Freshsales is a CRM tool built for high-velocity sales teams in need of quickly accessible context about their leads. In-depth customer insights, advanced segmentation of data and many more features will help you close deals faster. Product of Freshdesk.
Active Campaign is an all-in-one marketing tool with extensive functionality such as email marketing, sales and CRM. Built for SME's, it provides a broad range of tools such as campaign segmentation, dynamic content, and A/B testing for your Marketing.
Better align customer audiences through a 2 way sync for ActiveCampaign. Through PieSync, new subscribers in ActiveCampaign will immediately sync back to your CRM as leads or contacts, or both.
You can set up PieSync to have entire ActiveCampaign lists (or tags, ...) sync with your CRM to not only send across the contact data, but also the meta data of where the customer sits in the marketing journey, if at all.
The 2-way sync allows to remote control ActiveCampaign by setting up custom fields and other attributes.