgEKWvIkos/486fb3f007b50407a8f0c6fc343df728/image.png)

When you actually close the deal, that means that contact should be recognized as a customer from here on out. This way marketing metrics are truly correct since they take information straight from the CRM, the true source :

![](//images.ctfassets.net/f2ysq090txql/5liQY46NDDDX1ImUMBkncM/24749858012716e601e68d9b20b6eb4b/image.png)

## Pro tip #4: Help in  GDPR compliance

In early 2018, Hubspot added a GDPR-like attribute to your dataset in Hubspot called "Legal basis for processing data". [This separate knowledge base article](/help/want-to-learn-more/gdpr-assistance-through-hubspot-pie-sync/), including a video, let's you in on some insider tips on how to leverage this new attribute through PieSync. 

![](//images.ctfassets.net/f2ysq090txql/6ctGD9hFPXnqSLqMSufetq/0e648217c977d3c67fe74386b0bd5d6f/image.png)

This rule also includes toggling on a custom checkbox that I created in Hubspot so that from within my Hubspot environment, I can easily plot whoever's data is present in which tool. 

## Pro tip #5: Opt in / Opt out & communication preferences

Chances are Hubspot is not the only app through which you foresee your customer communication:

*   a separate app for those individual transactional e-mails
*   your billing app also sends out e-mails
*   a mobile text app sends promotional sms's
*   _that one e-mailing app that your colleague would not give up_ when you introduced Hubspot in the business

Separate apps will all succeed at reaching out to your audience, but as long as they are a siloed app, they cannot keep  a single record of your customers communication preferences. When someone opts out from a newsletter through the unsubscribe link in the footer of an e-mail, it is still just stored inside that one e-mail marketing app that was responsible for this very newsletter. 

![](//images.ctfassets.net/f2ysq090txql/38xkX3U9Gw8dqaYYIkkgbP/fba5c05425588ad863b522137eeec773/image.png)

Keeping [GDPR](https://www.eugdpr.org/) in mind, syncing & storing opt-out preference on a centralized level is a must. If a customer unsubscribes in Mailchimp, that should trickle down into being unsubscribed for marketing in general. Hubspot is the ideal app to manage how you treat your customer across his or her entire journey. PieSync can help you in automating this, like this rule where being opted out in Hubspot has an effect on Hubspot, but also the other way around. 

![](//images.ctfassets.net/f2ysq090txql/2vaiclG8l84z9mcoTD3pRY/c571dbe562a95bfc8b4072702ae9fdc9/hubspot.gif)

## Pro tip #6: Sync website analytics

You're able to sync HubSpot's analytics to your CRM through [PieSync's customizable field mapping.](/help/features/new-customizable-field-mapping/) First, create the custom fields you need within your CRM (we use Zoho as an example). Include fields such as when did they last visit your website, and what was the last marketing e-mail they opened from you.

![](//images.ctfassets.net/f2ysq090txql/3wm8kfOLzwIjuT8tTQyyG8/74ed632de9b7d55992a9305723c04ab1/screen-flow.gif)

On the PieSync dashboard you can map those custom fields between HubSpot and your CRM, so that this information is synced to Zoho CRM from HubSpot. You only need to link these fields once, and you're all setup! 

![](//images.ctfassets.net/f2ysq090txql/1wgRvdKMRbiqDy6Rwr5sAy/30732095f27f7bd3e806550910188c66/hubspotfields.gif)

<InfoBox>Good to know: setting up a sync between HubSpot and your CRM **syncs historical website activity** too!</InfoBox>

All HubSpot customers (including free users) are eligible for a 25% discount on any PieSync plan. Sign up for a free trial to receive your discount.  Make sure you get the most of your syncs from and to Hubspot with these pro tips. Note that PieSy...

Want to learn more?

Intelligent syncing for Hubspot

Office 365 is Microsoft’s app suite and cloud collaboration tool. This platform includes Office Online, OneDrive and Outlook.[Outlook](https://outlook.live.com/owa/) is a popular email service with a modern and intuitive interface, with features such as simple contact management, email organization, calendar scheduling and task management.

outlook-office365

Outlook

<InfoBox>[**GETTING STARTED GUIDE**](/help/features/getting-started/)**: How to set up a new connection?** </InfoBox>

<InfoBox>[**ALL FEATURES EXPLAINED**](/help/features): **All our features/functionality explained in detail - no app-specifics.**</InfoBox>

**HubSpot** and **Outlook**. The first is a state of the art CRM & marketing beast, the second is the environment you spend most of your working day in. If you’re not properly connecting these two apps, you’re missing out. PieSync offers a connector for Outlook & HubSpot.

<TipBox>All HubSpot customers (including free users) are eligible for a 25% discount on any PieSync plan. [Sign up for a free trial](https://app.piesync.com/auth/sso?app=hubspot) to receive your discount.</TipBox>

## Didn’t HubSpot already have a built-in connection with Outlook?

There are a couple of Outlook plugins available for HubSpot users. Whether it is a desktop tray application to install, or a web browser extension - these add-ons, among other things help transfer email conversations from Outlook to have them show up in HubSpot. Or they give you a handy access to look up HubSpot details right from within Outlook.

Essentially these **plug-ins** process data on **on-demand principle**. They will visualize actionable information, when, and only when you are working on a certain contact record.

None of these solutions actually process Outlook’s or HubSpot’s data in the background, and that could be an issue. HubSpot data is changing all the time, new contacts are being added through forms, you’re making minute changes to Outlook data,....

A true 2-way syncing solution for contacts is not what these extensions offer but PieSync does.

## When should you choose PieSync to sync HubSpot & Outlook?

On the HubSpot community forums it seems to be a source of some disappointment that a sync with Outlook contacts is not offered out of the box.

PieSync truly **strengthens the link between your contacts databases.** It will ensure contacts that you manage in HubSpot are available in Outlook and vice versa.

This consistency is required for various reasons. Think of email communication that takes place in Outlook: it can only be properly linked inside HubSpot if the contacts exist there in the first place.

> Sure, HubSpot has a fully functioning mobile app which gives you access to those contacts. But that’s not enough. You need HubSpot contacts to live inside Outlook, because your smartphone syncs natively to Outlook, it doesn’t sync natively to HubSpot. With PieSync, you’ll get the benefit to recognize incoming calls immediately, based on whatever info is found in HubSpot. Working caller ID. Finally.

All contact attributes will live in a perfect 2 way sync: up to date contacts all the time.

## Just to be clear: which contacts will be synced by PieSync?

PieSync provides a solution to **2-way sync** contacts you would find in Microsoft Outlook, specifically inside personal contacts folders. A personal Outlook Contacts Folder is meant...

