HubSpot

Outreach

Intercom

Follow Up Boss

Mailchimp

Drift

Prospect.io

Unbounce

Live chat, cold outreach, social media, pop-up forms... there are so many lead generation tools and strategies that your marketing team can follow. But there’s no single script for success and it can get overwhelming. In fact, [65% of businesses](https://www.hubspot.com/marketing-statistics) say that generating traffic and leads is their biggest marketing challenge.

To develop the best lead generation strategy for your business and avoid empty-pipeline worries, there are several things you can do. First, check the basics. The marketing teams with topped up funnels have certain things in common:

* They understand their personas and have pinpointed the goals, pain points and common attributes of their most valuable contacts. 
* They have identified the channels, formats, and delivery that appeal to these people and focus their lead gen efforts on what brings real results. 
* They have the analytics in place to show what is working. 

Once you have ticked these boxes, you will be in the best position to work on the next powerful step: **building a connected ecosystem of lead generation tools** to keep a consistent stream of quality leads flowing into your CRM.

When choosing marketing apps for lead gen, you can choose tools that allow you to implement:

* Live chat
* Website forms
* Pop-ups and opt-ins
* Facebook Ads
* Marketing automation
* Email lookup
* Content marketing lead collection
* Email followup
* Video lead gen
* Surveys
* Lead data collection
* Landing page creation
* Calendar scheduling


Here are just a few of the best tools for lead generation, which you can integrate together and with your other go-to apps using [PieSync](https://www.piesync.com/connections/).

## 1. [Drift](https://drift.com)

Use it for: live chat, calendar scheduling, landing pages

![drift](//images.ctfassets.net/f2ysq090txql/6dzziLnhN4hpQQKd5vo32R/72642e7735756118c08b2a24fca0e4c0/drift.png)


Drift isn’t just a live chat tool. Their team is leading the “conversational marketing” movement: a term they coined that is redefining the modern marketing playbook. 

By installing Drift on your website, you benefit from a live chat tool that’s supercharged with intelligent calendar scheduling, bot features, account-based marketing, and even conversational landing pages.

As a recent addition to their feature set, [Drift video](https://www.drift.com/video/) enables you to create and share **videos that start conversations**. 

Although they have a free plan with basic functionality that’s designed for individual users, Drift usually doesn’t come cheap. Their Pro plan for teams is $400/month and access to advanced automation features will set you back $1500/month. However, **you can think of the tool as a 24/7 SDR**, working behind the scenes to fill up your lead pipeline.

<Button text="Sync Drift" href="https://www.piesync.com/drift/" />


## 2. [Prospect.io](http://prospect.io)

Use it for: email lookup, email followup

![prospect](//images.ctfassets.net/f2ysq090txql/2b9cruKMZQpvrYlx6428Fv/f6df1482412b1e1df018c47a9441ed28/prospect.png)

Prospect.io is designed for sales teams, but a lot of marketers love it as a B2B lead gen tool. The **automation platform** provides a handy way to find and verify email addresses, job titles, location and other contact information. 

You can then reach out to these prospects via cold emails and drip campaigns and integrate new contacts and conversations with your existing tools as they move down the funnel.

<Button text="Syncing Prospect.io" href="https://www.piesync.com/prospect/" />


## 3. [HubSpot](https://hubspot.com)

Use it for: marketing automation, calendar scheduling, live chat, website forms, pop-ups and opt-ins, content marketing lead collection, email followup, landing page creation

![hubspot lead gen](//images.ctfassets.net/f2ysq090txql/5AJguubYHwLlYmGWtK30Yc/e0c9c845748578edc5352191579ad119/hubspot_lead_gen.png)

HubSpot is one of the most powerful all-in-one software choices out there. The HubSpot CRM is free, but once you start adding their Marketing, Sales, and Service Hubs it quickly gets expensive. However, as a growing team with enough budget, HubSpot enables you to tick a lot of boxes with the one tool.

To boost your leads, you can use HubSpot as automated lead generation software to **open up various contact collection channels** on your website, including website forms, live chat, pop-ups and banners, and calendar scheduling.

One of the biggest advantages of HubSpot is its automation features, especially once a new lead enters your funnel. [Marketers say that](http://www.adestra.com/resources/downloadable-reports/marketer-vs-machine/) the biggest benefits of automation are saving time (74%), increased customer engagement (68%), more timely communications (58%) and increased opportunities including up-selling (58%). HubSpot is one of the best tools for accessing these results.

