Mailchimp is an extensive email marketing tool, and probably the most versatile out there! Targeted campaigns, newsletters, and automated messages together with a broad range of excellent and customizable templates and pre-made campaigns will make this a breeze!
Google Contacts is a free easy-to-use contact management tool that allows you to organize your contacts with fields and segmentation. It has native integrations to other Google products such as Google Calendar, Google Drive and Gmail.
PieSync integrates Mailchimp with other apps for an automatic 2-way subscribers sync. Every time a subscriber is added in Mailchimp, or it gets updated, it is automatically synced with the other app, and vice versa - eliminating import/export!
Typically, CRM's only support one-way, manual pushes of contacts into Mailchimp lists. In contrast, PieSync syncs in real time, all the time, and it goes 2-way, supporting tags & groups!