*   for personal use
*   that easily syncs with your [smartphone](/help/faq/get-your-phone-contacts-in-sync/)
*   sync compatible for PieSync (read how to for [Outlook](/help/connector-apps/outlook-office365/) / [Exchange](/help/connector-apps/msexchange/))

<TipBox>If you’re looking to sync other Outlook contacts, like those from a GAL or a Public Folder - [check out this article on CiraSync.](/help/want-to-learn-more/gal-public-folders-sync/). Shared folders cannot be synced.</TipBox>

## Sounds great! How do I set up this sync?

If you haven't already, setting up a sync between Hubspot & Outlook is as easy [as following this link.](https://app.piesync.com/sync/hubspot/outlook) A one time operation involves authorizing both apps at this stage, which is super easy. A popup will open inside PieSync and you just log in to both platforms respectively. This brings you to the sync setup, where you can leave everything to its default settings, or really dial in some custom syncs.

![](//images.ctfassets.net/f2ysq090txql/R9qGaGY3NjNmwWdFv24S4/e762542cc551306f555767dd25a6e1ce/image.png)

The connection can be adjusted in several ways. The **default setting** of a sync is always a **2-way sync**. This means you allow PieSync to transfer changes you make to contacts in HubSpot as well as in Outlook. We recommend you keep this 2-way setting. However make sure you understand the two rules that you start off with by default.

*   All contacts in Outlook will go into HubSpot, _so that may include personal contacts_.
*   All contacts in HubSpot will go into Outlook, _so you're running the risk of making this sync very heavy depending on your database._

To avoid those unwanted scenarios, use the filters, or you can turn off any of these two rules if they don't fit your workflow. This quick video shows the various options:

<Embed src="https://www.youtube.com/embed/hfKBJhvcXgQ?feature=oembed" />

## What are filters & actions?

**Filters & actions** allow you to really dial in the sync settings. For instance, consider the following example where contacts in an Outlook folder are matched up to an owner in HubSpot:

There is a toggle at the bottom of this rule meaning you can also consider the rule in the other way around. Depending on the owner in Hubspot, some contacts will be synced to Outlook, and others will be kept out of scope. These IF-THEN rules are easy to create and the above is just an example. There are endless possibilities.

## More settings!

In addition, PieSync gives you some **pre programmed options** to manage the sync. For example, making a choice of which application would ‘win’ when a conflicting change is detected. Usually, you let your CRM win, but of course, this is an individual choice.

![](//images.ctfassets.net/f2ysq090txql/5C2rLFHaqeuOcbdquEPsoI/e0a6d08ebe97198734aa293148f49227/image.png)

This toggle is very relevant if you are going to fire up an Outlook-HubSpot sync with lots of contacts already living on both sides. For example, John may exist in Outlook as well as in HubSpot, with a mobile phone number in both systems. In that situation, PieSync needs to know once which of the two phone numbers to keep moving forward.

Once the sync is running, every contact that you add or edit that matches your filters, will get synced to the other side in no more than 5 minutes.

The progress of your sync can be followed on your dashboard as shown below:

![](//images.ctfassets.net/f2ysq090txql/4nKWh0EQbmWChnVaH15Mzv/28644c6b2cc68a496c95e87d1f32d3c9/image.png)

In the video below, you will see different possibilities to sync HubSpot.

<Embed src="https://www.youtube.com/embed/iQB5_IGATjo?feature=oembed" />

<TipBox>Want to discover more great tips for Outlook? Click [here](https://www.piesync.com/ebooks/outlook-people/) to download our ebook “The Ultimate Guide to Outlook People”  
More information about the two apps can be found here: [Office 365 Outlook.com](/help/connector-apps/outlook-office365/) & [HubSpot](/help/connector-apps/hubspot/).</TipBox>

GETTING STARTED GUIDE: How to set up a new connection? ALL FEATURES EXPLAINED: All our features/functionality explained in detail - no app-specifics.  HubSpot and Outlook. The first is a state of the art CRM & marketing beast, the second is the en...

HubSpot and Outlook

[Google Contacts](https://contacts.google.com/) is a free, easy-to-use contact management tool that allows you to organize your contacts in a simple interface with fields and segmentation. It has native integrations to other Google products such as Google Calendar, Google Drive and Gmail.

google contacts logo

Google Contacts

<TipBox>All HubSpot customers (including free users) are eligible for a 25% discount on any PieSync plan. [Sign up for a free trial](https://app.piesync.com/auth/sso?app=hubspot) to receive your discount.</TipBox>


[HubSpot](https://www.hubspot.com) is the marketer's number one inbound marketing tool. Your phone’s address book however runs on a different cloud. Google Contacts for instance.

To get these 2 apps to talk to one another, there are a couple of ways to add contacts in HubSpot. Either you copy paste contacts, you import a csv file, or you type them in manually. Yet all these methods have their disadvantages. There can be typos in the data, the information can be out-of-date and it’s just very time-wasting.

PieSync is the better way as it allows you to create a bidirectional contact sync that works in real time, all the time.

## What is the difference with the Gmail built in plugin?

This (free) add-on, among other things, helps transfer email conversations from Gmail to have them show up in HubSpot. While it will indeed create a contact record, it will only do when you send an email from a web browser that is equipped with the extension. 

Essentially it will process data on on-demand principle. It will visualize actionable information, when, and only when you are working on a certain contact record.

It doesn't actually process Google Contacts’ or HubSpot’s data in the background, and that could be an issue. HubSpot data is changing all the time, new contacts are being added through forms, you’re making minute changes to Google Contacts data,....

A true 2-way syncing solution for contacts is not what is offered by default - but PieSync does.

## What are the benefits of a 2-way contact sync?

Let’s focus on contact management, your contact data **needs** to be in check. PieSync helps to make an intelligent real time connection between HubSpot and Google Contacts, or one out of their 150+ other cloud-based apps.

Whenever there is a new or updated contact in HubSpot, it will transfer the information into your Google Contacts account and vice versa. Because of this sync, you now have a complete up-to-date database in 2 cloud apps.

Contacts created in HubSpot will be pushed to your Google Contacts, and that's what you phone reads into. In other words: you'll be getting "caller ID" for everyone calling you. Your phone won't mention a number, but will pop up a name when you get called. This gives you the opportunity to approach your caller in a personal way.

The 2-way sync works in real time which means that PieSync constantly searches for updates in the existing contacts. The updates are automatically changing in your database and the information merges together so that there won’t be any duplicates in your database.