<Button text="Syncing HubSpot" href="https://www.piesync.com/hubspot/" />

## 4. [Outreach.io](https://outreach.io)

Use it for: sales engagement, including sales dialer, sequences, email and tracking, and intelligence features

![outreach integration](//images.ctfassets.net/f2ysq090txql/7GTDvjjz3U6fYKobMBcEO/0b69c850789ace6280b135688f778e39/outreach_integration.png)

Are you using account-based sales in your lead gen and nurturing strategy? With an **account-based sales strategy**, you identify your target audience and get crystal-clear on your personas before creating a list of target companies and prospects to reach out to and nurture. This can be especially effective for enterprise sales.

Outreach.io is one of the most useful tools to manage account-based sales, especially when combined with data-enrichment tools like [Infer](https://infer.com/) and [Hull.io](hull.io) to help you learn more about your prospects.

<Button text="Syncing Outreach.io" href="https://www.piesync.com/outreach/" />

## 5. [Mailchimp](https://mailchimp.com)

Use it for: website forms, pop-ups and opt-ins

![Mailchimp integration](//images.ctfassets.net/f2ysq090txql/5E31LP33Y6O1WTPNPhFjpQ/e55f37a3164079f72916c9c74818064c/Mailchimp_integration.png)

Mailchimp is known first and foremost as a popular email marketing platform. But it’s also a powerful lead generation tool. With Mailchimp, you can get more leads in your funnel by:

* Embedding sign-up forms on your website, such as in your blog sidebar or website footer.
* Using pop-ups to convert website visitors to contacts with compelling content after they scroll a certain % or move their mouse to leave (exit intent).
* Creating a shareable URL link to your newsletter, allowing you and your subscribers to share your latest campaign on social media.

<Button text="Syncing Mailchimp" href="https://www.piesync.com/mailchimp/" />

## 6. [OptinMonster](https://optinmonster.com)

Use it for: website forms, pop-ups and opt-ins

![optimonster integration](//images.ctfassets.net/f2ysq090txql/7GSuPGDa9PHFI1k8w30SSj/0bbe1df583d914e81216bcccb695cb1d/optimonster_integration.png)

If you look at top-converting websites that generate leads while their marketers are asleep, you’ll probably notice they have something in common: they use pop-ups and opt-ins.

These take a bit of tact to get right, as you don’t want to bombard your website visitor with intrusive pop-ups and push up your bounce rate. A tool like OptinMonster helps you to set up your lead magnets and adjust the settings to be valuable instead of irritating to visitors.

## 7. [Follow Up Boss](https://followupboss.com)

Use it for: managing your leads as a real estate company

As a real estate professional, Follow Up Boss can radically streamline your work and help you close more deals with less effort. The CRM and lead management tool enables you to automatically import and distribute leads from 200+ sources.

![Follow Up Boss integration](//images.ctfassets.net/f2ysq090txql/6x8EoVkUkAM9ea8HxJoxOi/1c7f3119d5baa2672af7ef137b395928/Follow_Up_Boss_integration.png)


<Button text="Syncing Follow Up Boss" href="https://www.piesync.com/followupboss/" />

## 8. [Leadfeeder](https://leadfeeder.com)

Use it for: identifying who’s browsing your website

![Leadfeeder integration](//images.ctfassets.net/f2ysq090txql/32vQBLlPwLIDcpq7MbaDOO/c435ba273aa966e75fa7107b60ec6c25/Leadfeeder_integration.png)

Collecting website visitor data isn’t always easy. More often than not, it’s challenging. If you’re just looking at the information in Google Analytics and your CRM, you’re often missing the full picture. You might wonder, *who is actually looking at my website?* 

Leadfeeder is one tool that’s designed to help you get around these issues. The B2B lead generation software **identifies the companies and decision-makers visiting your website**, how they found you, and what they’re interested in. You can then send these new leads to your team by automatically updating your CRM.


## 9. [Intercom](http://intercom.com)

Use it for: live chat, email followup

![intercom integration](//images.ctfassets.net/f2ysq090txql/6Xuj0eYWzp9GJmNAAqu5nY/470887d56ff232720824fee96a71d9ef/intercom_integration.png)

Intercom is a powerful all-round solution with a great reputation for both B2B and B2C companies. It allows you to create many types of chat on your website – tailored for both sales and support – and makes it easy to incorporate helpful knowledge bases and qualification forms. 

