Pardot

HubSpot

![6toolspros mkt](//images.ctfassets.net/f2ysq090txql/2gwGSe8krCY8AgiSmeW6Qa/a18ee5e84fb94e2161108ed21eaef3a2/6toolspros_mkt.png)

# 6 Must-Have Marketing Tools from the Pros
You invest hours writing content, creating email marketing campaigns, advertising on social media, video marketing, etc. And then, there’s that hard question: Are your Marketing Efforts actually working? 

These are the 6 magical tools that Marketing Experts around the world are using to answer that question: 

## 1.Google Analytics
This is The Ultimate Analytic tool since 2005. With a great number of features and the reliability that only Google offers, it’s hard to compete with this tool. We asked Marketing Experts from different industries about their favorite tool to measure their Marketing Efforts and this one was by far the most popular. Here’s what they told us:  

>__James Pollard, Marketing Consultant__ at [TheAdvisorCoach.com](https://www.linkedin.com/in/theadvisorcoach): “Even though it is pretty common, I've found that the best tool for measuring marketing efforts is good old Google Analytics. You can set it up to have it report where your visitors are coming from, their demographic information, things they like, and more. You can also take a look and see from the analytics who is converting and who isn't.” 

[Google Analytics](https://www.google.be/intl/nl_ALL/analytics/learn/index.html) has the flexibility to adjust to different industries and companies’ needs. Demographic Information, sources of traffic and conversion are the most popular metrics. 

>“I use Google Analytics to track the actual users that visited the site and where they came from. If tracking codes are set up properly for various campaigns it's easy to see which is gaining the most links.” Says __Stephen Gibson, Founder of__ [Vyteo.com](https://www.vyteo.com/)
>
> __Marketing Executive Teresa Walsh__ uses Google Analytics at [Cazana.com](https://cazana.com/uk): ”It allows you to see which marketing channels are converting customers, which channels bring you the most customers (for example SEO), what pages have the highest bounce rates etc. You can, therefore, focus your efforts and make more informed marketing decisions by focusing your time on what is actually working. ”

![google analytics](https://blogassets.piesync.com/wp-content/uploads/2017/12/Screen-Shot-2017-12-05-at-15.11.25.png)

## 2. Ahref
While Google Analytics can give you a clear view of who are your visitors, where are they coming from and which campaigns are working better, [Ahref](https://ahrefs.com/) can put you in context. The main function of this tool is to help you monitor your niche and research what your competitors are doing. 

> __Izaak Crook is a Digital Marketing Executive__ at [appinstitute.com](https://appinstitute.com/): “I'm personally a big fan of Ahrefs when it comes to measuring marketing performance. For me, it's the most useful SEO tool - with arguably the most accurate authority metrics in their UR and DR numbers - the index is also solid and it's a handy way to monitor backlinks. I've tried other tools - but for me, Ahrefs is the most complete suite - if you need one SEO tool I'd go for this one.”

It works basically like a mini search engine, that collects, process and storages data throughout the entire web 24/7. By searching for any keyword, you can have access to all the pages mentioning that word with its SEO Metrics.

__Gregory Golinski__ works at [YourParkingSpace.co.uk](https://www.yourparkingspace.co.uk/) as a Digital Marketing Executive. He recommends using Ahrefs to measure your marketing efforts: 

>“This online tool helps you check your website's rankings on Google, see which of your content gets shared the most, and understand what your competitors are doing. It's a great way to see what's working with your marketing strategy, and what isn't.”

![ahref](https://blogassets.piesync.com/wp-content/uploads/2017/12/Screen-Shot-2017-12-05-at-15.25.54.png)

## 3. SEMRush
[SEMRush](https://www.semrush.com/) defines itself as a “Research and Business Intelligence Software”. It collects data in a similar way as Ahref does, allowing Marketing Experts to research for information about their competitors and keywords. The big advantage is the possibility of tracking your own progress. Here are some of their most popular features:  
- Keyword Research
- Site Audit
- Keyword Ranking
- Backlink Source
- Competitive Analysis

> “My favorite cloud-based marketing tool for measuring success is SEMRush.com. From measuring keyword rankings, to organic search traffic, to backlinks, to competitor comparisons, it gives me a nearly perfect view of where we stand and how we've grown.” Said __Anna Daugherty, Digital Marketing Manager__ at [PITSS](https://pitss.com/).