![](//images.ctfassets.net/f2ysq090txql/mSlxUBLoQw9jx7B0W0t8a/c56eff397a279231adcb11b0cf89f4d1/gc-hs.gif)

## Sounds great! Let's get started!

### iPhone CRM Sync

Firstly, make sure you’ve got Google Contacts on your iPhone. If you don’t have it yet, [check out this help article](https://support.google.com/mail/answer/2753077?hl=en&amp;ref_topic=21369&amp;co=GENIE.Platform%3DiOS&amp;oco=1) on how to setup Google Contacts on your iPhone. Then go to your settings and make your “default account” to Gmail, as seen in the screenshot below. This ensures that new contacts are added to Google Contacts and synced to your CRM.

![](//images.ctfassets.net/f2ysq090txql/IDZ7hDOJzA2ywAGoCl92W/85aba13e8dabb6579ad67a4244a868a9/instellingen-3.png) 

### Tweaking the sync

Then, if you haven't already, setting up a sync between Hubspot & Google Contacts is as easy [as following this link.](https://app.piesync.com/sync/hubspot/googlecontacts) A one time operation involves authorizing both apps at this stage, which is super easy. A popup will open inside PieSync and you just log in to both platforms respectively. This brings you to the sync setup, where you can leave everything to its default settings, or really dial in some custom syncs.

![](//images.ctfassets.net/f2ysq090txql/1nQ82bxeqFvjc4POyYfK65/928654c369f77c34625d4725a3af2787/geplakte-afbeelding-12-04-19-10-25.png)

The connection can be adjusted in several ways. The **default setting** of a sync is always a **2-way sync**. This means you allow PieSync to transfer changes you make to contacts in HubSpot as well as in Google Contacts. We recommend you keep this 2-way setting. However make sure you understand the two rules that you start off with by default.

*   All contacts in Google Contacts will go into HubSpot, _so that may include personal contacts_.
*   All contacts in HubSpot will go into Google Contacts, _so you're running the risk of making this sync very heavy depending on your database._

To avoid those unwanted scenarios, use the filters, or you can turn off any of these two rules if they don't fit your workflow.

Not only PieSync creates new leads or contact in the connected app, but you can also use “if-this-then-that” rules and filter the sync to your liking.

You are in full control of your sync! Choose which field to sync and how. You’ll find your standard fields mapped by default, but you can map as many other customized fields as you wish. Afterwards, you can just let it work in the background. _Set it and forget it!_

#### What are filters & actions?

**Filters & actions** allow you to really dial in the sync settings. For instance, consider the following example where contacts with a Google Contacts label are updated with a lead status in HubSpot:

There is a toggle at the bottom of this rule meaning you can also consider the rule in the other way around. Depending on the lead status in Hubspot, some contacts will be labeled in Google Contacts, and others will be kept out of scope. These IF-THEN rules are easy to create and the above is just an example. There are endless possibilities.

#### More settings!

In addition, PieSync gives you some **pre programmed options** to manage the sync. For example, making a choice of which application would ‘win’ when a conflicting change is detected. Usually, you let your CRM win, but of course, this is an individual choice.

![](//images.ctfassets.net/f2ysq090txql/76sguUFD7fldSfCSc6H4i5/803b649f2c839c5756250fd2cc70dffe/image.png)

This toggle is very relevant if you are going to fire up an Google Contacts - HubSpot sync with lots of contacts already living on both sides. For example, John may exist in Google Contacts as well as in HubSpot, with a mobile phone number in both systems. In that situation, PieSync needs to know once which of the two phone numbers to keep moving forward.

Once the sync is running, every contact that you add or edit that matches your filters, will get synced to the other side in no more than 5 minutes.

### Which email will PieSync match on?
In Google Contacts, a record can have multiple email addresses, which you then label accordingly with work, home, etc. In HubSpot, a contact record always has one primary email, with the ability to add secondary email addresses. 

Because of a known API limitation it's only possible to sync with this primary email address of HubSpot.

Keeping this in mind, it's helpful to [learn about PieSync's sync matching behavior in case contacts have multiple email addresses](https://www.piesync.com/help/faq/the-email-address-is-a-list-field-which-email-address-is-used-to-match-upon/
)


### Google storage limits

<WarningBox>The filters we offer in the PieSync interface can definitely come in handy in the case of large Hubspot databases. Google Contacts has a technical limit of 50K contacts, so if your Hubspot database is larger than that, you will need to include filters to trim down that number.</WarningBox>

In fact, you will want to trim down the number in any case since it’s not recommended to sync that many contacts to one single Google Contacts account anyhow, because your phone will not like having to load up tens of thousands of contacts in its native phone directory. Make a selection of those contacts that you know are likely to call you, or that you will need to call.

You can use Hubspot filters such as

*   Only the contacts that you own
*   Only the contacts that have a phone number
*   Only the contacts that came in over the past month

In the video below, you will learn how to set up a connection between your phone contacts and your CRM system. This principle works for any phone contact app with any CRM.

<Embed src="https://www.youtube.com/embed/hfKBJhvcXgQ?feature=oembed" />

### Want to discover more?

<TipBox>Check out the help articles of [HubSpot](/help/connector-apps/hubspot/) and [Google Contacts](https://help.piesync.com/article/SHgxZBSTEt-connector-apps-google-contacts).  
You can also learn more about '[Setting up your iPhone to sync with Google Contacts](/help/want-to-learn-more/setting-up-your-iphone-to-sync-with-google-contacts/)' and '[Intelligent syncing for HubSpot](/help/want-to-learn-more/intelligent-syncing-for-hubspot/)'.  
If you don't want Google Contacts duplicates, make sure you check out [this article](https://www.piesync.com/blog/no-more-google-contacts-duplicates/).  
Do you want to make the most out of Google Contacts? Then check out our e-book: [‘The Ultimate Guide to Google Contacts’](https://www.piesync.com/ebooks/google-contacts/).  
Need help with GDPR? [Get some assistance](/help/want-to-learn-more/gdpr-assistance-through-hubspot-pie-sync/) through HubSpot.</TipBox>

All HubSpot customers (including free users) are eligible for a 25% discount on any PieSync plan. Sign up for a free trial to receive your discount.  HubSpot is the marketer's number one inbound marketing tool. Your phone’s address book however ru...

HubSpot and Google Contacts

On November 4th 2019, we announced the good news that PieSync [was acquired by HubSpot.](https://www.piesync.com/blog/acquired-by-hubspot/)

### What does this mean for you?

PieSync will continue as a stand alone product and will continue to add new integration partners every Wednesday. We will not prevent any customers from using contact sync via PieSync and HubSpot doesn't plan to close any API accesses.

In fact, we plan to work closely with HubSpot resources and tools to add more syncable entities (e.g. [deals](/help/faq/can-i-sync-objects-such-as-deals-tasks-invoices-with-pie-sync/)) so we can offer more than just contact data syncing.