Intercom has been putting a lot of effort into developing their automation features in recent years, so customers can **quickly capture the right information** and immediately respond to frequently asked questions using custom bots.

<Button text="Syncing Intercom" href="https://www.piesync.com/intercom/" />


## 10. [Unbounce](https://unbounce.com)

Use it for: landing page creation, pop-ups and opt-ins

![unbounce integration](//images.ctfassets.net/f2ysq090txql/530g33UM8yhaACVIzqdU98/0ada00f15383804968de9108ab6deb9b/unbounce_integration.png)

Lead generation and high-converting landing pages go hand-in-hand… but how do you create a landing page that converts? Unbounce is designed to make that easier. With their page builder, you can easily **create custom landing pages that convert more visitors** than other solutions. 

It’s also simple to use Unbounce with your other tools, [including direct publishing to WordPress](https://unbounce.com/product/integrations/wordpress/), so you can avoid clunky plugins and get the results you want faster.

<Button text="Syncing Unbounce" href="https://www.piesync.com/unbounce/" />

---

With the tools available to you, lead generation doesn’t have to be a headache. The 10 apps in this post can fill up your funnel outside of office hours and keep your sales team busy with new prospects. 

For the best results, use [PieSync to keep your contacts in sync](https://www.piesync.com) across all platforms and **reduce the risk of data silos** when implementing new tools.


Generating leads can be a challenge for many marketing teams. But with the tools available, it doesn't have to be. Here are some of the best apps to fill up your funnel.


Marketing 

Digital Marketing 

10 of the best lead generation tools to top up your marketing funnel

![Outreach](//images.ctfassets.net/f2ysq090txql/3x7BfA4CbSSoMIcAS4YqmE/128ff1b29fd095d03ed472ce190ab284/Outreach.png)

# About Outreach

[Outreach](https://www.outreach.io/) is an intuitive sales automation platform. It helps sales teams set up email campaigns and touch points based on any number of criteria that they choose. Teams can create a lead nurturing sequence of emails and calls to funnel prospects through.

Now you can sync contacts between Outreach and these apps:

<Widget left="outreach" />

# About PieSync

Most apps are not natively integrated. In the case of Outreach, they only natively integrate with one CRM, Salesforce.

When the other apps you are working with are not available for native integration, you have to work out a way to get contact data from one app to another. A lot of businesses use the time-wasting import/export method, but your apps are never really up-to-date.

PieSync provides a perfect contact integration between cloud-based apps, solving your isolated data problems. The service works in real time and bidirectionally, which means that if there are any updates on contacts in one app, it will be automatically changed in the other app.  After a 5 minute setup, the service will work in the background.

Just set it and forget it!

![quote-Bram](//images.ctfassets.net/f2ysq090txql/581EUKZWdOGOoyq6U0ugc6/3c0b6ba0d1ea7cfb2dd948ea419836b0/quote-Bram.png)

This unique 2-way contact sync creates a connection between your  Sales Communication Software and your CRM,  Customer Care, or Cloud Accounting app. PieSync guarantees all your teams will have access to the most up-to-date client information, no matter where you are or who entered the data.

<Button text="Try it now!" href="https://www.piesync.com/outreach/?utm_source=launch&utm_medium=blog&utm_campaign=outreach&utm_content=try-2" />
 
## Intelligent Syncing

Thanks to PieSync's Intelligent Syncing feature, you can sync attributes, categories, lists, etc. Maintaining your segmentation across apps for marketing, communication and support purposes.

Intelligent Syncing allows you to personalize your sync. It works with intuitive “__If__–*this*–__then__–*that*” rules or conditions, enabling you to accomplish complex automatic workflows across different applications.

![Outreach Intelligent](//images.ctfassets.net/f2ysq090txql/1wd0Sp42kEO64WYm2eyoaS/6fc2cae7f5c82ce61f46c7bcb8237d9e/Outreach_Intelligent.png)

***

Learn more here: [Introducing Intelligent Syncing](https://blog.piesync.com/intelligentsyncing/?utm_source=launch&utm_medium=blog&utm_campaign=outreach&utm_content=related)

***

## And there's more!

- Save time spent on data entry
- Increase ROI
- No more import/export of your contacts
- One database across all your cloud apps
- Sync changes, including deletions and unsubscribes, in your favorite cloud apps and CRM
- Share accurate customer information across your marketing, sales and customer service platforms.

