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Frans Leys

GETTING STARTED GUIDE: How to set up a new connection? 

ALL FEATURES EXPLAINED: All our features/functionality explained in detail - no app-specifics. 

ActiveCampaign is an all-in-one marketing tool with extensive functionality including email marketing, marketing automation, sales, and CRM. This platform, built for small to medium-sized businesses, offers a broad range of tools such as campaign segmentation, dynamic content, and A/B testing for your Marketing. Use the lead scoring feature, reports and sales automation to capture and convert your prospects. That's just the tip of the iceberg as there are more advanced features to discover. All of this information is visible on a comprehensible dashboard with a bird's-eye view for clear insights, helping businesses grow!

Below you'll find detailed information, specifically for ActiveCampaign integrations:

Supported ActiveCampaign Integrations

Authorizing ActiveCampaign

We simply ask your login details and permission for access. For ActiveCampaign, We need your API URL and API key: you can find both under 'my settings' within ActiveCampaign. API access is available for all ActiveCampaign users. When you click 'Authorize ActiveCampaign', a pop-up window appears that visualizes where to find this information in ActiveCampaign. 

If you already authorized Active Campaign List(s) in the past or in any other PieSync integration, you'll be able to skip this step and choose from your CONNECTED ACCOUNTS.

[IF] Supported Conditions/Filters

  • In / Not in List
  • Status in List / In None of the Lists (subscribed / not subscribed / unsubscribed / not unsubscribed / bounced / not bounced / unconfirmed)
  • Has / Does not have Tag
  • Already existing in the app you sync with

[THEN] Supported Actions

  • Add to List
  • Add / Remove Tag
  • Set Status in List (subscribed / unsubscribed / bounced)
  • Updating field values (INCLUDING CUSTOM FIELDS)

Combined Shape

Take a look at a specific integration between ActiveCampaign and Salesforce with some actions and filters in this article.

Default Field Mapping

Depending on the other app you're syncing with, you'll see a number of standard ActiveCampaign fields being mapped. For instance, a connection to Salesforce will look something like this:

PieSync syncs the default name field(s) that come with the apps. Sometimes they have a different structure in both apps you connect. E.g. first and last names are separate in app A and joint in a single field in app B. In the background, PieSync joins first and last names together from app A to B and separates them again from app B to A. Our algorithm is smart about which part it updates in app B

Customizable Field Mapping

You can custom map your Active Campaign custom fields and any additional standard fields that aren't included in the default mapping yet. Bear in mind a mapping between two fields can only exist if the types of fields are compatible. More information on Customizable Field Mapping here

Additional Options

Syncing Unsubscribes/Deletions

In connections between Google Contacts and ActiveCampaign, you are able to sync deletions one-way. When a contact gets deleted in Google Contacts, we add the tag 'PieSync Trash' to that same contact in ActiveCampaign. You will be able to review this segment first before deleting or taking any other action in ActiveCampaign too.

Syncing Unsubscribes

In connections between ActiveCampaign and some marketing tools we support such as e.g. MailChimp, you are able to sync unsubscribes one-way. When a contact gets unsubscribed in your marketing tool, we add the tag 'PieSync Unsubscribes' to that same contact in ActiveCampaign. You will be able to review this segment first before taking any action in ActiveCampaign too.

Combined Shape

Note that you have the ability to sync contacts based on their subscription status by applying the applicable filter. 

The availability to Sync Unsubscribes/Deletions is app and connection dependent. If the box (screenshots above) is not there to tick, it's simply not possible. We need to be able to detect unsubscribes/deletions on one side and at the same time be able to create add the tag 'PieSync Unsubscribes' or ‘PieSync Trash’ on the other side. More Information on Syncing Unsubscribes here or on Deletions here.


It is possible that your Health report is returning following error (directly sourced from ActiveCampaign):

ActiveCampaign has certain measures in place to check for spammy addresses. When PieSync attempts to subscribe a contact to a list, and one of the following two statements is true, ActiveCampaign will return this response message:

  • Email contains six or more digits (0-9) AND domain is 163.com, 126.com or qq.com
  • Email contains at least one non-digit (not 0-9) and at least 3 digits (0-9) AND domain is (126/189/sina/sohu).(com/cn)

They can't remove any of these restrictions at this point.

Combined Shape

Thanks to the feedback we have already received, we created a list of popular apps that we’re going to work on very soon. By voting them up in our pipeline, YOU decide which connectors we’ll release first. If you don’t see your app on the list or need any further help, drop us a line - support@piesync.com.  Don't forget to read our blog for the latest in productivity, apps, and technology!

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