### Further reading

*   [More info on HubSpot's website](https://www.hubspot.com/piesync) (including information on how to obtain a discount as a paying HubSpot customer)
*   [Blog post by HubSpot CEO Brian Halligan](https://medium.com/@HubSpot/why-hubspot-acquired-piesync-411e371e6238)

On November 4th 2019, we announced the good news that PieSync was acquired by HubSpot.  What does this mean for you?  PieSync will continue as a stand alone product and will continue to add new integration partners every Wednesday. We will not pre...

PieSync now owned by HubSpot

PieSync is owned by HubSpot

Outreach is an intuitive sales automation platform. It helps sales teams set up email campaigns & touch points based upon any number of criteria that they choose. Teams can create a sequence of emails & calls to put every single prospect through.


outreach

Outreach

[Outreach.io](/help/connector-apps/outreach/) comes with a very native integration with Salesforce, but what if you have your CRM database in Hubspot instead of Salesforce?

PieSync to the rescue! How should you setup this sync?

If you're new to PieSync, [this guide will you get started with the essentials.](https://www.piesync.com/help/features/getting-started/)

When you sync Outreach with HubSpot, you can customize the following three elements to your sync. 

1. Sync direction
2. Connection rules
3. Field mappings

There is no one typical use case, no one best practice that can be documented to sync HubSpot and Outreach. We'll provide various different tips, rules, and field mappings for you to draw inspiration from. You don't have to use them all!

## Sync direction
It starts by choosing the [direction of your sync](https://www.piesync.com/help/features/sync-direction/). Depending on how Outreach and HubSpot are implemented in your org, you can consider three different settings. 

1. Most customers opt for a two-way sync, allowing records to be modified by PieSync in either system. This is the setup we see most commonly as it would enable contacts to move from HubSpot into Outreach as well as the other way round.

![image14](//images.ctfassets.net/f2ysq090txql/x6IwrECgQcp5I09jXG08m/e6394e84df468863c27f81f7f029b4a9/image14.png)

2. You could choose for a strict one-way sync. Imagine you only wanto to sync certain Outreach contacts tagged in a certain way move into HubSpot, to have them assigned to the right owner in HubSpot. You
don't want data flowing back. Ever. 

![image13](//images.ctfassets.net/f2ysq090txql/7DzIxUsryyswMCpsuahzX4/9e80095abcf75da244b23197de7b91ae/image13.png)

3. Of course there's the opposite way too. For example, a HubSpot List can define which data can move into Outreach to become Accounts there. We will cover more possible filters in the next part on Rules.

![image11](//images.ctfassets.net/f2ysq090txql/6t1yNasw1g7qbSm61hORpr/1ab858b525ba0e061dafb8e7dd87c04b/image11.png)



## Connection rules
On to the [connection rules](https://www.piesync.com/help/features/multiple-rules/). These define which contacts are in scope of the sync. In a secondary use case, rules are capable of translating HubSpot states into Outreach states or vice versa. Rules come with filters and actions.

![image5](//images.ctfassets.net/f2ysq090txql/5uP5ERkgHD4VJUOhISpBMP/7e8dafcc8bd7f0cf2fad9e195ce4c890/image5.png)

With this setup, PieSync would create in Outreach any newly created HubSpot contacts (1), as well as in fact create any existing HubSpot contacts (2). Once they are created or identified, it would update and keep those contacts in continuous sync (3). It would do the same in the other way round, requiring PieSync to identify which contacts are potentially already present in both systems. 

__Only in a rare number of cases would you want to run these rules in unfiltered fashion__. Here are different rule examples - inspired by you, our customers!

*note: Regardless of what rules start out with, they can still see data sync two-way.*

### Active list syncing
Make syncing dependent from an Active List in HubSpot. These Active Lists in themselves contain __complex filters__. We argue this is a best practice setup. It enables you to keep the sync rule setup simple and constant inside of PieSync. Merely changing the active list in HubSpot would allow other contacts to start - or stop - syncing. 
![image12](//images.ctfassets.net/f2ysq090txql/2htsrwpxP6rSqCEbrJ6FG9/8cc4b56bec305871d78e9a9a5dfa5e2d/image12.png)


### Syncing stages with lead status or lifecycle stage
Some two-way rules here that can be read __in both directions__, indicating that there is sales outreach happening in both platforms, so Lead status (HubSpot) and Stage (Outreach) need to move in tandem!
![image15](//images.ctfassets.net/f2ysq090txql/46CQcJfQ5Jhumwd7LQr2NU/bd16f754aea30f4e1960c501a57ada61/image15.png)

### Opt outs
Aligning the __opt outs__ across the two systems - notice the "If in HubSpot CRM" filter to ensure you're not needlessly syncing contacts over.
![image3](//images.ctfassets.net/f2ysq090txql/2xPflCNIOCEhOg5ZqBmZ7N/8725a035f55fede4d7957ad519a6e270/image3.png)

### Lead qualification
Leads stay in Outreach __up until the moment that they hit the MQL stage.__ From that point onwards they start syncing, and they also set the right lifecycle stage in HubSpot!
![image4](//images.ctfassets.net/f2ysq090txql/1j9BYxTpAyD2tgii0WWqJJ/cd07469f5256ae586f1f3bb276fb46fb/image4.png)

### Landing page funnel
Contacts coming in through a HubSpot landing page get sent into Outreach, and directly into their respective stage, possibly triggering sequences in Outreach.
![image6](//images.ctfassets.net/f2ysq090txql/26Mo23OlCzUvR7X59sSkDA/ba745002a4174700d51b30adbe7fefe3/image6.png)

### Website visiting behavior
The “has visited website today” field is the __result of a HubSpot automation__ and triggers a sequence in Outreach.
![image16](//images.ctfassets.net/f2ysq090txql/71rerlv5bBrO6xAv8wfVzR/e31b1968118dea9fdfdd94e059052566/image16.png)

### A sync within a sync
Specifically syncing leads with Outreach if and only when when they were the result __of a certain Intercom integration__. This is in fact a sync within a sync! 
![image10](//images.ctfassets.net/f2ysq090txql/5HZyzybGC9V4WcIP7TiilF/09731f15e389cb349223da1a6e404bbf/image10.png)

## Field mappings
The field mapping defines how contacts will sync. A huge time & lifesaver in PieSync is that __most of these are automatically set__ for all basic contact fields that HubSpot & Outreach share by default. 

Typically it's best to keep these default field mappings all activated as they represent the essential contact attributes that you would not want to grow out of sync in any circumstance.