![Gif1 V2](//images.ctfassets.net/f2ysq090txql/70O7Jwyqk0keyC82sI0eqI/66577bdf593110214eda1544a14e4a4d/Gif1_V2.gif)

## Learn how to sync your Outreach clients with PieSync:

<Embed src="https://www.youtube.com/watch?v=tTowH-lmJ6Q" />

Need help to configure your connection? You can always visit our [Support Center](https://help.piesync.com/connector-apps/outreach) to get extra information about this connection.

So what are you waiting for?

<Button text="Start your free trial now!" href="https://www.piesync.com/outreach/?utm_source=launch&utm_medium=blog&utm_campaign=outreach&utm_content=try3" />

Announcing Outreach's 2-Way Contact Sync

Outreach is an intuitive sales automation platform. It helps sales teams set up email campaigns & touch points based upon any number of criteria that they choose. Teams can create a sequence of emails & calls to put every single prospect through.


outreach

Supported Apps

GETTING STARTED GUIDE : How to set up a new connection?. ALL FEATURES EXPLAINED : All our features/functionality explained in detail - no app-specifics.. Outreach is an intuitive sales automation pla…

Popular sync combinations

Outreach.io is an excellent platform to help you efficiently and effectively engage prospects which should drive more pipeline and close more deals. It comes with a very native integration with Sales…

Hubspot and Outreach.io

hubspot

Mailchimp Logo-Vertical Black

pipedrive

Pipedrive

Copper-icon-circle-pink

Copper

ZohoCRM

Zoho CRM

freshsales

Freshsales

highrise

Highrise

Zendesk Sell (formerly Base CRM)

shopify

Shopify

google contacts logo

Google Contacts

microsoftdynamics

Microsoft Dynamics 365

salesforce

Salesforce

sharpspring

SharpSpring

marketo

Marketo

intercom

bitrix

Bitrix24 CRM

Contacts+ Logo Mark (1)

Contacts+ (formerly FullContact)

xero logo

Xero

campaignmonitor

Campaign Monitor

salesflare

Salesflare

sugarcrm

Sugar

logo monochrome inverted background

Less Annoying CRM

nimble

Nimble

1CRM-logo-box

1CRM Cloud

aweber

AWeber

act!

Act! 365

actpremium

Act! Premium Cloud

activecampaign

ActiveCampaign

activedemand

ActiveDEMAND

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ActiveTrail

agendor_logo

Agendor

agilecrm

Agile CRM

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Aircall

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AllClients

apptivo

Apptivo

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autopilot

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benchmark

Benchmark

bigcommerce

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BombBomb

bookeo

Bookeo

boomtown

BoomTown

bpmonline

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Brivity CRM

bullhorn

Bullhorn

campaigner

Campaigner

capsulecrm

Capsule

chargebee

Chargebee

logo-cin7

Cin7

cxsocial

Clarabridge Engage

Classy-icon-coral

Classy

clio

Clio

companyHub

CompanyHub

connectwisemanage

ConnectWise Manage

constantcontact

Constant Contact

Contactlab Marketing Cloud

contactually

Contactually

Crisp

currentrms

Current RMS

datavalidation

DataValidation

daylite

Daylite

d-logo-L-transparent

Debitoor

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desk

Desk

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Digitaleo

directmailmac

Direct Mail for Mac

dotloop

Dotloop

Drift Logo

drip

Drip

ERPNext logo

ERPNext

eztexting

EZ Texting

easybill

EasyBill

efficycrm

Efficy CRM

Elastic Email

emma

Emma

espocrm

EspoCRM

eventbrite 2018

Eventbrite

facebook-lead-ads

Facebook Lead Ads

facten

Facten

fastbill

FastBill

finfolio

FinFolio

flexmail

Flexmail

followupboss

freeagent

FreeAgent

freshbooks

FreshBooks

FreshBooks Classic

freshdesk icon sf

Freshdesk

front

Front

funnelflare

FunnelFLARE

getresponse

GetResponse

Gist (formerly ConvertFox)

GreenRope

g-invert-box-hires-01

Greenhouse

groove

Groove

blog hd blog icoon

HelloDialog

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