Your customer data is not collected only through your marketing applications. Your business also has valuable data stored in your CRM, customer support tool, accounting system, and a wide range of other apps. This data could be extremely useful for marketers to create highly personalized campaigns and automate several marketing processes.
PieSync is a real game changer for marketing teams of all shapes and sizes. Here are the processes they automate with PieSync, freeing up their time to focus on the work that matters and making sure they always have the most relevant information at hand.
Keep your email contacts database always up-to-date
Email communications are among the most effective ways to reach out to your customers and prospects. But it's not always easy to keep your emailing lists up-to-date or ensure that they have the quality data you need to send out relevant and personalized communications.
That's where PieSync steps in: we keep your email contacts database in sync in real time, so you always operate with fully enriched, up-to-date and relevant data. This can help prevent you from sending communications to inactive customers, for example - the correct and updated information will be automatically synced into your marketing tools, with no need for you to manually input contact information in various applications.
Segment your email lists
Across a customer’s journey, your entire software stack collects valuable information in the shape of tags, categories, labels, fields, and more. Those attributes are key to segment your email lists and create tailor-made messages that your customers actually want to receive.
PieSync unifies your customer data across your app stack, making sure your contact records are enriched and accurate in all applications. This means that marketers will have access to valuable information that they would otherwise not even know about - such as data collected by your CRM, customer support software, billing tool, among others.
With richer customer data, your marketing team can create much more relevant segmentation across your email lists, thus offering a more personalized and engaging experience for your leads and customers.
PieSync also allows you to keep the right segmentation of your contacts across all of your apps - so your contacts will always be in the right groups, no matter which app you’re looking at.
Merge marketing qualified leads into your CRM
You can choose whether you want a one-way or two-way sync with PieSync - which means you can not only send information from your CRM into your marketing apps, but you can also send marketing leads to your CRM database.
Labels, tags and other attributes help you identify a lead's status, score or stage. Using PieSync's "if-this-then-that" rules, you can choose which leads to merge and into which category.
And, most importantly, this information is automatically kept in sync in real time between your apps - you configure your sync once, and PieSync will take it from there, continuously keeping your data in sync. You won’t need to worry about CSV files or weekly manual import/exports of your data.
Have your subscriptions up-to-date across apps
If someone opts in or out from your email list, you should make sure their preferences are updated in your other apps. With PieSync, you can have their subscription automatically updated in other apps, making sure every one of your contacts is on the right list in every tool.
This also ensures that their subscription preferences are respected across your software stack. This helps you stay compliant with data protection regulations such as GDPR. For example, if someone unsubscribed from your newsletter, PieSync can automatically add an “unsubscribe” tag to this person’s records in your other apps. This makes it easy for you to track this contact and delete their necessary data to comply with the customer’s request.
In addition, if they’ve opted out of marketing communications in a lead generation app, PieSync ensures that this preference is reflected in your email marketing app.
Align marketing and sales departments
PieSync makes the communication between marketing and sales departments much faster and more effective. It automates the sharing of data between your CRM and marketing applications, ensuring that both teams are always looking at the same set of data in real time.
This eliminates the need for manual data entry in several tools, messy CSV files and time-consuming import/export operations. All of your departments will automatically have access to the right information - no more misunderstandings and miscommunication.
Automatically share lead scoring data, assign leads to the right people between departments, and ensure that each contact is treated according to where they are in their journey with you.