![image7](//images.ctfassets.net/f2ysq090txql/345KUXpeA2ccuEnmiDJ9Qm/9902b7922241d853265de2d530d9d21e/image7.png)

We do understand you could want to turn off the “job title” field mapping when you like to keep that information siloed and consciously different in both systems, as illustrated in this example. 

### Customizable field mappings
Field mapping also includes ability to__ custom map__ both text fields as well as date & checkboxes fields. This is fully customizable not only before setting up a new sync, but it can also be modified for an ongoing sync.

![image2](//images.ctfassets.net/f2ysq090txql/6K1tXUTIOm2q1uQ6p8TXtK/e8cf3f27d93d935251eafec1dae28514/image2.png)

Here's a comprehensive example of how you can leverage mappings. 
- __Both company properties as well as contact properties__ are being mapped. 
- __Growth metrics__, get directly synced onto the contact record in Outreach.
- General __opt out __preference (yes/no) gets synced directly into the opted out (yes/no) from Outreach, to ensure GDPR compliancy.
- __Address__ properties (Billing City & State) explicitly custom mapped to overwrite the normal Address mapping
- __Campaign name__ gets synced bidirectionally.
- An __MQL timestamp__ synced into Outreach, probably triggering an event in Outreach.


## PieSync is more than just a turnkey solution 

Being able to sync HubSpot Marketing Hub or CRM with Outreach aids in frictionless selling because it keeps the underlying contact data in sync, and saves time in manual import/export operations. 

That ease of use & data consistency comes in handy as well when syncing contacts to a billing app, or a secondary CRM, a VOIP system, or even another dedicated marketing platform. 

Here’s what this could look like  syncing not only HubSpot and Outreach, but Google Contacts and Chargebee as well.

![image8](//images.ctfassets.net/f2ysq090txql/3G2t0AA18iAm2aT8Ii53Qy/5cb3562febb09bc51f287d1043a376e6/image8.png)

PieSync is not only a turnkey solution to sync HubSpot and Outreach exclusively. In fact, __it solves a data problem that goes beyond these two apps__. On average, users tend to connect 3-4 applications all through PieSync. 

## Automate more and better
PieSync only handles a fraction of the entire sales process: it builds the data bridge between two systems HubSpot and Outreach. There's way more magic happening under the hood. 

In HubSpot, Active Lists contain complex filters. __HubSpot automations can make changes to contacts all the time.__

In Outreach, different triggers can be defined on the basis of custom properties. The sequences and stages can be configured __in many creative ways__ too. 

There's no one ideal way of selling, or we'd all be millionaires. PieSync lets you craft your own sync, for your business. We can't wait to see what you come up with.

<TipBox>All HubSpot customers (including free users) are eligible for a 25% discount on any PieSync plan. [Sign up for a free trial](https://app.piesync.com/auth/sso?app=hubspot) to receive your discount.</TipBox>

Outreach.io comes with a very native integration with Salesforce, but what if you have your CRM database in Hubspot instead of Salesforce?  PieSync to the rescue! How should you setup this sync?  If you're new to PieSync, this guide will you get s...

HubSpot and Outreach.io

<TipBox>All HubSpot customers (including free users) are eligible for a 25% discount on any PieSync plan. [Sign up for a free trial](https://app.piesync.com/auth/sso?app=hubspot) to receive your discount.</TipBox>

Hubspot recently added a feature that will allow you to track lawful basis by setting up automated workflows (f.e. when starting a trial, a lawful basis property gets added to a certain contact) or by manually adding the lawful basis property information. Hubspot will also store a copy of the notice (f.e. your privacy policy) that your customer was provided with upon consenting.  

How do you make sure the value is filled out for each individual contact as they get added into Hubspot?

<Embed src="https://www.youtube.com/embed/HyENX9L_DPE/" />

## Setting Legal basis as an ACTION in a sync rule

When syncing into Hubspot, make sure you set the legal processing straight via a sync rule. For instance, when someone subscribes to your Mailchimp list, you have obtained consent and you should log this as such in Hubspot. This is only relevant if you used a GDPR-compliant subscription form to obtain the consent. The field "Consent source" is concurrently set with the source so you can trace it back to the original app!

![](//images.ctfassets.net/f2ysq090txql/5T7MTINtxBmp6flFqINHUP/7f3d7eb0317eff856e292a7582391cef/image-png)

In this sync with Salesforce, contacts that are actively being worked on are kept alive in Hubspot on a legal basis which may be the performance of a contract, or under legitimate interest. However, a second rule is added. When a contact gets deleted in Salesforce, it triggers a followup in Hubspot and clears the legal basis of performance of contract and sets it to a custom value.

![](//images.ctfassets.net/f2ysq090txql/4tqnguARLDHOsBwlzsKypQ/6bb448385ae700106533a89cbca7a3ac/image-png)

## Using Legal basis as a FILTER in a sync rule

When Hubspot acts as your source of GDPR truth, let it fuel the rest of your SaaS stack. Here, I am using Hubspot & ActiveCampaign side by side. Hubspot is my main CRM, while a distribution list in ActiveCampaign sends out transactional e-mails to customers. The legal basis, as it is set in Hubspot, is unambiguously controlling whether or not these e-mails are sent out of ActiveCampaign, and vice versa. 

![](//images.ctfassets.net/f2ysq090txql/1vvGWOfCVvWgVtoOURaBLW/925b5acd19df87195d601a9d7e8e80e5/image-png)

All HubSpot customers (including free users) are eligible for a 25% discount on any PieSync plan. Sign up for a free trial to receive your discount.  Hubspot recently added a feature that will allow you to track lawful basis by setting up automate...

GDPR assistance through Hubspot & PieSync

PieSync’s two-way sync technology will live on as a part of the newly announced Operations Hub as a feature called data sync.

As such, we will be discontinuing PieSync at the end of 2021.

PieSync will be available throughout 2021 for our existing customers. However, effective immediately, we will no longer allow new customers to sign up for PieSync. 

![introducing data sync](//images.ctfassets.net/f2ysq090txql/2UuUgfEuFkVG6feXSbEQP8/0f3b44d99d7fc260d1975c8e01967d64/Schermafbeelding_2021-04-20_om_16.29.14.png)

That doesn’t mean it ends here. You can continue syncing your apps through Operations Hub. Depending on how you use PieSync today, you can set up your current sync inside HubSpot, or wait until we add more applications and features. 

## Can I still buy PieSync?
No. We are no longer accepting new customers on the PieSync platform which we will shut down on December 31st 2021. 