With SEMRush you can check how your content is helping your Google Ranking. The best part? While you are doing this, you’ll get ideas for which keyword to use when it comes to new content.
![SEMRush](https://blogassets.piesync.com/wp-content/uploads/2017/12/Screen-Shot-2017-12-05-at-15.13.00.png)

## 4. Pardot
[Pardot](https://www.pardot.com/) is a marketing automation solution by Salesforce. It helps you create, deploy, and manage online marketing campaigns from one central platform. As a part of their service, they give you access to dozens of Marketing Performance reports, such as Content, Campaigns, Events, Emails, Conversions, etc. Plus, they offer add-on/Upgrade Reports.

> __Daniel Borup Jakobsen, VP Marketing__ at [Plecto](http://www.plecto.com) says about Pardot: "What ultimately makes Pardot much more than a marketing automation tool is the great reporting tool, which enables us to make fast and strategic decisions on which campaigns to discontinue and which to increase spend on."

Perhaps one of the most interesting reports that Pardot provides is the Lifecycle Report, which gives a great overview of the sales cycle and how prospects are moving through the funnel.

> "As a company grows and starts to collect more leads, the importance of having automated processes becomes increasingly important. And by being able to track a prospect's journey from is key. Pardot enables us to get an in-depth overview of their path to conversion."-Says Daniel.  
![pardot](https://blogassets.piesync.com/wp-content/uploads/2017/12/Screen-Shot-2017-12-05-at-16.19.24.png)
## 5. HubSpot

[HubSpot](https://www.hubspot.com/) is well known for the amazing possibilities for lead generation, managing deals, marketing automation and manage customer information.

HubSpot Marketing Analytics also allows you to measure your entire marketing funnel with built-in analytics, reports, and dashboards. You can track SEO by reporting the performance of your blog articles, landing pages, emails, social media posts, and backlinks.

They will present you a lot of the same information you will find on Google Analytics, and tie it through to information they've captured through reverse IP lookup and their tracking cookies. 

![hubspot](https://blogassets.piesync.com/wp-content/uploads/2017/12/8c4e72d3d5bc5e1c2a985d48007a89ac-1024x579.jpg)

* * *
### Related Article: [Ander Group uses PieSync to keep HubSpot, Google Contacts, MailChimp and Nimble in sync.](https://assets.contentful.com/f2ysq090txql/V6WLMFpe222Wg8GYmmaoo/e8de8d44fa8401f789eb1578198836e2/Case_Study_AnderGroup.pdf/?utm_source=blog&utm_medium=blog&utm_campaign=relatedcase&utm_content=blog)
* * *

## 6. Analytics tools on Social Media
**Facebook: ** With [2.07 billion monthly active users](https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/), Facebook is by far the biggest social network in the world. The information that Facebook provides,  gets you closer to your customer than any other database. With [Facebook Insights](https://www.facebook.com/business/news/audience-insights), you can learn at what time of the day are your followers the most active, demographic and geographic aspects and interests. You can also measure exposure (See how many paid and organic likes you have) and social engagement (likes, visits, reach...)

**Twitter:** With [Twitter Analytic](https://analytics.twitter.com/) you can track your monthly performance and analyze each tweet to see which ones are working better.With Twitter's Analytic tool, you can also keep an eye on your engagement rates: likes, retweets, and replies. It also allows you to have a general view of your audience's interest.

 ![twitter analytics](https://blogassets.piesync.com/wp-content/uploads/2017/12/Screen-Shot-2017-12-05-at-16.22.23-1024x949.png)

## Take a look at our Recipe Book for Marketing Teams!
Here you will find out how to combine the power of your Marketing Apps to unify your customer data and improve the results of your Marketing Efforts.

