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Leverage all the available customer data for marketing campaigns

Your customer information is not exclusively collected through your marketing applications. You have valuable data stored in your CRM, customer support, accounting system and other tools. Is your marketing team getting the most out of it? PieSync allows you to control the way your customer data flows between business tools.

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Automate the way marketers manage customer data

Your customer information is not exclusively collected through your marketing applications. You have valuable data stored in your CRM, customer support, accounting system and other tools. Is your marketing team getting the most out of it? PieSync allows you to control the way your customer data flows between business tools.

PieSync works in the background to make sure that your marketing applications’ data is in sync with the rest of your app stack. Thanks to its one-way/two-way sync options and a customizable dashboard, you can choose the way your customer data flows between applications.

Here are some of the marketing processes you can automate with PieSync:

Segmenting your email lists

Across a customer’s journey, your entire software stack collects valuable information stored in the shape of tags, categories, labels or fields. Those attributes are key to segment your email lists and create the type of tailor-made messages that your customers actually want to receive.

PieSync keeps in sync groups of contacts stored in different business tools according to your instructions. It makes sure that your new or updated customer information is available in your marketing app in real time.

Merging MQL safely into existing CRM contacts

Because it works two-way, not only can you send out relevant information from your CRM to your marketing app, but also the other way around. Have Marketing Qualified Leads (MQL) available in your CRM without overwriting data or any security risks, and make sure your salespeople can focus on the right leads.

No more CSV file sharing! With PieSync, having your marketing and sales teams on the same page is a piece of cake (or pie).

Managing list opt-ins and opt-outs

PieSync’s Intelligent Syncing allows you to create if-this-then-that workflows, which allows you to automatically subscribe or unsubscribe customers from email marketing lists or send hot leads to the sales team’s CRM.

You can consistently sync customer data across systems to aid in GDPR compliance. PieSync lets you add a ‘trash’-tag to the customer’s records in your preferred apps. This makes it easy for you to track your contact information and delete the necessary data to comply with the customer’s request.

When you are out on the road and you need urgent information, then you realize why you are paying for it. I’m already used to PieSync, now I can’t imagine a world without it.

Even if you have a great app, the truth is that every technology has a limit. The wonderful thing about PieSync is that it helps you overcome that limit.