## I’m a PieSync customer - how does this impact me?
PieSync remains available throughout 2021 for existing customers and your syncs will keep on running. We will shut down the PieSync platform - and your syncs - on December 31st, 2021. After that, any data that PieSync has ever kept in sync will simply remain in your apps, but we will stop syncing it.

PieSync’s world class two-way sync technology will live on, though.

We are sunsetting PieSync and replacing it with Data Sync, a feature of the newly launched Operations Hub by HubSpot. 

If you are already using HubSpot, moving from  PieSync to Data Sync means you no longer need a separate platform to handle your syncs. It also means no longer having to pay for PieSync.

## Should I migrate to Operations Hub today?
There’s no rush. It is up to you as the customer when you'd like to migrate.  

Over the next months we’ll roll out more apps and more objects - and we will only develop integrations for Operations Hub, not PieSync.

If you’re interested in trying out Operations Hub, please take a moment to see if the apps you want to sync are supported by going to [the data sync collection in the HubSpot App Marketplace.](https://ecosystem.hubspot.com/marketplace/apps/apps-for-operations-teams)

In either case, PieSync standalone remains available throughout 2021 for existing PieSync customers. 

## I’m not a HubSpot customer - can I still use Data Sync?
We’ve essentially rebuilt PieSync from the ground up inside of HubSpot’s platform. This means that unlike PieSync, all syncs are set up between HubSpot and another app. For example, if you had a single PieSync connection running between __CRM X__ with __Invoice App Y__, we’ll now need you to set up 2 connections instead: 
- __CRM X__ with HubSpot
- __Invoice App Y__ with HubSpot

With these two syncs running in tandem, you’re essentially running a sync between all of your apps.

In order to continue syncing after 31st December 2021, you will need to [sign up ](https://www.hubspot.com/products/data-sync)for a HubSpot account and get Operations Hub free, starter or above. 

## Can I directly sync two non HubSpot apps with one another?
No, all syncs are set up between HubSpot and another app. In the foreseeable future, we don’t plan on making it possible to directly sync non-HubSpot apps with one another. 

We understand that this takes away flexibility in how you can structure your syncs, and it probably won’t be the ideal solution for everyone. 

However, we feel that data syncing on top of the HubSpot CRM ultimately gives you more control over your data in the long run. In addition to Data Sync (Operations Hub Free and Starter), Operations Hub will also include advanced automation features at the Professional level. 

In fact, we believe this allows HubSpot CRM to become the source of truth inside your software stack. Finally, there is one single system to foundationally carry the data that flows through your syncs.

## Which apps are available in Data Sync?
We are migrating the connectors that were once built for PieSync into HubSpot. To see if the apps you want to sync are supported by Operations Hub, take a look at [the data sync collection in the HubSpot App Marketplace](https://ecosystem.hubspot.com/marketplace/apps/apps-for-operations-teams). We’ll be releasing more apps in the upcoming months.

PieSync standalone remains functional throughout the end of the year for existing PieSync customers. 

## What if my PieSync app is not yet available? 
No better place to raise this than the [HubSpot Ideas forum](https://community.hubspot.com/t5/HubSpot-Ideas/idb-p/HubSpot_Ideas/label-name/integrations).

Always search for the app first. Chances are someone else already requested it in which case it’s worth jumping on the existing discussion.

You'll find PieSync connectors prepopulated in the [PieSync Category](https://community.hubspot.com/t5/HubSpot-Ideas/idb-p/HubSpot_Ideas/label-name/piesync) and we're looking for your input which ones we should tackle first - if you're keen to get these connectors out on Operations Hub faster.

(PieSync remains available throughout 2021)

## Can I use PieSync and Data Sync at the same time?
Without actually starting a sync, you can see what the set up looks like in Operations Hub, as well as how field mapping would work. As long as you don’t have a sync running in both HubSpot and PieSync at the same time, you’re fine. 

When you’re ready to try out syncing in HubSpot, you should pause or turn off your PieSync syncs. 

## Can you migrate whatever I have in PieSync into HubSpot?
Unfortunately, we can’t. We’ll need you to set up your syncs again inside of HubSpot. 

The Data Sync feature we’ve released in HubSpot is built on the exact same sync engine as PieSync. However, the way in which you’ll configure your sync is different, making it tough for us to migrate your syncs without your explicit review.

We know you like to be in control of how your data behaves, which is why we prefer to let you decide on how to set up Data Sync as a replacement to PieSync. 

## What is the price of Data Sync?

-  __A simple Data Sync is completely free__ because we’re including it as part of [HubSpot’s free tools](https://www.hubspot.com/pricing/crm). 
If you have a PieSync’s Starter subscription, this probably means you have a relatively simple sync. You can find out what PieSync subscription you have [here](https://app.piesync.com/team/billing). You only need default field mappings, and you don’t need anything customized to the sync.

- __A customized Data Sync is $50 usd/month.__
If you have a PieSync Pro subscription, this means you have custom field mappings, or use a lot of rules to really finetune your sync. This requires at least a subscription to [Operations Hub Starter](https://www.hubspot.com/pricing/operations?term=annual&edition=starter) which unlocks the ability to set up custom field mappings. 
If you are a [CRM suite](https://www.hubspot.com/pricing/suite) customer, Operations Hub Starter is included in your subscription.

In both cases, you won’t be charged by the number of contacts you keep in sync. Unlike PieSync, Operations Hub Free and Starter does not charge per sync or per contact synced. As of today, Operations Hub is a flat fee pricing structure with no variable axis.

## What happens to my current PieSync subscription when I switch over to Data Sync?
If you no longer need to sync your apps through PieSync, [you can cancel your PieSync subscription at any time. ](https://app.piesync.com/team/billing) If you don't remember your email you signed up with, or don't have access to it, email cancel@piesync.com and we'll take care of it.

Get personalized help for all kinds of errors as well as unexpected behavior in your syncs

Data sync by HubSpot is replacing PieSync

NetSuite is an integrated cloud-based business software that provides all the core functions your business needs to run efficiently including business accounting, CRM, ecommerce and ERP. 


netsuite

NetSuite by Oracle

Are you using [HubSpot](https://www.piesync.com/help/connector-apps/hubspot/) & [NetSuite](https://www.piesync.com/help/connector-apps/netsuite/) side by side? Did you wish they play nice with each other? You’re not alone.

PieSync’s sync engine helps you create an __intelligent connection__ between HubSpot and Netsuite… and more than 240+ other cloud-based apps in __real time__.