<Embed src="https://cdn.flipsnack.com/widget/v2/widget.html?hash=ftn3b3lix&amp;bgcolor=EEEEEE&amp;t=1512724288" />



You invest hours writing content, creating email marketing campaigns, advertising on social media, video marketing, etc. And then, there’s that hard question: Are your Marketing Efforts actually working? These are the 6 magical tools that Marketing Experts are using to answer that question: 

Marketing 

6 Must-Have Marketing Tools from the Pros

![Pardot sync](https://blogassets.piesync.com/wp-content/uploads/2016/12/pardot-logo.png)We’ve got exciting news for all the marketing automation fans out there, you can now sync your [Pardot](http://www.pardot.com/) contacts two-way and in real time with your favorite business cloud apps, thanks to PieSync!Here are all the apps you can currently sync with:

<Widget type="piesync-widget" left="pardot" />

Our developers toil night and day, going without food and sleep\*, to bring you more apps to sync with every month! Be sure to subscribe to the blog so you can see the weekly announcements.
## What is Pardot?
Pardot is a B2B marketing automation system from Salesforce. You can effortlessly generate leads, implement email marketing campaigns, and track your marketing ROI, all within the one app.
## What is PieSync?
PieSync is an app that syncs your contacts two-way and in real time between your business apps. Think of it as the glue in your SaaS stack, keeping all your apps up to date with the same information. PieSync allows you to have unprecedented control over which apps you’d like to incorporate in your SaaS stack, making your stack a perfect fit for your business.Have you stopped using an app? No worries!  Just hook your new app up to your SaaS stack using PieSync. You no longer have to worry about making sure your data is up to date, we take care of that for you. [Click here to start your 14-day free trial.](http://www.piesync.com/pardot/?utm_source=blog&utm_medium=blog&utm_campaign=pardot&utm_content=cta1)
## PieSync is easy to set up
**5-Minute Setup** You don’t have to waste hours of your time setting up and configuring your sync. It’s fast and easy, with one step authorizations. 

**No installation or download** The entire syncing solution exists in the cloud. You don’t have to install or download 

**Avoid Duplications** PieSync hates duplicates just as much as you do. We eliminate duplicates by matching contacts based on their email addresses. 

**Add Teams** You can add your entire team to your PieSync account. This means everyone can access the most up to date data when they need it most. 

**Multiple plans to scale your business growth** We have multiple plans to suit businesses of all sizes. When your business grows, you can simply upgrade to the next plan.  Convinced? Sign up today for a 14-day free trial.

<Button href="http://www.piesync.com/pardot/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=pardot&amp;utm_content=cta2" text="START MY 14-DAY TRIAL" />

\*Not really. But they do work very hard!

## How to start your Pardot Sync

<Embed src="https://www.youtube.com/embed/EO8f0FYxUEk" />



Pardot two-way contact sync is here!

Marketing automation

Pardot is an easy marketing automation tool. Generate, capture and manage leads. Nurture your prospects and gather valuable information. With powerful insights via advanced web analytics and intelligent reporting, you’ll know what to do next!


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Intercom

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Google Contacts

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AWeber

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Act! Premium Cloud

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ActiveCampaign

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Campaign Monitor

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Classy

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Clio

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CompanyHub

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Contactually

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Current RMS

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Daylite

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Desk

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Direct Mail for Mac

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Drift

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EasyBill

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Emma

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EspoCRM

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Facebook Lead Ads

facten

Facten

fastbill

FastBill

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FinFolio

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Flexmail

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Follow Up Boss

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FreeAgent

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FreshBooks

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Freshdesk

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Freshsales

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Front

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Groove

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Highrise

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Infusionsoft by Keap

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Insightly

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Invoice Ninja

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Invoiced

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K+TEAM Platform (former Kunversion+)

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