<TipBox>All HubSpot customers (including free users) are eligible for a 25% discount on any PieSync plan. [Sign up for a free trial](https://app.piesync.com/auth/sso?app=hubspot) to receive your discount.</TipBox>

## Note About Syncing the Company Name on NetSuite 'Individual Customers' & NetSuite 'Contacts'
<WarningBox>The 'Company Name' field can only be kept in a *one-way* sync from NetSuite 'Contacts' to HubSpot 'Contacts'. However, it can be kept in a *two-way* sync between NetSuite 'Individual Customers' and HubSpot 'Contacts'.</WarningBox>

The reason for this is the following:

### NetSuite 'Contacts'
On a NetSuite 'Contact' record, the "Company Name" field is a field that only accepts already existing companies in NetSuite using their internal ID.

So, PieSync can fetch and __read__ the value in the "Company Name" field on a NetSuite 'Contact'. However, it cannot __write__ a value in that field, as it is based on the company's internal NetSuite ID, not the name of the company in NetSuite.

![HubSpot and NetSuite Contacts to Contacts Sync Company Name](//images.ctfassets.net/f2ysq090txql/3ztBV3THx1dk3fdreYTSaL/08008b01bc5d9b090a5eb79cc2e720da/HubSpot_and_NetSuite_Contacts_to_Contacts_Sync_Company_Name.png)

### NetSuite 'Individual Customers'
On a NetSuite 'Individual Customer' record, the "Company Name" field is a free text field, which is why we can freely sync it two-ways with HubSpot 'Contacts'.

![HubSpot and NetSuite Contacts to Individual Customers Sync Company Name](//images.ctfassets.net/f2ysq090txql/7LMhsKCBzRdxDDt1ICFrQn/60c91f328710acbfab7fe274041f7656/HubSpot_and_NetSuite_Contacts_to_Individual_Customers_Sync_Company_Name.png)

## More questions?

<TipBox>Don't hesitate to let us know if you have any further questions. Reach out to [support@piesync.com](mailto:support@piesync.com)</TipBox>

Are you using HubSpot & NetSuite side by side? Did you wish they play nice with each other? You’re not alone.  PieSync’s sync engine helps you create an intelligent connection between HubSpot and Netsuite… and more than 240+ other cloud-based apps...

HubSpot and Netsuite

[Pipedrive](https://www.pipedrive.com/) is an exciting and powerful CRM, providing a simple and effective way to manage and visualize your company's sales pipeline. As a sales-focused CRM tool, Pipedrive helps sales teams manage leads and deals, track communications, create automated workflows and tasks, and view insights and reports.

pipedrive

Pipedrive

Are you using [HubSpot](https://www.piesync.com/help/connector-apps/hubspot/) & [Pipedrive](https://www.piesync.com/help/connector-apps/pipedrive/) side by side? Did you wish they play nice with each other? You’re not alone.

PieSync’s sync engine helps you create an __intelligent connection__ between HubSpot and Pipedrive… and more than 240+ other cloud-based apps in __real time__.

<InfoBox>All HubSpot customers (including free users) are eligible for a 25% discount on any PieSync plan. [Sign up for a free trial](https://app.piesync.com/auth/sso?app=hubspot) to receive your discount.</InfoBox>

<InfoBox>Curious to read more about what objects PieSync can sync? [Click here](https://www.piesync.com/help/faq/what-does-piesync-sync/).</InfoBox>

## Step 1: Select Pipedrive and HubSpot

![HS Pipedrive select](//images.ctfassets.net/f2ysq090txql/63pck22U8CmDao29VuUqBv/16f77636c882b3b38f5ec0d4460dcc4a/Screen_Shot_2020-08-17_at_16.48.04.png)

## Step 2: Authorize Pipedrive

For Pipedrive, we need your API Key. If you aren't logged into your Pipedrive account just yet, we'll ask you to do so first.

![API key pipedrive](//images.ctfassets.net/f2ysq090txql/5xs1JXdH4k6WhosSb11e4t/025f957697335366ffe86c31782e7c86/Screen_Shot_2020-08-17_at_16.55.16.png)

If you already authorized Pipedrive account(s) in the past or in any other PieSync integration, you'll be able to skip this step and choose from your CONNECTED ACCOUNTS.

![Pipedrive choose account](//images.ctfassets.net/f2ysq090txql/Qa4mQGr1Be7pUlQEEcEA2/3d93d374df00cc6e205b3b85d36351b7/Screen_Shot_2020-08-17_at_16.58.00.png)


## Step 3: Authorize HubSpot

<InfoBox>All HubSpot plans are able to set up a PieSync connection.</InfoBox>

For HubSpot CRM, we need you to first log in to your HubSpot CRM account in a separate window or tab, and copy your "Hub ID", to be found in the top right corner. When you click 'Authorize HubSpot CRM', a pop-up window appears with a request to enter this ID, followed by a window asking you to authorize your account.

![](//images.ctfassets.net/f2ysq090txql/5ORq6c4w1bz4W3AvyMTx3H/b44437898cf5d0387fce2fe16e14e749/image.png)

If you already authorized HubSpot CRM in the past or in any other PieSync integration, you'll be able to skip this step and choose from your **CONNECTED ACCOUNTS**.

![](//images.ctfassets.net/f2ysq090txql/3LfOMHUiQp3uzETQXxkc6h/b39b4ee88a9699daae7427c5c50d9af5/screenshot-2019-10-04-at-13-31-41.png)

## Step 4: Select your Customer Data Type

PieSync supports Contacts/People sync and a Company/Account sync. Distinguish between Accounts and People before proceeding to the configuration page.

If you would like to connect both, simply set up a new connection with the other Data Type.

![contact types Pipedrive HS](//images.ctfassets.net/f2ysq090txql/11XiEC7y1nUh8rSvVhKbRj/6e7b72be4801ea07d9bcc1b83ed8d5c2/Screen_Shot_2020-08-17_at_17.03.12.png)

More information about our Accounts to Accounts sync can be found [here](/help/faq/can-i-sync-company-account-information/).

## Step 5: Configuration
##### Connection Rules

Once you authorized  Pipedrive and HubSpot, you tell PieSync how we should keep your contacts data in sync. By default, PieSync proposes a two-way sync with a drop-down to allow for one-way syncs ([do I need one-way or two-way?](/help/features/sync-direction/)).

![Pipedrive - HS 2way sync](//images.ctfassets.net/f2ysq090txql/7maeVpIkZdedxWodHwLC1u/1d29341d1db89b627204670a5e1a737e/Screen_Shot_2020-08-17_at_17.06.19.png)

A two-way sync starts off with 2 rules. Each rule fulfills the conditions of each side of the sync. [PieSync looks at all the data stored on each side](http://help.piesync.com/faq/what-will-happen-during-the-initial-sync), so you can define exactly what data needs to move from one side to the other.

![HS Pipedrive rules all to all](//images.ctfassets.net/f2ysq090txql/33Wl0i7Zkc6MtXMlPNg3tu/5e274aec4f21a252f7f4d227727f5608/Screen_Shot_2020-08-17_at_17.07.32.png)

If you need a simple all-to-all sync, this is all you need to set up (ie. don't change anything to the default setup). Starter plans are limited to two of these rules, but **the Pro plan allows for more**.

However, through PieSync you can and you should tweak the sync so that not only contacts get synced, but you also respect the segmentation, tags, owners, person stages, custom attributes, subscription status, ... of the apps that the contacts live in. In a PieSync [rule](/help/features/multiple-rules/), you can choose to add a filter and add actions to syncs. 

![HS Pipedrive rules](//images.ctfassets.net/f2ysq090txql/4r5ogLZ3og1Drvt2if72Ag/ca1975c96828fc599cf89751edd78adf/Screen_Shot_2020-08-17_at_17.09.31.png)

What you can do [depends from app to app](/help/faq/which-connectors-do-you-support/). Typically, in the if-clause you define a segment of your contacts. In the then-clause, you perform actions such as adding the contacts to the counterpart of that same segment in the other app. Combine this with other actions you can perform as a result of a sync, and the possibilities are truly endless.


##### Connection Field Mapping
![HS Pipedrive field mapping](//images.ctfassets.net/f2ysq090txql/TqjKK4iiuRA8tsmcIxstP/63bf7400b4123f9ba125e76e2906d859/Screen_Shot_2020-08-17_at_17.12.09.png)

Two fields that are kept in sync by PieSync, without explicitly requiring the user to choose them. These are built-in mappings between standard fields that exist in both applications you are keeping in sync, usually fields such as name, phone or email address.

As of the Pro Plan, you are able to customize the default field mappings and you are also able to add your own field mappings. Any user-created mapping is also often referred to as the "Custom (Field) Mapping".

![HS Pipedrive custom fields](//images.ctfassets.net/f2ysq090txql/5DPXTLhl6fS7phlpIi9Km2/d9d3ed75c1417fd182c5481bd2ed0c96/Screen_Shot_2020-08-17_at_17.14.02.png)


## More questions?

<InfoBox>Don't hesitate to let us know if you have any further questions. Reach out to [support@piesync.com](mailto:support@piesync.com)</InfoBox>

Are you using HubSpot & Pipedrive side by side? Did you wish they play nice with each other? You’re not alone.  PieSync’s sync engine helps you create an intelligent connection between HubSpot and Pipedrive… and more than 240+ other cloud-based ap...

HubSpot and Pipedrive

## How to become a PieSync Partner?

First, double check if you are a **HubSpot Solutions Partner**! Below you can find the Partner Tiers and a link to their profiles.

*   [Elite Solutions Partner](https://www.hubspot.com/agencies/?eco_agency_tier=elite)
*   [Diamond Solutions Partner](https://www.hubspot.com/agencies/?eco_agency_tier=diamond)
*   [Platinum Solutions Partner](https://www.hubspot.com/agencies/?eco_agency_tier=platinum)
*   [Gold Solutions Partner](https://www.hubspot.com/agencies/?eco_agency_tier=gold)

You can join the program and become a Solutions Partner to help your clients Grow Better. [Click here](https://www.hubspot.com/partners/solutions) to learn more about the program and see if you are a good fit.

## About PieSync

PieSync from HubSpot is one of the only iPaaS technologies in the market to automatically and constantly sync customer data across tools, processing new and historical data in real-time.

PieSync is a stand alone product and will continue to add new integration partners on a weekly basis.

Note that PieSync is not solely available for integrations with HubSpot but also between other applications.

## PieSync Certification Course

PieSync and HubSpot have developed an online Certification Course on the HubSpot Academy. This involves a series of video tutorials to learn more about PieSync and how it works in general.

We want to ensure that Solutions Partners are ready to maximize PieSync's functionality internally and externally. The course is a perfect primer for partners who are new to iPaaS, partners who use other solutions like Zapier, partners who haven't considered iPaaS to date, and for partners who need (or want) a true deep dive into PieSync's product.

After you finished all the video tutorials, you will be presented a questionnaire about PieSync. Once you have passed the test, you will receive your certification attest and badge.

[**Get certified here**](https://app.hubspot.com/academy/tracks/83) (_make sure to access via a Solutions Partner portal_).

<InfoBox>It's not mandatory to pass the test to become a PieSync Partner but it's highly **recommended** to get certified.</InfoBox>

## What's in it for you?

As a HubSpot Solutions Partner, you have the ability to use PieSync for free on your own portal for demo or personal use. This includes:

1.  Any syncs that you set up to **your HubSpot Partner Portal** will be free.
2. You can set up other syncs too, and automatically get **25% off** when you [upgrade](https://app.piesync.com/team/billing).

Below, you'll notice that the connection on the left shows a \`free\` label because its connected with your Partner Account. The connection on the right, connected to a different Account will be available at a 25% discount.

![](//images.ctfassets.net/f2ysq090txql/4aM2TrYFE9fYTOKTYuHqbI/aedcb5b5f2ff29c9a7944345f81230fe/image.png)

## Sounds good?

You can get started and become a certified partner by navigating to the [PieSync certification course here](https://app.hubspot.com/academy/tracks/83).

If you are already a certified partner, you can [login here](https://app.piesync.com/auth/sso?app=hubspot).

## FAQ

1.  **Why is my connection not free, what's wrong?**

Make sure you have connected the correct HubSpot account. It might be possible you have multiple accounts with the same login. All integrations with your HubSpot partner account are free.

2.  **Can I connect other HubSpot accounts?**

Yes, you are not limited to your HubSpot partner account. Do notice that these connections are not free but at a 25% discount.

3.  **Do my clients also have a 25% discount?**

Yes, all HubSpot users automatically get a 25% discount.

4.  **How much do I have to pay to become a partner?**

Nothing, You can become a PieSync Partner for free if you are a HubSpot Solutions Partner.

5.  **Does PieSync offer a commission?**

No, PieSync does not offer a rev share model. If you have any clients that are interested in an integrations, they will automatically receive a 25% discount when connecting to their HubSpot account.

6.  **Why does it say I'm in a trial?**

At first, you will enter a PieSync Trial account. This is completely normal. After your trial is over, you have the ability to use PieSync for free on your own portal for demo or personal use with your HubSpot Partner Account.



How to become a PieSync Partner?  First, double check if you are a HubSpot Solutions Partner! Below you can find the Partner Tiers and a link to their profiles.  Elite Solutions Partner Diamond Solutions Partner Platinum Solutions Partner Gold Sol...

HubSpot - PieSync Partner Account

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